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Free Traffic 101 For Internet Marketers

Published February 9, 2019 in Guides - 0 Comments
free traffic

This is a long and thorough guide on free traffic from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:


Chapter 1: Introduction

in the beginning

When​ ​you​ ​have​ ​a​ ​website,​ ​the​ ​most​ ​important​ ​factor​ ​in​ ​whether​ ​or​ ​not​ ​you are​ ​successful​ ​–​ ​whether​ ​your​ ​website​ ​is​ ​trying​ ​to​ ​sell​ ​something​ ​or​ ​simply trying​ ​to​ ​get​ ​followers​ ​and​ ​readership​ ​–​ ​is​ ​how​ ​much​ ​traffic​ ​you​ ​have.

Traffic​ ​is​ ​important​ ​because​ ​it​ ​helps​ ​you​ ​to​ ​rank​ ​higher​ ​in​ ​search​ ​engines,​ ​it helps​ ​you​ ​to​ ​gain​ ​expertise​ ​in​ ​the​ ​topic​ ​or​ ​industry​ ​that​ ​you’re​ ​in.​

It​ ​allows you​ ​to​ ​establish​ ​influence,​ ​and​ ​of​ ​course,​ ​to​ ​give​ ​you​ ​the​ ​ability​ ​to​ ​earn money​ ​through​ ​affiliate​ ​sales,​ ​direct​ ​sales,​ ​or​ ​even​ ​advertising​ ​on​ ​your website​ ​if​ ​your​ ​traffic​ ​is​ ​great​ ​enough.

But​ ​getting​ ​traffic​ ​these​ ​days​ ​is​ ​tricky.​ ​There​ ​are​ ​millions​ ​of​ ​competing websites​ ​out​ ​there​ ​and​ ​some​ ​of​ ​them​ ​have​ ​been​ ​around​ ​since​ ​the​ ​dawn​ ​of the​ ​internet.​

​In​ ​fact,​ ​NetCraft​ ​announced​ ​in​ ​late​ ​2014​ ​that​ ​there​ ​are​ ​now over​ ​1​ ​billion​ ​websites​ ​on​ ​the​ ​Internet.​ ​Without​ ​a​ ​budget​ ​of​ ​massive proportions,​ ​how​ ​do​ ​you​ ​get​ ​traffic​ ​to​ ​come​ ​to​ ​your​ ​site?​

​SmartInsights​ ​says that​ ​there​ ​are​ ​a​ ​little​ ​less​ ​than​ ​3​ ​billion​ ​people​ ​that​ ​are​ ​going​ ​to​ ​be​ ​surfing the​ ​Internet​ ​this​ ​year,​ ​which​ ​is​ ​half​ ​the​ ​world,​ ​so​ ​how​ ​can​ ​you​ ​get​ ​your​ ​own little​ ​piece​ ​of​ ​that​ ​traffic​ ​without​ ​having​ ​to​ ​spend​ ​a​ ​fortune?​

​In​ ​fact,​ ​how​ ​can you​ ​get​ ​your​ ​own​ ​little​ ​piece​ ​of​ ​that​ ​traffic​ ​without​ ​spending​ ​a​ ​dime?​ ​

That’s exactly​ ​what​ ​this​ ​guide​ ​is​ ​about.

What You’ll Learn in This Guide

The ​​first​​ thing​​ you’ll ​​learn​​ is ​​the​​ number​​ one ​​thing​​ that​​ you ​​have ​​to ​​do before​ ​you​ ​take​ ​a​ ​single​ ​step​ ​towards​ ​getting​ ​traffic​ ​to​ ​your​ ​website.

This​ ​thing​ ​must​ ​be​ ​accomplished,​ ​or​ ​else​ ​all​ ​the​ ​traffic​ ​in​ ​the​ ​world won’t​ ​do​ ​any​ ​good.

You​​ will ​​learn ​​a ​​killer​​ blogging​​ technique ​​that​​ will​​ allow​​ you​​ to ​​get traffic​ ​by​ ​blogging​ ​a​ ​very​ ​specific​ ​way,​ ​and​ ​how​ ​you​ ​can​ ​make​ ​your readership​ ​numbers​ ​blow​ ​up.

You’ll ​​learn​​ how ​​YouTube ​​works​​ and​​ how ​​it​​ can​​ help​​ you​​ to ​​bring traffic​ ​to​ ​your​ ​website​ ​by​ ​researching​ ​how​ ​you’re​ ​going​ ​to​ ​label​ ​your YouTube​ ​videos.​

​You’ll​ ​also​ ​learn​ ​some​ ​YouTube​ ​video​ ​creation techniques​ ​that​ ​will​ ​help​ ​you​ ​specifically​ ​with​ ​getting​ ​views​ ​on​ ​your YouTube​ ​videos​ ​and​ ​then​ ​funneling​ ​them​ ​towards​ ​your​ ​website.

You’ll​​ learn ​a ​​method ​​for ​​posting​​ a ​​link​​ to​​ your​​ website​​ multiple ​​times a​ ​day​ ​where​ ​could​ ​potentially​ ​be​ ​seen​ ​by​ ​thousands​ ​or​ ​even​ ​tens​ ​of thousands​ ​of​ ​people,​ ​and​ ​it​ ​won’t​ ​cost​ ​you​ ​a​ ​single​ ​dime.

You’ll ​​be​​ able​​ to​​ see​​ example​​ emails ​​that​​ will ​​help​​ you​​ approach people​ ​so​ ​that​ ​you​ ​can​ ​get​ ​traffic​ ​to​ ​your​ ​site​ ​from​ ​other,​ ​more popular​ ​websites.

You’ll ​​learn ​​how ​​iTunes ​​can​​ help​​ you​​ turn​​ your ​​trickling ​​website​​ traffic into​ ​a​ ​huge​ ​flowing​ ​river​ ​of​ ​traffic​ ​by​ ​doing​ ​something​ ​regularly​ ​that​ ​is both​ ​fun​ ​and​ ​valuable​ ​for​ ​people​ ​in​ ​the​ ​same​ ​industry​ ​as​ ​you​ ​are.

By​​ the ​​end ​​of​​ this​​ guide, ​​you​​ will ​​know ​​how​​ to​​ approach​​ another website​ ​or​ ​blog​ ​and​ ​get​ ​them​ ​to​ ​allow​ ​you​ ​to​ ​write​ ​a​ ​guest​ ​post​ ​and then​ ​put​ ​it​ ​on​ ​their​ ​website,​ ​in​ ​front​ ​of​ ​all​ ​of​ ​their​ ​visitors,​ ​with​ ​a​ ​link​ ​to your​ ​website​ ​as​ ​to​ ​drive​ ​traffic​ ​that​ ​way.

You’ll​​ learn​​ a ​​method​​ that ​​will ​​allow ​​you ​​to​​ teach​​ a ​​large​​ group ​​of people,​ ​many​ ​of​ ​whom​ ​will​ ​want​ ​to​ ​visit​ ​your​ ​website​ ​when​ ​you’re​ ​all finished.

You’ll ​​learn ​​something​​ new​​ that​​ you​​ may ​​not​​ have​​ known​​ about​​ social media​ ​and​ ​how​ ​you​ ​can​ ​take​ ​advantage​ ​of​ ​this​ ​particular​ ​feature​ ​so that​ ​you​ ​can​ ​establish​ ​yourself​ ​as​ ​an​ ​expert​ ​in​ ​your​ ​industry…​

…​and​ ​be able​ ​to​ ​gain​ ​not​ ​only​ ​traffic​ ​to​ ​your​ ​website​ ​but​ ​also​ ​a​ ​huge​ ​number​ ​of social​ ​media​ ​followers​ ​across​ ​multiple​ ​platforms.

You’ll​​ learn​​ what​​ the​​ name​​ dropping​​ method​​ is​​ –​​ a​​ revolutionary​​ new method​ ​for​ ​getting​ ​some​ ​of​ ​the​ ​most​ ​influential​ ​people​ ​on​ ​the​ ​internet to​ ​link​ ​directly​ ​to​ ​your​ ​website​ ​without​ ​even​ ​asking​ ​for​ ​a​ ​link,​ ​or​ ​for anything​ ​else​ ​for​ ​that​ ​matter,​ ​in​ ​return.

You’ll ​​also ​​learn​​ how​​ to​​ create​​ a​​ guide ​​or​​ report​​ and​​ make ​​it​​ go ​​viral and​ ​then​ ​have​ ​it​ ​drive​ ​traffic​ ​directly​ ​back​ ​to​ ​your​ ​website​ ​without​ ​you spending​ ​a​ ​single​ ​dime.​

​In​ ​fact,​ ​other​ ​people​ ​will​ ​distribute​ ​this​ ​report for​ ​you,​ ​all​ ​leading​ ​back​ ​to​ ​driving​ ​traffic​ ​to​ ​your​ ​website​ ​for​ ​free.


Chapter 2: It All Starts with Your Website

awesome website design

Before​ ​you​ ​do​ ​any​ ​traffic​ ​generation​ ​whatsoever,​ ​you​ ​first​ ​need​ ​to​ ​make sure​ ​that​ ​your​ ​website​ ​is​ ​as​ ​good​ ​as​ ​you​ ​can​ ​possibly​ ​make​ ​it.​ ​

People spend​ ​a​ ​great​ ​deal​ ​of​ ​time​ ​and​ ​money​ ​getting​ ​traffic​ ​to​ ​their​ ​website​ ​without realizing​ ​that​ ​their​ ​conversion​ ​rate​ ​or​ ​bounce​ ​rate​ ​is​ ​all​ ​dependent​ ​upon how​ ​good​ ​the​ ​website​ ​looks.​ ​

In​ ​this​ ​chapter,​ ​we’ll​ ​go​ ​over​ ​some​ ​specific​ ​tips that​ ​will​ ​allow​ ​you​ ​to​ ​improve​ ​your​ ​website​ ​and​ ​get​ ​your​ ​numbers​ ​where you​ ​want​ ​them​ ​to​ ​be.

The Platform

Everything​ ​that​ ​you’ll​ ​be​ ​doing​ ​to​ ​improve​ ​the​ ​look​ ​and​ ​functionality​ ​of​ ​your website​ ​is​ ​based​ ​upon​ ​the​ ​platform​ ​that​ ​it​ ​is​ ​running​ ​on.​ ​

WordPress​ ​is​ ​a very​ ​popular​ ​platform​ ​that​ ​offers​ ​great​ ​functionality,​ ​good​ ​looking​ ​themes, and​ ​easy-to-use​ ​backend.

Some​ ​of​ ​the​ ​other​ ​platforms​ ​that​ ​people​ ​use​ ​to​ ​build​ ​their​ ​websites​ ​upon include​ ​SquareSpace,​ ​Wix,​ ​and​ ​Weebly.​ ​

Of​ ​course,​ ​how​ ​will​ ​you​ ​are​ ​able​ ​to improve​ ​the​ ​look​ ​and​ ​usability​ ​of​ ​your​ ​website​ ​will​ ​depend​ ​upon​ ​your expertise​ ​with​ ​the​ ​platform​ ​that​ ​you’re​ ​using​ ​or​ ​your​ ​access​ ​to​ ​experts​ ​who know​ ​how​ ​to​ ​change​ ​the​ ​design.

That​ ​being​ ​said,​ ​there​ ​are​ ​lots​ ​of​ ​ways​ ​that​ ​even​ ​amateurs​ ​at​ ​WordPress​ ​or another​ ​website​ ​building​ ​platform​ ​can​ ​improve​ ​their​ ​site​ ​using​ ​third-party plug-ins​ ​and​ ​tools.​ ​

We’ll​ ​go​ ​over​ ​some​ ​of​ ​those​ ​in​ ​a​ ​moment,​ ​but​ ​before you​ ​begin,​ ​you​ ​need​ ​to​ ​ask​ ​yourself​ ​what​ ​you’re​ ​trying​ ​to​ ​accomplish​ ​in​ ​the first​ ​place.

What​ ​is​ ​your​ ​goal​ ​with​ ​your​ ​website?​ ​Are​ ​you​ ​trying​ ​to​ ​convert​ ​the​ ​casual reader​ ​into​ ​a​ ​paying​ ​customer?​ ​Are​ ​you​ ​trying​ ​to​ ​entice​ ​someone​ ​to​ ​come back​ ​and​ ​read​ ​your​ ​blog​ ​posts​ ​again​ ​and​ ​again?​ ​

Whatever​ ​your​ ​goal​ ​is, you​ ​need​ ​to​ ​decide​ ​upon​ ​it​ ​and​ ​keep​ ​it​ ​in​ ​mind​ ​while​ ​you​ ​are​ ​improving​ ​the look​ ​of​ ​your​ ​site.

If​ ​your​ ​goal​ ​is​ ​to​ ​get​ ​your​ ​readers​ ​to​ ​become​ ​customers​ ​–​ ​which​ ​means they​ ​actually​ ​spend​ ​money​ ​at​ ​your​ ​site​ ​–​ ​you​ ​are​ ​going​ ​to​ ​need​ ​a​ ​really great​ ​looking​ ​site​ ​with​ ​all​ ​of​ ​the​ ​right​ ​trust​ ​symbols​ ​and​ ​the​ ​most professional​ ​design​ ​possible.​ ​

However,​ ​even​ ​if​ ​you​ ​are​ ​just​ ​trying​ ​to​ ​attract new​ ​followers,​ ​the​ ​more​ ​professional​ ​that​ ​your​ ​site​ ​looks, the​ ​more​ ​willing they​ ​will​ ​be​ ​to​ ​come​ ​back.


Chapter 2.1: Tools to Improve the Performance of Your Site

online sales pro

One​ ​of​ ​the​ ​most​ ​popular​ ​tools​ ​out​ ​there​ ​is​ ​Online​ ​Sales​ ​Pro (onlinesalespro.com).​ ​

This​ ​is​ ​a​ ​tool with​ ​all​ ​kinds​ ​of​ ​features​ ​and​ ​templates​ ​that​ ​you​ ​can​ ​use​ ​to​ ​build​ ​landing pages,​ ​sales​ ​pages,​ ​or​ ​whatever​ ​your​ ​website​ ​needs,​ ​and​ ​make​ ​them​ ​look amazing.

While​ ​this​ guide ​is​ ​about​ ​ways​ ​of​ ​getting​ ​traffic​ ​to​ ​your​ ​website​ ​without spending​ ​any​ ​money,​ ​one​ ​of​ ​the​ ​things​ ​that​ ​you​ ​should​ ​spend​ ​money​ ​on​ ​is your​ ​website​ ​design.​

Make​ ​sure​ ​that​ ​your​ ​site​ ​looks​ ​as​ ​professional​ ​as possible,​ ​even​ ​if​ ​you​ ​have​ ​to​ ​spend​ ​a​ ​little​ ​money​ ​to​ ​get​ ​there.

The​ ​tools​ ​that​ ​you​ ​will​ ​use​ ​depend​ ​entirely​ ​upon​ ​what​ ​platform​ ​your​ ​website is​ ​based​ ​upon,​ ​and​ ​there​ ​are​ ​literally​ ​thousands​ ​out​ ​there.​ ​

If​ ​you’re​ ​looking to​ ​use​ ​tools​ ​or​ ​third-party​ ​applications​ ​to​ ​design​ ​your​ ​landing​ ​pages, squeeze​ ​pages,​ ​or​ ​sales​ ​pages​ ​here​ ​are​ ​a​ ​few​ ​things​ ​to​ ​keep​ ​in​ ​mind.

You​​ get ​​what ​​you​​ pay ​​for ​​– ​​to ​​a ​​certain​​ point.​​

There ​​is​​ no​​ standard pricing​ ​for​ ​applications​ ​or​ ​plugins,​ ​so​ ​you​ ​have​ ​to​ ​shop​ ​around​ ​and find​ ​which​ ​one​ ​is​ ​going​ ​to​ ​do​ ​the​ ​best​ ​job​ ​for​ ​you​ ​with​ ​the​ ​best​ ​deal.

Don’t​​ fall​​ into​​ the​​ trap​​ of​​ overpaying.​​

Find​​ something ​​that ​​will​​ work​​ for you​ ​that​ ​you​ ​can​ ​afford​ ​to​ ​create​ ​as​ ​many​ ​sales​ ​pages​ ​or​ ​landing pages​ ​as​ ​you​ ​want​ ​in​ ​the​ ​future.

Make​​ sure​​ that​​ a​​ guarantee ​​comes​​ with​​ your ​​product.​​

If ​​it ​​doesn’t work​ ​as​ ​advertised​ ​or​ ​simply​ ​doesn’t​ ​work​ ​for​ ​you,​ ​you​ ​want​ ​to​ ​be able​ ​to​ ​return​ ​it​ ​and​ ​get​ ​your​ ​money​ ​back.​ ​Many​ ​of​ ​these​ ​programs offer​ ​a​ ​money-back​ ​guarantee.​ ​You​ ​just​ ​have​ ​to​ ​look​ ​for​ ​them.

Signs of a Professional Website

Here​ ​are​ ​some​ ​of​ ​the​ ​signs​ ​and​ ​features​ ​that​ ​show​ ​people​ ​a​ ​site​ ​is professional​ ​and​ ​trustworthy.​ ​Make​ ​sure​ ​that​ ​your​ ​website​ ​has​ ​as​ ​many​ ​of these​ ​factors​ ​as​ ​you​ ​can.

The​​ colors​​ of ​​the​​ website ​​are​​ carefully ​​chosen ​​and​​ complementary. Amateur​ ​websites​ ​will​ ​have​ ​contrasting,​ ​mismatched​ ​colors.

The​​ images ​​are​​ of ​​the​​ highest​​ quality ​​and​​ are ​​completely​​ relevant​​ to the​ ​content​ ​that​ ​they​ ​surround.

All ​​of​​ the​​ website​​ copy ​​is​​ professionally​​ written,​​ geared​​ towards​​ a specific​ ​purpose,​ ​and​ ​is​ ​completely​ ​free​ ​of​ ​typos​ ​and​ ​grammar mistakes.

