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[SUMMARY] Radical Candor by Kim Scott

Published March 16, 2019 in Books - 0 Comments
radical candor

Author Kim Scott has seen a lot during her career. She’s run startups, worked at Google for Sheryl Sandberg, and worked at Apple at their famed Apple University.

Along the way she’s made her share of mistakes, but has also picked up what makes leaders at companies like Google and Apple so successful.

She calls this leadership style Radical Candor, and in the next 12 minutes we are going to explore exactly what it means, and how you can use it to become an even more effective leader.

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[SUMMARY] Never Split the Difference by Chris Voss

Published March 16, 2019 in Books - 0 Comments
never split the difference

“We’ve got your son, Voss. Give us one million dollars or he dies,”

Chris Voss had spent more than two decades in the FBI, and fifteen years negotiating hostage situations in places like New York, the Philippines and the Middle East.

But that was the strongest opening line he had ever had to face in a negotiation.

That’s because he was at Harvard University sitting across the table from Robert Mnookin, the director of the Harvard Negotiation Project.

He was brought there to see how his field tested techniques would hold up against some of the world’s foremost negotiation experts.

“C’mon. Get me the money or I cut your son’s throat right now,” Mnookin said. Voss gave him a long stare, smiled, and then said “How am I supposed to do that?”

From there, Voss proceeded to dismantle the Harvard negotiators piece by piece by using the techniques he learned in the field.

As it turns out, the techniques that you’ll learn in Never Split the Difference are equally effective in the boardroom or on a sales call as they are in negotiating with terrorists.

Here’s how you can become a master negotiator by forgetting everything you know about negotiation.

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[SUMMARY] Willpower by Roy F. Baumeister

Published March 16, 2019 in Books - 0 Comments
willpower

Willpower is an elusive thing. Somedays you feel like you have it, and other days you simply can’t resist the urges to eat that second piece of chocolate cake. Don’t worry, you are in good company.

Magician and endurance stunt madman David Blaine is able to will himself through feats that would literally kill most people, like living in a glass box and not eating for 44 days straight.

But between stunts, he seemingly can’t get his life together and gains more than 40 pounds with remarkable mix of bad food and alcohol.

Many scientists believe that there are only two things worth studying so that mankind could improve its collective well-being: intelligence and willpower.

But until recently, it was believed that there was nothing you could do to improve either one. However, in this remarkable book, this myth is exploded.

If you are able to apply the principles you learn here, you might literally be able to transform the trajectory of your life.

But only if you have enough willpower to pay close attention for the next 12 minutes. So buckle up, and get ready for a tour-de-force on what science knows about willpower, and what you can do to use it.

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[SUMMARY] The One Thing by Gary Keller & Jay Papasan

Published March 16, 2019 in Books - 0 Comments
The One Thing

Here’s a question that we’d all like the answer to: What’s the one thing I can do such that by doing it everything else will be easier or unnecessary?”

Why do we ask this? Why do we have to ask this? Fundamentally, it’s because we think we don’t have enough time and consequently distribute our resources so thin that we achieve little or nothing.

In their book “The One Thing”, Gary Keller and Jay Papasan reveal that successful people go small.

They don’t try to do everything, they just focus on the one activity that brings the most reward. They ignore all they could do and focus on what they should do.

Join us for the next ten minutes or so and find out the myths behind doing too much work and why doing just one thing can deliver extraordinary results.

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[SUMMARY] The 80/20 Principle by Richard Koch

Published March 15, 2019 in Books - 0 Comments
the 80/20 principle

I’d be surprised if you haven’t heard of the 80/20 Principle or Pareto Principle named after the Italian economist Vilfredo Pareto who first noticed the effect.

We all talk about it in general terms but have we considered how using it as a true guiding principle can benefit our businesses and ourselves?

In his book, The 80/20 Principle: the secret of achieving more with less, Richard Koch does just that. He tells us by using the principle as a guiding light we can become more successful.

If we can spot the few cases where the results relative to effort are so much greater than usual, we can become so much more efficient in whatever task we want to accomplish.

