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Social Media 101 For Internet Marketers

Published February 16, 2019 in Guides - 0 Comments
The 2019 Social Media Guide

This is a long and thorough guide on social media marketing from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 10,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

Once you click on a jump link, simply click on the back button in your browser to return to the top of the page.

Finally, if you have not signed up for the members portion of Earning Ability yet, please do so here if making actual money online is something that interests you.

Here are the contents of this guide:


Chapter 1: Introduction

strategies you should be following for successful social media marketing

Whether​ ​you​ ​are​ ​an​ ​individual​ ​or​ ​own​ ​a​ ​business,​ ​it​ ​is​ ​important​ ​to​ ​establish a​ ​social​ ​media​ ​presence​ ​online.​ ​

This​ ​guide​ ​is​ ​designed​ ​to​ ​provide​ ​you​ ​with the​ ​steps​ ​that​ ​you​ ​need​ ​to​ ​take​ ​in​ ​order​ ​to​ ​establish​ ​yourself​ ​on​ ​the​ ​different social​ ​media​ ​outlets​ ​that​ ​are​ ​popular​ ​today.

The​ ​main​ ​purpose​ ​of​ ​establishing​ ​yourself​ ​on​ ​social​ ​media​ ​is​ ​to​ ​provide​ ​you with​ ​more​ ​exposure.​ ​

On​ ​top​ ​of​ ​that​ ​a​ ​positive​ ​social​ ​media​ ​presence​ ​can help​ ​you​ ​can​ ​credibility​ ​in​ ​your​ ​industry​ ​and​ ​become​ ​the​ ​expert​ ​in​ ​your field.​

​In​ ​addition,​ ​social​ ​media​ ​provides​ ​an​ ​excellent​ ​way​ ​to​ ​engage​ ​with prospective​ ​clients.​

​It​ ​is​ ​also​ ​a​ ​great​ ​way​ ​to​ ​engage​ ​with​ ​your​ ​current customers,​ ​providing​ ​them​ ​with​ ​excellent​ ​customer​ ​service​ ​so​ ​that​ ​they​ ​will return​ ​to​ ​your​ ​business​ ​again​ ​and​ ​again.

This​ ​book​ ​will​ ​be​ ​your​ ​guide​ ​for​ ​building​ ​up​ ​your​ ​social​ ​media​ ​authority across​ ​the​ ​most​ ​popular​ ​social​ ​media​ ​platforms​ ​that​ ​are​ ​found​ ​today.​ ​

You will​ ​learn​ ​how​ ​to​ ​set​ ​up​ ​your​ ​pages​ ​and​ ​increase​ ​your​ ​online​ ​presence throughout​ ​these​ ​platforms.

Once​ ​you​ ​have​ ​established​ ​yourself​ ​on​ ​these​ ​platforms​ ​you​ ​will​ ​then​ ​learn how​ ​to​ ​automate​ ​posts​ ​so​ ​that​ ​you​ ​can​ ​spend​ ​less​ ​time​ ​working​ ​on​ ​your social​ ​media​ ​network​ ​and​ ​more​ ​time​ ​on​ ​the​ ​content​ ​and​ ​other​ ​strategies that​ ​are​ ​necessary​ ​for​ ​improving​ ​your​ ​online​ ​presence.


Chapter 2: Building Social Media Authority

social media authority

There​ ​are​ ​many​ ​ways​ ​that​ ​you​ ​can​ ​attract​ ​people​ ​to​ ​your​ ​website​ ​or​ ​blog, but​ ​many​ ​of​ ​these​ ​ways​ ​are​ ​out​ ​of​ ​your​ ​control,​ ​except​ ​for​ ​social​ ​media.

Search​ ​Engine​ ​Optimization​ ​is​ ​obviously​ ​important,​ ​but​ ​it​ ​is​ ​a​ ​game​ ​of chance​ ​as​ ​you​ ​never​ ​really​ ​know​ ​how​ ​or​ ​when​ ​the​ ​search​ ​engines​ ​will crawl​ ​your​ ​site.​ ​

Word​ ​of​ ​mouth​ ​is​ ​a​ ​great​ ​way​ ​to​ ​gain​ ​exposure,​ ​but​ ​it​ ​is​ ​not something​ ​within​ ​your​ ​control.​ ​Social​ ​media​ ​can​ ​be​ ​controlled​ ​if​ ​you​ ​are prepared​ ​to​ ​put​ ​in​ ​some​ ​time​ ​and​ ​a​ ​little​ ​bit​ ​of​ ​effort.​

​In​ ​fact,​ ​it​ ​is​ ​possible​ ​to build​ ​a​ ​large​ ​social​ ​media​ ​presence​ ​in​ ​a​ ​short​ ​amount​ ​of​ ​time.

Throughout​ ​this​ ​guide​ ​you​ ​will​ ​discover​ ​different​ ​strategies​ ​that​ ​you​ ​can use​ ​within​ ​the​ ​most​ ​popular​ ​social​ ​media​ ​networks​ ​in​ ​order​ ​to​ ​build​ ​your social​ ​media​ ​authority​ ​and​ ​presence.

What​ ​Many​ ​People​ ​Do​ ​Not​ ​Understand​ ​About​ ​Social​ ​Media

When​ ​it​ ​comes​ ​to​ ​social​ ​media,​ ​there​ ​are​ ​no​ ​new​ ​fancy​ ​tricks​ ​to​ ​learn. Social​ ​media​ ​is​ ​all​ ​about​ ​engendering​ ​interaction.​ ​

Using​ ​social​ ​media​ ​is about​ ​compelling​ ​people​ ​consistently​ ​to​ ​engage​ ​with​ ​you​ ​and​ ​then​ ​share your​ ​content.​ ​This​ ​is​ ​the​ ​main​ ​purpose​ ​of​ ​social​ ​media,​ ​and​ ​it​ ​applies across​ ​every​ ​network.​ ​

There​ ​is​ ​no​ ​secret​ ​formula​ ​necessary​ ​in​ ​order​ ​to become​ ​a​ ​social​ ​media​ ​success​ ​story;​ ​all​ ​you​ ​need​ ​is​ ​compelling​ ​human interaction.

What​ ​does​ ​compelling​ ​human​ ​interaction​ ​mean?​ ​The​ ​exact​ ​definition depends​ ​on​ ​your​ ​website​ ​or​ ​blog,​ ​but​ ​generally​ ​speaking​ ​it​ ​means​ ​that​ ​you want​ ​to​ ​involve​ ​people​ ​in​ ​a​ ​conversation​ ​that​ ​is​ ​related​ ​to​ ​your​ ​topic.​ ​

It​ ​truly​ ​isn’t​ ​complicated.​ ​The​ ​key​ ​to​ ​social​ ​media​ ​is​ ​being​ ​social.​ ​By​ ​pure definition,​ ​social​ ​media​ ​should​ ​be​ ​a​ ​two​ ​way​ ​street.​ ​

If​ ​someone​ ​is commenting​ ​on​ ​your​ ​posts,​ ​take​ ​the​ ​time​ ​to​ ​comment​ ​back.​ ​You​ ​should​ ​be having​ ​conversations​ ​with​ ​the​ ​people​ ​who​ ​are​ ​following​ ​you.

Many​ ​social​ ​media​ ​enthusiasts​ ​are​ ​simply​ ​obsessed​ ​with​ ​the​ ​number​ ​of followers​ ​or​ ​likes​ ​that​ ​they​ ​get​ ​on​ ​their​ ​posts​ ​and​ ​the​ ​amount​ ​of​ ​traffic​ ​their website​ ​or​ ​blog​ ​receives.​ ​

In​ ​reality,​ ​these​ ​numbers​ ​do​ ​not​ ​have​ ​much​ ​to​ ​do with​ ​the​ ​true​ ​metrics​ ​of​ ​being​ ​successful.

Instead​ ​of​ ​focusing​ ​solely​ ​on​ ​the​ ​number​ ​of​ ​new​ ​likes​ ​that​ ​you​ ​get,​ ​you should​ ​focus​ ​on​ ​the​ ​number​ ​of​ ​people​ ​who​ ​are​ ​commenting​ ​on​ ​and​ ​then sharing​ ​your​ ​content.​ ​

That​ ​is​ ​the​ ​true​ ​measure​ ​of​ ​engagement.​ ​The​ ​more people​ ​are​ ​engaging​ ​with​ ​your​ ​content,​ ​the​ ​more​ ​likely​ ​they​ ​are​ ​to​ ​share​ ​it, which​ ​will​ ​increase​ ​your​ ​exposure.

Knowing What to Post

It​ ​is​ ​important​ ​to​ ​try​ ​new​ ​things​ ​all​ ​the​ ​time. Once​ ​you​ ​determine​ ​which​ ​posts​ ​are​ ​gaining high​ ​levels​ ​of​ ​interaction​ ​and​ ​engagement, you​ ​can​ ​repeat​ ​them.​ ​

The​ ​key​ ​is​ ​always​ ​to​ ​be experimenting​ ​and​ ​noting​ ​the​ ​things​ ​that​ ​work best.​

​You​ ​can​ ​read​ ​all​ ​sorts​ ​of​ ​information about​ ​what​ ​has​ ​worked​ ​for​ ​others,​ ​but​ ​then you​ ​would​ ​really​ ​be​ ​missing​ ​the​ ​point​ ​of​ ​social media.​ ​​ ​

In​ ​reality,​ ​social​ ​media​ ​offers​ ​a personal​ ​way​ ​of​ ​communicating​ ​with​ ​your​ ​audience.​ ​​

What​ ​works​ ​for another​ ​business​ ​or​ ​blogger​ ​may​ ​not​ ​work​ ​for​ ​you,​ ​and​ ​what​ ​works​ ​for​ ​your audience​ ​may​ ​not​ ​work​ ​for​ ​them.

No​ ​matter​ ​how​ ​much​ ​advice​ ​you​ ​read​ ​about​ ​engaging​ ​your​ ​users,​ ​it​ ​will pale​ ​in​ ​comparison​ ​to​ ​the​ ​effectiveness​ ​of​ ​doing​ ​what​ ​you​ ​think​ ​is​ ​right​ ​for your​ ​readers,​ ​measuring​ ​how​ ​impactful​ ​it​ ​is,​ ​and​ ​then​ ​adjusting​ ​your techniques​ ​accordingly.

What​ ​is​ ​the​ ​Point​ ​of​ ​Social​ ​Media?

Many​ ​people​ ​end​ ​up​ ​wasting​ ​a​ ​lot​ ​of​ ​energy​ ​on​ ​social​ ​media.​ ​They​ ​will​ ​try to​ ​drive​ ​their​ ​readers​ ​and​ ​consumers​ ​to​ ​their​ ​social​ ​media​ ​profiles,​ ​which​ ​is the​ ​opposite​ ​of​ ​what​ ​you​ ​want.​ ​

The​ ​ultimate​ ​goal​ ​of​ ​a​ ​social​ ​media​ ​profile​ ​is to​ ​drive​ ​people​ ​from​ ​them​ ​to​ ​your​ ​website​ ​or​ ​blog​ ​and​ ​not​ ​the​ ​other​ ​way around.