The ​​design​​ of​​ your​​ website​​ or​​ your ​​template​​ is ​​updated​​ and​​ stylish​​ for the​ ​current​ ​year.​ ​There​ ​are​ ​many​ ​WordPress​ ​templates​ ​out​ ​there​ ​that are​ ​several​ ​years​ ​old​ ​and​ ​haven’t​ ​been​ ​updated.

Your​​ website,​​ Twitter,​​ Facebook,​​ and​​ all​​ of​​ the ​​other ​​online​​ properties that​ ​you​ ​have​ ​match​ ​when​ ​it​ ​comes​ ​to​ ​the​ ​theme​ ​and​ ​design.​ ​

You want​ ​to​ ​be​ ​using​ ​the​ ​same​ ​colors,​ ​the​ ​same​ ​logos,​ ​and​ ​the​ ​same fonts​ ​across​ ​all​ ​of​ ​your​ ​properties.

It​​ should ​​go​​ without​​ saying​​ that​​ your​​ website​​ needs ​​to​​ display properly​ ​on​ ​all​ ​of​ ​the​ ​mobile​ ​devices​ ​that​ ​are​ ​out​ ​there.​ ​

You​ ​will​ ​have no​ ​problem​ ​finding​ ​WordPress​ ​themes​ ​that​ ​are​ ​responsive,​ ​but​ ​make sure​ ​that​ ​you​ ​test​ ​your​ ​website​ ​out​ ​before​ ​starting​ ​your​ ​traffic generation​ ​techniques​ ​because​ ​not​ ​every​ ​responsive​ ​theme​ ​works well​ ​with​ ​every​ ​type​ ​of​ ​site.

With​ ​all​ ​that​ ​noted,​ ​you’re​ ​now​ ​ready​ ​to​ ​start​ ​generating​ ​traffic​ ​to​ ​your website!


Chapter 3: The Viral Blogging Method

viral blogging

The​ ​first​ ​method​ ​that​ ​we’re​ ​going​ ​to​ ​discuss​ ​to​ ​get​ ​traffic​ ​to​ ​your​ ​website without​ ​spending​ ​a​ ​dime​ ​is​ ​the​ ​viral​ ​blogging​ ​method.

What​ ​exactly​ ​is​ ​viral​ ​blogging?​ ​Viral​ ​blogging​ ​is​ ​when​ ​you​ ​purposely​ ​post content​ ​that​ ​is​ ​most​ ​likely​ ​to​ ​be​ ​shared,​ ​and​ ​therefore,​ ​go​ ​viral.​ ​

You​ ​might think​ ​that​ ​every​ ​piece​ ​of​ ​content​ ​that​ ​you​ ​post​ ​is​ ​specifically​ ​intended​ ​to​ ​be shared​ ​and​ ​to​ ​go​ ​viral,​ ​but​ ​the​ ​difference​ ​is​ ​that​ ​you​ ​choose​ ​your​ ​topics​ ​and the​ ​format​ ​of​ ​your​ ​posts​ ​in​ ​very​ ​specific​ ​ways​ ​that​ ​have​ ​been​ ​shown​ ​to​ ​be most​ ​effective​ ​for​ ​viral​ ​content.

We​ ​are​ ​going​ ​to​ ​go​ ​over​ ​some​ ​of​ ​these​ ​specific​ ​content​ ​types​ ​and​ ​show you​ ​how​ ​to​ ​give​ ​your​ ​posts​ ​the​ ​best​ ​chance​ ​to​ ​go​ ​viral.

How to Get Started with This Method

There​ ​are​ ​some​ ​things​ ​that​ ​you’re​ ​going​ ​to​ ​want​ ​to​ ​do​ ​no​ ​matter​ ​what​ ​type of​ ​content​ ​you​ ​are​ ​posting.​ ​These​ ​are​ ​tips​ ​that​ ​are​ ​the​ ​same​ ​for​ ​all​ ​of​ ​the content​ ​that​ ​you’re​ ​planning​ ​on​ ​posting.​ ​

The​ ​first​ ​tip​ ​is​ ​to​ ​post​ ​on​ ​a​ ​regular basis.​ ​People​ ​are​ ​more​ ​likely​ ​to​ ​come​ ​back​ ​and​ ​read​ ​your​ ​content​ ​over​ ​and over​ ​again​ ​if​ ​you​ ​post​ ​regularly.

This​ ​means​ ​posting​ ​once​ ​a​ ​week,​ ​preferably​ ​on​ ​the​ ​same​ ​day,​ ​or​ ​whatever your​ ​schedule​ ​happens​ ​to​ ​be.​ ​You​ ​can​ ​post​ ​every​ ​five​ ​days,​ ​you​ ​could​ ​post once​ ​every​ ​two​ ​weeks,​ ​or​ ​whenever​ ​you’d​ ​like.​

​What​ ​you​ ​should​ ​keep​ ​in mind​ ​is​ ​that​ ​you​ ​need​ ​to​ ​post​ ​regularly​ ​enough,​ ​so​ ​that​ ​people​ ​don’t​ ​forget about​ ​your​ ​content.​ ​

That​ ​generally​ ​means​ ​posting​ ​at​ ​least​ ​once​ ​per​ ​week, but​ ​not​ ​so​ ​often​ ​that​ ​people​ ​are​ ​overwhelmed​ ​by​ ​it​ ​and​ ​can’t​ ​read​ ​it​ ​all.​ ​You always​ ​want​ ​to​ ​leave​ ​them​ ​wanting​ ​more.

Keep​ ​in​ ​mind​ ​that​ ​you​ ​don’t​ ​have​ ​to​ ​write​ ​and​ ​post​ ​your​ ​content​ ​when you’re​ ​scheduled​ ​to​ ​publish​ ​it.​ ​

If​ ​you’re​ ​using​ ​WordPress,​ ​you​ ​can​ ​schedule your​ ​content​ ​to​ ​be​ ​published​ ​on​ ​a​ ​specific​ ​date​ ​and​ ​time,​ ​and​ ​you​ ​can​ ​write several​ ​weeks​ ​in​ ​advance​ ​if​ ​you​ ​prefer.

Another​ ​thing​ ​that​ ​you​ ​want​ ​to​ ​do​ ​is​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​use​ ​your keywords​ ​in​ ​both​ ​the​ ​title​ ​and​ ​in​ ​the​ ​post.​ ​Do​ ​you​ ​know​ ​what​ ​your​ ​keywords are​ ​supposed​ ​to​ ​be?​ ​

If​ ​not,​ ​you​ ​need​ ​to​ ​do​ ​some​ ​keyword​ ​research​ ​and find​ ​out​ ​what​ ​keyword​ ​phrases​ ​are​ ​being​ ​searched​ ​for​ ​when​ ​it​ ​comes​ ​to​ ​the content​ ​that​ ​you’re​ ​planning​ ​on​ ​publishing.​ ​

Try​ ​to​ ​find​ ​a​ ​happy​ ​medium between​ ​keyword​ ​phrases​ ​that​ ​get​ ​a​ ​lot​ ​of​ ​searches​ ​and​ ​those​ ​phrases​ ​that have​ ​a​ ​ton​ ​of​ ​competition​ ​already​ ​on​ ​the​ ​first​ ​page​ ​of​ ​Google​ ​results.

As​ ​mentioned​ ​in​ ​the​ ​beginning​ ​of​ ​this​ ​guide,​ ​high-quality​ ​images​ ​are​ ​vital. Make​ ​sure​ ​that​ ​you​ ​include​ ​images​ ​with​ ​your​ ​content,​ ​and​ ​that​ ​they​ ​are both​ ​high-quality​ ​and​ ​relevant​ ​to​ ​the​ ​text​ ​on​ ​the​ ​page.

Also,​ ​make​ ​sure​ ​that​ ​you​ ​don’t​ ​pack​ ​everything​ ​into​ ​huge,​ ​intimidating blocks​ ​of​ ​text.​ ​

Create​ ​subheadings​ ​so​ ​that​ ​people​ ​can​ ​skim​ ​the​ ​content, and​ ​break​ ​your​ ​text​ ​into​ ​several​ ​different​ ​paragraphs​ ​with​ ​a​ ​general​ ​rule​ ​of no​ ​more​ ​than​ ​100​ ​words​ ​per​ ​paragraph.​ ​

You​ ​can​ ​have​ ​less,​ ​and​ ​you​ ​can even​ ​have​ ​a​ ​little​ ​bit​ ​more,​ ​but​ ​use​ ​it​ ​as​ ​a​ ​general​ ​rule​ ​of​ ​thumb.

Remember,​ ​too,​ ​varying​ ​paragraph​ ​lengths​ ​makes​ ​the​ ​reading​ ​more interesting​ ​than​ ​several​ ​paragraphs​ ​in​ ​a​ ​row​ ​all​ ​of​ ​the​ ​same​ ​length.


Chapter 3.1: Viral Blogging Content Types

yoda the reach is strong in this one

Now,​ ​we’re​ ​going​ ​to​ ​discuss​ ​some​ ​of​ ​the​ ​different​ ​types​ ​of​ ​content​ ​that​ ​are great​ ​for​ ​creating​ ​viral​ ​posts​ ​that​ ​are​ ​more​ ​likely​ ​to​ ​be​ ​shared​ ​than​ ​anything else.​ ​

Each​ ​of​ ​these​ ​types​ ​of​ ​content​ ​is​ ​unique​ ​and​ ​has​ ​a​ ​different​ ​style​ ​than other​ ​types​ ​on​ ​this​ ​list.​

​With​ ​some​ ​types​ ​of​ ​content,​ ​you​ ​may​ ​want​ ​to include​ ​humor​ ​or​ ​light-hearted​ ​writing,​ ​and​ ​with​ ​others​ ​you​ ​want​ ​to​ ​avoid humor​ ​and​ ​take​ ​a​ ​more​ ​serious​ ​approach.

In​ ​case​ ​you’re​ ​wondering​ ​where​ ​this​ ​information​ ​comes​ ​from,​ ​there​ ​have been​ ​several​ ​studies​ ​of​ ​different​ ​content​ ​types​ ​to​ ​determine​ ​what​ ​gets shared​ ​most​ ​often.​

​The​ ​market​ ​research​ ​company​ ​BuzzSumo​ ​recently analyzed​ ​over​ ​100​ ​million​ ​articles​ ​to​ ​discover​ ​what​ ​gets​ ​shared,​ ​and​ ​the results​ ​include​ ​the​ ​post​ ​types​ ​listed​ ​below.

Top Ten Lists

For​ ​some​ ​reason,​ ​top​ ​10​ ​lists​ ​seem​ ​to​ ​do​ ​particularly​ ​well​ ​on​ ​social​ ​media. In​ ​fact,​ ​it​ ​is​ ​specifically​ ​the​ ​number​ ​10​ ​in​ ​top​ ​10​ ​lists​ ​that​ ​does​ ​well.

No​ ​one​ ​knows​ ​exactly​ ​why​ ​this​ ​is.​ It​ ​might​ ​be​ ​because​ ​ten​ ​is​ ​a​ ​nice​ ​round number​ ​or​ ​could​ ​be​ ​because​ ​8​ ​items​ ​are​ ​too​ ​few​ ​to​ ​make​ ​up​ ​a​ ​decent​ ​list and​ ​15​ ​are​ ​too​ ​many.​ ​​

Whatever​ ​the​ ​reason,​ ​research​ ​shows​ ​the​ ​top​ ​10 lists​ ​should​ ​be​ ​part​ ​of​ ​your​ ​viral​ ​blogging​ ​strategy.

News and Current Events Articles

Not​ ​surprisingly,​ ​posting​ ​the​ ​latest​ ​news​ ​or​ ​current​ ​events​ ​will​ ​not​ ​only​ ​get you​ ​noticed,​ ​but​ ​it​ ​will​ ​also​ ​get​ ​your​ ​content​ ​shared.​ ​

When​ ​someone​ ​learns something​ ​that​ ​is​ ​considered​ ​news,​ ​that​ ​person’s​ ​first​ ​instinct​ ​is​ ​to​ ​share with​ ​others.​

​Of​ ​course,​ ​if​ ​you​ ​learn​ ​about​ ​things​ ​after​ ​they​ ​have​ ​already been​ ​posted​ ​to​ ​most​ ​of​ ​the​ ​major​ ​news​ ​organizations​ ​and​ ​websites, creating​ ​an​ ​article​ ​on​ ​that​ ​news​ ​story​ ​won’t​ ​do​ ​you​ ​much​ ​good.​ ​

If​ ​you​ ​can “scoop”​ ​other​ ​news​ ​organizations​ ​and​ ​get​ ​your​ ​posts​ ​in​ ​front​ ​of​ ​people,​ ​the chances​ ​are​ ​very​ ​good​ ​that​ ​they​ ​will​ ​share​ ​it.

Controversial Topics and Titles

Another​ ​content​ ​type​ ​that​ ​is​ ​sure​ ​to​ ​get​ ​shared​ ​with​ ​others​ ​(and​ ​as​ ​a​ ​bonus, get​ ​all​ ​kinds​ ​of​ ​comments​ ​posted​ ​underneath​ ​it)​ ​is​ ​the​ ​controversial​ ​topic​ ​– with​ ​a​ ​controversial​ ​title.​ ​

This​ ​is​ ​especially​ ​potent​ ​if​ ​you​ ​can​ ​combine​ ​a controversy​ ​with​ ​the​ ​current​ ​event,​ ​with​ ​the​ ​disadvantage​ ​of​ ​the​ ​content​ ​not lasting​ ​very​ ​long.​ ​

You​ ​can​ ​also​ ​create​ ​controversy​ ​with​ ​blog​ ​posts​ ​and​ ​titles that​ ​are​ ​evergreen​ ​which​ ​will​ ​keep​ ​getting​ ​traffic​ ​for​ ​years​ ​to​ ​come.

Entertainment and Celebrity News

One​ ​content​ ​type​ ​that​ ​is​ ​certainly​ ​popular​ ​is​ ​celebrity​ ​and​ ​entertainment news.​ ​The​ ​problem​ ​is,​ ​there​ ​is​ ​a​ ​lot​ ​of​ ​competition​ ​for​ ​these​ ​articles​ ​and topics.​ ​

There​ ​are​ ​websites​ ​that​ ​dominate​ ​this​ ​market​ ​because​ ​they​ ​cover celebrity​ ​entertainment​ ​news​ ​exclusively.​ ​However,​ ​that​ ​doesn’t​ ​mean​ ​you should​ ​ignore​ ​this​ ​content​ ​type​ ​altogether.

You​ ​can​ ​cover​ ​a​ ​celebrity​ ​and​ ​tie​ ​it​ ​in​ ​with​ ​your​ ​industry.​ ​As​ ​a​ ​hypothetical example,​ ​if​ ​you​ ​were​ ​in​ ​the​ ​business​ ​industry,​ ​you​ ​could​ ​talk​ ​about​ ​how Drake​ ​invested​ ​in​ ​a​ ​new​ ​company.

Politics

Of​ ​course,​ ​politics​ ​is​ ​always​ ​one​ ​of​ ​the​ ​hot​ ​button​ ​topics​ ​on​ ​the​ ​internet. This​ ​is​ ​a​ ​case​ ​where​ ​publishing​ ​a​ ​political​ ​and​ ​controversial​ ​article​ ​may​ ​get your​ ​content​ ​shared​ ​with​ ​millions​ ​of​ ​others.​ ​

You​ ​can​ ​always​ ​mix​ ​two​ ​of these​ ​types​ ​and​ ​get​ ​better​ ​results,​ ​but​ ​politics,​ ​combined​ ​with​ ​controversy in​ ​particular,​ ​seem​ ​to​ ​be​ ​a​ ​potent​ ​combination​ ​for​ ​sharing.

The​ ​great​ ​thing​ ​about​ ​this​ ​particular​ ​topic​ ​is​ ​that​ ​you​ ​can​ ​share​ ​an​ ​opinion, if​ ​you​ ​like,​ ​without​ ​any​ ​real​ ​factual​ ​basis​ ​–​ ​unless,​ ​of​ ​course,​ ​you​ ​are quoting​ ​facts​ ​to​ ​back​ ​up​ ​your​ ​opinions.

How to Promote Your Content

Simply​ ​publishing​ ​this​ ​content​ ​isn’t​ ​going​ ​to​ ​be​ ​enough.​ ​You​ ​need​ ​to promote​ ​your​ ​content​ ​on​ ​social​ ​media​ ​–​ ​but​ ​not​ ​just​ ​the​ ​standards​ ​like Facebook,​ ​Twitter,​ ​and​ ​Pinterest.

You​ ​also​ ​want​ ​to​ ​use​ ​social​ ​bookmarking​ ​sites​ ​like​ ​Digg,​ ​Reddit,​ ​and StumbleUpon.​ ​These​ ​sites​ ​will​ ​get​ ​you​ ​in​ ​front​ ​of​ ​readers​ ​who​ ​will​ ​hopefully take​ ​your​ ​content​ ​and​ ​run​ ​with​ ​it.


Chapter 4: YouTube Traffic Arbitrage

getting traffic using youtube

Another​ ​method​ ​that​ ​you​ ​can​ ​use​ ​to​ ​get​ ​traffic​ ​to​ ​your​ ​website​ ​is​ ​to​ ​make videos​ ​for​ ​the​ ​popular​ ​sharing​ ​website,​ ​YouTube.​

​YouTube​ ​sees​ ​around​ ​1 billion​ ​users​ ​every​ ​single​ ​month,​ ​and​ ​so​ ​posting​ ​a​ ​video​ ​on​ ​YouTube almost​ ​guarantees​ ​that​ ​it​ ​will​ ​be​ ​seen​ ​as​ ​long​ ​as​ ​you​ ​use​ ​the​ ​right keywords.