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[Summary] Success by Heidi Grant Halvorson

Published March 15, 2019 in Books - 0 Comments
succeed

I’m sure like me you’ve probably set many goals, in business and in personal life and, unfortunately not quite achieved them.

Well, in her book, Succeed: How We Can Reach our Goals, Dr. Heidi Grant Halvorson tells us anyone can be more successful in reaching their goals.

Based on the findings of several years of research into goal setting she clears the mist and shows us paths we can take to finally reach these goals.

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[SUMMARY] Grit by Angela Duckworth

Published March 15, 2019 in Books - 0 Comments
grit

When we see the world’s most successful people in any domain, it’s easy to assume that they were blessed with some otherworldly talent that is out of reach for the rest of us.

But that explanation isn’t enough to explain why some people are successful, and other people are not.

Albert Einstein famously said that “It’s not that I’m so smart, it’s just that I stay with problems longer.”

In the book Grit, Angela Duckworth makes the case that the difference is a combination of passion and perseverance – or, as she calls it, grit.

Join us for the next 10 minutes as we explore what grit actually is, and why it literally means the difference between your success and failure in life.

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[SUMMARY] Mindset by Carol Dweck

Published March 15, 2019 in Books - 0 Comments
mindset

Ok, it’s pop quiz time. Do you agree or disagree with the following statements…

1. You are a certain kind of person, and there’s not too much you can do to change that.

2. No matter what kind of person you are, you can always change substantially.

3. You can do things differently, but the important parts of who you are can’t really be changed.

4. You can always change basic things about the kind of person you are.

Did you find yourself agreeing with #1 and #3? Or more with #2 and #4?

If you connected more with #1 and #3, you have a fixed mindset when it comes to your personality traits. You guys stick around after class, we’ve got some homework to do.

There are other ways you can have a fixed mindset, though. You might think that your intelligence is fixed, or that your athletic ability sf fixed, or even your relationships skills are what they will be for the rest of your life.

As Carol Dweck, the author of Mindset and professor of psychology at Stanford University would tell us, the mindset you take on will have an enormous impact on the trajectory of your life.

So if you found yourself identifying more with the growth mindset, congratulations, you are more likely to live a more happy and fulfilled life.

But if you found yourself identifying more with the fixed mindset, does that mean you should just throw in the towel?

No, because there’s good news here for you too. Because the only person who decides what mindset you adopt in your life is you. And guess who has the power to change it?

In the next 10 minutes we are going to take a journey inside the two mindsets, and understand exactly how you can start building a better life by utilizing a growth mindset in everything you do.

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[SUMMARY] Decisive by Chip & Dan Heath

Published March 13, 2019 in Books - 0 Comments
decisive

Why is it that we can like or dislike people long before we know much about them?

Why is it we distrust strangers without knowing why?

Why on the other hand do we give too much weight to the information that’s right in front of us, while failing to consider the information that’s just offstage?

These are the problems that Chip and Dan Heath have set out to address in their book Decisive. How can we do better?

The Heath brothers believe we need a process to help us make decisions – to be more decisive.

So join us for ten minutes or so to find out exactly what that process is and how it can help us make better choices in life and work.

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[SUMMARY] Mastering the Rockefeller Habits by Verne Harnish

Published March 13, 2019 in Books - 0 Comments
Mastering the Rockefeller Habits

Verne Harnish is the founder and CEO of Gazelles, a global executive education and coaching company with over 210 partners on six continents.

He’s been at it for three decades, and his book Mastering The Rockefeller Habits has been used by thousands of companies world-wide to learn and apply the tools they need in order to profitably run a fast-growing company.

This book is heavy on “how-to”, which means we have a lot of ground to cover.

Let’s get started.

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[SUMMARY] The Happiness Advantage by Shawn Achor

Published March 13, 2019 in Books - 0 Comments
The Happiness Advantage

Work hard. Become successful. Then be happy.

That’s a formula that you’ve probably heard and seen before, many, many times. It’s a formula that’s ingrained in our culture.