Social​ ​media​ ​profiles​ ​should​ ​be​ ​used​ ​as​ ​outposts​ ​for​ ​attracting​ ​people​ ​to your​ ​website​ ​or​ ​blog.​ ​Your​ ​website​ ​or​ ​blog​ ​should​ ​not​ ​focus​ ​on​ ​sending individuals​ ​to​ ​the​ ​outposts.​

​Social​ ​media​ ​profiles​ ​need​ ​to​ ​stand​ ​solidly​ ​on their​ ​own.

Building​ ​Your​ ​Social​ ​Media​ ​Profiles

As​ ​mentioned​ ​before,​ ​and​ ​as​ ​will​ ​be​ ​discussed​ ​in​ ​further​ ​detail​ ​in​ ​later chapters,​ ​the​ ​best​ ​way​ ​to​ ​build​ ​your​ ​social​ ​media​ ​profile​ ​is​ ​to​ ​create compelling​ ​content​ ​on​ ​a​ ​consistent​ ​basis.​

​However,​ ​this​ ​is​ ​not​ ​going​ ​to build​ ​an​ ​audience.​ ​If​ ​no​ ​one​ ​is​ ​reading​ ​the​ ​content​ ​that​ ​you​ ​write,​ ​then​ ​no one​ ​is​ ​going​ ​to​ ​be​ ​sharing​ ​them.

To​ ​get​ ​the​ ​best​ ​leverage​ ​through​ ​social​ ​media,​ ​you​ ​will​ ​need​ ​to​ ​get​ ​to​ ​the point​ ​where​ ​the​ ​number​ ​of​ ​followers​ ​that​ ​you​ ​have​ ​is​ ​enough​ ​to​ ​provide​ ​you with​ ​growth​ ​through​ ​sharing.​

​Getting​ ​to​ ​this​ ​point​ ​is​ ​easier​ ​said​ ​than​ ​done.

Directing​ ​people​ ​from​ ​your​ ​email​ ​list​ ​to​ ​your​ ​social​ ​media​ ​sites​ ​is​ ​important.

However,​ ​if​ ​you​ ​are​ ​not​ ​getting​ ​a​ ​large​ ​number​ ​of​ ​new​ ​email​ ​subscribers each​ ​day,​ ​this​ ​is​ ​not​ ​going​ ​to​ ​help​ ​you​ ​get​ ​more​ ​than​ ​a​ ​few​ ​new​ ​fans​ ​and followers.​

​If​ ​you​ ​have​ ​had​ ​an​ ​email​ ​list​ ​for​ ​quite​ ​a​ ​while,​ ​take​ ​the​ ​time​ ​to​ ​ask existing​ ​subscribers​ ​to​ ​join​ ​you​ ​on​ ​your​ ​social​ ​media​ ​sites.​ ​

Beyond​ ​this,​ ​you will​ ​need​ ​to​ ​tap​ ​into​ ​the​ ​current​ ​social​ ​media​ ​networks​ ​in​ ​order​ ​to​ ​get​ ​new subscribers​ ​and​ ​followers.

In​ ​the​ ​next​ ​chapters,​ ​we​ ​will​ ​look​ ​at​ ​step-by-step​ ​actions​ ​to​ ​take​ ​on​ ​each​ ​of the​ ​social​ ​media​ ​outlets​ ​in​ ​order​ ​to​ ​improve​ ​your​ ​social​ ​media​ ​authority​ ​for your​ ​niche.


Chapter 3: Facebook

the guide to facebook marketing: how to drive demand, create loyal fans, and grow your business

Now​ ​that​ ​we​ ​understand​ ​the​ ​importance​ ​of​ ​social​ ​media​ ​and​ ​its​ ​role​ ​for your​ ​business,​ ​let’s​ ​take​ ​a​ ​closer​ ​look​ ​on​ ​how​ ​to​ ​establish​ ​yourself​ ​on Facebook.​ ​

This​ ​includes​ ​setting​ ​up​ ​your​ ​Facebook​ ​page,​ ​identifying​ ​your audience,​ ​creating​ ​content,​ ​advertising,​ ​and​ ​measuring​ ​and​ ​adjusting things​ ​as​ ​needed.​ ​

It​ ​is​ ​also​ ​possible​ ​to​ ​focus​ ​your​ ​Facebook​ ​activity​ ​in order​ ​to​ ​meet​ ​specific​ ​business​ ​goals.

Setting​ ​Up​ ​Your​ ​Facebook​ ​Page

Your​ ​Facebook​ ​page​ ​is​ ​extremely​ ​important​ ​as​ ​it​ ​will​ ​make​ ​your​ ​business more:

  • Discoverable​: When a person searches for you on Facebook, they can​ ​find​ ​you​ ​easily.
  • Connected​: Facebook provides you with a place to have conversations with your audience, who will be able to like your page, read​ ​the​ ​posts,​ ​and​ ​then​ ​share​ ​them​ ​with​ ​their​ ​friends.
  • Timely​: Your Facebook page will help you reach out to a larger number of people more frequently as messages can be tailored to meet​ ​the​ ​interests​ ​and​ ​needs​ ​of​ ​your​ ​customers.
  • Insightful​: Analytics of your page will provide you with a further understanding​ ​of​ ​your​ ​consumers​ ​and​ ​your​ ​marketing​ ​activities.

When​ ​setting​ ​up​ ​your​ ​Facebook​ ​page,​ ​you​ ​may​ ​request​ ​a​ ​web​ ​address such​ ​as​ ​facebook.com/yourcompany,​ ​which​ ​will​ ​make​ ​it​ ​easier​ ​to​ ​find.

Facebook​ ​has​ ​made​ ​it​ ​quite​ ​simple​ ​to​ ​set​ ​up​ ​a​ ​page​ ​on​ ​the​ ​site.​ ​

To increase​ ​the​ ​impact​ ​of​ ​your​ ​Facebook​ ​address,​ ​make​ ​sure​ ​that​ ​it​ ​is included​ ​on​ ​your​ ​business​ ​cards,​ ​your​ ​website,​ ​and​ ​all​ ​of​ ​your​ ​other marketing​ ​materials.

When​ ​choosing​ ​a​ ​name​ ​for​ ​your​ ​Facebook​ ​page,​ ​it​ ​is​ ​important​ ​to​ ​choose wisely.​

​You​ ​will​ ​only​ ​be​ ​able​ ​to​ ​change​ ​the​ ​name​ ​one​ ​time,​ ​so​ ​be​ ​careful here​ ​and​ ​try​ ​to​ ​choose​ ​a​ ​name​ ​that​ ​best​ ​reflects​ ​your​ ​company.​ ​Typically, using​ ​your​ ​business​ ​name​ ​is​ ​the​ ​best​ ​choice​ ​if​ ​at​ ​all​ ​possible.

It​ ​is​ ​important​ ​to​ ​remember​ ​that​ ​your​ ​Facebook​ ​page​ ​is​ ​an​ ​extension​ ​of your​ ​company.​ ​

It​ ​will​ ​provide​ ​you​ ​with​ ​an​ ​easy​ ​way​ ​to​ ​share​ ​updates​ ​and more​ ​information​ ​with​ ​the​ ​people​ ​who​ ​really​ ​matter​ ​to​ ​your​ ​company.​ ​

This page​ ​is​ ​ready​ ​to​ ​help​ ​you​ ​engage​ ​with​ ​your​ ​consumers​ ​on​ ​a​ ​more​ ​personal level​ ​using​ ​both​ ​desktops​ ​and​ ​mobile​ ​devices.

How​ ​to​ ​Create​ ​a​ ​Facebook​ ​Page

  1. Go​ ​to​ ​​https://www.facebook.com/pages/creation/
  2. Choose​ ​a​ ​category​ ​for​ ​your​ ​page
  3. Use​ ​the​ ​drop​ ​down​ ​menu​ ​to​ ​choose​ ​a​ ​more​ ​specific​ ​category.​ ​Fill​ ​in​ ​the required​ ​information.
  4. Click​ ​on​ ​the​ ​Get​ ​Started​ ​tab​ ​and​ ​follow​ ​the​ ​instructions​ ​provided​ ​on​ ​the screen.

Identifying​ ​your​ ​Audience

Once​ ​you​ ​have​ ​a​ ​Facebook​ ​page​ ​set​ ​up,​ ​the​ ​next​ ​step​ ​is​ ​to​ ​identify​ ​your audience.​ ​

Not​ ​only​ ​does​ ​Facebook​ ​allow​ ​you​ ​to​ ​reach​ ​more​ ​people,​ ​but​ ​you can​ ​reach​ ​the​ ​specific​ ​group​ ​of​ ​people​ ​that​ ​are​ ​more​ ​likely​ ​to​ ​become​ ​your customers.

In​ ​order​ ​to​ ​connect​ ​with​ ​your​ ​target​ ​audience,​ ​you​ ​should​ ​consider​ ​what your​ ​ideal​ ​customers​ ​have​ ​in​ ​common,​ ​how​ ​old​ ​they​ ​are​ ​and​ ​where​ ​they live,​ ​and​ ​how​ ​your​ ​business​ ​can​ ​help​ ​them.​ ​

You​ ​also​ ​want​ ​to​ ​consider whether​ ​a​ ​particular​ ​group​ ​would​ ​be​ ​more​ ​interested​ ​in​ ​targeted​ ​messages, services​ ​or​ ​products,​ ​or​ ​maybe​ ​a​ ​timely​ ​offer​ ​or​ ​sale.

In​ ​order​ ​to​ ​build​ ​your​ ​audience,​ ​you​ ​will​ ​need​ ​to​ ​encourage​ ​your​ ​current customers​ ​and​ ​supporters​ ​to​ ​like​ ​your​ ​new​ ​page.​ ​These​ ​are​ ​the​ ​people​ ​who are​ ​more​ ​likely​ ​to​ ​see​ ​your​ ​posts​ ​throughout​ ​their​ ​newsfeed.​ ​

It​ ​is​ ​also​ ​a good​ ​idea​ ​to​ ​explore​ ​the​ ​options​ ​under​ ​the​ ​build​ ​audience​ ​button:

  • Invite your Friends: ​This is the way to let the people you know find out about the page so that they will be able to offer their support by liking it. This initial audience will help establish your credibility and spread​ ​the​ ​word​ ​about​ ​the​ ​page.
  • Share the Page:​ Make sure that you like your page yourself and that you share it with your friends. You will need to be a spokesperson for your​ ​company.
  • Invite Business Contacts: Upload a list and send people an email to let​ ​them​ ​know​ ​about​ ​the​ ​new​ ​page.

It​ ​is​ ​important​ ​to​ ​remember​ ​that​ ​it​ ​is​ ​not​ ​about​ ​the​ ​number​ ​of​ ​likes​ ​your page​ ​has,​ ​but​ ​rather​ ​about​ ​genuinely​ ​connecting​ ​with​ ​people.​ ​

If​ ​you​ ​take the​ ​time​ ​to​ ​connect,​ ​they​ ​are​ ​going​ ​to​ ​help​ ​you​ ​tell​ ​your​ ​story​ ​and​ ​grow​ ​your business.