In​ ​this​ ​article,​ ​we’ll​ ​explore​ ​the​ ​process​ ​of​ ​making​ ​a​ ​video​ ​–​ ​and​ ​making​ ​it professional​ ​enough​ ​to​ ​attract​ ​traffic​ ​to​ ​your​ ​site​ ​–​ ​as​ ​well​ ​as​ ​choosing keywords​ ​and​ ​getting​ ​it​ ​published​ ​on​ ​YouTube.

Making the Video

The​ ​first​ ​thing​ ​you’re​ ​going​ ​to​ ​have​ ​to​ ​do​ ​is​ ​to​ ​make​ ​the​ ​video.​ ​What​ ​kind​ ​of video​ ​should​ ​you​ ​make?​

​You​ ​can​ ​make​ ​whatever​ ​kind​ ​of​ ​video​ ​you​ ​want, but​ ​keep​ ​in​ ​mind​ ​that​ ​your​ ​goal​ ​is​ ​to​ ​get​ ​people​ ​to​ ​watch​ ​the​ ​entire​ ​thing and​ ​want​ ​to​ ​know​ ​more​ ​afterwards.​ ​

You​ ​want​ ​them​ ​to​ ​read​ ​the​ ​description and​ ​look​ ​for​ ​a​ ​link,​ ​and​ ​then​ ​leave​ ​the​ ​YouTube​ ​site​ ​to​ ​come​ ​to​ ​your​ ​own website.

So,​ ​this​ ​could​ ​be​ ​a​ ​how-to​ ​video.​ ​These​ ​types​ ​of​ ​videos​ ​are​ ​quite​ ​popular on​ ​YouTube.​ ​​ ​

They​ ​are​ ​ready​ ​made​ ​to​ ​send​ ​traffic​ ​to​ ​your​ ​website,​ ​because if​ ​you​ ​give​ ​them​ ​almost​ ​all​ ​of​ ​the​ ​information​ ​that​ ​they​ ​need​ ​with​ ​the​ ​video and​ ​then​ ​promise​ ​them​ ​the​ ​rest​ ​if​ ​they​ ​go​ ​to​ ​your​ ​website,​ ​this​ ​will​ ​drive traffic.

You​ ​don’t​ ​want​ ​to​ ​make​ ​a​ ​video​ ​simply​ ​to​ ​promote​ ​your​ ​business,​ ​because people​ ​aren’t​ ​going​ ​to​ ​want​ ​to​ ​watch​ ​it​ ​in​ ​the​ ​first​ ​place,​ ​nor​ ​are​ ​they​ ​going to​ ​want​ ​to​ ​come​ ​to​ ​your​ ​website​ ​afterward.​ ​

But​ ​if​ ​you​ ​can​ ​make​ ​a​ ​funny​ ​or awesome​ ​video​ ​that​ ​evokes​ ​emotion​ ​and​ ​that​ ​features​ ​your​ ​business​ ​as part​ ​of​ ​it,​ ​then​ ​you’ll​ ​be​ ​able​ ​to​ ​get​ ​YouTube​ ​views​ ​and​ ​traffic​ ​to​ ​your website​ ​as​ ​well​ ​as​ ​shares.

If​ ​you’re​ ​going​ ​to​ ​stick​ ​to​ ​the​ ​methods​ ​of​ ​getting​ ​traffic​ ​without​ ​any​ ​money spent,​ ​you’re​ ​going​ ​to​ ​have​ ​to​ ​create​ ​the​ ​video​ ​yourself.​

​However,​ ​there​ ​are websites​ ​out​ ​there​ ​like​ ​Fiverr​ ​that​ ​will​ ​allow​ ​you​ ​to​ ​outsource​ ​video production​ ​very​ ​inexpensively.​ ​

If​ ​you​ ​have​ ​to​ ​go​ ​DIY,​ ​making​ ​a​ ​video​ ​isn’t too​ ​difficult​ ​to​ ​do​ ​on​ ​your​ ​own​ ​anyway,​ ​and​ ​you​ ​might​ ​find​ ​that​ ​you​ ​have​ ​a talent​ ​at​ ​it.

Getting Your Keywords

The​ ​next​ ​step​ ​we​ ​are​ ​going​ ​to​ ​take​ ​will​ ​be​ ​getting​ ​the​ ​keywords​ ​that​ ​you​ ​will use​ ​in​ ​the​ ​title​ ​and​ ​the​ ​tag​ ​sections​ ​of​ ​your​ ​YouTube​ ​video.

Your​ ​first​ ​task​ ​is​ ​to​ ​determine​ ​whether​ ​anyone​ ​is​ ​actually​ ​searching​ ​for​ ​the keywords​ ​that​ ​you’ve​ ​chosen.​ ​

Obviously,​ ​with​ ​keywords​ ​like​ ​“money”​ ​or “investing,”​ ​you​ ​don’t​ ​have​ ​to​ ​look​ ​and​ ​see​ ​if​ ​anyone​ ​is​ ​searching;​ ​you know​ ​that​ ​millions​ ​of​ ​people​ ​are​ ​using​ ​those​ ​search​ ​terms.​

​But​ ​there​ ​is​ ​no way​ ​that​ ​you​ ​can​ ​compete​ ​for​ ​these​ ​search​ ​terms​ ​on​ ​YouTube​ ​without many​ ​years​ ​of​ ​hard​ ​work,​ ​so​ ​what​ ​you’re​ ​looking​ ​for​ ​are​ ​search​ ​terms​ ​that only​ ​get​ ​a​ ​few​ ​searches​ ​(but​ ​still​ ​get​ ​some),​ ​and​ ​that​ ​are​ ​much​ ​easier​ ​to compete​ ​for​ ​on​ ​YouTube.

You​ ​want​ ​to​ ​use​ ​the​ ​Adwords​ ​Keyword​ ​Planner (ads.google.com/home/tools/keyword-planner/)​ ​because​ ​it​ ​is​ ​the​ ​number one​ ​tool​ ​for​ ​finding​ ​out​ ​what​ ​kind​ ​of​ ​usage​ ​a​ ​search​ ​term​ ​actually​ ​gets.​

​You can​ ​just​ ​type​ ​in​ ​your​ ​search​ ​terms​ ​and​ ​see​ ​the​ ​estimated​ ​monthly​ ​traffic that​ ​a​ ​search​ ​term​ ​gets​ ​to​ ​make​ ​your​ ​decision​ ​based​ ​upon​ ​that.​

​Now,​ ​that isn’t​ ​going​ ​to​ ​be​ ​the​ ​search​ ​traffic​ ​that​ ​the​ ​term​ ​gets​ ​on​ ​YouTube,​ ​but​ ​it​ ​will give​ ​you​ ​an​ ​idea​ ​as​ ​to​ ​what​ ​is​ ​popular​ ​when​ ​it​ ​comes​ ​to​ ​searching​ ​and what​ ​is​ ​not.

One​ ​trick​ ​is​ ​to​ ​go​ ​for​ ​“low-hanging​ ​fruit.”​ ​This​ ​means​ ​intentionally​ ​going​ ​for keywords​ ​for​ ​your​ ​videos​ ​to​ ​get​ ​a​ ​very​ ​specific​ ​group​ ​of​ ​people​ ​to​ ​take action.​ ​Typically​ ​the​ ​keywords​ ​are​ ​longer​ ​tail.

The​ ​advantage​ ​of​ ​going​ ​for​ ​low-hanging​ ​fruit​ ​is​ ​that​ ​you’ll​ ​capture​ ​a​ ​more targeted​ ​audience​ ​and​ ​get​ ​ranked​ ​on​ ​YouTube​ ​easier.​ ​

If​ ​you​ ​were​ ​to​ ​go​ ​for a​ ​broader​ ​term​ ​such​ ​as​ ​“weight​ ​loss,”​ ​it​ ​would​ ​be​ ​near​ ​impossible​ ​to​ ​rank these​ ​days.

You​ ​won’t​ ​get​ ​as​ ​many​ ​people​ ​searching​ ​for​ ​longer​ ​tail​ ​keywords,​ ​but​ ​at least​ ​you’ll​ ​gain​ ​higher​ ​quality​ ​viewers.​ ​​​This​ ​is​ ​where​ ​you​ ​can​ ​“rinse​ ​and repeat”​ ​this​ ​method.

Publishing the Video

Finally,​ ​your​ ​last​ ​step​ ​would​ ​be​ ​publishing​ ​the​ ​video.​ ​There​ ​are​ ​many different​ ​ways​ ​that​ ​you​ ​can​ ​do​ ​this.​ ​​ ​One​ ​of​ ​the​ ​easiest​ ​is​ ​to​ ​publish​ ​it directly​ ​from​ ​your​ ​video​ ​editing​ ​program.

Of​ ​course,​ ​instead,​ ​you​ ​could​ ​just​ ​publish​ ​it​ ​directly​ ​on​ ​YouTube.​

​You’ll need​ ​to​ ​have​ ​exported​ ​it​ ​from​ ​your​ ​video​ ​editing​ ​program​ ​or​ ​uploaded​ ​it from​ ​your​ ​camera​ ​if​ ​you​ ​didn’t​ ​do​ ​any​ ​editing,​ ​and​ ​it​ ​will​ ​need​ ​to​ ​fit​ ​certain specifications​ ​like​ ​having​ ​the​ ​right​ ​file​ ​format,​ ​following​ ​YouTube’s​ ​size guidelines​ ​and​ ​other​ ​considerations.

You​ ​can​ ​find​ ​out​ ​exactly​ ​what​ ​YouTube​ ​requires​ ​when​ ​you​ ​upload​ ​a​ ​video by​ ​going​ ​to​ ​your​ ​YouTube​ ​page​ ​and​ ​clicking​ ​“Upload.”​

​Once​ ​you​ ​have​ ​your video​ ​uploaded,​ ​you​ ​can​ ​create​ ​the​ ​title​ ​and​ ​set​ ​your​ ​tags.​ ​Then​ ​you​ ​can​ ​go ahead​ ​and​ ​publish​ ​it.​ ​It​ ​will​ ​be​ ​on​ ​YouTube​ ​and​ ​driving​ ​traffic​ ​to​ ​your website​ ​shortly.


Chapter 5: The Forum Authority Method

warrior forum screenshot

The​ ​next​ ​method​ ​that​ ​we’re​ ​going​ ​to​ ​discuss​ ​of​ ​getting​ ​traffic​ ​to​ ​your​ ​site without​ ​spending​ ​any​ ​money​ ​is​ ​forum​ ​marketing.​ ​

There​ ​are​ ​millions​ ​of forums​ ​out​ ​there​ ​dedicated​ ​to​ ​every​ ​topic​ ​imaginable.​ ​You​ ​are​ ​certain​ ​to find​ ​active​ ​and​ ​growing​ ​forums​ ​built​ ​around​ ​your​ ​particular​ ​topic.​ ​

In​ ​fact, you​ ​may​ ​already​ ​be​ ​a​ ​member​ ​of​ ​some​ ​of​ ​these​ ​forums​ ​and​ ​up​ ​until​ ​now have​ ​just​ ​participated​ ​in​ ​the​ ​discussions,​ ​asked​ ​and​ ​answered​ ​questions,​ ​or simply​ ​kept​ ​up​ ​with​ ​what​ ​other​ ​people​ ​are​ ​saying​ ​about​ ​your​ ​industry.

Your Signature Is Your Salesman

Forums​ ​can​ ​be​ ​one​ ​of​ ​the​ ​most​ ​effective​ ​marketing​ ​methods​ ​that​ ​you​ ​can use.​ ​

However,​ ​you​ ​have​ ​to​ ​find​ ​the​ ​right​ ​forum​ ​that​ ​allows​ ​you​ ​to​ ​create​ ​a link​ ​to​ ​your​ ​website​ ​that​ ​people​ ​can​ ​easily​ ​click​ ​on.​

​This​ ​is​ ​done​ ​through your​ ​forum​ ​signature.​ ​Your​ ​signature​ ​may​ ​be​ ​composed​ ​of​ ​text,​ ​images, HTML,​ ​and​ ​links​ ​that​ ​lead​ ​directly​ ​back​ ​to​ ​your​ ​website.

If​ ​you​ ​are​ ​joining​ ​a​ ​new​ ​forum​ ​or​ ​thinking​ ​about​ ​posting​ ​somewhere​ ​that you​ ​haven’t​ ​been​ ​active​ ​before,​ ​the​ ​first​ ​thing​ ​that​ ​you​ ​need​ ​to​ ​do​ ​is determine​ ​whether​ ​or​ ​not​ ​you​ ​can​ ​put​ ​a​ ​link​ ​in​ ​your​ ​signature​…

…​that​ ​will​ ​be visible​ ​and​ ​attractive​ ​enough​ ​for​ ​people​ ​to​ ​click​ ​on,​ ​so​ ​that​ ​you​ ​can​ ​get traffic​ ​to​ ​your​ ​website​ ​from​ ​that​ ​forum.​

​If​ ​the​ ​forum​ ​does​ ​not​ ​allow​ ​links​ ​in your​ ​signature​ ​or​ ​renders​ ​them​ ​so​ ​small​ ​as​ ​to​ ​not​ ​be​ ​useful,​ ​avoid​ ​posting on​ ​that​ ​forum​ ​and​ ​go​ ​somewhere​ ​else.

What​ ​to​ ​put​ ​on​ ​your​ ​signature​ ​is​ ​going​ ​to​ ​take​ ​some​ ​thought.​ ​What​ ​you need​ ​to​ ​understand​ ​is​ ​that​ ​your​ ​signature​ ​is​ ​intended​ ​to​ ​provide​ ​people​ ​with an​ ​easy-to-follow​ ​link​ ​to​ ​your​ ​website​ ​without​ ​being​ ​obtrusive.​​

So,​ ​you​ ​don’t want​ ​a​ ​forum​ ​signature​ ​where​ ​you​ ​have​ ​a​ ​giant​ ​link​ ​to​ ​your​ ​site​ ​in​ ​bright​ ​red that​ ​looks​ ​ugly​ ​and​ ​completely​ ​overpowers​ ​anything​ ​else​ ​on​ ​the​ ​forum.​

​You do​ ​want​ ​a​ ​visible​ ​and​ ​easy-to-follow​ ​link,​ ​though.​ ​More​ ​importantly​ ​than that,​ ​you​ ​want​ ​to​ ​give​ ​people​ ​a​ ​reason​ ​to​ ​follow​ ​the​ ​link.

That​ ​means,​ ​you​ ​need​ ​to​ ​create​ ​some​ ​sort​ ​of​ ​reason​ ​using​ ​the​ ​text​ ​or images​ ​in​ ​your​ ​signature.​ ​

For​ ​example,​ ​you​ ​can​ ​invite​ ​them​ ​to​ ​get something​ ​for​ ​free​ ​or​ ​take​ ​advantage​ ​of​ ​a​ ​special​ ​offer​ ​or​ ​even​ ​to​ ​find​ ​out advice​ ​on​ ​the​ ​particular​ ​topic​ ​of​ ​the​ ​forum.​ ​​

Just​ ​make​ ​sure​ ​that​ ​you​ ​not only​ ​put​ ​a​ ​link​ ​to​ ​your​ ​website,​ ​but​ ​that​ ​you​ ​also​ ​give​ ​them​ ​a​ ​reason​ ​to​ ​click on​ ​that​ ​link.

Using the Forums

The​ ​next​ ​thing​ ​that​ ​you’re​ ​going​ ​to​ ​do​ ​is​ ​make​ ​sure​ ​that​ ​you’re​ ​using​ ​the forums​ ​regularly.​ ​Remember,​ ​each​ ​time​ ​you​ ​post​ ​on​ ​the​ ​forums​ ​you​ ​are basically​ ​posting​ ​another​ ​advertisement​ ​for​ ​your​ ​website.​ ​

You​ ​never​ ​know who​ ​is​ ​going​ ​to​ ​see​ ​it,​ ​so​ ​spend​ ​as​ ​much​ ​time​ ​as​ ​you’re​ ​able​ ​–​ ​without giving​ ​the​ ​impression​ ​that​ ​you​ ​are​ ​spamming​ ​the​ ​forum​ ​–​ ​to​ ​answer questions,​ ​give​ ​advice,​ ​and​ ​provide​ ​useful​ ​and​ ​valuable​ ​content.

Another​ ​thing​ ​that​ ​you​ ​should​ ​keep​ ​in​ ​mind​ ​when​ ​it​ ​comes​ ​to​ ​forums​ ​is​ ​that you​ ​might​ ​want​ ​to​ ​expand​ ​your​ ​horizons​ ​a​ ​little​ ​bit.​ ​

Many​ ​forum​ ​users​ ​tend to​ ​stick​ ​to​ ​just​ ​one​ ​or​ ​two​ ​sections​ ​where​ ​they​ ​most​ ​enjoy​ ​posting.​ ​That means​ ​if​ ​you​ ​stay​ ​in​ ​those​ ​one​ ​or​ ​two​ ​sections,​ ​you​ ​are​ ​going​ ​to​ ​be advertising​ ​your​ ​link​ ​to​ ​pretty​ ​much​ ​the​ ​same​ ​people.​

​But​ ​if​ ​you​ ​go​ ​out​ ​and post​ ​in​ ​other​ ​parts​ ​of​ ​the​ ​forum,​ ​you​ ​are​ ​likely​ ​going​ ​to​ ​be​ ​showing​ ​your signature​ ​to​ ​a​ ​huge,​ ​new​ ​group​ ​of​ ​people.

Responding​ ​to​ ​the​ ​posts​ ​made​ ​on​ ​a​ ​thread​ ​you​ ​created​ ​is​ ​important​ ​as well.​ ​Some​ ​people​ ​are​ ​going​ ​to​ ​arrive​ ​at​ ​the​ ​thread​ ​and​ ​only​ ​read​ ​the​ ​last few​ ​posts.​

​That​ ​means​ ​that​ ​your​ ​particular​ ​post​ ​may​ ​be​ ​a​ ​long​ ​way​ ​back, and​ ​they​ ​aren’t​ ​even​ ​going​ ​to​ ​see​ ​it,​ ​but​ ​if​ ​you​ ​reply​ ​to​ ​other​ ​posts​ ​–​ ​and remember​ ​you​ ​need​ ​to​ ​say​ ​something​ ​valuable​ ​not​ ​just​ ​reply​ ​to​ ​be​ ​replying –​ ​then​ ​whoever​ ​visits​ ​the​ ​forum​ ​will​ ​always​ ​be​ ​able​ ​to​ ​see​ ​your​ ​signature​ ​in one​ ​of​ ​your​ ​replies.

