"Your greatest asset is your earning ability. Your greatest resource is your time." – Brian Tracy
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Oh, I and was just 23. I’m sure that sounds totally ridiculous, but it’s the truth: a year after graduating from a top university, I couldn’t navigate the real world.
I had no sense of identity; I couldn’t tell you what I was trying to accomplish with my life, let alone define myself by industry or profession.
No industry seemed to want me in it, let alone pay me to be in it. Unemployment at the time was around 10%, and was closer to 15% in Los Angeles, where I had moved after graduation.
Finally, I began teaching English to Hispanic children in the San Fernando Valley as a tutor for the No Child Left Behind program.
I had never liked school as a kid, and consequently had never entertained becoming a teacher of any kind. Also, it’s not exactly a secret that teachers don’t make much money.
However, I enjoyed this work a lot, and it gave me a lot of necessary perspective. My thoughts on the socio-economic portion of the perspective I gained could fill a book, and I won’t comment any more on it here.
Instead, I’ll comment on what I learned that will apply the most to you: value is delivered when you teach someone something they don’t know that they need to know in order to be successful.
When I was tutoring Hispanic children who were already years behind their grade level, it stripped away the process of delivering value into the simplest, purest essence.
Keep in mind, this is when I was 23 or 24. I had just spent 4 years in college listening to tenured professors with doctorates try to justify their existence by making everything more complicated than it needed to be.
I had naturally assumed that part of doing well at life was to keep finding a way to make situations more complicated and that the value of things were in the abstract.
I was wrong. Making money is almost entirely about taking something complex and making it simple to understand for someone else. Simplicity is king.
I figured this out by being a teacher. I no longer teach children, but I never stopped being a teacher. Regardless of where you work and what you do, you have to always be teaching.
If you work in corporate America, your value is to distill something complicated that your boss doesn’t understand into an easily digestible and presentable form.
If you have your own business, you have to teach your potential customers why they have a need for what you are selling. This is how you can attract, convert, close, and delight.
This is the information age. You have to become the value.
And you do that by learning something of value that others don’t know and then teaching it to others. ALWAYS be teaching.
When you teach others, people listen. And when people listen, you become a leader. Leaders make money not just when it comes to marketing, but in life in general.
On this website, you will learn how to become the value AND how to teach others to become the value by becoming a member below.
Welcome to Earning Ability.
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