Creating​ ​Compelling​ ​Content

Now​ ​that​ ​you​ ​have​ ​set​ ​up​ ​your​ ​Facebook​ ​page,​ ​it​ ​is​ ​time​ ​to​ ​make​ ​your business​ ​come​ ​alive​ ​on​ ​the​ ​page.​ ​

When​ ​you​ ​post​ ​photos,​ ​updates,​ ​and other​ ​content,​ ​you​ ​should​ ​really​ ​think​ ​about​ ​what​ ​your​ ​readers​ ​will​ ​find inspiring​ ​and​ ​interesting.​

​How​ ​are​ ​you​ ​going​ ​to​ ​talk​ ​to​ ​them?​ ​What​ ​do​ ​you consistently​ ​want​ ​to​ ​communicate​ ​about​ ​your​ ​company?

It​ ​is​ ​important​ ​to​ ​experiment​ ​with​ ​different​ ​types​ ​of​ ​posts​ ​in​ ​order​ ​to​ ​find​ ​out what​ ​works​ ​and​ ​what​ ​does​ ​not​ ​work.​ ​Does​ ​your​ ​audience​ ​prefer​ ​pictures​ ​or useful​ ​links?​ ​

Using​ ​​Page​ ​Insights​​ ​(https://www.facebook.com/business/a/page/page-insights)​ ​will help​ ​you​ ​determine​ ​which​ ​of​ ​your​ ​posts​ ​are​ ​doing​ ​the​ ​best.

When​ ​creating​ ​content,​ ​it​ ​is​ ​important​ ​to​ ​be​ ​authentic.​ ​If​ ​you​ ​are​ ​sharing things​ ​that​ ​you​ ​are​ ​excited​ ​about,​ ​your​ ​customers​ ​are​ ​likely​ ​to​ ​be​ ​excited​ ​as well.​ ​

It​ ​is​ ​also​ ​important​ ​to​ ​be​ ​responsive.​ ​When​ ​a​ ​person​ ​comments​ ​on your​ ​posts,​ ​make​ ​sure​ ​that​ ​they​ ​know​ ​that​ ​your​ ​business​ ​is​ ​listening.​ ​

If​ ​you need​ ​to​ ​take​ ​more​ ​time​ ​to​ ​find​ ​the​ ​answer​ ​to​ ​a​ ​customer​ ​question,​ ​respond that​ ​you​ ​are​ ​looking​ ​into​ ​it.

It​ ​is​ ​also​ ​important​ ​to​ ​be​ ​consistent.​ ​Posting​ ​regularly​ ​will​ ​provide​ ​you​ ​with the​ ​most​ ​opportunity​ ​to​ ​connect​ ​with​ ​people​ ​and​ ​build​ ​trust.​ ​You​ ​can​ ​set​ ​a schedule​ ​for​ ​your​ ​posts​ ​in​ ​order​ ​to​ ​maximize​ ​your​ ​time.

Consider​ ​what​ ​works​ ​and​ ​continue​ ​to​ ​do​ ​it.​ ​When​ ​you​ ​have​ ​a​ ​successful post,​ ​turn​ ​it​ ​into​ ​a​ ​successful​ ​promotion.​

​When​ ​a​ ​specific​ ​post​ ​is​ ​receiving​ ​a lot​ ​of​ ​engagement,​ ​promote​ ​it​ ​in​ ​order​ ​to​ ​reach​ ​more​ ​people.​ ​When​ ​a person​ ​likes,​ ​comments​ ​on,​ ​or​ ​shares​ ​your​ ​post,​ ​their​ ​friends​ ​will​ ​be​ ​able​ ​to see​ ​it​ ​as​ ​well.

Remember,​ ​in​ ​order​ ​to​ ​be​ ​successful​ ​you​ ​will​ ​need​ ​to​ ​create​ ​posts​ ​and​ ​ads that​ ​are​ ​interesting​ ​and​ ​valuable​ ​for​ ​your​ ​customers.​ ​It​ ​is​ ​also​ ​important​ ​to target​ ​your​ ​posts​ ​so​ ​that​ ​the​ ​right​ ​people​ ​are​ ​seeing​ ​them.

Facebook​ ​Ads​ ​to​ ​Grow​ ​Your​ ​Following

Once​ ​you​ ​have​ ​started​ ​to​ ​connect​ ​with​ ​your​ ​customers,​ ​the​ ​next​ ​step​ ​is​ ​to find​ ​other​ ​people​ ​who​ ​are​ ​likely​ ​to​ ​be​ ​interested​ ​in​ ​the​ ​products​ ​or​ ​services that​ ​you​ ​offer.​ ​

Facebook​ ​ads​ ​are​ ​a​ ​good​ ​way​ ​to​ ​get​ ​the​ ​right​ ​message​ ​to the​ ​right​ ​people​ ​at​ ​a​ ​time​ ​when​ ​they​ ​are​ ​open​ ​to​ ​discovering​ ​your​ ​business.

An​ ​ad​ ​can​ ​be​ ​created​ ​from​ ​the​ ​admin​ ​panel​ ​of​ ​your​ ​Facebook​ ​page​ ​in​ ​order to​ ​engage​ ​more​ ​people.​ ​You​ ​can​ ​also​ ​use​ ​the​ ​ad​ ​create​ ​tool (​https://www.facebook.com/adsmanager/creation​).

Once​ ​you​ ​have​ ​built​ ​up​ ​a​ ​community​ ​for​ ​your​ ​page,​ ​use​ ​ads​ ​in​ ​order​ ​to target​ ​the​ ​friends​ ​of​ ​the​ ​people​ ​that​ ​already​ ​like​ ​you.​ ​This​ ​is​ ​a​ ​natural​ ​way to​ ​grow​ ​your​ ​presence​ ​using​ ​a​ ​word​ ​of​ ​mouth​ ​technique.

It​ ​is​ ​important​ ​to​ ​target​ ​specific​ ​audiences​ ​with​ ​different​ ​ads.​ ​You​ ​can create​ ​different​ ​ads​ ​in​ ​order​ ​to​ ​target​ ​different​ ​audiences.​ ​A​ ​person​ ​is​ ​more likely​ ​to​ ​respond​ ​to​ ​a​ ​message​ ​that​ ​has​ ​been​ ​created​ ​for​ ​them.

Measure,​ ​Test,​ ​and​ ​Track

There​ ​are​ ​many​ ​different​ ​tools​ ​available​ ​through​ ​Facebook​ ​to​ ​help​ ​you measure​ ​how​ ​well​ ​your​ ​page​ ​is​ ​doing.​

​Page​ ​insights​ ​is​ ​one​ ​of​ ​the​ ​main ways​ ​to​ ​see​ ​how​ ​your​ ​page​ ​is​ ​performing​ ​and​ ​you​ ​should​ ​use​ ​this​ ​on​ ​a regular​ ​basis​ ​in​ ​order​ ​to​ ​look​ ​for​ ​trends​ ​so​ ​that​ ​you​ ​can​ ​develop​ ​more​ ​of​ ​the content​ ​that​ ​is​ ​performing​ ​the​ ​best.

When​ ​using​ ​page​ ​insights​ ​look​ ​at​ ​the​ ​age,​ ​gender,​ ​and​ ​location​ ​of​ ​the people​ ​that​ ​are​ ​the​ ​most​ ​engaged​ ​with​ ​the​ ​page​ ​so​ ​that​ ​you​ ​will​ ​be​ ​able​ ​to continue​ ​to​ ​engage​ ​with​ ​them​ ​using​ ​promoted​ ​posts​ ​and​ ​targeted​ ​ads.

Try​ ​out​ ​different​ ​images​ ​for​ ​your​ ​ads​ ​and​ ​headlines​ ​to​ ​determine​ ​what works.​ ​

Facebook​ ​automatically​ ​optimizes​ ​your​ ​campaign​ ​so​ ​that​ ​the majority​ ​of​ ​your​ ​budget​ ​will​ ​go​ ​to​ ​the​ ​ad​ ​that​ ​is​ ​providing​ ​the​ ​best performance.

When​ ​people​ ​call​ ​or​ ​email​ ​your​ ​company​ ​make​ ​sure​ ​that​ ​you​ ​ask​ ​how​ ​they heard​ ​about​ ​you.​ ​Make​ ​sure​ ​that​ ​you​ ​track​ ​the​ ​results​ ​as​ ​this​ ​will​ ​provide you​ ​with​ ​supplemental​ ​data​ ​for​ ​the​ ​tools​ ​that​ ​are​ ​on​ ​Facebook.


Chapter 4: Twitter

twitter marketing guide

The​ ​next​ ​step​ ​in​ ​building​ ​your​ ​social​ ​media​ ​authority​ ​is​ ​to​ ​create​ ​a​ ​Twitter account​ ​for​ ​your​ ​business.​ ​

Currently​ ​there​ ​are​ ​over​ ​288​ ​million​ ​active monthly​ ​users​ ​on​ ​Twitter​ ​and​ ​more​ ​than​ ​500​ ​million​ ​tweets​ ​are​ ​sent​ ​out each​ ​day.​ ​Of​ ​the​ ​active​ ​users,​ ​80%​ ​use​ ​mobile​ ​devices​ ​to​ ​access​ ​their Twitter​ ​feed.​ ​

With​ ​these​ ​numbers​ ​it​ ​is​ ​easy​ ​to​ ​see​ ​why​ ​it​ ​is​ ​important​ ​to​ ​get your​ ​business​ ​on​ ​Twitter​ ​as​ ​soon​ ​as​ ​possible.

Get​ ​Your​ ​Twitter​ ​Handle

The​ ​first​ ​step​ ​in​ ​creating​ ​a​ ​Twitter​ ​account​ ​is​ ​to​ ​choose​ ​your​ ​Twitter​ ​handle or,​ ​in​ ​other​ ​words,​ ​your​ ​username.

Your​ ​Twitter​ ​handle​ ​will​ ​look​ ​like​ ​this​ ​in​ ​the​ ​URL http://twitter.com/YourUsername.

Many​ ​of​ ​the​ ​prime​ ​domain​ ​names,​ ​especially​ ​those​ ​that​ ​end​ ​in​ ​.com​ ​have been​ ​desirable​ ​for​ ​a​ ​long​ ​time​ ​and​ ​are​ ​hard​ ​to​ ​find​ ​and​ ​can​ ​be​ ​extremely expensive.​ ​

If​ ​you​ ​do​ ​not​ ​reserve​ ​your​ ​domain​ ​name,​ ​your​ ​personal​ ​brand​ ​or business​ ​is​ ​at​ ​risk​ ​and​ ​once​ ​it​ ​is​ ​lost,​ ​reclaiming​ ​it​ ​can​ ​be​ ​difficult.​ ​The popularity​ ​of​ ​Twitter​ ​has​ ​made​ ​account​ ​names​ ​on​ ​the​ ​site​ ​similar.

If​ ​you​ ​do​ ​not​ ​claim​ ​your​ ​Twitter​ ​handle, ​you​ ​can​ ​risk​ ​having​ ​imposters tweeting​ ​using​ ​your​ ​brand,​ ​which​ ​could​ ​become​ ​a​ ​major​ ​issue.​

The​ ​popularity​ ​of​ ​Twitter​ ​has​ ​led​ ​to​ ​an​ ​exchange​ ​market​ ​where handles​ ​can​ ​be​ ​bought​ ​and​ ​sold.​ ​It​ ​is​ ​important​ ​to​ ​get​ ​the​ ​Twitter​ ​handle​ ​for your​ ​full​ ​name​ ​as​ ​soon​ ​as​ ​possible.​ ​

You​ ​will​ ​also​ ​want​ ​to​ ​claim​ ​handles​ ​for any​ ​company​ ​or​ ​products​ ​that​ ​you​ ​currently​ ​own​ ​or​ ​that​ ​you​ ​have​ ​plans​ ​to create.​

​You​ ​will​ ​not​ ​be​ ​able​ ​to​ ​truly​ ​own​ ​your​ ​personal​ ​brand​ ​if​ ​you​ ​cannot access​ ​your​ ​own​ ​Twitter​ ​handle.