You​ ​may​ ​not​ ​always​ ​be​ ​able​ ​to​ ​create​ ​a​ ​signature​ ​with​ ​a​ ​link​ ​in​ ​it.​ ​

However, you​ ​still​ ​should​ ​be​ ​able​ ​to​ ​include​ ​some​ ​sort​ ​of​ ​information​ ​in​ ​your​ ​signature and​ ​even​ ​if​ ​you​ ​can’t​ ​–​ ​like​ ​if​ ​the​ ​forum​ ​doesn’t​ ​offer​ ​a​ ​signature​ ​–​ ​you’ll probably​ ​be​ ​able​ ​to​ ​include​ ​website​ ​links​ ​in​ ​your​ ​bio.​

​However,​ ​relying​ ​on your​ ​bio​ ​to​ ​send​ ​traffic​ ​to​ ​your​ ​website​ ​is​ ​rather​ ​iffy,​ ​and​ ​you​ ​have​ ​to​ ​make doubly​ ​sure​ ​that​ ​you​ ​write​ ​informative,​ ​valuable​ ​posts​ ​that​ ​will​ ​make​ ​people want​ ​to​ ​find​ ​out​ ​who​ ​the​ ​author​ ​is​ ​and​ ​check​ ​you​ ​out​ ​elsewhere​ ​on​ ​the​ ​web.

It​ ​is​ ​a​ ​much​ ​better​ ​idea​ ​to​ ​find​ ​a​ ​forum​ ​that​ ​offers​ ​a​ ​signature,​ ​but​ ​if​ ​you​ ​do have​ ​a​ ​particular​ ​forum​ ​that​ ​is​ ​very​ ​active​ ​or​ ​is​ ​laser​ ​targeted​ ​at​ ​your audience,​ ​you​ ​might​ ​still​ ​want​ ​to​ ​participate​ ​once​ ​in​ ​awhile​ ​to​ ​have​ ​access to​ ​those​ ​users.

Other Signature Ideas

Another​ ​thing​ ​that​ ​you​ ​should​ ​be​ ​aware​ ​of​ ​is​ ​that​ ​forums​ ​aren’t​ ​the​ ​only places​ ​where​ ​you​ ​can​ ​include​ ​a​ ​signature.​ ​

You​ ​can​ ​almost​ ​always​ ​include​ ​a signature​ ​in​ ​your​ ​email,​ ​which​ ​means​ ​that​ ​everyone​ ​that​ ​you​ ​send​ ​an​ ​email to​ ​will​ ​get​ ​a​ ​link​ ​to​ ​your​ ​website.​ ​This​ ​is​ ​an​ ​unobtrusive​ ​way​ ​to​ ​advertise​ ​to your​ ​email​ ​contacts.​ ​

There​ ​may​ ​be​ ​other​ ​places​ ​online​ ​where​ ​you​ ​regularly post​ ​or​ ​participate​ ​that​ ​allow​ ​you​ ​to​ ​have​ ​a​ ​bio​ ​or​ ​signature​ ​as​ ​well,​ ​that you’re​ ​not​ ​currently​ ​taking​ ​advantage​ ​of.


Chapter 6: Thank You Page Win-Win Method

the power of the thank you page

Our​ ​next​ ​method​ ​is​ ​called​ ​the​ ​thank​ ​you​ ​page​ ​method,​ ​and​ ​it​ ​is​ ​a​ ​way​ ​for you​ ​to​ ​get​ ​traffic​ ​to​ ​your​ ​site​ ​directly​ ​from​ ​another​ ​site​ ​that​ ​is​ ​related​ ​to yours,​ ​or​ ​in​ ​some​ ​cases,​ ​even​ ​a​ ​competitor​ ​of​ ​yours.​

​You​ ​might​ ​be wondering​ ​why​ ​a​ ​competitor​ ​of​ ​yours​ ​–​ ​or​ ​even​ ​a​ ​related​ ​site​ ​–​ ​would​ ​be willing​ ​to​ ​put​ ​a​ ​link​ ​to​ ​your​ ​website​ ​on​ ​theirs.

That’s​ ​exactly​ ​why​ ​this​ ​method​ ​works.​ ​You​ ​need​ ​to​ ​give​ ​them​ ​a​ ​reason​ ​to link​ ​back​ ​to​ ​your​ ​website.​ ​

There​ ​are​ ​also​ ​a​ ​few​ ​other​ ​things​ ​that​ ​you​ ​have to​ ​keep​ ​in​ ​mind​ ​in​ ​order​ ​to​ ​use​ ​this​ ​method​ ​effectively.​ ​​ ​Just​ ​note​ ​that​ ​you may​ ​have​ ​to​ ​skip​ ​this​ ​technique​ ​altogether​ ​if​ ​your​ ​site​ ​is​ ​brand new.

The Professionalism of Your Website

The​ ​first​ ​thing​ ​to​ ​be​ ​aware​ ​of​ ​is​ ​that​ ​the​ ​professionalism​ ​of​ ​your​ ​website​ ​is going​ ​to​ ​determine​ ​(at​ ​least​ ​partially)​ ​whether​ ​or​ ​not​ ​you​ ​are​ ​able​ ​to​ ​use this​ ​technique.​

​You​ ​need​ ​to​ ​make​ ​your​ ​website​ ​look​ ​as​ ​good​ ​as​ ​possible, as​ ​mentioned​ ​in​ ​the​ ​very​ ​first​ ​chapter,​ ​in​ ​order​ ​to​ ​make​ ​this​ ​work,​ ​because you​ ​are​ ​going​ ​to​ ​be​ ​trading​ ​links​ ​with​ ​other​ ​websites,​ ​and​ ​they​ ​aren’t​ ​going to​ ​want​ ​to​ ​have​ ​their​ ​link​ ​posted​ ​on​ ​a​ ​website​ ​that​ ​doesn’t​ ​look professional.

Also,​ ​they’re​ ​not​ ​going​ ​to​ ​want​ ​their​ ​link​ ​posted​ ​on​ ​the​ ​website​ ​that​ ​doesn’t have​ ​anything​ ​to​ ​offer​ ​them.​ ​

For​ ​example,​ ​if​ ​your​ ​website​ ​is​ ​brand-new, Google​ ​isn’t​ ​going​ ​to​ ​care​ ​too​ ​much​ ​about​ ​links​ ​from​ ​you​ ​to​ ​their​ ​website. That’s​ ​especially​ ​true​ ​if​ ​you​ ​are​ ​linking​ ​to​ ​each​ ​other.​ ​

Most​ ​of​ ​the​ ​time,​ ​links cancel​ ​each​ ​other​ ​out​ ​anyway,​ ​but​ ​this​ ​is​ ​only​ ​a​ ​concern​ ​if​ ​the​ ​person linking​ ​to​ ​your​ ​website​ ​is​ ​doing​ ​it​ ​to​ ​get​ ​a​ ​backlink ​to​ ​raise​ ​their​ ​rankings​ ​in the​ ​search​ ​engines.

However,​ ​if​ ​you​ ​are​ ​simply​ ​linking​ ​to​ ​each​ ​other​ ​so​ ​that​ ​you​ ​can​ ​send​ ​traffic to​ ​your​ ​respective​ ​websites,​ ​this​ ​is​ ​something​ ​that​ ​is​ ​valuable​ ​enough​ ​for most​ ​people​ ​to​ ​want​ ​to​ ​trade​ ​with​ ​you.​ ​

Even​ ​so,​ ​your​ ​website​ ​still​ ​has​ ​to​ ​be professional.​

​If​ ​you​ ​put​ ​a​ ​link​ ​to​ ​their​ ​website​ ​on​ ​your​ ​thank​ ​you​ ​page, people​ ​will​ ​go​ ​to​ ​their​ ​website​ ​only​ ​when​ ​they​ ​have​ ​already​ ​finished​ ​their purchase​ ​or​ ​email​ ​opt-in​ ​from​ ​you​ ​and​ ​conversely,​ ​you​ ​will​ ​only​ ​get​ ​traffic from​ ​the​ ​other​ ​website​ ​when​ ​visitors​ ​to​ ​that​ ​site​ ​reach​ ​the​ ​thank​ ​you​ ​page.

How to Use This Technique

If​ ​you’re​ ​going​ ​to​ ​use​ ​this​ ​technique,​ ​your​ ​first​ ​task​ ​is​ ​finding​ ​some​ ​similar websites​ ​that​ ​have​ ​thank​ ​you​ ​pages​ ​that​ ​you​ ​might​ ​be​ ​able​ ​to​ ​approach.

Don’t​ ​be​ ​afraid​ ​to​ ​approach​ ​a​ ​website​ ​as​ ​long​ ​as​ ​you​ ​have​ ​made​ ​your​ ​own site​ ​as​ ​professional-looking​ ​as​ ​possible.​ ​

Other​ ​Internet​ ​marketers​ ​and website​ ​owners​ ​are​ ​always​ ​looking​ ​for​ ​ways​ ​to​ ​generate​ ​more​ ​traffic,​ ​and​ ​if your​ ​method​ ​brings​ ​even​ ​a​ ​few​ ​more​ ​people​ ​to​ ​their​ ​website​ ​and​ ​doesn’t cost​ ​them​ ​anything​ ​or​ ​reduce​ ​their​ ​existing​ ​website​ ​traffic​ ​in​ ​any​ ​way,​ ​they are​ ​sure​ ​to​ ​be​ ​on​ ​board​ ​with​ ​it.

Search​ ​the​ ​site​ ​until​ ​you​ ​find​ ​their​ ​contact​ ​email​ ​and​ ​then​ ​write​ ​them​ ​a message​ ​asking​ ​them​ ​if​ ​they​ ​would​ ​be​ ​interested​ ​in​ ​the​ ​thank​ ​you​ ​page​ ​link exchange.​

​You​ ​can​ ​compare​ ​this​ ​to​ ​the​ ​way​ ​that​ ​Amazon​ ​shows​ ​people related​ ​content​ ​after​ ​they​ ​purchase​ ​something.​

​The​ ​customer​ ​will​ ​have already​ ​purchased​ ​an​ ​item​ ​from​ ​your​ ​partner,​ ​and​ ​so​ ​he​ ​or​ ​she​ ​will​ ​have nothing​ ​to​ ​lose​ ​by​ ​sending​ ​traffic​ ​your​ ​way.

Be​ ​polite​ ​and​ ​be​ ​persistent.​ ​If​ ​someone​ ​doesn’t​ ​respond​ ​to​ ​you,​ ​it​ ​probably means​ ​that​ ​they​ ​are​ ​not​ ​interested​ ​in​ ​pursuing​ ​your​ ​offer.​ ​

You​ ​might​ ​get​ ​a dozen​ ​rejections​ ​and​ ​this​ ​is​ ​frustrating,​ ​but​ ​don’t​ ​give​ ​up​ ​because​ ​the​ ​13t​h could​ ​be​ ​the​ ​one​ ​that​ ​says​ ​yes​ ​and​ ​then​ ​drives​ ​a​ ​ton​ ​of​ ​traffic​ ​to​ ​your​ ​site.​ ​

It is​ ​a​ ​win-win​ ​situation​ ​for​ ​both​ ​of​ ​you,​ ​and​ ​it​ ​costs​ ​nothing​ ​but​ ​a​ ​few​ ​seconds to​ ​put​ ​a​ ​link​ ​on​ ​your​ ​page.​ ​

Cross-promotion​ ​is​ ​one​ ​of​ ​the​ ​most​ ​effective Internet​ ​marketing​ ​methods.​ ​Below​ ​is​ ​an​ ​example​ ​email​ ​that​ ​you​ ​can​ ​send.

Name,

I​ ​noticed​ ​that​ ​you​ ​had​ ​a​ ​great​ ​product​ ​for​ ​sale​ ​on​ ​your​ ​website. {NameofProgram}​ ​seems​ ​as​ ​if​ ​it​ ​would​ ​be​ ​a​ ​very​ ​valuable​ ​resource​ ​for​ ​my customers​ ​as​ ​well​ ​as​ ​yours,​ ​as​ ​I​ ​sell​ ​a​ ​very​ ​similar​ ​product.​ ​

I​ ​wondered​ ​if you​ ​would​ ​be​ ​interested​ ​in​ ​doing​ ​a​ ​“Thank​ ​You”​ ​page​ ​link​ ​exchange​ ​where​ ​I would​ ​place​ ​a​ ​banner​ ​on​ ​my​ ​thank​ ​you​ ​page​ ​that​ ​would​ ​link​ ​to​ ​your​ ​product in​ ​return​ ​for​ ​you​ ​doing​ ​the​ ​same​ ​for​ ​mine.​ ​

If​ ​you​ ​want​ ​to​ ​check​ ​out​ ​my​ ​site and​ ​the​ ​product​ ​that​ ​I​ ​am​ ​offering,​ ​this​ ​is​ ​the​ ​link: http://www.nameofyoursite.com.​ ​

Please​ ​let​ ​me​ ​know​ ​if​ ​you​ ​would​ ​like​ ​to proceed​ ​and​ ​provide​ ​me​ ​with​ ​a​ ​banner​ ​or​ ​link​ ​so​ ​that​ ​we​ ​can​ ​get​ ​the process​ ​started.

Sincerely,

Your​ ​Name


Chapter 7: The Podcasting Method

blue yeti macbook pro

The​ ​podcasting​ ​method​ ​is​ ​a​ ​great​ ​way​ ​to​ ​get​ ​the​ ​word​ ​out​ ​there​ ​about​ ​you and​ ​your​ ​product​ ​or​ ​service.​ ​

Podcasts​ ​are​ ​sort​ ​of​ ​like​ ​radio​ ​broadcasts except​ ​that​ ​they​ ​are​ ​stored​ ​on​ ​the​ ​Internet​ ​and​ ​can​ ​be​ ​played​ ​whenever​ ​the listener​ ​chooses.​

​This​ ​is​ ​a​ ​great​ ​way​ ​to​ ​get​ ​traffic​ ​to​ ​your​ ​website​ ​because you’re​ ​able​ ​to​ ​offer​ ​your​ ​podcast​ ​free-of-charge​ ​on​ ​websites​ ​like​ ​the​ ​Apple iTunes​ ​Store​ ​where​ ​you​ ​could​ ​potentially​ ​get​ ​thousands​ ​of​ ​downloads​ ​per podcast.

Why People Listen to Podcasts

There​ ​are​ ​many​ ​different​ ​reasons​ ​that​ ​people​ ​listen​ ​to​ ​podcasts.​ ​Some people​ ​just​ ​enjoy​ ​talk​ ​radio,​ ​but​ ​they​ ​are​ ​on​ ​the​ ​Internet​ ​so​ ​they​ ​can​ ​have talk​ ​radio​ ​that​ ​is​ ​geared​ ​towards​ ​their​ ​specific​ ​field​ ​of​ ​interest.​ ​

Some​ ​people listen​ ​to​ ​podcasts​ ​while​ ​they’re​ ​driving​ ​in​ ​their​ ​car.​ ​Some​ ​people​ ​enjoy listening​ ​to​ ​podcasts​ ​while​ ​they’re​ ​doing​ ​something​ ​else​ ​on​ ​the​ ​Internet such​ ​as​ ​a​ ​graphic​ ​designer​ ​working​ ​in​ ​Photoshop​ ​at​ ​the​ ​same​ ​time​ ​that​ ​he or​ ​she​ ​is​ ​listening.

People​ ​love​ ​the​ ​portability​ ​of​ ​podcasts.​ ​They​ ​can​ ​load​ ​them​ ​onto​ ​their smartphone,​ ​for​ ​instance,​ ​and​ ​then​ ​take​ ​that​ ​podcast​ ​with​ ​them​ ​wherever they​ ​go.​ ​

People​ ​also​ ​love​ ​the​ ​convenience​ ​of​ ​being​ ​able​ ​to​ ​stop​ ​or​ ​pause and​ ​then​ ​come​ ​back​ ​to​ ​that​ ​podcast​ ​later​ ​on.​

But​ ​most​ ​of​ ​all,​ ​people​ ​want​ ​to hear​ ​about​ ​things​ ​that​ ​interest​ ​them.​

If​ ​you​ ​are​ ​a​ ​comic​ ​book​ ​collector, you’d​ ​love​ ​to​ ​listen​ ​to​ ​a​ ​podcast​ ​on​ ​comic​ ​book​ ​collecting.​ ​If​ ​you​ ​are​ ​a woodworking​ ​enthusiast,​ ​a​ ​woodworking​ ​podcast​ ​would​ ​be​ ​your​ ​cup​ ​of​ ​tea.

How to Create a Podcast

If​ ​you’re​ ​going​ ​to​ ​create​ ​a​ ​podcast,​ ​there​ ​are​ ​a​ ​few​ ​things​ ​that​ ​you​ ​need​ ​in order​ ​to​ ​get​ ​traffic.​ ​

That’s​ ​because​ ​only​ ​a​ ​high-quality​ ​podcast​ ​that​ ​is valuable​ ​and​ ​entertaining​ ​to​ ​the​ ​listeners​ ​is​ ​going​ ​to​ ​drive​ ​traffic​ ​to​ ​your website.​ ​

If​ ​your​ ​podcast​ ​is​ ​unprofessional​ ​or​ ​boring,​ ​they​ ​may​ ​listen​ ​for​ ​a few​ ​minutes,​ ​but​ ​they​ ​will​ ​soon​ ​move​ ​on​ ​to​ ​something​ ​else​ ​and​ ​never​ ​visit your​ ​website.