Lose 5 pounds, then you’ll be happy. Get a new car, then you’ll be happy. Hit your sales target this quarter, then you’ll be happy.

The only problem with this formula is that it isn’t true.

If it was true, then every student who receives an acceptance letter to the school of their dreams, or employee that receives a promotion, or achieved any goal of any kind should be happy.

But there is always the next thing to achieve, which leads to an endless cycle of searching for happiness in all the wrong places.

Consider this quote from the actor Jim Carrey:

“I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Luckily for us, Shawn Achor is here to give us the inside scoop on how happiness actually works, and why we’ve got the formula exactly backwards – that happiness and optimism actually fuel performance, and is not the result of it.

The 7 principles you are about to learn are the culmination of Achor’s life work and research on 1,600 Harvard students, and dozens of Fortune 500 companies worldwide.

So buckle up, and get ready to learn how to be happy, so you can be more successful.

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[SUMMARY] The Progress Principle by Teresa Amabile

Published March 13, 2019 in Books - 0 Comments
The Progress Principle

Back when Google was still considered a startup, companies from around the world would emulate their corporate culture.

They saw the surface items – the free food, ping pong tables and wifi shuttles – and put them in place in their companies too.

But they forgot to look under the hood, where the real culture lived. As Larry Page and Sergey Brin once said, “Our main benefit is a workplace with important projects, where employees can contribute and grow.”

As Teresa Amabile and Steven Kramer tell us in the Progress Principle, the secret to great culture and performance is to create the conditions for great inner work life.

The conditions that help foster positive emotions, internal motivation, and favorable perceptions of colleagues and the work itself.

Their research revealed that the secret to amazing performance is empowering talented people to succeed at meaningful work.

There are 3 types of events that need to be in place in order to get this performance – progress (events signifying progress), catalysts (events supporting the work), and nourishers (events supporting the person.)

We’ll look at each in turn, but by far the most important of those three is progress. Hence the title of the book.

Let’s get started.

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[SUMMARY] The 7 Habits of Highly Effective People by Stephen R. Covey

Published March 13, 2019 in Books - 0 Comments
the 7 habits of highly effective people

The Wall Street Journal has called this book “the most influential business book of the century” and it’s certainly one of the most recognized.

Despite being written a number of years ago, it still remains an insightful and thought-provoking reference for today’s leaders.

Join us for the next ten minutes or so while we revisit the ideas of the late Dr. Stephen Covey and their alignment to today’s world.

At the nub of Covey’s habits is a progression through dependency. He implies there are three progressive levels.

Dependence is the paradigm of third party care. You support me and tell me what to do and think. If things go wrong, you’re to blame.

Independency is the paradigm of me. I’ll look after myself. I’ll decide what to do. I’m responsible.

Interdependency is the paradigm of us. Let’s work on this together. Two minds are better than one.

Life is interdependent. If I’m interdependent, I am self-reliant and capable, but I also realize that you and I working together can accomplish far more than I could accomplish alone.

Covey’s first three habits focus on the move from dependency to independency. Habits 4 to 6 support the move from independence to the advantages of interdependency. The seventh habit keeps us there.

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[SUMMARY] Think and Grow Rich by Napoleon Hill

Published March 12, 2019 in Books - 0 Comments

The year was 1937, and the Great Depression was ravaging the world.

Things were particularly tough in the United States, where the unemployment rate was as high as 25%, up from an average of 5% before that fateful day in 1929.

So when Napoleon Hill published his book Think and Grow Rich, people ate it up. It gave them hope that they could take control of their financial future by learning and applying his 14 principles.

It sold out its first print run in three weeks, and by the time the Depression was over, it sold more than 1 million copies.

Along with How To Win Friends and Influence People (which was published a year earlier by Dale Carnegie), it became one of the first best-selling personal development books.

To date it has sold over 100 million copies, and is widely considered to be one of the best personal development books ever published.

Let’s dive in to the 14 principles that Hill tells us we need to learn if we want to be rich.