To​ ​create​ ​a​ ​Twitter​ ​handle,​ ​simply​ ​go​ ​to​ ​the​ ​Twitter​ ​site​ ​>​ ​Click​ ​your​ ​profile >​ ​Settings​ ​and​ ​in​ ​”account”​ ​>​ ​Username,​ ​choose​ ​your​ ​username.

Branding​ ​Yourself

The​ ​next​ ​step​ ​to​ ​take​ ​before​ ​you​ ​begin​ ​actively​ ​using​ ​Twitter​ ​for​ ​your business​ ​is​ ​to​ ​come​ ​up​ ​with​ ​a​ ​strategy.​ ​The​ ​first​ ​step​ ​to​ ​take​ ​in​ ​doing​ ​this​ ​is to​ ​fill​ ​out​ ​your​ ​user​ ​profile​ ​completely.​ ​

Gaining​ ​followers​ ​is​ ​one​ ​of​ ​the​ ​main goals​ ​of​ ​having​ ​a​ ​twitter​ ​account,​ ​and​ ​no​ ​one​ ​will​ ​want​ ​to​ ​follow​ ​an​ ​account that​ ​does​ ​not​ ​seem​ ​legitimate.

Look​ ​over​ ​your​ ​websites​ ​and​ ​profiles​ ​and​ ​use​ ​them​ ​to​ ​draft​ ​your​ ​Twitter​ ​bio. This​ ​is​ ​how​ ​people​ ​will​ ​find​ ​you​ ​on​ ​Twitter​ ​and​ ​recognize​ ​you​ ​from​ ​now​ ​on.

It​ ​is​ ​important​ ​to​ ​be​ ​honest.​ ​​ ​Do​ ​not​ ​brand​ ​yourself​ ​as​ ​an​ ​expert​ ​in​ ​an​ ​area, unless​ ​you​ ​are​ ​one.​ ​You​ ​do​ ​want​ ​to​ ​brand​ ​yourself​ ​based​ ​on​ ​your​ ​skill​ ​set and​ ​passions.

Once​ ​you​ ​have​ ​filled​ ​out​ ​your​ ​profile,​ ​focus​ ​on​ ​your​ ​Twitter​ ​background. This​ ​will​ ​provide​ ​you​ ​with​ ​a​ ​chance​ ​to​ ​extend​ ​your​ ​brand​ ​image​ ​on​ ​the​ ​site.

There​ ​are​ ​several​ ​sites​ ​that​ ​will​ ​be​ ​able​ ​to​ ​help​ ​you​ ​develop​ ​customized backgrounds​ ​for​ ​your​ ​Twitter​ ​page​. It is​ ​a​ ​good​ ​idea​ ​to​ ​create​ ​a​ ​background​ ​that​ ​is​ ​similar​ ​to​ ​the​ ​format,​ ​colors, and​ ​logo​ ​of​ ​your​ ​company.​ ​

When​ ​creating​ ​your​ ​background,​ ​make​ ​sure​ ​that you​ ​add​ ​in​ ​additional​ ​information​ ​that​ ​is​ ​not​ ​found​ ​in​ ​your​ ​profile​ ​such​ ​as contact​ ​information,​ ​pointers​ ​to​ ​your​ ​websites,​ ​or​ ​information​ ​about services​ ​or​ ​products​ ​that​ ​you​ ​sell.

Techniques​ ​for​ ​Branding

When​ ​branding​ ​your​ ​company​ ​on​ ​Twitter.​ ​you​ ​should​ ​always​ ​lead​ ​with​ ​your company.​ ​Use​ ​the​ ​name​ ​of​ ​your​ ​company​ ​as​ ​your​ ​account​ ​name,​ ​but​ ​make sure​ ​to​ ​use​ ​your​ ​own​ ​personal​ ​avatar​ ​and​ ​biography.

Many​ ​companies​ ​realize​ ​that​ ​many​ ​of​ ​their​ ​employees​ ​are​ ​on​ ​Twitter,​ ​and they​ ​can​ ​use​ ​them​ ​to​ ​promote​ ​their​ ​initiatives.​ ​

Many​ ​of​ ​the​ ​accounts​ ​are mutually​ ​branded​ ​so​ ​the​ ​avatar​ ​will​ ​have​ ​the​ ​person’s​ ​photo​ ​combined​ ​with the​ ​corporate​ ​logo.

If​ ​your​ ​goal​ ​is​ ​to​ ​build​ ​a​ ​strong​ ​personal​ ​brand,​ ​then​ ​your​ ​handle​ ​and​ ​avatar should​ ​be​ ​100%​ ​about​ ​you.

Become​ ​Known​ ​as​ ​a​ ​Resource​ ​or​ ​Expert

When​ ​it​ ​comes​ ​down​ ​to​ ​it,​ ​Twitter​ ​is​ ​a​ ​shorter​ ​form​ ​of​ ​blogging,​ ​so​ ​many​ ​of the​ ​same​ ​rules​ ​apply.​ ​You​ ​should​ ​constantly​ ​write​ ​or​ ​tweet​ ​about​ ​your expertise​ ​in​ ​a​ ​specific​ ​topic.​

​When​ ​you​ ​do​ ​this​ ​you​ ​will​ ​be​ ​known​ ​for​ ​it​ ​and people​ ​will​ ​begin​ ​following​ ​you.​

Many​ ​people​ ​use​ ​Twitter​ ​as​ ​a​ ​filter.​ ​A​ ​trusted​ ​expert​ ​is​ ​expected​ ​to​ ​send followers​ ​relevant​ ​and​ ​interesting​ ​links.​ ​Subscribe​ ​to​ ​keywords​ ​and​ ​blogs using​ ​​https://www.google.com/alerts.​

You​ ​will​ ​then​ ​be​ ​able​ ​to​ ​act​ ​as​ ​an​ ​arbiter​ ​for the​ ​topic​ ​by​ ​constantly​ ​pushing​ ​out​ ​only​ ​the​ ​best​ ​content​ ​on​ ​your​ ​subject.

Think​ ​about​ ​what​ ​you​ ​want​ ​to​ ​become​ ​known​ ​as​ ​and​ ​then​ ​take​ ​those interests​ ​and​ ​establish​ ​a​ ​Twitter​ ​feed​ ​to​ ​deliver​ ​the​ ​content​ ​to​ ​your followers.

Another​ ​great​ ​way​ ​to​ ​establish​ ​your​ ​Twitter​ ​authority​ ​is​ ​to​ ​have​ ​question and​ ​answer​ ​sessions​ ​with​ ​your​ ​followers.​ ​

The​ ​more​ ​that​ ​you​ ​tweet​ ​about the​ ​topic​ ​that​ ​you​ ​want​ ​to​ ​be​ ​known​ ​for,​ ​the​ ​more​ ​people​ ​will​ ​remember you,​ ​and​ ​when​ ​they​ ​need​ ​answers​ ​in​ ​your​ ​area​ ​of​ ​expertise,​ ​they​ ​will​ ​be more​ ​likely​ ​to​ ​contact​ ​you.

Establish​ ​a​ ​Marketing​ ​Plan

Twitter​ ​marketing​ ​plan​ ​elements:

  • Email Signature: Chances are that you already place your website URL or blog and contact information when signing emails. Now add in your Twitter handle as well. This is a free way to promote your Twitter​ ​account​ ​with​ ​every​ ​email​ ​you​ ​send.
  • Website: If you currently have a personal or corporate website, then you have a platform for promoting your Twitter handle to people who are​ ​likely​ ​interested​ ​in​ ​following​ ​you.
  • Blog Homepage: Your blog offers a great place for Twitter promotion. Put your twitter address in the sidebar and also promote it in​ ​your​ ​posts​ ​every​ ​once​ ​in​ ​awhile.
  • Presentations: If you give presentations, include your Twitter account​ ​on​ ​the​ ​last​ ​page​ ​of​ ​your​ ​presentations.
  • Business Cards: Make sure to add your twitter account to your business​ ​cards
  • Networking through Twitter: Using the @ symbol when you communicate or retweet on twitter will get you responses and more followers.

Just​ ​as​ ​with​ ​any​ ​social​ ​media​ ​network,​ ​the​ ​more​ ​people​ ​that​ ​follow​ ​you,​ ​the easier​ ​it​ ​will​ ​be​ ​to​ ​grow​ ​your​ ​community.​ ​

As​ ​with​ ​most​ ​social​ ​media​ ​sites, content​ ​is​ ​king​ ​so​ ​you​ ​will​ ​want​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​consistently providing​ ​your​ ​followers​ ​with​ ​quality​ ​tweets.


LinkedIn

linkedin marketing guide

In​ ​May​ ​of​ ​2003,​ ​LinkedIn​ ​was​ ​launched​ ​as​ ​a social​ ​network​ ​for​ ​professionals.

Since​ ​this​ ​time​ ​there​ ​have​ ​been​ ​many​ ​design and​ ​functionality​ ​changes​ ​made​ ​to​ ​the​ ​site, but​ ​the​ ​primary​ ​purpose​ ​of​ ​the​ ​site​ ​has​ ​not changed​ ​in​ ​any​ ​way.

There​ ​are​ ​over​ ​250​ ​million​ ​users​ ​on​ ​the​ ​site and​ ​over​ ​184​ ​unique​ ​visitors​ ​each​ ​month. LinkedIn​ ​is​ ​definitely​ ​a​ ​social​ ​media​ ​site​ ​that​ ​you​ ​do​ ​not​ ​want​ ​to​ ​overlook when​ ​establishing​ ​your​ ​social​ ​media​ ​authority.

LinkedIn​ ​is​ ​a​ ​powerful​ ​network​ ​for​ ​any​ ​business​ ​that​ ​is​ ​looking​ ​to​ ​hire employees,​ ​find​ ​new​ ​suppliers,​ ​generate​ ​leads,​ ​and​ ​increase​ ​the awareness​ ​of​ ​its​ ​brand.

Getting​ ​Started​ ​On​ ​LinkedIn

First,​ ​you​ ​want​ ​to​ ​make​ ​sure​ ​you​ ​have​ ​registered​ ​for​ ​an​ ​account​ ​at https://www.linkedin.com​. You’ll​ ​be​ ​required​ ​to​ ​fill​ ​some​ ​basic​ ​details​ ​such​ ​as​ ​your​ ​name,​ ​job​ ​title,​ ​and company.

Once​ ​you’ve​ ​completed​ ​registration,​ ​you’ll​ ​be​ ​taken​ ​to​ ​your​ ​profile​ ​page where​ ​you​ ​can​ ​edit​ ​your​ ​details. Edit​ ​as​ ​many​ ​details​ ​as​ ​you​ ​can​ ​to​ ​complete​ ​your​ ​profile.