So,​ ​the​ ​first​ ​thing​ ​that​ ​you’re​ ​going​ ​to​ ​need​ ​to​ ​create​ ​for​ ​your​ ​podcast​ ​is some​ ​sort​ ​of​ ​entertaining​ ​content.​ ​

This​ ​will​ ​mean​ ​that​ ​you​ ​need​ ​to​ ​research what​ ​you’re​ ​going​ ​to​ ​talk​ ​about​ ​and​ ​find​ ​something​ ​that​ ​can​ ​provide​ ​value to​ ​your​ ​listeners​ ​and​ ​then​ ​figure​ ​out​ ​a​ ​way​ ​to​ ​present​ ​it​ ​so​ ​that​ ​it​ ​is​ ​also entertaining.​ ​

If​ ​you​ ​sit​ ​in​ ​front​ ​of​ ​your​ ​microphone​ ​and​ ​simply​ ​discuss​ ​the topic​ ​in​ ​a​ ​monotone,​ ​without​ ​any​ ​entertainment​ ​value​ ​at​ ​all,​ ​people​ ​are​ ​not going​ ​to​ ​listen​ ​to​ ​your​ ​podcasts.

Speaking​ ​of​ ​microphones,​ ​you​ ​need​ ​to have​ ​a​ ​great​ ​one​ ​for​ ​podcasting. Luckily,​ ​there​ ​are​ ​some​ ​out​ ​there​ ​that are​ ​extremely​ ​high​ ​quality​ ​for​ ​a​ ​very low​ ​price.

The​ ​Audio-Technica​ ​brand​ ​makes good​ ​microphones​ ​for​ ​around​ ​$50-$75. Also,​ ​the​ ​Blue​ ​Yeti​ ​is​ ​almost​ ​a​ ​studio quality​ ​microphone​ ​for​ ​about​ ​$100.

You’ll​ ​need​ ​to​ ​do​ ​your​ ​research​ ​and​ ​decide​ ​on​ ​your​ ​particular​ ​professional microphone,​ ​but​ ​make​ ​sure​ ​that​ ​it​ ​is​ ​clear​ ​without​ ​any​ ​fuzziness​ ​or distortion.

You​ ​also​ ​need​ ​to​ ​figure​ ​out​ ​where​ ​you’re​ ​going​ ​to​ ​record​ ​your​ ​podcast.​ ​You want​ ​to​ ​record​ ​it​ ​somewhere​ ​where​ ​there​ ​is​ ​almost​ ​no​ ​noise.​

​If​ ​you​ ​have​ ​a fan​ ​going​ ​–​ ​like​ ​your​ ​computer​ ​fan​ ​–​ ​or​ ​you​ ​have​ ​other​ ​noises​ ​such​ ​as​ ​kids running​ ​around,​ ​dogs​ ​barking,​ ​or​ ​traffic,​ ​this​ ​is​ ​going​ ​to​ ​make​ ​for​ ​a​ ​very​ ​low quality​ ​podcast.​

​You​ ​need​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​can​ ​do​ ​your​ ​podcast somewhere​ ​away​ ​from​ ​all​ ​the​ ​noise​ ​so​ ​that​ ​it​ ​sounds​ ​as​ ​professional​ ​as​ ​a radio​ ​broadcast.

You​ ​might​ ​think​ ​about​ ​getting​ ​a​ ​partner​ ​as​ ​well.​ ​This​ ​can​ ​actually​ ​be​ ​done over​ ​the​ ​Internet.​ ​

Find​ ​someone​ ​who​ ​has​ ​the​ ​same​ ​microphone​ ​that​ ​you​ ​do and​ ​then​ ​each​ ​of​ ​you​ ​record​ ​your​ ​part​ ​of​ ​the​ ​podcast​ ​separately​ ​on​ ​the same​ ​recording​ ​software​ ​–​ ​Audacity​ ​is​ ​a​ ​good,​ ​free​ ​solution​ ​–​ ​while communicating​ ​with​ ​each​ ​other​ ​via​ ​Skype​ ​or​ ​another​ ​program​ ​that​ ​allows you​ ​to​ ​talk​ ​to​ ​each​ ​other​ ​instantly.

Then,​ ​one​ ​of​ ​you​ ​can​ ​receive​ ​the​ ​audio​ ​file​ ​from​ ​the​ ​other​ ​one,​ ​line​ ​it​ ​up with​ ​the​ ​audio​ ​file​ ​that​ ​he​ ​or​ ​she​ ​has,​ ​and​ ​then​ ​export​ ​it​ ​as​ ​one​ ​new​ ​audio file​ ​which​ ​will​ ​have​ ​both​ ​of​ ​your​ ​voices​ ​recorded​ ​with​ ​good​ ​microphones.

That​ ​way,​ ​it​ ​will​ ​seem​ ​like​ ​both​ ​of​ ​you​ ​were​ ​in​ ​the​ ​same​ ​studio​ ​recording​ ​at the​ ​same​ ​time.

You​ ​also​ ​might​ ​want​ ​to​ ​think​ ​about​ ​some​ ​theme​ ​music​ ​or​ ​what​ ​is​ ​known​ ​in the​ ​radio​ ​business​ ​as​ ​a​ ​liner​ ​or​ ​station​ ​ID,​ ​which​ ​you​ ​can​ ​often​ ​get​ ​free​ ​of charge​ ​on​ ​a​ ​site​ ​called​ ​​RadioDaddy​.​

​If​ ​not,​ ​you​ ​can​ ​always​ ​spend​ ​five bucks​ ​and​ ​get​ ​one​ ​from​ ​Fiverr,​ ​but​ ​that​ ​could​ ​come​ ​later​ ​if​ ​you​ ​like.​ ​This​ ​will give​ ​your​ ​podcast​ ​that​ ​polished​ ​feel​ ​that​ ​will​ ​make​ ​people​ ​want​ ​to​ ​listen again​ ​and​ ​again.

Hosting Your Podcast for Free

Once​ ​you’ve​ ​made​ ​your​ ​recordings,​ ​where​ ​do​ ​you​ ​store​ ​the​ ​audio​ ​files?

You​ ​can​ ​use​ ​paid​ ​services​ ​such​ ​as​ ​Libsyn​ ​which​ ​starts​ ​at​ ​$5.00​ ​per​ ​month, but​ ​that​ ​is​ ​the​ ​paid​ ​route​ ​and​ ​would​ ​defeat​ ​the​ ​purpose​ ​of​ ​the​ ​zero-cost method.

Instead,​ ​you​ ​can​ ​use​ ​free​ ​storage​ ​services​ ​such​ ​as​ ​Google​ ​Drive​ ​to​ ​store your​ ​recordings.​ ​What​ ​you’ll​ ​be​ ​doing​ ​is​ ​creating​ ​a​ ​new​ ​folder​ ​in​ ​your Google​ ​Drive​ ​dedicated​ ​to​ ​your​ ​podcast​ ​audio​ ​files.

This​ ​article​ ​by​ ​Digital​ ​Inspiration​ ​will​ ​guide​ ​you​ ​step-by-step: https://www.labnol.org/internet/host-podcasts-on-google-drive/28227/

Distributing Your Podcast

The​ ​last​ ​thing​ ​that​ ​you’ll​ ​need​ ​to​ ​do​ ​is​ ​to​ ​distribute​ ​your​ ​podcast.​ ​You’re going​ ​to​ ​need​ ​to​ ​post​ ​it​ ​somewhere​ ​where​ ​people​ ​can​ ​download​ ​or​ ​listen​ ​to it​ ​online​ ​or​ ​via​ ​their​ ​mobile​ ​device.

The​ ​best​ ​place​ ​to​ ​distribute​ ​your​ ​podcast​ ​is​ ​through​ ​the​ ​iTunes​ ​store.​ ​With millions​ ​of​ ​people​ ​on,​ ​you​ ​can​ ​grab​ ​your​ ​share​ ​of​ ​the​ ​podcasting​ ​audience.

The​ ​iTunes​ ​store​ ​is​ ​a​ ​very​ ​good​ ​source​ ​for​ ​listeners,​ ​but​ ​it​ ​isn’t​ ​the​ ​only place​ ​out​ ​there.​

​You​ ​can​ ​find​ ​all​ ​kinds​ ​of​ ​places​ ​online​ ​where​ ​you​ ​can​ ​post your​ ​podcast​ ​free-of-charge​ ​that​ ​will​ ​get​ ​traffic​ ​to​ ​your​ ​site​ ​because​ ​you have​ ​people​ ​listening​ ​to​ ​it.

The​ ​more​ ​places​ ​that​ ​you​ ​post it,​ ​the​ ​more​ ​traffic​ ​you​ ​will​ ​get.​

Some​ ​of these​ ​places​ ​include:​ ​Stitcher​ ​(https://www.stitcher.com​/),​ ​SoundCloud (​https://soundcloud.com/​)​ ​and​ ​many​ ​more​ ​podcasting​ ​directories​ ​that​ ​may allow​ ​you​ ​to​ ​submit​ ​your​ ​podcast​ ​for​ ​free.


Chapter 8: The Guest Posting Method

guest posting

In​ ​this​ ​chapter,​ ​we’re​ ​going​ ​to​ ​discuss​ ​how​ ​you​ ​can​ ​guest​ ​post​ ​for​ ​other blogs​ ​and​ ​websites​ ​in​ ​order​ ​to​ ​drive​ ​traffic​ ​to​ ​your​ ​website.​ ​

Now​ ​you​ ​might think​ ​that​ ​you​ ​have​ ​to​ ​be​ ​a​ ​pretty​ ​decent​ ​writer​ ​in​ ​order​ ​to​ ​use​ ​this​ ​method and​ ​unless​ ​you​ ​are​ ​willing​ ​to​ ​spend​ ​money​ ​on​ ​outsourcing​ ​or​ ​have​ ​a​ ​friend who​ ​is​ ​a​ ​good​ ​writer​ ​and​ ​willing​ ​to​ ​do​ ​you​ ​a​ ​favor,​ ​you​ ​are​ ​right.​ ​

However,​ ​if you​ ​are​ ​a​ ​terrible​ ​writer,​ ​it​ ​doesn’t​ ​mean​ ​that​ ​you​ ​should​ ​discard​ ​the​ ​idea completely,​ ​because​ ​it​ ​can​ ​be​ ​one​ ​of​ ​the​ ​most​ ​valuable​ ​ways​ ​that​ ​you​ ​can get​ ​traffic.

Why Guest Posting Works

So,​ ​why​ ​would​ ​people​ ​allow​ ​you​ ​to​ ​post​ ​on​ ​their​ ​website​ ​or​ ​blog​ ​anyway?

The​ ​simple​ ​answer​ ​is,​ ​because​ ​it​ ​provides​ ​value​ ​to​ ​the​ ​readers​ ​and​ ​is something​ ​that​ ​they​ ​didn’t​ ​have​ ​to​ ​write​ ​or​ ​outsource​ ​themselves.​

However, the​ ​key​ ​word​ ​here​ ​is​ ​providing​ ​value​ ​to​ ​the​ ​readers.​ ​If​ ​your​ ​post​ ​does​ ​not teach​ ​the​ ​readers​ ​something​ ​or​ ​entertain​ ​them,​ ​it​ ​could​ ​actually​ ​work against​ ​their​ ​blog​ ​instead​ ​of​ ​for​ ​it.​

So,​ ​if​ ​you’re​ ​going​ ​to​ ​use​ ​this​ ​method, you​ ​definitely​ ​have​ ​to​ ​make​ ​sure​ ​that​ ​whatever​ ​you’re​ ​providing​ ​is​ ​valuable content.

How to Write a Guest Post

The​ ​thing​ ​is,​ ​if​ ​you​ ​provide​ ​this​ ​valuable​ ​content​ ​to​ ​the​ ​people​ ​who​ ​are reading​ ​the​ ​blog,​ ​they​ ​are​ ​going​ ​to​ ​want​ ​to​ ​know​ ​more​ ​about​ ​the​ ​author​ ​of the​ ​content​ ​that​ ​they​ ​enjoyed.​ ​

That​ ​means​ ​that​ ​if​ ​you​ ​have​ ​a​ ​visible​ ​link​ ​to your​ ​website​ ​at​ ​the​ ​end​ ​of​ ​the​ ​article​ ​or​ ​blog​ ​post,​ ​or​ ​if​ ​you​ ​have​ ​a biography​ ​page​ ​or​ ​snippet​ ​right​ ​there​ ​on​ ​the​ ​blog​ ​post​ ​itself,​ ​people​ ​are going​ ​to​ ​follow​ ​it​ ​and​ ​come​ ​to​ ​your​ ​website.​ ​

This​ ​is​ ​great​ ​for​ ​you​ ​because all​ ​it​ ​cost​ ​you​ ​to​ ​get​ ​this​ ​traffic​ ​was​ ​the​ ​couple​ ​hours​ ​it​ ​took​ ​to​ ​write​ ​a​ ​good blog​ ​post.

Writing​ ​a​ ​guest​ ​post​ ​for​ ​someone​ ​else’s​ ​blog​ ​can​ ​be​ ​a​ ​little​ ​different​ ​than writing​ ​for​ ​your​ ​own.​ ​

For​ ​example,​ ​author​ ​Chuck​ ​Wendig​ ​uses​ ​a​ ​great​ ​deal of​ ​profanity​ ​on​ ​his​ ​blog,​ ​but​ ​if​ ​he​ ​did​ ​a​ ​guest​ ​post​ ​for​ ​the​ ​American​ ​Library Association​ ​blog,​ ​it​ ​is​ ​very​ ​likely​ ​that​ ​he​ ​would​ ​eliminate​ ​his​ ​use​ ​of​ ​profanity for​ ​that​ ​particular​ ​post –​ ​at​ ​least,​ ​hopefully​ ​he​ ​would​ ​do​ ​that.​

​For​ ​some​ ​blogs, you​ ​can​ ​write​ ​in​ ​your​ ​own​ ​style,​ ​and​ ​that​ ​is​ ​okay​ ​with​ ​them.​ ​In​ ​fact,​ ​it​ ​is​ ​the way​ ​that​ ​some​ ​people​ ​prefer​ ​to​ ​have​ ​guest​ ​posters​ ​write.

Others​ ​would​ ​rather​ ​that​ ​you​ ​looked​ ​at​ ​their​ ​blog​ ​posts​ ​and​ ​followed​ ​the same​ ​sort​ ​of​ ​general​ ​writing​ ​guidelines​ ​as​ ​the​ ​other​ ​people​ ​that​ ​have​ ​guest posted​ ​or​ ​have​ ​their​ ​own​ ​blog​ ​posts.​

​When​ ​you​ ​communicate​ ​with​ ​those about​ ​guest​ ​posting​ ​on​ ​their​ ​blog,​ ​you’ll​ ​need​ ​to​ ​ask​ ​them​ ​which​ ​method they​ ​prefer​ ​and​ ​for​ ​any​ ​writers’​ ​guidelines​ ​that​ ​they​ ​want​ ​you​ ​to​ ​follow.

Make​ ​sure​ ​that​ ​you’re​ ​actually​ ​approaching​ ​blogs​ ​that​ ​are​ ​involved​ ​within your​ ​industry,​ ​because​ ​approaching​ ​a​ ​random​ ​blog​ ​on​ ​fashion​ ​when​ ​your particular​ ​niche​ ​is​ ​dog​ ​grooming​ ​is​ ​not​ ​only​ ​going​ ​to​ ​get​ ​your​ ​email​ ​blocked, but​ ​it​ ​wouldn’t​ ​do​ ​you​ ​any​ ​good​ ​anyway,​ ​even​ ​if​ ​they​ ​were​ ​willing​ ​to​ ​let​ ​you guest​ ​post.​ ​

You​ ​want​ ​to​ ​communicate​ ​with​ ​the​ ​same​ ​type​ ​of​ ​audience​ ​that would​ ​want​ ​to​ ​come​ ​to​ ​your​ ​website​ ​in​ ​the​ ​first​ ​place,​ ​and​ ​that​ ​means posting​ ​on​ ​blogs​ ​that​ ​are​ ​similar​ ​to​ ​the​ ​products​ ​or​ ​services​ ​that​ ​you​ ​sell.

Also,​ ​keep​ ​in​ ​mind​ ​that​ ​you​ ​have​ ​this​ ​one​ ​chance​ ​to​ ​sell​ ​yourself​ ​to​ ​the readers​ ​of​ ​this​ ​blog.​ ​That​ ​means,​ ​you​ ​need​ ​to​ ​make​ ​this​ ​post​ ​as high-quality​ ​as​ ​you​ ​possibly​ ​can.​ ​

Make​ ​sure​ ​that​ ​you​ ​set​ ​it​ ​aside​ ​for​ ​a​ ​few days,​ ​and​ ​then​ ​come​ ​back​ ​to​ ​revise​ ​it​ ​so​ ​that​ ​you​ ​can​ ​see​ ​any​ ​mistakes.

Better​ ​yet,​ ​have​ ​a​ ​friend​ ​or​ ​relative​ ​who​ ​is​ ​a​ ​regular​ ​reader​ ​look​ ​it​ ​over​ ​for you​ ​and​ ​point​ ​out​ ​any​ ​mistakes.

You​ ​also​ ​need​ ​to​ ​look​ ​out​ ​for​ ​any​ ​typos​ ​or​ ​grammar​ ​mistakes​ ​as​ ​this​ ​will make​ ​you​ ​look​ ​amateurish​ ​and​ ​no​ ​one​ ​will​ ​follow​ ​the​ ​link​ ​to​ ​your​ ​website.

Make​ ​it​ ​the​ ​best​ ​post​ ​that​ ​you​ ​possibly​ ​can​ ​and​ ​as​ ​useful​ ​and​ ​valuable​ ​to the​ ​readers​ ​as​ ​you​ ​can,​ ​and​ ​you​ ​might​ ​get​ ​invited​ ​back​ ​to​ ​guest​ ​post​ ​over and​ ​over​ ​again,​ ​each​ ​time​ ​with​ ​a​ ​link​ ​to​ ​your​ ​website.