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[SUMMARY] Flow by Mihaly Csikszentmihalyi

Published March 12, 2019 in Books - 0 Comments
flow: the psychology of optimal experience

So here’s the deal. Depending on where you are reading this from, you can expect to live anywhere from 70 to 84 years on this earth. As technology and medicine advances, these numbers have nowhere to go but up.

If you’ve ever had a conversation with somebody who is old enough to be grappling with their mortality, you’ve probably debated the pros and cons of living past the century mark.

Nobody wants to kick the bucket just yet, but will life be worth living if you are a hundred and twenty years old?

It’s easy to talk about hypothetically, of course. But what if I asked you whether or not your life is worth living right now?

That’s the question I was faced with when reading Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi, and it’s the question that I’m hoping that you and I can take a few minutes to wrestle with together here today.

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How To Go To Market With An Online Business

Published February 27, 2019 in Guides - 0 Comments
go to market

This is a long and thorough guide on how to go to market with an online business from A to Z, catered specifically to internet marketers interested in affiliate marketing and network marketing.

Because this is quite a long guide (over 8,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Internet Entrepreneur Success Blueprint

Published February 20, 2019 in Guides - 0 Comments
entrepreneurship

This is a long and thorough guide on how to succeed as an internet entrepreneur from A to Z, catered specifically to internet marketers interested in affiliate marketing and network marketing.

Because this is quite a long guide (over 8,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Traffic Sources For Making Money Online

Published February 19, 2019 in Guides - 0 Comments
top traffic sources

This is a long and thorough guide on how to get traffic to your online business from A to Z, catered specifically to internet marketers interested in affiliate marketing and network marketing.

Because this is quite a long guide (over 8,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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How To Start A Profitable Online Business

Published February 18, 2019 in Guides - 0 Comments
learn how to start an online business (step by step)

This is a long and thorough guide on how to start an online business from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 6,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Success Mindset 101 For Internet Marketers

Published February 17, 2019 in Guides - 0 Comments
mindset for success

This is a long and thorough guide on developing a success mindset from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Success Habits 101 For Internet Marketers

Published February 17, 2019 in Guides - 0 Comments
Successful people are simply those with successful habits. - Brian Tracy

This is a long and thorough guide on success habits from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Social Media 101 For Internet Marketers

Published February 16, 2019 in Guides - 0 Comments
The 2019 Social Media Guide

This is a long and thorough guide on social media marketing from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 10,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Tags: Social Media

Email Marketing 101 For Internet Marketers

Published February 10, 2019 in Guides - 0 Comments
definitive guide to email marketing

This is a long and thorough guide on email marketing from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 23,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Free Traffic 101 For Internet Marketers

Published February 9, 2019 in Guides - 0 Comments
free traffic

This is a long and thorough guide on free traffic from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

Continue reading

Lead Generation 101 For Internet Marketers

Published February 8, 2019 in Guides - 0 Comments
lead generation foundations

This is a long and thorough guide on lead generation from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:

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Why Every Internet Marketer Needs An Origin Story

Published May 1, 2017 in Uncategorized - 0 Comments

For the longest time, I wondered how people who were successful making money online managed to do it.

How do these internet marketers create massive followings and get people to listen to them when they recommended their followers buy something? How do they do it?

The truth is, there are actually two types of successful internet marketers. The first is public-facing, the second isn’t. What do I mean by that?

Well, as I’m sure you have seen, some of the most successful internet marketers are constantly on camera, sharing their lives.

This creates a certain magnetic force (“the law of attraction”) that pulls people in. People looking to be successful are attracted to success.

Obviously, someone who is that public about their life as a successful internet marketer is an example of the public-facing type.

But what if you don’t have any success to show yet? What if you don’t have flashy cars or tropical vacation photos to show off?

Frankly, this is where people who try to make money online spin their wheels, sometimes for a very long time. The reason why is simple: they don’t have an origin story potential followers can relate to.

If you have been on a lot of webinars over the years, you probably have picked up on the fact that even the most successful marketers will begin their webinars by explaining where they came from.

This is to reduce the amount of space between them and those they plan to make an offer to later in the webinar. To be a successful internet marketer though, you do not have to do webinars.