Your​ ​photo,​ ​name,​ ​and​ ​your​ ​headline​ ​are​ ​the​ ​3​ ​items​ ​that​ ​will​ ​show​ ​up​ ​first across​ ​LinkedIn.​

​Remember,​ ​first​ ​impressions​ ​are​ ​important​ ​so​ ​when​ ​you are​ ​creating​ ​your​ ​LinkedIn​ ​profile,​ ​make​ ​sure​ ​that​ ​you​ ​focus​ ​on​ ​these areas.

Your​ ​headshot​ ​should​ ​always​ ​be​ ​a​ ​high​ ​quality,​ ​focused​ ​headshot​ ​of​ ​your profile.​ ​Do​ ​not​ ​ever​ ​leave​ ​the​ ​photo​ ​area​ ​blank​ ​as​ ​people​ ​will​ ​automatically see​ ​this​ ​as​ ​untrustworthy.

Make​ ​sure​ ​that​ ​you​ ​use​ ​the​ ​name​ ​that​ ​everyone​ ​knows​ ​you​ ​as.​ ​You​ ​should not​ ​use​ ​your​ ​full​ ​birth​ ​name​ ​unless​ ​this​ ​is​ ​what​ ​you​ ​go​ ​by.​ ​

For​ ​example,​ ​if your​ ​name​ ​is​ ​Christopher,​ ​but​ ​everyone​ ​knows​ ​you​ ​as​ ​Chris,​ ​use​ ​Chris. You​ ​should​ ​only​ ​use​ ​your​ ​first​ ​and​ ​last​ ​name.

Your​ ​headline​ ​needs​ ​to​ ​be​ ​informative.​ ​There​ ​can​ ​be​ ​quite​ ​a​ ​bit​ ​of information​ ​added​ ​to​ ​your​ ​headline.​ ​

This​ ​information​ ​can​ ​be​ ​separated using​ ​dividers.​ ​Make​ ​sure​ ​that​ ​you​ ​list​ ​the​ ​name​ ​of​ ​the​ ​organization​ ​that you​ ​work​ ​for​ ​as​ ​well​ ​as​ ​the​ ​position​ ​that​ ​you​ ​hold.

Update​ ​Contact​ ​Information

It​ ​is​ ​important​ ​to​ ​make​ ​sure​ ​that​ ​all​ ​of​ ​your​ ​contact​ ​information​ ​is up-to-date.​ ​Your​ ​IM​ ​user​ ​name,​ ​phone​ ​number,​ ​email​ ​address,​ ​and address​ ​will​ ​only​ ​be​ ​visible​ ​to​ ​your​ ​connections.​

​Your​ ​Twitter​ ​name​ ​and​ ​any connected​ ​websites​ ​will​ ​be​ ​visible​ ​to​ ​everyone.​ ​All​ ​of​ ​this​ ​information​ ​is extremely​ ​important​ ​on​ ​your​ ​LinkedIn​ ​profile.

Your​ ​Summary

The​ ​summary​ ​section​ ​should​ ​be​ ​used​ ​to​ ​tell​ ​your​ ​personal​ ​story.​ ​This includes​ ​who​ ​you​ ​are,​ ​your​ ​life​ ​goals,​ ​your​ ​career​ ​goals,​ ​and​ ​what​ ​your passions​ ​are.​

​The​ ​rest​ ​of​ ​your​ ​user​ ​profile​ ​will​ ​provide​ ​you​ ​with​ ​the​ ​space you​ ​need​ ​to​ ​list​ ​your​ ​skills,​ ​expertise,​ ​and​ ​career​ ​accomplishments.​ ​

Your summary​ ​should​ ​be​ ​used​ ​to​ ​reveal​ ​a​ ​bit​ ​about​ ​your​ ​personality​ ​and​ ​to discuss​ ​what​ ​you​ ​are​ ​looking​ ​for​ ​on​ ​the​ ​site.

Work​ ​through​ ​your​ ​entire​ ​profile​ ​carefully​ ​to​ ​make​ ​sure​ ​that​ ​it​ ​is​ ​completed and​ ​add​ ​new​ ​information​ ​as​ ​you​ ​go.​ ​You​ ​will​ ​be​ ​able​ ​to​ ​include​ ​everything that​ ​you​ ​have​ ​worked​ ​on,​ ​your​ ​experience,​ ​your​ ​skills,​ ​etc.​ ​

Fill​ ​out​ ​as​ ​much of​ ​your​ ​profile​ ​as​ ​possible.

Creating​ ​Connections

One​ ​of​ ​the​ ​most​ ​important​ ​components​ ​of​ ​LinkedIn,​ ​as​ ​with​ ​any​ ​social network,​ ​is​ ​creating​ ​connections.​ ​The​ ​more​ ​connections​ ​that​ ​you​ ​have,​ ​the more​ ​often​ ​you​ ​will​ ​appear​ ​in​ ​the​ ​search​ ​results.​

​This​ ​does​ ​not​ ​mean​ ​that you​ ​should​ ​try​ ​to​ ​connect​ ​to​ ​as​ ​many​ ​people​ ​as​ ​you​ ​can.​

​Connections​ ​on LinkedIn​ ​should​ ​be​ ​approached​ ​in​ ​the​ ​same​ ​way​ ​as​ ​networking​ ​in​ ​real world​ ​situations​ ​such​ ​as​ ​conferences​ ​and​ ​seminars.

You​ ​should​ ​connect​ ​with​ ​people​ ​that​ ​you​ ​have​ ​met​ ​recently​ ​or​ ​that​ ​you already​ ​know.​ ​The​ ​search​ ​function​ ​can​ ​be​ ​used​ ​to​ ​find​ ​those​ ​who​ ​are​ ​not​ ​in your​ ​network​ ​already.​ ​

When​ ​inviting​ ​someone​ ​to​ ​LinkedIn,​ ​take​ ​the​ ​time​ ​to write​ ​a​ ​personal​ ​note.​ ​Once​ ​you​ ​start​ ​exploring​ ​different​ ​groups​ ​on​ ​the​ ​site, you​ ​will​ ​begin​ ​interacting​ ​with​ ​new​ ​people.

As​ ​with​ ​any​ ​other​ ​social​ ​media​ ​marketing,​ ​LinkedIn​ ​will​ ​help​ ​you​ ​find​ ​new prospects​ ​and​ ​increase​ ​your​ ​sales,​ ​but​ ​you​ ​will​ ​need​ ​to​ ​put​ ​a​ ​bit​ ​of​ ​effort into​ ​it.​ ​

Remember,​ ​when​ ​on​ ​LinkedIn,​ ​you​ ​are​ ​interacting​ ​with​ ​other professionals.


Chapter 6: Google+

how to boost your business on google+

Google+​ ​is​ ​a​ ​relative​ ​newcomer​ ​to​ ​the​ ​game​ ​of​ ​social​ ​media,​ ​but​ ​the​ ​truth of​ ​the​ ​matter​ ​is​ ​that​ ​it​ ​is​ ​not​ ​going​ ​anywhere.​ ​This​ ​is​ ​why​ ​you​ ​should​ ​sign up​ ​for​ ​a​ ​Google+​ ​account.​ ​

It​ ​is​ ​almost​ ​impossible​ ​to​ ​do​ ​anything​ ​on​ ​the internet​ ​without​ ​a​ ​Google​ ​product​ ​of​ ​some​ ​type.​ ​The​ ​company​ ​is​ ​extremely innovative​ ​and​ ​will​ ​be​ ​around​ ​for​ ​a​ ​long​ ​time​ ​because​ ​of​ ​it.

Creating​ ​a​ ​Google​ ​Account

The​ ​first​ ​step​ ​you​ ​will​ ​need​ ​to​ ​take​ ​in​ ​order​ ​to​ ​participate​ ​in​ ​Google+​ ​is​ ​to create​ ​a​ ​Google​ ​account.​ ​

If​ ​you​ ​currently​ ​have​ ​a​ ​Google​ ​account​ ​you​ ​will need​ ​to​ ​sign​ ​in​ ​and​ ​then​ ​click​ ​on​ ​the​ ​+You​ ​button​ ​that​ ​appears​ ​on​ ​the​ ​left sidebar​ ​or​ ​you​ ​can​ ​go​ ​straight​ ​to​ ​​https://plus.google.com​.

If​ ​you​ ​do​ ​not​ ​have​ ​a​ ​Google​ ​account,​ ​create​ ​one​ ​now.​ ​

Creating​ ​a​ ​Google account​ ​will​ ​grant​ ​you​ ​access​ ​to​ ​many​ ​different​ ​applications​ ​and​ ​services that​ ​Google​ ​has​ ​to​ ​offer​ ​including​ ​Gmail,​ ​Google​ ​Calendar,​ ​Google​ ​Docs, YouTube,​ ​and​ ​many​ ​more.

Google+​ ​Sign​ ​Up

Once​ ​you​ ​have​ ​a​ ​Google​ ​account,​ ​you​ ​will​ ​now​ ​need​ ​to​ ​sign​ ​up​ ​for​ ​your plus​ ​account.​ ​When​ ​you​ ​join,​ ​you​ ​will​ ​automatically​ ​create​ ​a​ ​Google+​ ​public profile.​ ​

Make​ ​sure​ ​that​ ​you​ ​use​ ​your​ ​real​ ​name​ ​when​ ​you​ ​sign​ ​up,​ ​because if​ ​you​ ​do​ ​not,​ ​you​ ​are​ ​violating​ ​the​ ​terms​ ​of​ ​service.

The​ ​next​ ​step​ ​is​ ​to​ ​create​ ​your​ ​profile.​ ​You​ ​will​ ​first​ ​choose​ ​your​ ​gender​ ​and then​ ​you​ ​will​ ​upload​ ​a​ ​photo.​ ​Do​ ​not​ ​skip​ ​this​ ​step.​ ​If​ ​you​ ​are​ ​trying​ ​to establish​ ​online​ ​authority,​ ​choose​ ​a​ ​quality​ ​photo​ ​of​ ​yourself.​ ​

Using​ ​the same​ ​photo​ ​across​ ​your​ ​social​ ​networks​ ​will​ ​make​ ​it​ ​easier​ ​for​ ​your​ ​friends and​ ​clients​ ​to​ ​recognize​ ​you​ ​and​ ​pay​ ​better​ ​attention​ ​to​ ​your​ ​content.

On​ ​the​ ​next​ ​screen​ ​you​ ​will​ ​be​ ​able​ ​to​ ​add​ ​people​ ​that​ ​you​ ​know​ ​to​ ​your circles.​ ​There​ ​will​ ​likely​ ​be​ ​suggestions​ ​ready​ ​for​ ​you​ ​on​ ​this​ ​page.​ ​

If​ ​you have​ ​another​ ​email​ ​account​ ​you​ ​can​ ​import​ ​your​ ​contacts​ ​from​ ​the accounts​ ​or​ ​you​ ​can​ ​search​ ​through​ ​Google+​ ​for​ ​people​ ​by​ ​name.

When​ ​you​ ​are​ ​done​ ​adding​ ​people​ ​to​ ​your​ ​circles,​ ​you​ ​will​ ​then​ ​come​ ​to​ ​a list​ ​of​ ​interesting​ ​and​ ​famous​ ​people.​ ​You​ ​can​ ​add​ ​anyone​ ​that​ ​you​ ​want​ ​to your​ ​circles.​ ​

Do​ ​not​ ​worry​ ​about​ ​adding​ ​everyone​ ​that​ ​you​ ​know​ ​right​ ​away. You​ ​can​ ​add​ ​and​ ​remove​ ​people​ ​from​ ​circles​ ​at​ ​any​ ​time.