Requesting a Guest Posting Spot

You​ ​might​ ​be​ ​wondering,​ ​what​ ​exactly​ ​you​ ​should​ ​do​ ​or​ ​say​ ​to​ ​get​ ​people to​ ​allow​ ​you​ ​to​ ​post​ ​on​ ​their​ ​blog​ ​as​ ​a​ ​guest.​

​Obviously,​ ​you​ ​first​ ​need​ ​to send​ ​them​ ​an​ ​email​ ​and​ ​see​ ​if​ ​they​ ​allow​ ​guest​ ​posting,​ ​for​ ​one​ ​thing,​ ​and at​ ​the​ ​same​ ​time,​ ​sell​ ​yourself​ ​and​ ​your​ ​expertise​ ​so​ ​that​ ​they​ ​want​ ​to​ ​use you.​

​Below​ ​is​ ​an​ ​example​ ​email​ ​that​ ​you​ ​can​ ​use​ ​to​ ​ask​ ​someone​ ​to​ ​give you​ ​a​ ​guest​ ​posting​ ​spot​ ​on​ ​their​ ​blog.

Name,

I​ ​really​ ​love​ ​your​ ​blog.​ ​I​ ​especially​ ​enjoyed​ ​your​ ​post​ ​on​ ​(name​ ​a​ ​post​ ​you particularly​ ​liked),​ ​and​ ​I​ ​agree​ ​with​ ​you​ ​wholeheartedly.​ ​

I​ ​am​ ​also​ ​an industry​ ​expert​ ​with​ ​a​ ​website.​ ​I​ ​would​ ​love​ ​to​ ​write​ ​a​ ​blog​ ​post​ ​for​ ​you sometime​ ​if​ ​you​ ​would​ ​consider​ ​linking​ ​back​ ​to​ ​my​ ​site​ ​from​ ​that​ ​post.​

​I​ ​can either​ ​create​ ​it​ ​from​ ​scratch​ ​or​ ​you​ ​can​ ​give​ ​me​ ​a​ ​topic​ ​that​ ​you​ ​have​ ​been thinking​ ​about​ ​covering,​ ​and​ ​I​ ​will​ ​write​ ​it.​ ​

I​ ​can​ ​assure​ ​you​ ​that​ ​it​ ​will​ ​be very​ ​high​ ​quality​ ​content​ ​from​ ​an​ ​expert​ ​in​ ​the​ ​industry.​ ​Let​ ​me​ ​know​ ​if you’re​ ​interested.

Sincerely,

Your​ ​Name

[email protected]


Chapter 9: Webinar Traffic

webinar

Have​ ​you​ ​ever​ ​thought​ ​about​ ​holding​ ​a​ ​webinar​ ​session?​ ​Whatever industry​ ​you​ ​are​ ​in,​ ​it​ ​is​ ​likely​ ​that​ ​you​ ​know​ ​enough​ ​about​ ​the​ ​industry​ ​to actually​ ​teach​ ​other​ ​people​ ​something​ ​about​ ​it.​

​A​ ​webinar​ ​is​ ​a​ ​great​ ​way​ ​to share​ ​this​ ​information​ ​with​ ​people.​ ​Usually​ ​you​ ​won’t​ ​have​ ​a​ ​problem attracting​ ​people​ ​to​ ​your​ ​webinar,​ ​because​ ​it’s​ ​live,​ ​people​ ​know​ ​that​ ​they can​ ​ask​ ​questions,​ ​and​ ​that​ ​they​ ​will​ ​almost​ ​certainly​ ​learn​ ​something​ ​of value.​ ​

In​ ​fact,​ ​some​ ​people​ ​make​ ​a​ ​living​ ​just​ ​holding​ ​webinars​ ​on​ ​the internet​ ​on​ ​whatever​ ​industry​ ​or​ ​topic​ ​they​ ​are​ ​an​ ​expert​ ​in.

Deciding on a Topic for Your Webinar

So,​ ​you​ ​need​ ​to​ ​decide​ ​on​ ​something​ ​that​ ​you​ ​can​ ​hold​ ​a​ ​webinar​ ​on.​ ​

First of​ ​all,​ ​you​ ​want​ ​to​ ​pick​ ​something​ ​specific.​ ​Let’s​ ​use​ ​the​ ​example​ ​of​ ​graphic design.​ ​

You​ ​can’t​ ​hold​ ​a​ ​webinar​ ​on​ ​how​ ​to​ ​teach​ ​people​ ​to​ ​do​ ​graphic design​ ​because​ ​the​ ​topic​ ​is​ ​so​ ​comprehensive​ ​that​ ​it​ ​would​ ​take​ ​you hundreds​ ​if​ ​not​ ​thousands​ ​of​ ​webinars​ ​to​ ​cover​ ​everything​ ​that​ ​is​ ​involved in​ ​becoming​ ​a​ ​graphic​ ​designer.​

​There​ ​are​ ​hundreds​ ​and​ ​hundreds​ ​of books​ ​published​ ​on​ ​just​ ​Photoshop​ ​alone​ ​each​ ​year.

What​ ​you​ ​can​ ​do,​ ​though,​ ​is​ ​pick​ ​something​ ​specific​ ​that​ ​you​ ​can​ ​teach people.​ ​For​ ​example,​ ​suppose​ ​you​ ​are​ ​teaching​ ​beginning​ ​graphic​ ​design students​ ​how​ ​to​ ​remove​ ​the​ ​red-eye​ ​effect​ ​from​ ​old​ ​photographs.​ ​

This might​ ​be​ ​a​ ​valuable​ ​lesson​ ​for​ ​them​ ​and​ ​something​ ​that​ ​they​ ​are​ ​willing​ ​to spend​ ​an​ ​hour​ ​learning​ ​how​ ​to​ ​do.​

​So​ ​the​ ​first​ ​step​ ​is​ ​to​ ​choose​ ​something specific​ ​that​ ​you​ ​can​ ​share​ ​with​ ​people​ ​that​ ​is​ ​related​ ​to​ ​your​ ​industry​ ​or website.

You​ ​also​ ​need​ ​to​ ​make​ ​a​ ​plan​ ​for​ ​what​ ​you​ ​are​ ​going​ ​to​ ​teach​ ​them,​ ​unless it​ ​is​ ​a​ ​question-and-answer​ ​webinar.​

​If​ ​you​ ​go​ ​into​ ​a​ ​webinar​ ​unprepared and​ ​you​ ​fly​ ​by​ ​the​ ​seat​ ​of​ ​your​ ​pants,​ ​you​ ​probably​ ​aren’t​ ​going​ ​to​ ​give them​ ​the​ ​best​ ​experience.​

​Of​ ​course,​ ​that​ ​all​ ​depends​ ​on​ ​your​ ​teaching style,​ ​but​ ​remember,​ ​your​ ​goal​ ​is​ ​to​ ​get​ ​them​ ​to​ ​look​ ​you​ ​up​ ​afterward​ ​since what​ ​you​ ​taught​ ​them​ ​was​ ​valuable​ ​and​ ​memorable.

Finally,​ ​while​ ​some​ ​people​ ​–​ ​in​ ​fact​ ​many​ ​people​ ​–​ ​charge​ ​for​ ​webinars, you’re​ ​going​ ​to​ ​offer​ ​yours​ ​for​ ​free.​

​Remember,​ ​the​ ​goal​ ​is​ ​to​ ​drive​ ​traffic​ ​to your​ ​website,​ ​and​ ​that​ ​means​ ​getting​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​to​ ​come to​ ​the​ ​webinar​ ​in​ ​the​ ​first​ ​place.​

​You​ ​can​ ​advertise​ ​your​ ​free​ ​webinar​ ​on many​ ​of​ ​the​ ​same​ ​places​ ​that​ ​are​ ​outlined​ ​in​ ​this​ ​guide ​–​ ​like​ ​in​ ​forums,​ ​for example.

How to Hold a Webinar

So,​ ​how​ ​do​ ​you​ ​hold​ ​a​ ​webinar​ ​anyway?​ ​There​ ​are​ ​several​ ​different​ ​ways that​ ​you​ ​can​ ​hold​ ​a​ ​webinar.​ ​

You​ ​could​ ​go​ ​the​ ​very​ ​simple​ ​route​ ​of​ ​using Google​ ​Hangouts,​ ​but​ ​the​ ​problem​ ​with​ ​this​ ​method​ ​is​ ​that​ ​you​ ​have​ ​a​ ​very limited​ ​ability​ ​to​ ​communicate​ ​by​ ​images,​ ​drawings​ ​or​ ​animations.​ ​

You simply​ ​have​ ​your​ ​webcam​ ​and​ ​your​ ​microphone​ ​in​ ​order​ ​to​ ​communicate with​ ​the​ ​people​ ​attending​ ​your​ ​Google​ ​Hangout.

There​ ​are​ ​also​ ​applications​ ​that​ ​are​ ​specifically​ ​intended​ ​for​ ​things​ ​like over-the-Internet​ ​conferences​ ​and​ ​webinars​ ​that​ ​basically​ ​allow​ ​you​ ​to​ ​have access​ ​to​ ​a​ ​whiteboard​ ​that​ ​everyone​ ​at​ ​your​ ​webinar​ ​can​ ​see.​

​You​ ​can write​ ​on​ ​the​ ​whiteboard,​ ​post​ ​images,​ ​and​ ​even​ ​play​ ​videos.​ ​These applications​ ​are​ ​intended​ ​for​ ​you​ ​to​ ​be​ ​able​ ​to​ ​communicate​ ​with​ ​your audience​ ​through​ ​a​ ​variety​ ​of​ ​ways.​

​The​ ​better​ ​ones​ ​do​ ​cost​ ​money,​ ​but there​ ​are​ ​free​ ​webinar​ ​platforms​ ​available​ ​on​ ​the​ ​web.​

​One​ ​option​ ​is Meeting​ ​Burner​ ​(https://www.meetingburner.com/​).​ ​There’s​ ​a​ ​free​ ​option​ ​to hold​ ​a​ ​webinar​ ​with​ ​up​ ​to​ ​10​ ​attendees.

How to Promote Your Free Webinar

If​ ​you​ ​want​ ​to​ ​get​ ​people​ ​to​ ​attend​ ​your​ ​webinar,​ ​you’re​ ​going​ ​to​ ​have​ ​to​ ​get the​ ​word​ ​out​ ​somehow.​ ​

This​ ​seems​ ​challenging,​ ​because​ ​it​ ​seems​ ​like​ ​if you​ ​knew​ ​how​ ​to​ ​get​ ​the​ ​word​ ​out​ ​about​ ​your​ ​webinar,​ ​you​ ​could​ ​just​ ​as easily​ ​get​ ​the​ ​word​ ​out​ ​about​ ​your​ ​website.​ ​

The​ ​difference​ ​is​ ​that​ ​it’s​ ​a​ ​lot easier​ ​to​ ​get​ ​people​ ​to​ ​help​ ​you​ ​promote​ ​a​ ​free​ ​webinar​ ​on​ ​something​ ​that they’re​ ​interested​ ​in​ ​or​ ​something​ ​that​ ​they​ ​work​ ​in,​ ​than​ ​it​ ​is​ ​to​ ​get​ ​people to​ ​send​ ​traffic​ ​to​ ​your​ ​website​ ​for​ ​your​ ​own​ ​profit​ ​or​ ​gain.

Of​ ​course,​ ​the​ ​first​ ​thing​ ​that​ ​you’ll​ ​need​ ​to​ ​do​ ​is​ ​to​ ​promote​ ​it​ ​on​ ​social media.​

​You​ ​may​ ​already​ ​have​ ​a​ ​following​ ​on​ ​social​ ​media​ ​sites,​ ​and​ ​if​ ​that is​ ​the​ ​case,​ ​this​ ​might​ ​be​ ​a​ ​source​ ​of​ ​attendees​ ​for​ ​your​ ​webinar.​ ​

Even​ ​if you​ ​don’t​ ​have​ ​very​ ​many​ ​followers,​ ​the​ ​ones​ ​that​ ​you​ ​do​ ​have​ ​may promote​ ​your​ ​webinar​ ​if​ ​they​ ​see​ ​it​ ​on​ ​Twitter​ ​or​ ​Facebook.​ ​

This​ ​is especially​ ​true​ ​if​ ​they​ ​know​ ​that​ ​you​ ​have​ ​something​ ​valuable​ ​to​ ​offer.

The​ ​way​ ​that​ ​you​ ​word​ ​your​ ​advertisement​ ​or​ ​announcement​ ​will​ ​have​ ​a big​ ​impact​ ​on​ ​how​ ​many​ ​people​ ​sign​ ​up.​ ​

If​ ​you​ ​can​ ​let​ ​people​ ​know​ ​that they’re​ ​going​ ​to​ ​get​ ​something​ ​valuable​ ​by​ ​attending,​ ​and​ ​that​ ​you​ ​are​ ​an expert​ ​in​ ​the​ ​field​ ​that​ ​they​ ​should​ ​listen​ ​to,​ ​you​ ​are​ ​definitely​ ​going​ ​to​ ​get twice​ ​as​ ​many​ ​people​ ​signing​ ​up.

Don’t​ ​forget​ ​to​ ​promote​ ​the​ ​fact​ ​that​ ​it’s free.

Finally,​ ​approach​ ​people​ ​in​ ​your​ ​industry​ ​who​ ​are​ ​on​ ​the​ ​web​ ​and​ ​let​ ​them know​ ​about​ ​your​ ​free​ ​webinar​ ​and​ ​ask​ ​them​ ​if​ ​they​ ​might​ ​consider promoting​ ​it.​ ​

Since​ ​it’s​ ​free,​ ​they​ ​might​ ​think​ ​it​ ​is​ ​valuable​ ​enough​ ​that​ ​their own​ ​followers​ ​would​ ​want​ ​to​ ​view​ ​it,​ ​so​ ​they​ ​may​ ​promote​ ​it​ ​for​ ​you.​

​You can​ ​find​ ​people​ ​within​ ​your​ ​industry​ ​by​ ​looking​ ​at​ ​some​ ​of​ ​the​ ​top​ ​websites in​ ​your​ ​particular​ ​niche​ ​and​ ​then​ ​contacting​ ​them​ ​using​ ​the​ ​information​ ​or support​ ​emails.

You​ ​can​ ​also​ ​look​ ​on​ ​forums​ ​and​ ​places​ ​where​ ​you​ ​are​ ​active​ ​that​ ​involve your​ ​industry​ ​and​ ​ask​ ​some​ ​of​ ​the​ ​top​ ​people​ ​there​ ​if​ ​they​ ​would​ ​promote your​ ​free​ ​webinar.​ ​

Don’t​ ​forget,​ ​you​ ​can​ ​also​ ​promote​ ​yourself​ ​on​ ​these forums​ ​where​ ​you​ ​are​ ​active.


Chapter 10: Social Media Groups Traffic

facebook groups for your business

In​ ​this​ ​chapter,​ ​we’re​ ​going​ ​to​ ​discuss​ ​how​ ​you​ ​can​ ​use​ ​social​ ​networking groups​ ​to​ ​drive​ ​content​ ​to​ ​your​ ​website.​ ​

You​ ​know​ ​what​ ​social​ ​media​ ​is,​ ​but did​ ​you​ ​know​ ​there​ ​are​ ​actually​ ​many​ ​social​ ​networking​ ​groups​ ​out​ ​there for​ ​almost​ ​every​ ​social​ ​media​ ​platform​ ​and​ ​covering​ ​almost​ ​every​ ​topic imaginable?​

​People​ ​build​ ​communities​ ​around​ ​even​ ​the​ ​most​ ​eclectic​ ​of interests,​ ​and​ ​so​ ​if​ ​you​ ​look​ ​long​ ​enough,​ ​you​ ​will​ ​find​ ​something​ ​in​ ​your industry​ ​on​ ​every​ ​social​ ​media​ ​website​ ​where​ ​you​ ​have​ ​an​ ​account.

However,​ ​don’t​ ​let​ ​the​ ​lack​ ​of​ ​one​ ​stop​ ​you.​

​Even​ ​if​ ​you​ ​don’t​ ​have​ ​an account​ ​or​ ​don’t​ ​usually​ ​use​ ​the​ ​social​ ​networking​ ​site,​ ​find​ ​a​ ​group​ ​that​ ​fits your​ ​topic,​ ​and​ ​go​ ​ahead​ ​and​ ​sign​ ​up​ ​for​ ​that​ ​social​ ​media​ ​platform​ ​and start​ ​using​ ​it.​

​These​ ​groups​ ​are​ ​invaluable​ ​when​ ​it​ ​comes​ ​to​ ​driving​ ​traffic​ ​to your​ ​website,​ ​because​ ​not​ ​only​ ​will​ ​people​ ​come​ ​and​ ​visit​ ​your​ ​website from​ ​encountering​ ​you​ ​within​ ​the​ ​group…

…​but​ ​they​ ​will​ ​also​ ​send​ ​people​ ​over to​ ​your​ ​website​ ​if​ ​they​ ​consider​ ​you​ ​an​ ​expert​ ​and​ ​content​ ​on​ ​your​ ​website or​ ​products​ ​that​ ​you​ ​sell​ ​could​ ​solve​ ​a​ ​problem​ ​for​ ​them.

Starting Your Own Group

If​ ​there​ ​isn’t​ ​a​ ​group​ ​in​ ​your​ ​social​ ​media​ ​circles​ ​for​ ​the​ ​industry​ ​that​ ​you are​ ​in,​ ​don’t​ ​be​ ​afraid​ ​to​ ​start​ ​one.​ ​

In​ ​fact,​ ​since​ ​your​ ​goal​ ​is​ ​to​ ​be​ ​looked​ ​at as​ ​an​ ​expert​ ​in​ ​this​ ​industry​ ​so​ ​that​ ​people​ ​want​ ​to​ ​come​ ​to​ ​your​ ​website, starting​ ​a​ ​Facebook​ ​group​ ​or​ ​group​ ​on​ ​some​ ​other​ ​social​ ​media​ ​platform could​ ​be​ ​one​ ​of​ ​the​ ​best​ ​things​ ​that​ ​you​ ​can​ ​do.