You just need an origin story that you can put in front of people in the form of a sales page. Then you just send traffic to a squeeze page that redirects to that sales page once the traffic opts in.

If you want your email list to engage with you, they must get to know you. The real you.

And if every single person who has subscribed to your list has read your origin story, you will no longer be some asshole internet marketer who is constantly blowing up your subscribers’ inboxes.

Bottom line: get your origin story down, and get it in front of people.

Here’s how to create your origin story from start to finish (and how to integrate it with an offer or business opportunity so that it converts like crazy):

OVERVIEW

Generally speaking, people buy from people they like. To be likable, you must present yourself as the hero of your own movie.

If you watch any Hollywood movie, the hero is introduced in the beginning of the story. There’s always one specific thing about the hero which makes the audience like him/her. It’s usually one of the following:

1. The hero’s in jeopardy. There’s a disaster coming, but the hero doesn’t know it yet.

2. Someone who’s good at what they do. This is the classic “Rain Man,” “The Firm” and “A Few Good Men” Tom Cruise character.

3. Trapped in some bad circumstance.

4. Likable by other people in the movie. This is the classic Tom Hanks character in almost every Tom Hanks movie.

5. Funny. We like funny people.

6. Powerful. Superhero movies play on this a lot.

In order to get the reader to like you, so they can proceed to buy from you, you must choose ONE of the strategies above.

I recommend choosing one of the first three options. These are the most surefire approaches in the business opportunity space.

As a rule, most top earners position themselves using one of the three of these angles in their “origin” stories.

PICKING YOUR ORIGIN STORY FORMULA

So… which one are you? Are you the struggling about-to-be-thrown-out-on-the-street hero that makes good in the end? Or are you a skilled real estate pro who didn’t see the economy crashing in 2009?

Or maybe you’re just someone who lived his entire life making someone else rich and is now ready to make the jump, but is stuck, because you sort of missed the boat on the internet?

It’s up to you to choose. For that, please follow the following guidelines:

Describe your life JUST BEFORE you decided to try to make money online. Think of it as the first 5-10 minutes of your own movie, where you are the hero.

This is a great place to describe your job (which you may have hated or still hate), your family, the things that most annoyed you about your life, the problems you’ve faced on daily basis, the lingering thoughts that wouldn’t let you sleep well at night and so on.

Your goal is to show the reader who you are, to make them engage with you emotionally and to elicit an emotional connection with you because of the situation you’re in and/or because of your personality and attitude about life and people in it.

TIP: Don’t summarize.

BAD:

“I’m a family man with two kids. I worked my entire life in construction and it was never enough to pay the bills, so I decided to start an online business.”

GOOD:

“I was sitting in my home office reviewing the bills. I was trying to decide which ones we could afford to pay now and which ones I can put off until later. I basically had to decide, ‘Do we give up our internet, our cell phones, or our electricity for the next couple of weeks?'”

See how the 2nd example describes a specific “scene” out of your life which overtly tells us you’re struggling and you’re stuck in a really bad place in your life? That’s what you’re looking to do.

WRITING ABOUT YOUR MOTIVATION

Next thing we must describe is WHAT moved you to start seeking an online income.

Was it another late bill which tipped you over the fence? Was it your mother-in-law moving in to help with the bills? Was it your child asking how come the neighbor’s kid got a drone for Xmas and they didn’t?

There’s always a reason WHY you decide to start an online business. What occurred in your life that made the present state of being so painful you decided to change?

TIP: BE AS SPECIFIC AS POSSIBLE and DON’T SUMMARIZE.

BAD:

“I didn’t go on vacation for 2 years. I decided it was enough.”

GOOD:

“One evening, after I told Timmy a bedtime story and tucked him in, he asked when are we going to go to Disney. He said I promised to take him but I never had time because I was always working. I felt like the world’s worst father. My own son thought I don’t love him, because I always put my job first. This is the moment when I knew I had to get out of real estate and build my own business which gave me flexible work hours.”