Creating​ ​Your​ ​Profile

The​ ​next​ ​step​ ​is​ ​to​ ​add​ ​more​ ​information​ ​to​ ​you​ ​profile.​ ​This​ ​will​ ​include where​ ​you​ ​work,​ ​where​ ​you​ ​live,​ ​and​ ​the​ ​schools​ ​you​ ​went​ ​to.​ ​

The​ ​more information​ ​that​ ​you​ ​add​ ​to​ ​your​ ​profile,​ ​the​ ​easier​ ​it​ ​will​ ​be​ ​for​ ​people​ ​to find​ ​you.​ ​You​ ​have​ ​control​ ​over​ ​who​ ​can​ ​see​ ​what​ ​aspects​ ​of​ ​your​ ​profile.

One​ ​of​ ​the​ ​best​ ​things​ ​about​ ​Google+​ ​is​ ​that​ ​you​ ​can​ ​control​ ​which​ ​circles can​ ​see​ ​the​ ​information​ ​that​ ​you​ ​are​ ​posting.​ ​

The​ ​site​ ​allows​ ​you​ ​to​ ​keep personal​ ​information​ ​private​ ​while​ ​also​ ​allowing​ ​you​ ​to​ ​create​ ​business circles​ ​where​ ​you​ ​can​ ​post​ ​information​ ​about​ ​your​ ​business​ ​and​ ​create content​ ​for​ ​your​ ​subscribers.

Everyone​ ​will​ ​have​ ​access​ ​to​ ​your​ ​name​ ​and​ ​your​ ​introduction.​ ​When creating​ ​your​ ​introduction,​ ​you​ ​should​ ​be​ ​specific​ ​about​ ​who​ ​you​ ​are​ ​and what​ ​you​ ​do​ ​so​ ​that​ ​people​ ​can​ ​find​ ​you​ ​more​ ​easily.

Creating​ ​a​ ​Google+​ ​New​ ​Page

Once​ ​you​ ​have​ ​created​ ​your​ ​personal​ ​page,​ ​you​ ​can​ ​add​ ​more​ ​pages​ ​to promote​ ​your​ ​business.​ ​To​ ​do​ ​this,​ ​simply​ ​log​ ​into​ ​your​ ​account​ ​and​ ​locate the​ ​Home​ ​icon​ ​located​ ​on​ ​the​ ​left​ ​sidebar​ ​menu.​ ​

The​ ​Pages​ ​icon​ ​will​ ​be located​ ​there. You​ ​will​ ​then​ ​choose​ ​a​ ​category​ ​that​ ​describes​ ​your​ ​page.​ ​The​ ​categories are​ ​fairly​ ​wide​ ​and​ ​include​ ​local​ ​business:​ ​Arts,​ ​Sports,​ ​etc.​ ​

If​ ​none​ ​of​ ​the categories​ ​fit,​ ​then​ ​choose​ ​“Other.”

Next​ ​you​ ​will​ ​want​ ​to​ ​add​ ​information​ ​about​ ​your​ ​page.​ ​This​ ​includes​ ​a​ ​title and​ ​description.​ ​Make​ ​sure​ ​that​ ​you​ ​include​ ​the​ ​website​ ​address​ ​as​ ​this​ ​will help​ ​support​ ​and​ ​create​ ​traffic​ ​for​ ​your​ ​Google+​ ​page.​

​You​ ​will​ ​want​ ​to choose​ ​a​ ​photo​ ​for​ ​this​ ​page​ ​as​ ​well.​ ​It​ ​can​ ​be​ ​your​ ​business​ ​logo​ ​or​ ​your headshot,​ ​whichever​ ​you​ ​think​ ​will​ ​work​ ​best​ ​for​ ​your​ ​brand.

Once​ ​you​ ​have​ ​completed​ ​this,​ ​your​ ​page​ ​is​ ​ready​ ​to​ ​go.​ ​You​ ​can​ ​click​ ​on the​ ​profile​ ​tab​ ​on​ ​the​ ​page​ ​to​ ​see​ ​how​ ​your​ ​page​ ​will​ ​look​ ​when​ ​others​ ​are viewing​ ​it.​ ​

Every​ ​page​ ​will​ ​have​ ​a​ ​standard​ ​background​ ​image​ ​that​ ​is​ ​set​ ​by Google.​ ​

This​ ​can​ ​be​ ​changed​ ​by​ ​moving​ ​your​ ​cursor​ ​over​ ​the​ ​background image​ ​and​ ​selecting​ ​“Change​ ​cover​ ​photo”​ ​in​ ​order​ ​to​ ​customize​ ​it​ ​to​ ​fit your​ ​brand.

Adding​ ​Content

As​ ​with​ ​any​ ​of​ ​the​ ​other​ ​social​ ​media​ ​sites,​ ​you​ ​will​ ​need​ ​to​ ​begin​ ​adding rich​ ​content​ ​to​ ​your​ ​page.​ ​As​ ​with​ ​any​ ​regular​ ​Google+​ ​page,​ ​you​ ​will​ ​be able​ ​to​ ​add​ ​photos,​ ​videos,​ ​and​ ​link​ ​articles​ ​to​ ​the​ ​page.​ ​

You​ ​can​ ​also promote​ ​the​ ​page​ ​to​ ​your​ ​circle​ ​of​ ​friends​ ​as​ ​well​ ​as​ ​link​ ​the​ ​page​ ​to​ ​your current​ ​websites.​ ​There​ ​are​ ​many​ ​great​ ​tools​ ​available​ ​to​ ​promote​ ​your page.​ ​

Self-promotion​ ​is​ ​okay​ ​but​ ​occasionally,​ ​you​ ​should​ ​share​ ​articles from​ ​other​ ​sites​ ​that​ ​you​ ​found​ ​helpful.

Whenever​ ​you​ ​publish​ ​a​ ​new​ ​blog​ ​post,​ ​a​ ​video,​ ​or​ ​other​ ​forms​ ​of​ ​content, make​ ​sure​ ​to​ ​share​ ​the​ ​link​ ​in​ ​Google+.​ ​This​ ​allows​ ​your​ ​circle​ ​to​ ​see​ ​and engage​ ​in​ ​the​ ​content.

Google+​ ​Communities​ ​–​ ​An​ ​Overlooked​ ​Social​ ​Network

Another​ ​great​ ​way​ ​to​ ​expose​ ​your​ ​business​ ​and​ ​increase​ ​engagement​ ​is​ ​to use​ ​Communities.​ ​In​ ​short,​ ​you​ ​can​ ​join​ ​or​ ​create​ ​Communities​ ​based​ ​on interests/hobbies/industry/niche.​ ​

It’s​ ​a​ ​great​ ​way​ ​to​ ​meet​ ​like-minded people​ ​and​ ​at​ ​the​ ​same​ ​time​ ​build​ ​your​ ​authority.

To​ ​get​ ​started,​ ​simply​ ​choose​ ​Communities​ ​from​ ​the​ ​sidebar. To​ ​join​ ​a​ ​Community,​ ​simply​ ​type​ ​in​ ​your​ ​interest/hobby/industry​ ​in​ ​the search​ ​field.

You​ ​can​ ​also​ ​create​ ​your​ ​own​ ​Community​ ​which​ ​brings​ ​many​ ​benefits,​ ​the main​ ​one​ ​being​ ​the​ ​ability​ ​to​ ​moderate​ ​and​ ​control​ ​the​ ​group.

How​ ​Google+​ ​is​ ​Different

Hangouts​ ​are​ ​the​ ​main​ ​reason​ ​that​ ​Google+​ ​is​ ​different​ ​than​ ​Facebook. Hangouts​ ​allow​ ​you​ ​to​ ​connect​ ​through​ ​video​ ​with​ ​your​ ​clients,​ ​customers, and​ ​readers.​ ​

Consider​ ​setting​ ​up​ ​a​ ​weekly​ ​event​ ​for​ ​the​ ​page​ ​where attendees​ ​can​ ​ask​ ​questions​ ​about​ ​your​ ​products​ ​or​ ​services​ ​and​ ​get feedback​ ​directly​ ​from​ ​you.


Chapter 7: YouTube

youtube video marketing guide

Many​ ​people​ ​make​ ​the​ ​mistake​ ​of​ ​not​ ​thinking​ ​of​ ​YouTube​ ​as​ ​a​ ​social media​ ​site.​ ​The​ ​fact​ ​is​ ​that​ ​YouTube​ ​is​ ​actually​ ​the​ ​third​ ​largest​ ​social media​ ​site​ ​in​ ​the​ ​world.​

​Activity​ ​on​ ​YouTube​ ​takes​ ​up​ ​nearly​ ​20%​ ​of​ ​all social​ ​media​ ​activity.​ ​With​ ​these​ ​numbers,​ ​it​ ​is​ ​impossible​ ​to​ ​ignore YouTube​ ​when​ ​you​ ​are​ ​trying​ ​to​ ​establish​ ​social​ ​media​ ​authority​ ​in​ ​your niche.

There​ ​are​ ​some​ ​important​ ​steps​ ​that​ ​should​ ​be​ ​taken​ ​before​ ​you​ ​put​ ​your first​ ​video​ ​on​ ​YouTube.

Define​ ​Your​ ​Purpose

The​ ​first​ ​thing​ ​that​ ​you​ ​need​ ​to​ ​do​ ​is​ ​to​ ​define​ ​your​ ​purpose​ ​for​ ​the​ ​video. This​ ​will​ ​save​ ​you​ ​money​ ​as​ ​you​ ​will​ ​be​ ​able​ ​to​ ​create​ ​targeted​ ​videos​ ​with simpler​ ​messages.​ ​

With​ ​messages​ ​that​ ​are​ ​well​ ​crafted​ ​and​ ​more​ ​targeted, you​ ​are​ ​more​ ​likely​ ​to​ ​get​ ​a​ ​return​ ​on​ ​your​ ​investment.​ ​When​ ​your​ ​purpose is​ ​clearly​ ​defined,​ ​it​ ​will​ ​be​ ​easier​ ​for​ ​potential​ ​customers​ ​to​ ​find​ ​it.​

​In addition,​ ​you​ ​will​ ​not​ ​be​ ​competing​ ​against​ ​larger​ ​budget​ ​competitors​ ​to have​ ​your​ ​video​ ​ranked​ ​for​ ​a​ ​larger​ ​and​ ​broader​ ​search​ ​term.

When​ ​considering​ ​your​ ​purpose,​ ​you​ ​will​ ​want​ ​to​ ​think​ ​about​ ​what​ ​you​ ​are trying​ ​to​ ​achieve​ ​with​ ​your​ ​video.​ ​

In​ ​addition,​ ​you​ ​will​ ​want​ ​to​ ​consider​ ​the metrics​ ​that​ ​you​ ​will​ ​use​ ​to​ ​judge​ ​whether​ ​or​ ​not​ ​the​ ​video​ ​is​ ​a​ ​success.​ ​

For example,​ ​you​ ​may​ ​want​ ​videos​ ​that:

  • Make​​ sales
  • Generate​​ inbound ​​leads
  • Build ​​brand ​​awareness
  • Position ​​your ​​brand
  • Demonstrate ​​new​​ products​​ or ​​services
  • Educate ​​the​​ market
  • Entertain

Once​ ​you​ ​have​ ​determined​ ​what​ ​you​ ​want​ ​the​ ​outcome​ ​of​ ​your​ ​video​ ​to​ ​be and​ ​how​ ​you​ ​will​ ​measure​ ​its​ ​success,​ ​the​ ​second​ ​purpose​ ​you​ ​will​ ​need​ ​to define​ ​is​ ​the​ ​audience​ ​that​ ​you​ ​want​ ​to​ ​reach.