You​ ​may​ ​find​ ​that​ ​once​ ​you​ ​create​ ​the​ ​group​ ​and​ ​post​ ​about​ ​it​ ​to​ ​people who​ ​might​ ​be​ ​interested​ ​in​ ​it,​ ​that​ ​you’ll​ ​soon​ ​have​ ​a​ ​sizable​ ​following​ ​and quite​ ​a​ ​bit​ ​of​ ​traffic​ ​coming​ ​to​ ​your​ ​site.

Benefits of Participating in Social Media Groups

There​ ​are​ ​a​ ​lot​ ​of​ ​benefits​ ​to​ ​being​ ​part​ ​of​ ​a​ ​social​ ​media​ ​group​ ​that​ ​is​ ​built around​ ​your​ ​topic​ ​or​ ​industry.​ ​

For​ ​one​ ​thing,​ ​you​ ​will​ ​have​ ​the​ ​visibility​ ​that comes​ ​with​ ​being​ ​a​ ​member​ ​and​ ​having​ ​your​ ​website​ ​information​ ​on​ ​your bio​ ​or​ ​anyplace​ ​within​ ​group​ ​posts​ ​where​ ​they​ ​allow​ ​you​ ​to​ ​place​ ​a​ ​link​ ​to your​ ​website.

If​ ​you​ ​can​ ​answer​ ​questions​ ​about​ ​the​ ​industry​ ​and​ ​give​ ​people​ ​good advice,​ ​you​ ​will​ ​quickly​ ​build​ ​up​ ​a​ ​reputation​ ​as​ ​being​ ​an​ ​expert​ ​in​ ​the​ ​field.

This​ ​will​ ​make​ ​even​ ​more​ ​people​ ​want​ ​to​ ​ask​ ​you​ ​questions​ ​and​ ​get​ ​advice from​ ​you.​ ​It​ ​will​ ​entice​ ​people​ ​to​ ​check​ ​you​ ​out​ ​outside​ ​of​ ​the​ ​group​ ​setting, which​ ​means​ ​they​ ​will​ ​be​ ​going​ ​to​ ​your​ ​website.

Building​ ​a​ ​reputation​ ​as​ ​an​ ​expert​ ​in​ ​that​ ​industry​ ​doesn’t​ ​just​ ​apply​ ​to​ ​the Facebook​ ​group​ ​or​ ​whatever​ ​social​ ​media​ ​group​ ​you​ ​are​ ​part​ ​of,​ ​though.

Once​ ​people​ ​know​ ​your​ ​name​ ​and​ ​know​ ​you​ ​as​ ​an​ ​expert,​ ​you​ ​are​ ​able​ ​to write​ ​articles​ ​and​ ​posts​ ​on​ ​other​ ​websites​ ​forums​ ​where​ ​people​ ​might already​ ​be​ ​aware​ ​of​ ​your​ ​expertise.​

​This​ ​means​ ​that​ ​you​ ​will​ ​have​ ​an​ ​easier time​ ​getting​ ​a​ ​foot​ ​in​ ​the​ ​door​ ​at​ ​other​ ​endeavors​ ​that​ ​you​ ​are​ ​working​ ​on as​ ​an​ ​expert​ ​in​ ​that​ ​industry.

For​ ​example,​ ​it​ ​will​ ​be​ ​easier​ ​to​ ​do​ ​many​ ​of​ ​the​ ​things​ ​that​ ​are​ ​discussed​ ​in this​ ​guide.​

​When​ ​it​ ​comes​ ​to​ ​guest​ ​posting,​ ​you​ ​will​ ​have​ ​a​ ​definite advantage​ ​from​ ​your​ ​participation​ ​in​ ​social​ ​media​ ​groups​ ​within​ ​your industry.​ ​

That’s​ ​because​ ​not​ ​only​ ​can​ ​you​ ​use​ ​your​ ​membership​ ​to convince​ ​people​ ​to​ ​allow​ ​you​ ​to​ ​guest​ ​post​ ​on​ ​their​ ​blog,​ ​you’ll​ ​probably​ ​be able​ ​to​ ​find​ ​people​ ​within​ ​your​ ​own​ ​group​ ​that​ ​will​ ​allow​ ​you​ ​to​ ​guest​ ​post​ ​in return​ ​for​ ​a​ ​link.​ ​

In​ ​fact,​ ​they​ ​will​ ​be​ ​happy​ ​to​ ​have​ ​your​ ​expertise​ ​on​ ​their blog​ ​if​ ​they​ ​consider​ ​you​ ​a​ ​leader​ ​or​ ​a​ ​knowledgeable​ ​person​ ​within​ ​the social​ ​media​ ​group​ ​that​ ​you’re​ ​in.

Social Media Groups Give You Clout and Followers

When​ ​you​ ​are​ ​part​ ​of​ ​a​ ​social​ ​media​ ​group​ ​around​ ​a​ ​particular​ ​industry​ ​and you​ ​begin​ ​to​ ​build​ ​a​ ​reputation​ ​as​ ​an​ ​expert,​ ​people​ ​start​ ​to​ ​listen​ ​to​ ​your opinions.​

​This​ ​means​ ​that​ ​you​ ​can​ ​make​ ​product​ ​recommendations​ ​and give​ ​advice​ ​that​ ​may​ ​result​ ​in​ ​you​ ​being​ ​able​ ​to​ ​earn​ ​affiliate​ ​commissions or​ ​other​ ​monetary​ ​rewards.​

​However,​ ​this​ ​is​ ​a​ ​great​ ​responsibility​ ​and​ ​so you​ ​want​ ​to​ ​be​ ​careful​ ​to​ ​only​ ​promote​ ​things​ ​that​ ​you​ ​are​ ​sure​ ​are​ ​valuable to​ ​those​ ​you​ ​are​ ​influencing.​ ​

You​ ​will​ ​lose​ ​all​ ​of​ ​your​ ​credibility​ ​if​ ​you​ ​begin to​ ​promote​ ​items​ ​that​ ​are​ ​worthless,​ ​just​ ​to​ ​make​ ​money​ ​from​ ​your followers.

Speaking​ ​of​ ​followers,​ ​you’ll​ ​be​ ​able​ ​to​ ​increase​ ​your​ ​following​ ​by​ ​a​ ​huge amount​ ​by​ ​joining​ ​these​ ​groups.​ ​

For​ ​example,​ ​if​ ​you’re​ ​part​ ​of​ ​a​ ​Facebook group,​ ​people​ ​are​ ​going​ ​to​ ​want​ ​to​ ​follow​ ​you​ ​on​ ​your​ ​Facebook​ ​account​ ​if they​ ​like​ ​what​ ​you​ ​are​ ​posting.​

​No​ ​matter​ ​what​ ​your​ ​social​ ​media​ ​platform, if​ ​it​ ​has​ ​a​ ​group,​ ​you​ ​have​ ​a​ ​chance​ ​of​ ​gaining​ ​followers​ ​and​ ​not​ ​just​ ​on​ ​that social​ ​networking​ ​site,​ ​but​ ​also​ ​on​ ​the​ ​major​ ​social​ ​networking​ ​sites​ ​where they​ ​can​ ​find​ ​you.​ ​

If​ ​they​ ​stumble​ ​on​ ​your​ ​account​ ​on​ ​Twitter,​ ​they’ll​ ​follow you​ ​because​ ​they​ ​know​ ​you​ ​from​ ​the​ ​Facebook​ ​group.

There​ ​is​ ​no​ ​doubt​ ​that​ ​Facebook​ ​and​ ​other​ ​social​ ​media​ ​groups​ ​have enormous​ ​benefits​ ​for​ ​someone​ ​who​ ​is​ ​looking​ ​to​ ​market​ ​his​ ​or​ ​her​ ​website without​ ​spending​ ​any​ ​money.​

​These​ ​groups​ ​are​ ​free​ ​to​ ​join​ ​and​ ​only require​ ​an​ ​investment​ ​of​ ​your​ ​time​ ​and​ ​expertise​ ​to​ ​pay​ ​dividends.

Some​ ​other​ ​social​ ​media​ ​platforms​ ​with​ ​group​ ​functionality​ ​that​ ​you​ ​want​ ​to get​ ​involved​ ​in​ ​are​ ​listed​ ​below:

LinkedIn​ ​Groups​ ​-​ ​​https://www.linkedin.com/groups/

Google+​ ​Communities​ ​-​ ​​https://plus.google.com/communities


Chapter 11: The Name Dropping Method

brace yourself for the name dropping

This​ ​tactic​ ​will​ ​focus​ ​on​ ​a​ ​unique​ ​method​ ​of​ ​getting​ ​traffic​ ​to​ ​your​ ​site without​ ​spending​ ​a​ ​dime​ ​called​ ​the​ ​name​ ​dropping​ ​method.​

This​ ​is​ ​a​ ​very easy,​ ​effective​ ​way​ ​to​ ​get​ ​traffic​ ​to​ ​your​ ​website.​ ​The​ ​first​ ​thing​ ​that​ ​you need​ ​to​ ​understand​ ​is​ ​that​ ​some​ ​people​ ​on​ ​the​ ​Internet​ ​have​ ​more influence​ ​than​ ​others.​ ​

People​ ​who​ ​are​ ​influencers​ ​tend​ ​to​ ​have​ ​fans​ ​who will​ ​follow​ ​their​ ​recommendations​ ​almost​ ​unwaveringly.

That​ ​means,​ ​if​ ​they​ ​post​ ​a​ ​link​ ​to​ ​your​ ​website​ ​on​ ​their​ ​website​ ​or​ ​on​ ​their social​ ​media​ ​platforms,​ ​their​ ​followers​ ​are​ ​going​ ​to​ ​want​ ​to​ ​see​ ​what​ ​it​ ​is.

Those​ ​followers​ ​are​ ​going​ ​to​ ​click​ ​on​ ​the​ ​link​ ​simply​ ​because​ ​they​ ​respect the​ ​person​ ​that​ ​gave​ ​it​ ​to​ ​them.​ ​

You​ ​could​ ​get​ ​a​ ​huge​ ​amount​ ​of​ ​traffic​ ​if one​ ​of​ ​these​ ​influencers​ ​decides​ ​to​ ​post​ ​to​ ​your​ ​website​ ​or​ ​mention​ ​your name​ ​somehow.​ ​This​ ​method​ ​is​ ​a​ ​terrific​ ​way​ ​to​ ​get​ ​that​ ​done.

How It Works

So,​ ​your​ ​first​ ​step​ ​is​ ​going​ ​to​ ​be​ ​writing​ ​an​ ​article.​ ​

Again,​ ​if​ ​you’re​ ​not​ ​a writer,​ ​you’re​ ​either​ ​going​ ​to​ ​have​ ​to​ ​find​ ​a​ ​friend​ ​who​ ​will​ ​write​ ​it​ ​for​ ​free​ ​or you’re​ ​going​ ​to​ ​pay​ ​some​ ​money​ ​to​ ​outsource​ ​it,​ ​which​ ​of​ ​course​ ​will​ ​ruin your​ ​goal​ ​of​ ​getting​ ​traffic​ ​to​ ​your​ ​site​ ​without​ ​spending​ ​a​ ​dime.​ ​

It​ ​might​ ​be worth​ ​it,​ ​however,​ ​because​ ​if​ ​the​ ​article​ ​isn’t​ ​any​ ​good,​ ​this​ ​technique​ ​is going​ ​to​ ​fail.​ ​

So,​ ​make​ ​sure​ ​that​ ​this​ ​article​ ​that​ ​you​ ​write​ ​is​ ​as​ ​good​ ​as​ ​it can​ ​possibly​ ​be​ ​–​ ​as​ ​good​ ​as​ ​you​ ​would​ ​find​ ​on​ ​professional​ ​sites​ ​within your​ ​industry.

What​ ​this​ ​article​ ​will​ ​be​ ​about​ ​is​ ​a​ ​group​ ​of​ ​people​ ​who​ ​have​ ​expertise​ ​in the​ ​field​ ​that​ ​you​ ​are​ ​in,​ ​or​ ​even​ ​people​ ​in​ ​other​ ​fields.​ ​

You​ ​don’t necessarily​ ​have​ ​to​ ​stick​ ​to​ ​your​ ​own​ ​niche​ ​when​ ​it​ ​comes​ ​to​ ​this technique.​ ​

You​ ​could​ ​write​ ​an​ ​article​ ​about​ ​the​ ​best​ ​bloggers​ ​to​ ​follow​ ​or the​ ​top​ ​entrepreneurs​ ​for​ ​the​ ​current​ ​year​ ​or​ ​the​ ​top​ ​experts​ ​in​ ​your​ ​own field.​ ​

As​ ​previously​ ​mentioned,​ ​top​ ​10​ ​lists​ ​work​ ​exceptionally​ ​well​ ​for​ ​this, so​ ​make​ ​yours​ ​a​ ​top​ ​10​ ​list​ ​of​ ​whichever​ ​group​ ​of​ ​people​ ​you​ ​have​ ​chosen.

After​ ​you​ ​have​ ​written​ ​the​ ​article​ ​and​ ​published​ ​it,​ ​making​ ​sure​ ​that​ ​it​ ​was as​ ​good​ ​as​ ​it​ ​could​ ​possibly​ ​be,​ ​you​ ​can​ ​then​ ​contact​ ​the​ ​people​ ​who​ ​you wrote​ ​about​ ​and​ ​let​ ​them​ ​know​ ​that​ ​you​ ​have​ ​written​ ​an​ ​article​ ​about​ ​them and​ ​their​ ​expertise.​ ​

They​ ​may​ ​or​ ​may​ ​not​ ​respond​ ​by​ ​linking​ ​to​ ​your​ ​article. Some​ ​of​ ​them​ ​will.​ ​Whoever​ ​does​ ​is​ ​going​ ​to​ ​give​ ​you​ ​a​ ​great​ ​deal​ ​of​ ​traffic to​ ​your​ ​site,​ ​which​ ​is​ ​the​ ​goal​ ​of​ ​this.

The​ ​great​ ​thing​ ​about​ ​this​ ​particular​ ​method​ ​is​ ​that​ ​you​ ​can​ ​use​ ​it​ ​so​ ​many different​ ​ways,​ ​plus​ ​you​ ​can​ ​use​ ​it​ ​over​ ​and​ ​over.​

​So,​ ​you​ ​could​ ​write​ ​about the​ ​top​ ​10​ ​entrepreneurs​ ​and​ ​then​ ​you​ ​can​ ​follow​ ​it​ ​up​ ​with​ ​an​ ​article​ ​about bloggers​ ​or​ ​web​ ​designers​ ​or​ ​whoever​ ​it​ ​is​ ​that​ ​you​ ​think​ ​might​ ​be​ ​able​ ​to drive​ ​traffic​ ​to​ ​your​ ​site.​

​If​ ​they​ ​have​ ​the​ ​ability​ ​to​ ​influence​ ​others​ ​and​ ​the traffic​ ​that​ ​they​ ​could​ ​drive​ ​to​ ​your​ ​site​ ​might​ ​convert,​ ​then​ ​it’s​ ​worth​ ​writing an​ ​article​ ​about​ ​them.

Which People to Choose for Your Article

Figuring​ ​out​ ​who​ ​to​ ​choose​ ​for​ ​your​ ​article​ ​isn’t​ ​all​ ​that​ ​difficult,​ ​but​ ​it​ ​does take​ ​some​ ​research.​ ​

What​ ​you​ ​want​ ​to​ ​do​ ​is​ ​find​ ​the​ ​sweet​ ​spot​ ​between the​ ​people​ ​who​ ​would​ ​definitely​ ​be​ ​willing​ ​to​ ​link​ ​to​ ​you​ ​if​ ​you​ ​wrote​ ​an article​ ​about​ ​them​ ​and​ ​the​ ​people​ ​who​ ​have​ ​the​ ​greatest​ ​amount​ ​of influence​ ​or​ ​number​ ​of​ ​followers.​ ​

Obviously,​ ​if​ ​you​ ​choose​ ​someone​ ​who​ ​is massively​ ​influential​ ​like​ ​the​ ​late​ ​Steve​ ​Jobs,​ ​they​ ​aren’t​ ​really​ ​going​ ​to​ ​care that​ ​you​ ​wrote​ ​an​ ​article​ ​about​ ​them,​ ​and​ ​they​ ​certainly​ ​are​ ​going​ ​to​ ​link​ ​to you​ ​from​ ​their​ ​site.​

​This​ ​level​ ​of​ ​influencer​ ​has​ ​articles​ ​written​ ​about​ ​them all​ ​the​ ​time.​ ​They​ ​are​ ​probably​ ​not​ ​going​ ​to​ ​care​ ​about​ ​a​ ​blog​ ​post​ ​naming them​ ​in​ ​the​ ​top​ ​10​ ​of​ ​anything.

On​ ​the​ ​other​ ​hand,​ ​you​ ​don’t​ ​want​ ​to​ ​choose​ ​people​ ​who​ ​have​ ​no​ ​influence either.​ ​

For​ ​one​ ​thing,​ ​that​ ​would​ ​make​ ​for​ ​a​ ​terrible​ ​article​ ​if​ ​you​ ​are​ ​writing about​ ​people​ ​who​ ​have​ ​no​ ​expertise​ ​and​ ​no​ ​influence,​ ​but​ ​nonetheless they​ ​are​ ​in​ ​the​ ​top​ ​10​ ​article.​ ​

These​ ​people​ ​would​ ​be​ ​perfectly​ ​willing​ ​to​ ​link to​ ​your​ ​article​ ​if​ ​you​ ​wrote​ ​about​ ​them,​ ​but​ ​they​ ​cannot​ ​drive​ ​much​ ​traffic​ ​to your​ ​site.​ ​

So,​ ​you​ ​have​ ​to​ ​find​ ​the​ ​perfect​ ​combination​ ​of​ ​someone​ ​who​ ​is influential​ ​but​ ​small​ ​time​ ​enough​ ​still​ ​to​ ​be​ ​willing​ ​to​ ​link​ ​to​ ​your​ ​article​ ​if​ ​you write​ ​about​ ​them.