THE OBSTACLES YOU HAVE OVERCOME

What are the 3 obstacles you encountered when you started your online business?

The first two obstacles have to be minor obstacles you overcame easily.

The third obstacle should be presented as an insurmountable obstacle you had no idea how to overcome and that almost made you quit, but which you overcame eventually through the help of the business opportunity you’re promoting.

This is one of my favorite formulas for sales-getting copy. It’s problem, agitate, solution. Solution is the business opportunity. So now we need a few problems.

Be super specific.

BAD:

“English isn’t my first language. I didn’t know how to overcome that.”

GOOD:

“My first coach, who I paid $500 told me I needed to post content. Content could be anything from an article to a video to a podcast. English isn’t my first language. I’ve got a thick Spanish accent going on. So I steered away from video and decided to write instead. I thought I could easily write 300-500 word articles about success and motivation. But it would take me a year before I finally learned how to produce a decent piece of content.”

SPECIFICS about the problems you face and the solutions you use to overcome them is what’s going to get you those sales. So don’t spare any details.

LIFE IN THE AFTERMATH

We established you as the hero who tries to achieve a certain goal. We have discussed how your life looked before you set on your journey and what were the obstacles you overcame.

Now we need to clearly define what the ideal outcome looks like. What’s that “paradise” you’re striving towards?

Please take at least 500 words to describe it. Be as specific as possible. It doesn’t need to give a general overview of your life. It needs to paint a specific “scene” which represents success to you.

Here’s an example from someone I know in Israel:

“For me, it was my daughter. Even before my wife and I had Erica, I wanted to set my life up so I can spend as much time with her as possible. I wanted to be there every single day. My dad never picked me up from school and never took me to school. I remember playing soccer with him once in the yard in my entire life. I wanted to send a different message to my daughter. My wife and I made a commitment to always be there for her. We’re the only couple in the entire state of Negev who drops off their child and picks their child up from pre-school together. We both walk her right to the front door, kiss her, hug her and wish her a great day. When she walks out later that day, she sees both of us. She knows mommy and daddy love her very much.”

See how specific that is? Not just about WHAT he wants to have in his life, but HOW and WHY?

And he focused on one tiny yet specific thing in his life — the relationship with his daughter. He didn’t talk about driving a nice car, living in a big house or working out of a coffee shop.

All these are fine, but it wasn’t his idea of success. So, what’s YOURS?

YOUR ASSIGNMENT

Create a sales page with your own personal origin story. Select a high-ticket offer as the answer to what got you out of trouble and include it at the end of your story.

Be sure to include some good photos of you (if you have one with a family member or a loved one that’s great!).

Seriously, open up here. Make it vivid and real, and don’t spare any details.

The more authentic and true to yourself and your real story you are with this, the more successful you will be. Remember, no one you know is going to see this page — only strangers will be reading your story.

Why? Here’s the lead flow:

1. You buy traffic.

2. You send the traffic to a squeeze page.

3. Some of the traffic opts in and is added to your email list — and is redirected to the sales page with your story on it.

4. A small percentage buy the offer on the sales page with your story on it because they identify with your former situation.

5. Even the ones who don’t buy the offer are now more receptive to your emails, since they know exactly who you are and where you come from — you’re a person to them.

6. Eventually some leads buy the offer through your emails as a result of being on your email list.

That’s it. At no point do your friends or family members ever read what you put on this sales page. Keep that in mind as you put together your origin story: don’t hold back.

Every internet marketer has experienced a lot of failure. Don’t be embarrassed about it — your past failures are what people will identify with the most!

FINAL THOUGHTS

I hope you have found this post to be instructive and useful. Take everything I have presented here and use it — it’s what will get the ball rolling for you.

Without your unique origin story, you will keep spinning your wheels. (Maybe forever, honestly.) It’s the difference between gaining momentum and getting nowhere at all.

GET THE BALL ROLLING. JOIN EARNING ABILITY.

Becoming an Earning Ability member is a commitment to transitioning from dreaming to doing.

Now it’s time to put what you’ve learned on this page into practice. Desire meets destiny here.

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