For​ ​example,​ ​you​ ​do​ ​not​ ​want​ ​to​ ​make​ ​a​ ​video​ ​that​ ​will​ ​appeal​ ​to​ ​junior executives​ ​who​ ​do​ ​not​ ​have​ ​any​ ​purchasing​ ​power​ ​if​ ​you​ ​are​ ​trying​ ​to​ ​close a​ ​sale​ ​and​ ​you​ ​do​ ​not​ ​want​ ​to​ ​create​ ​an​ ​educational​ ​video​ ​if​ ​the​ ​majority​ ​of the​ ​decision​ ​makers​ ​already​ ​know​ ​the​ ​topic.

The​ ​best​ ​way​ ​to​ ​come​ ​up​ ​with​ ​the​ ​answer​ ​to​ ​who​ ​your​ ​audience​ ​is​ ​will​ ​be​ ​to imagine​ ​that​ ​you​ ​are​ ​talking​ ​to​ ​your​ ​perfect​ ​customer​ ​at​ ​an​ ​event.​

​What would​ ​you​ ​say​ ​to​ ​them?​ ​What​ ​manner​ ​would​ ​you​ ​use?​ ​This​ ​is​ ​a​ ​rough outline​ ​of​ ​how​ ​your​ ​video​ ​should​ ​be​ ​portrayed.

Types​ ​of​ ​Video

The​ ​next​ ​step​ ​is​ ​to​ ​pick​ ​the​ ​type​ ​of​ ​video​ ​that​ ​you​ ​want​ ​to​ ​create.​

​Some choices​ ​include:

  • Illustrations/whiteboard
  •  Animation
  •  Presentation
  •  Interview
  • Time ​​lapse
  •  Montage
  • Talking ​​heads
  • On​​ location
  • Case ​​study
  • Product ​​demo
  • Documentary

Once​ ​you​ ​have​ ​decided​ ​on​ ​the​ ​type​ ​of​ ​video,​ ​you​ ​then​ ​must​ ​think​ ​about​ ​the tone.​ ​

Do​ ​you​ ​want​ ​it​ ​to​ ​be:

  • Colloquial ​​or​​ technical
  • Informal​​ or ​​formal
  • Irreverent​​ or​​ traditional
  • Competitive ​​or ​​collaborative
  • Serious ​​or ​​humorous
  • New ​​entrant​​ or ​​market ​​leader
  • Creative​​ or​​ corporate

The​ ​list​ ​will​ ​go​ ​on​ ​and​ ​on,​ ​which​ ​is​ ​why​ ​it​ ​is​ ​important​ ​to​ ​come​ ​up​ ​with​ ​your purpose​ ​and​ ​target​ ​audience​ ​first.

When​ ​you​ ​are​ ​considering​ ​the​ ​format​ ​for​ ​your​ ​video,​ ​think​ ​about​ ​your current​ ​brand​ ​and​ ​what​ ​it​ ​is​ ​like.​ ​

You​ ​will​ ​want​ ​to​ ​make​ ​sure​ ​that​ ​your​ ​video matches​ ​your​ ​brand.​ ​This​ ​can​ ​help​ ​make​ ​some​ ​of​ ​the​ ​choices​ ​easier.​ ​

For example,​ ​if​ ​your​ ​brand​ ​has​ ​a​ ​cartoon​ ​chipmunk​ ​as​ ​its​ ​mascot,​ ​a​ ​cartoon may​ ​be​ ​a​ ​good​ ​choice.​ ​

However,​ ​if​ ​your​ ​company​ ​is​ ​trying​ ​to​ ​save​ ​the world​ ​from​ ​hunger,​ ​a​ ​more​ ​serious​ ​documentary​ ​style​ ​may​ ​be​ ​a​ ​better choice.

Length

Length​ ​of​ ​videos​ ​is​ ​important,​ ​but​ ​it​ ​is​ ​somewhat​ ​difficult​ ​to​ ​pin​ ​down exactly​ ​what​ ​length​ ​is​ ​best.​ ​Generally​ ​speaking,​ ​a​ ​video​ ​that​ ​is​ ​between three​ ​to​ ​five​ ​minutes​ ​will​ ​be​ ​best.​ ​

However,​ ​when​ ​you​ ​search​ ​through YouTube​ ​and​ ​Google,​ ​the​ ​videos​ ​that​ ​have​ ​the​ ​most​ ​clicks​ ​tend​ ​to​ ​be between​ ​90​ ​to​ ​120​ ​seconds​ ​long.​

​This​ ​search​ ​only​ ​shows​ ​that​ ​these​ ​videos are​ ​generally​ ​popular​ ​and​ ​does​ ​not​ ​show​ ​the​ ​desired​ ​outcome​ ​with​ ​a targeted​ ​market.

When​ ​considering​ ​the​ ​right​ ​video​ ​length​ ​for​ ​your​ ​video,​ ​it​ ​needs​ ​to​ ​function within​ ​your​ ​purpose.​ ​

There​ ​is​ ​no​ ​way​ ​to​ ​provide​ ​enough​ ​information​ ​about thought​ ​leadership​ ​in​ ​a​ ​minute​ ​and​ ​a​ ​half,​ ​so​ ​you​ ​may​ ​want​ ​to​ ​consider​ ​a longer​ ​length​ ​of​ ​10​ ​to​ ​12​ ​minutes.​ ​

If​ ​you​ ​are​ ​creating​ ​a​ ​humor​ ​video,​ ​you can​ ​get​ ​it​ ​completed​ ​in​ ​30​ ​seconds,​ ​and​ ​a​ ​product​ ​demonstration​ ​can​ ​easily be​ ​covered​ ​in​ ​90​ ​seconds.​ ​Once​ ​again,​ ​it​ ​all​ ​comes​ ​down​ ​to​ ​the​ ​purpose​ ​of your​ ​video.

Be​ ​Yourself

Perhaps​ ​the​ ​most​ ​important​ ​thing​ ​to​ ​remember​ ​when​ ​creating​ ​YouTube videos​ ​is​ ​to​ ​be​ ​you.​ ​You​ ​want​ ​to​ ​match​ ​your​ ​existing​ ​brand​ ​with​ ​your​ ​video content.​ ​

This​ ​is​ ​important​ ​when​ ​developing​ ​the​ ​narrative​ ​for​ ​your​ ​video including​ ​what​ ​your​ ​call​ ​to​ ​action​ ​is.

Uploading​ ​Your​ ​Videos

Once​ ​you​ ​have​ ​created​ ​the​ ​perfect​ ​video​ ​for​ ​your​ ​brand,​ ​the​ ​next​ ​step​ ​is​ ​to load​ ​it​ ​onto​ ​YouTube.​ ​There​ ​are​ ​a​ ​few​ ​easy​ ​steps​ ​to​ ​follow​ ​to​ ​get​ ​your video​ ​out​ ​to​ ​the​ ​masses.

From​ ​a​ ​computer​ ​you​ ​will​ ​need​ ​to​ ​sign​ ​into​ ​your​ ​YouTube​ ​account. Creating​ ​a​ ​YouTube​ ​account​ ​will​ ​only​ ​take​ ​a​ ​few​ ​minutes.​ ​Make​ ​sure​ ​that you​ ​use​ ​the​ ​name​ ​that​ ​you​ ​want​ ​to​ ​appear​ ​with​ ​your​ ​videos.​ ​

Once​ ​you​ ​have signed​ ​into​ ​your​ ​account,​ ​click​ ​the​ ​upload​ ​button​ ​that​ ​is​ ​located​ ​on​ ​the​ ​top of​ ​the​ ​page.​ ​Choose​ ​the​ ​privacy​ ​settings​ ​for​ ​the​ ​video,​ ​and​ ​then​ ​choose​ ​the video​ ​that​ ​you​ ​want​ ​to​ ​upload.​ ​

When​ ​the​ ​video​ ​is​ ​being​ ​uploaded,​ ​you​ ​can edit​ ​the​ ​basic​ ​info​ ​as​ ​well​ ​as​ ​the​ ​video​ ​settings.​ ​You​ ​can​ ​also​ ​decide​ ​if​ ​you want​ ​to​ ​notify​ ​your​ ​subscribers.​

​Once​ ​the​ ​video​ ​is​ ​uploaded,​ ​click​ ​publish and​ ​you​ ​are​ ​done.​ ​It​ ​is​ ​really​ ​as​ ​simple​ ​as​ ​that.

Establishing​ ​a​ ​presence​ ​on​ ​YouTube​ ​will​ ​take​ ​some​ ​time.​ ​You​ ​will​ ​need​ ​to come​ ​up​ ​with​ ​videos​ ​that​ ​are​ ​engaging​ ​and​ ​interesting,​ ​the​ ​same​ ​as​ ​you would​ ​any​ ​type​ ​of​ ​written​ ​content.​

​YouTube​ ​is​ ​the​ ​second​ ​most​ ​used search​ ​engine​ ​and​ ​one​ ​of​ ​the​ ​major​ ​social​ ​media​ ​outlets,​ ​which​ ​means​ ​that you​ ​should​ ​definitely​ ​consider​ ​posting​ ​videos​ ​that​ ​are​ ​relative​ ​to​ ​your​ ​brand.


Chapter 8: Instagram & Pinterest

instagram and pinterest icons

Instagram​ ​and​ ​Pinterest​ ​are​ ​great​ ​ways​ ​to​ ​promote​ ​your​ ​business​ ​and improve​ ​your​ ​social​ ​media​ ​authority​ ​through​ ​pictures.​ ​

Using​ ​images​ ​is​ ​a great​ ​way​ ​to​ ​promote​ ​your​ ​business,​ ​and​ ​each​ ​of​ ​these​ ​social​ ​platforms provides​ ​you​ ​with​ ​many​ ​different​ ​options.

Setting​ ​Up​ ​Your​ ​Pinterest​ ​Account

The​ ​first​ ​step​ ​will​ ​be​ ​to​ ​create​ ​Pinterest​ ​and​ ​Instagram​ ​accounts.​ ​Let’s​ ​start with​ ​Pinterest.

First​ ​visit​ ​​https://www.pinterest.com/business/create/​.​ ​

Here​ ​you​ ​will​ ​be prompted​ ​to​ ​enter​ ​your​ ​name,​ ​your​ ​business​ ​name,​ ​and​ ​to​ ​select​ ​your business​ ​type.​ ​You​ ​also​ ​have​ ​the​ ​option​ ​of​ ​adding​ ​a​ ​website.​ ​The​ ​whole process​ ​takes​ ​less​ ​than​ ​20​ ​seconds.