Sample Email to an Influencer That You Have Written About

Name,

I​ ​have​ ​been​ ​following​ ​your​ ​career,​ ​and​ ​I​ ​have​ ​considered​ ​you​ ​an​ ​expert​ ​in {NameofIndustry},​ ​which​ ​is​ ​also​ ​an​ ​industry​ ​that​ ​I’m​ ​involved​ ​in.​ ​

I​ ​recently wrote​ ​an​ ​article​ ​about​ ​the​ ​top​ ​10​ ​(insert​ ​article​ ​title),​ ​and​ ​you​ ​are​ ​one​ ​of those​ ​10​ ​experts​ ​that​ ​I​ ​named.​ ​I​ ​wanted​ ​to​ ​let​ ​you​ ​know​ ​and​ ​to​ ​say​ ​that​ ​I appreciate​ ​your​ ​contributions​ ​to​ ​the​ ​field.​ ​

You​ ​can​ ​contact​ ​me​ ​if​ ​you​ ​have any​ ​questions.​ ​Here​ ​is​ ​a​ ​link​ ​to​ ​the​ ​article​ ​in​ ​question.​ ​(LINK​ ​TO​ ​ARTICLE HERE)

Sincerely,

Your​ ​Name

[email protected]


Chapter 12: The Viral Report Method

how to write an ebook that goes viral and gets you ton of traffic

Now​ ​we​ ​will​ ​go​ ​over​ ​how​ ​viral​ ​reports​ ​can​ ​lead​ ​to​ ​huge​ ​traffic​ ​increases​ ​for your​ ​website.​ ​You​ ​can​ ​use​ ​this​ ​method​ ​to​ ​get​ ​traffic​ ​several​ ​different​ ​ways, and​ ​we​ ​will​ ​discuss​ ​some​ ​of​ ​them​ ​here.​ ​

You​ ​have​ ​to​ ​know​ ​how​ ​to​ ​write​ ​the report​ ​and​ ​what​ ​to​ ​include​ ​in​ ​it,​ ​and​ ​then​ ​how​ ​to​ ​market​ ​effectively​ ​so​ ​that other​ ​people​ ​share​ ​for​ ​you.​ ​

A​ ​viral​ ​report​ ​that​ ​is​ ​being​ ​passed​ ​around​ ​the Internet​ ​can​ ​generate​ ​a​ ​huge​ ​amount​ ​of​ ​traffic​ ​for​ ​you​ ​if​ ​you​ ​do​ ​it​ ​right.​ ​Here is​ ​what​ ​you​ ​need​ ​to​ ​know​ ​about​ ​the​ ​viral​ ​report​ ​method.

How to Create a Viral Report

So,​ ​the​ ​first​ ​thing​ ​that​ ​you’re​ ​going​ ​to​ ​have​ ​to​ ​do​ ​is​ ​to​ ​create​ ​the​ ​viral​ ​report.

You​ ​will​ ​have​ ​to​ ​choose​ ​a​ ​topic​ ​in​ ​your​ ​industry,​ ​and​ ​then​ ​write​ ​about​ ​it,​ ​but there​ ​are​ ​some​ ​very​ ​specific​ ​things​ ​that​ ​you​ ​need​ ​to​ ​include​ ​in​ ​this​ ​report​ ​in order​ ​to​ ​make​ ​it​ ​viable​ ​for​ ​this​ ​traffic​ ​technique.​ ​

First​ ​of​ ​all,​ ​you​ ​need​ ​to make​ ​it​ ​something​ ​so​ ​revolutionary​ ​and​ ​so​ ​exciting​ ​that​ ​people​ ​are​ ​going​ ​to want​ ​to​ ​share​ ​it.​

​This​ ​is​ ​an​ ​extremely​ ​tall​ ​order,​ ​so​ ​you’ll​ ​have​ ​to​ ​figure​ ​out yourself​ ​how​ ​to​ ​do​ ​it​ ​because​ ​any​ ​advice​ ​given​ ​here​ ​would​ ​only​ ​apply​ ​to​ ​a specific​ ​industry​ ​and​ ​not​ ​to​ ​creating​ ​a​ ​viral​ ​report​ ​in​ ​general.

However,​ ​the​ ​second​ ​thing​ ​to​ ​consider​ ​is​ ​that​ ​the​ ​solutions​ ​you​ ​list​ ​in​ ​this viral​ ​report​ ​need​ ​either​ ​to​ ​be​ ​solved​ ​by​ ​a​ ​particular​ ​website​ ​or​ ​by​ ​a​ ​product or​ ​service​ ​that​ ​is​ ​on​ ​that​ ​website.​ ​

That’s​ ​because​ ​you​ ​are​ ​going​ ​to​ ​list​ ​your own​ ​website​ ​as​ ​a​ ​solution​ ​for​ ​this​ ​report.​ ​

Coming​ ​up​ ​with​ ​viral​ ​report material​ ​will​ ​take​ ​up​ ​the​ ​majority​ ​of​ ​the​ ​time​ ​you​ ​spend​ ​on​ ​this​ ​project because​ ​you​ ​need​ ​to​ ​make​ ​it​ ​good​ ​enough​ ​for​ ​people​ ​to​ ​share​ ​it.​ ​​

​Here​ ​are some​ ​examples​ ​of​ ​viral​ ​reports​ ​that​ ​might​ ​be​ ​solved​ ​by​ ​a​ ​particular​ ​website and​ ​could​ ​be​ ​shared:

  • 10​​ Websites ​​That ​​Could​​ Increase ​​Your​​ Traffic​​ 500% ​​in​​ the​​ Next ​​12 Months
  • 12 ​​Solutions ​​to​​ Organizing ​​Your​​ Life​​ and​​ Finally ​​Reaching ​​Your Goals
  • Five ​​Online ​​Services ​​That​​ Could ​​Double​​ Your​​ Income ​​by ​​the​​ End​​ of the​ ​Year

Do​ ​you​ ​get​ ​the​ ​idea?​ ​

These​ ​are​ ​all​ ​reports​ ​that​ ​have​ ​websites​ ​as​ ​the solutions​ ​and​ ​that​ ​might​ ​be​ ​good​ ​enough​ ​to​ ​be​ ​shared​ ​by​ ​others.​ ​

You​ ​have to​ ​make​ ​sure​ ​that​ ​the​ ​problem​ ​that​ ​is​ ​solved​ ​by​ ​the​ ​report​ ​is​ ​not experienced​ ​by​ ​only​ ​a​ ​tiny​ ​portion​ ​of​ ​the​ ​population,​ ​but​ ​by​ ​as​ ​many​ ​people as​ ​possible.​

​That​ ​doesn’t​ ​necessarily​ ​mean​ ​that​ ​you​ ​have​ ​to​ ​appeal​ ​to every​ ​single​ ​person​ ​out​ ​there,​ ​though.

For​ ​example,​ ​with​ ​the​ ​popularity​ ​of​ ​singing​ ​reality​ ​shows,​ ​you​ ​could​ ​easily write​ ​a​ ​report​ ​on​ ​improving​ ​your​ ​singing​ ​voice​ ​enough​ ​to​ ​pass​ ​in​ ​an audition​ ​with​ ​​American​ ​Idol​​ ​or​ ​one​ ​of​ ​the​ ​other​ ​reality​ ​shows​ ​out​ ​there.​ ​

This might​ ​not​ ​be​ ​shared​ ​with​ ​everyone,​ ​because​ ​not​ ​everyone​ ​is​ ​interested​ ​in singing​ ​or​ ​and​ ​auditioning​ ​for​ ​reality​ ​shows,​ ​but​ ​there​ ​are​ ​enough​ ​people out​ ​there​ ​to​ ​drive​ ​traffic​ ​to​ ​your​ ​website​ ​if​ ​the​ ​report​ ​went​ ​viral.

Several Options – Not Just Your Website

One​ ​thing​ ​that​ ​you’re​ ​going​ ​to​ ​want​ ​to​ ​keep​ ​in​ ​mind​ ​is​ ​that​ ​you​ ​want​ ​the report​ ​to​ ​appear​ ​unbiased​ ​and​ ​as​ ​a​ ​public​ ​service​ ​to​ ​the​ ​people​ ​who​ ​are reading​ ​it.​ ​

That​ ​means​ ​that​ ​you​ ​want​ ​to​ ​give​ ​them​ ​options​ ​–​ ​not​ ​just​ ​your own​ ​website​ ​as​ ​the​ ​only​ ​one,​ ​but​ ​also​ ​several​ ​others.​ ​

Ten​ ​total​ ​websites​ ​is a​ ​good​ ​number​ ​and​ ​as​ ​previously​ ​mentioned,​ ​10​ ​seems​ ​to​ ​do​ ​really​ ​well​ ​for these​ ​type​ ​of​ ​reports​ ​or​ ​articles.​ ​

When​ ​people​ ​read​ ​your​ ​report,​ ​you’re going​ ​to​ ​want​ ​them​ ​to​ ​consider​ ​it​ ​legitimate​ ​enough​ ​to​ ​share​ ​with​ ​other people,​ ​particularly​ ​through​ ​social​ ​media​ ​or​ ​on​ ​their​ ​own​ ​website​ ​or​ ​blog.

This​ ​means​ ​camouflaging​ ​your​ ​website​ ​among​ ​all​ ​the​ ​others,​ ​so​ ​it​ ​doesn’t appear​ ​as​ ​if​ ​your​ ​site​ ​is​ ​getting​ ​any​ ​special​ ​treatment​ ​but​ ​is​ ​included​ ​as​ ​a legitimate​ ​option​ ​or​ ​solution.

It​ ​is​ ​also​ ​worth​ ​noting​ ​that​ ​your​ ​website​ ​should​ ​actually​ ​solve​ ​the​ ​problem that​ ​the​ ​report​ ​is​ ​proposing​ ​to​ ​solve.​ ​

If​ ​you​ ​list​ ​your​ ​website​ ​as​ ​a​ ​way​ ​to drive​ ​traffic,​ ​and​ ​people​ ​get​ ​there​ ​and​ ​realize​ ​that​ ​you​ ​have​ ​nothing​ ​to​ ​offer, if​ ​they​ ​haven’t​ ​shared​ ​the​ ​report​ ​yet,​ ​they’re​ ​certainly​ ​not​ ​going​ ​to​ ​after​ ​that.

If​ ​they​ ​have​ ​shared​ ​it,​ ​they’ll​ ​probably​ ​not​ ​share​ ​it​ ​further.

How to Get the Report Out There

In​ ​order​ ​to​ ​distribute​ ​your​ ​report​ ​and​ ​give​ ​it​ ​its​ ​best​ ​chance​ ​of​ ​going​ ​viral, you​ ​want​ ​to​ ​get​ ​it​ ​in​ ​the​ ​hands​ ​of​ ​as​ ​many​ ​people​ ​within​ ​the​ ​industry​ ​as possible.​ ​

You​ ​want​ ​to​ ​make​ ​it​ ​very​ ​clear​ ​to​ ​these​ ​people​ ​that​ ​the​ ​report​ ​is free​ ​of​ ​charge​ ​and​ ​that​ ​they​ ​can​ ​pass​ ​it​ ​along​ ​to​ ​anyone​ ​they​ ​choose​ ​to without​ ​any​ ​repercussions.​ ​

Make​ ​sure​ ​you​ ​also​ ​put​ ​in​ ​the​ ​report​ ​itself​ ​that people​ ​can​ ​pass​ ​it​ ​along​ ​to​ ​their​ ​friends,​ ​colleagues,​ ​or​ ​whomever.


Chapter 13: Conclusion and Summary

that's all folks

When​ ​it​ ​comes​ ​to​ ​getting​ ​traffic​ ​to​ ​your​ ​website,​ ​there​ ​are​ ​lots​ ​of​ ​ways​ ​that you​ ​can​ ​go​ ​about​ ​it.​ ​

In​ ​this​ ​book​ ​we​ ​have​ ​covered​ ​some​ ​of​ ​the​ ​ways​ ​that you​ ​can​ ​do​ ​it​ ​absolutely​ ​free-of-charge,​ ​including​ ​some​ ​revolutionary​ ​new methods​ ​that​ ​could​ ​potentially​ ​drive​ ​huge​ ​amount​ ​of​ ​traffic​ ​to​ ​your​ ​website.

But​ ​when​ ​you​ ​do​ ​have​ ​the​ ​budget​ ​for​ ​it,​ ​you​ ​should​ ​look​ ​into​ ​some​ ​of​ ​the paid​ ​ways​ ​that​ ​you​ ​can​ ​drive​ ​traffic​ ​to​ ​your​ ​site.​ ​

However,​ ​just​ ​like​ ​with​ ​the free​ ​methods,​ ​you​ ​should​ ​look​ ​outside​ ​the​ ​box​ ​and​ ​not​ ​use​ ​traffic generation​ ​techniques​ ​that​ ​everyone​ ​seems​ ​to​ ​be​ ​selling​ ​these​ ​days.

Instead,​ ​you​ ​should​ ​look​ ​at​ ​your​ ​own​ ​ideas​ ​and​ ​then​ ​use​ ​your​ ​budget​ ​to supplement​ ​them​ ​and​ ​make​ ​them​ ​even​ ​better.

A Summary of the Material in This Guide

Make ​​sure​​ that​​ your ​​website ​​is​​ as ​​professional-looking ​​and​​ clean​​ as ​​it can​ ​possibly​ ​be,​ ​with​ ​the​ ​right​ ​trust​ ​symbols,​ ​the​ ​right​ ​color​ ​scheme, and​ ​a​ ​winning,​ ​up-to-date​ ​design.

Use​​ viral ​​blogging ​​to​​ get ​​people​​ to ​​share​​ your ​​content, ​​driving ​​traffic directly​ ​back​ ​to​ ​your​ ​website​ ​by​ ​using​ ​the​ ​most​ ​common​ ​types​ ​of shared​ ​content​ ​such​ ​as​ ​top​ ​10​ ​list,​ ​celebrity​ ​news,​ ​and​ ​controversial topics.

Use​​ YouTube ​​to​​ get ​​people ​​on ​​that​​ site ​​to​​ watch ​​your ​​videos ​​and then​ ​drive​ ​traffic​ ​from​ ​YouTube​ ​back​ ​to​ ​your​ ​own​ ​website.

Put ​​a ​​link ​​to ​​your ​​website​​ in ​​your​​ forum​​ signature​​ on​​ every ​​related forum​ ​that​ ​you​ ​visit,​ ​and​ ​then​ ​post​ ​whenever​ ​you​ ​can,​ ​making​ ​sure​ ​to reply​ ​to​ ​other​ ​people’s​ ​posts,​ ​answering​ ​questions​ ​and​ ​giving​ ​advice.

Look ​​for ​​other​​ sites​​ that ​​are​​ selling ​​related​​ products​​ and​​ find​​ the ​​ones that​ ​have​ ​a​ ​thank​ ​you​ ​page​ ​viewed​ ​after​ ​a​ ​person​ ​buys​ ​the​ ​product.

Ask​ ​if​ ​they​ ​might​ ​trade​ ​links​ ​with​ ​you​ ​on​ ​that​ ​thank​ ​you​ ​page.​ ​You​ ​put their​ ​link​ ​on​ ​your​ ​thank​ ​you​ ​page,​ ​and​ ​they​ ​put​ ​your​ ​link​ ​on​ ​theirs.

Use ​​podcasting,​​ with ​​a ​​professional​​ sound,​​ to ​​build ​​your ​​expertise​​ in the​ ​industry​ ​and​ ​to​ ​drive​ ​traffic​ ​back​ ​to​ ​your​ ​website.

Find ​​other​​ websites ​​that​​ allow​​ guest​​ posting​​ and​​ then ​​email ​​them​​ for a​ ​chance​ ​to​ ​post​ ​on​ ​their​ ​blog.​

​You​ ​can​ ​build​ ​your​ ​expertise​ ​that​ ​way by​ ​including​ ​a​ ​link​ ​to​ ​your​ ​own​ ​website,​ ​and​ ​then​ ​their​ ​visitors​ ​will become​ ​your​ ​visitors.

Hold​​ a ​​free ​​webinar​​ on ​​some ​​type ​​of​​ specific ​​topic ​​within ​​your industry​ ​and​ ​then​ ​invite​ ​every​ ​single​ ​person​ ​that​ ​you​ ​can,​ ​even​ ​letting people​ ​who​ ​are​ ​influential​ ​in​ ​the​ ​industry​ ​know​ ​that​ ​you’re​ ​having​ ​a free​ ​webinar​ ​so​ ​they​ ​can​ ​tell​ ​all​ ​their​ ​followers​ ​as​ ​well.

Join ​​social ​​networking​​ groups​​ so ​​that​​ people​​ will ​​want ​​to​​ follow​​ you on​ ​social​ ​media.​ ​

Post​ ​expert​ ​content​ ​within​ ​these​ ​groups​ ​so​ ​that people​ ​will​ ​want​ ​to​ ​look​ ​you​ ​up​ ​and​ ​follow​ ​any​ ​links​ ​that​ ​you​ ​can​ ​post back​ ​to​ ​your​ ​own​ ​website.

Use​​ the ​​name ​​dropping ​​method​​ to ​​get​​ people ​​to ​​link ​​to ​​your ​​site simply​ ​because​ ​you​ ​have​ ​mentioned​ ​them​ ​in​ ​an​ ​article​ ​that​ ​you​ ​have written.

Finally,​​ use ​​the ​​viral​​ report ​​method.​​

Create​​ a​​ report​​ that​​ solves ​​a problem​ ​within​ ​your​ ​industry​ ​and​ ​name​ ​your​ ​website​ ​as​ ​one​ ​of​ ​the solutions.​ ​​Distribute​ ​that​ ​report​ ​as​ ​widely​ ​as​ ​you​ ​can​ ​allowing​ ​people to​ ​share​ ​it​ ​freely.

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