When​ ​creating​ ​your​ ​account​ ​you​ ​will​ ​want​ ​to​ ​choose​ ​a​ ​good​ ​user​ ​name​ ​and business​ ​name​ ​as​ ​these​ ​will​ ​be​ ​the​ ​most​ ​prominent​ ​items​ ​on​ ​your​ ​brand page.​ ​

In​ ​addition,​ ​your​ ​name​ ​will​ ​be​ ​good​ ​for​ ​SEO​ ​(Search​ ​Engine Optimization)​ ​purposes.

Make​ ​sure​ ​that​ ​you​ ​take​ ​the​ ​time​ ​to​ ​write​ ​an​ ​excellent​ ​section​ ​about​ ​your business.​ You​ ​are​ ​given​ ​160​ ​characters​ ​to​ ​describe​ ​it.​

​The​ ​purpose​ ​of​ ​the about​ ​section​ ​is​ ​to​ ​let​ ​people​ ​know​ ​what​ ​your​ ​business​ ​is​ ​and​ ​what​ ​you​ ​will do​ ​on​ ​your​ ​Pinterest​ ​page.

Next,​ ​make​ ​sure​ ​that​ ​you​ ​link​ ​your​ ​social​ ​media​ ​accounts.​ ​You​ ​will​ ​also want​ ​to​ ​add​ ​your​ ​website​ ​and​ ​get​ ​it​ ​verified.​ ​

This​ ​is​ ​an​ ​important​ ​step​ ​as your​ ​full​ ​URL​ ​will​ ​appear​ ​more​ ​prominently,​ ​which​ ​will​ ​encourage​ ​more people​ ​to​ ​click​ ​on​ ​it.​ ​

In​ ​addition,​ ​by​ ​verifying​ ​your​ ​website,​ ​you​ ​will​ ​be​ ​able to​ ​use​ ​the​ ​analytics​ ​tool​ ​that​ ​is​ ​available.

It​ ​is​ ​also​ ​important​ ​to​ ​choose​ ​a​ ​profile​ ​image.​ ​This​ ​image​ ​should​ ​represent your​ ​brand​ ​so​ ​that​ ​your​ ​followers​ ​will​ ​be​ ​able​ ​to​ ​recognize​ ​your​ ​page​ ​more easily.

Next,​ ​create​ ​your​ ​boards. You​ ​should​ ​give​ ​your​ ​boards​ ​unique​ ​names​ ​to​ ​make​ ​them​ ​stand​ ​out.​ ​The names​ ​need​ ​to​ ​be​ ​short,​ ​between​ ​2-4​ ​words.​ ​

If​ ​they​ ​are​ ​longer,​ ​people​ ​will not​ ​be​ ​able​ ​to​ ​see​ ​them​ ​in​ ​full​ ​and​ ​will​ ​have​ ​to​ ​click​ ​on​ ​the​ ​board.​ ​This​ ​extra step​ ​may​ ​deter​ ​them​ ​from​ ​looking​ ​at​ ​them.​ ​

Make​ ​sure​ ​that​ ​you​ ​choose board​ ​cover​ ​images.​ ​Choose​ ​the​ ​best​ ​pin​ ​from​ ​each​ ​board​ ​to​ ​represent​ ​it.

You​ ​then​ ​want​ ​to​ ​start​ ​adding​ ​images​ ​and​ ​photos​ ​to​ ​the​ ​boards​ ​you created.

Hashtags​ ​are​ ​critical​ ​when​ ​it​ ​comes​ ​to​ ​photo​ ​sharing​ ​sites​ ​like​ ​Pinterest and​ ​Instagram,​ ​so​ ​make​ ​sure​ ​to​ ​insert​ ​as​ ​many​ ​relevant​ ​hashtags​ ​as​ ​you can.

For​ ​example,​ ​if​ ​you’re​ ​posting​ ​a​ ​photo​ ​of​ ​pancakes​ ​you​ ​could​ ​use​ ​hashtags such​ ​as:

#pancakes
#breakfast
#food

By​ ​hashtagging,​ ​you’re​ ​allowing​ ​members​ ​to​ ​find​ ​photos​ ​related​ ​to​ ​those tags.

Setting​ ​Up​ ​Your​ ​Instagram​ ​Account

Next,​ ​let’s​ ​look​ ​at​ ​setting​ ​up​ ​an​ ​Instagram​ ​account​ ​for​ ​your​ ​business. Getting​ ​started​ ​on​ ​Instagram​ ​is​ ​actually​ ​quite​ ​simple.

  1. First,​ ​install​ ​the​ ​app​ ​on​ ​your​ ​mobile​ ​device​ ​via​ ​the​ ​App​ ​Store​ ​or​ ​Play Store.
  2. Next,​ ​sign​ ​up​ ​for​ ​an​ ​account.​ ​It​ ​is​ ​a​ ​good​ ​idea​ ​to​ ​use​ ​the​ ​same username​ ​as​ ​your​ ​Twitter​ ​handle​ ​to​ ​keep​ ​the​ ​branding​ ​consistent.
  3. Next,​ ​you​ ​will​ ​add​ ​a​ ​profile​ ​picture,​ ​and​ ​once​ ​again,​ ​using​ ​the​ ​same one​ ​that​ ​you​ ​use​ ​for​ ​Twitter​ ​is​ ​a​ ​good​ ​idea.​ ​Connect​ ​your​ ​Instagram account​ ​to​ ​your​ ​other​ ​social​ ​media​ ​accounts,​ ​and​ ​let​ ​your​ ​users​ ​know that​ ​they​ ​can​ ​follow​ ​you​ ​there.

The​ ​next​ ​steps​ ​are​ ​where​ ​many​ ​businesses​ ​struggle​ ​with​ ​Instagram.​ ​When creating​ ​an​ ​Instagram​ ​page,​ ​remember​ ​that​ ​it​ ​is​ ​all​ ​about​ ​images.​

​Your images​ ​need​ ​to​ ​be​ ​a​ ​mix​ ​of​ ​fun​ ​combined​ ​with​ ​pictures​ ​of​ ​your​ ​business. Try​ ​to​ ​tell​ ​a​ ​story​ ​using​ ​your​ ​images.​ ​Don’t​ ​be​ ​afraid​ ​to​ ​get​ ​personal.​ ​

Add photos​ ​of​ ​your​ ​everyday​ ​life,​ ​hobbies,​ ​and​ ​what​ ​you​ ​like​ ​to​ ​do​ ​during​ ​your spare​ ​time.​ ​Then​ ​add​ ​in​ ​some​ ​of​ ​pictures​ ​of​ ​your​ ​office,​ ​your​ ​brand,​ ​and other​ ​business-related​ ​items.​

​Be​ ​sure​ ​to​ ​tie​ ​in​ ​both​ ​personal​ ​and work-related​ ​posts​ ​so​ ​that​ ​you​ ​don’t​ ​end​ ​up​ ​looking​ ​like​ ​a​ ​robot.

You​ ​can​ ​also​ ​post​ ​videos​ ​on​ ​Instagram.​ ​These​ ​videos​ ​are​ ​not​ ​like​ ​the​ ​ones that​ ​you​ ​will​ ​be​ ​posting​ ​to​ ​YouTube,​ ​but​ ​are​ ​rather​ ​short,​ ​15-second​ ​videos that​ ​are​ ​fun​ ​and​ ​entertaining​ ​for​ ​your​ ​followers.​ ​

These​ ​videos​ ​can​ ​be embedded​ ​on​ ​your​ ​website​ ​or​ ​blog.​ ​This​ ​is​ ​a​ ​great​ ​way​ ​to​ ​increase​ ​the reach​ ​of​ ​your​ ​content.

You​ ​also​ ​want​ ​to​ ​make​ ​sure​ ​you​ ​hashtag​ ​your​ ​posts,​ ​just​ ​like​ ​on​ ​Pinterest.

When​ ​creating​ ​your​ ​Instagram​ ​page,​ ​it​ ​is​ ​important​ ​to​ ​share​ ​a​ ​distinct​ ​view of​ ​the​ ​world​ ​or​ ​to​ ​create​ ​a​ ​unique​ ​visual​ ​sense.​ ​

You​ ​need​ ​to​ ​get​ ​past​ ​the inherent​ ​need​ ​to​ ​make​ ​sales​ ​and​ ​focus​ ​on​ ​things​ ​that​ ​are​ ​interesting​ ​to​ ​your brand​ ​in​ ​order​ ​to​ ​target​ ​your​ ​customers.​ ​

Focus​ ​on​ ​what​ ​makes​ ​images provocative,​ ​engaging,​ ​and​ ​good,​ ​and​ ​choose​ ​to​ ​share​ ​these​ ​on​ ​your account.


Chapter 9: Boosting Engagement

boosting social media engagement

Now​ ​that​ ​you​ ​have​ ​learned​ ​how​ ​to​ ​set​ ​up​ ​accounts​ ​on​ ​all​ ​of​ ​the​ ​major social​ ​media​ ​sites,​ ​the​ ​next​ ​step​ ​is​ ​to​ ​learn​ ​how​ ​to​ ​get​ ​followers​ ​and​ ​boost engagement.​ ​

Many​ ​people​ ​will​ ​approach​ ​social​ ​media​ ​marketing​ ​with​ ​a step-by-step​ ​process​ ​that​ ​has​ ​to​ ​be​ ​carried​ ​out​ ​each​ ​day.​ ​

For​ ​this​ ​reason, you​ ​will​ ​see​ ​many​ ​webmasters​ ​posting​ ​a​ ​set​ ​number​ ​of​ ​status​ ​updates​ ​and sharing​ ​a​ ​set​ ​number​ ​of​ ​articles​ ​each​ ​day.

Social​ ​media​ ​is​ ​more​ ​about​ ​engaging​ ​with​ ​your​ ​followers​ ​to​ ​generate lifelong​ ​customers.​ ​It​ ​is​ ​also​ ​a​ ​way​ ​to​ ​gather​ ​market​ ​research​ ​that​ ​is necessary​ ​for​ ​keeping​ ​your​ ​products​ ​and​ ​services​ ​new​ ​and​ ​fresh.​

​Here​ ​are a​ ​few​ ​ways​ ​that​ ​you​ ​can​ ​use​ ​your​ ​social​ ​media​ ​accounts​ ​to​ ​gain​ ​more followers​ ​and​ ​boost​ ​your​ ​engagement​ ​on​ ​each​ ​site.

1.​ ​Add​ ​Featured​ ​Stories​ ​to​ ​the​ ​Timeline​ ​of​ ​your​ ​Company​ ​on Facebook

​The​ ​stories​ ​that​ ​run​ ​across​ ​the​ ​width​ ​of​ ​your​ ​profile’s​ ​timeline tend​ ​to​ ​generate​ ​more​ ​interest​ ​and​ ​engagement​ ​than​ ​a​ ​standard​ ​post.​ ​This is​ ​a​ ​good​ ​way​ ​to​ ​highlight​ ​the​ ​milestones​ ​of​ ​your​ ​company.

2.​ ​Offer​ ​Incentives​ ​for​ ​Likes

​Create​ ​an​ ​app​ ​that​ ​will​ ​lead​ ​your​ ​visitors​ ​to​ ​a special​ ​discount​ ​code​ ​or​ ​a​ ​free​ ​product​ ​in​ ​exchange​ ​for​ ​liking​ ​your​ ​page​ ​on Facebook.

3.​ ​Rotate​ ​your​ ​Ads

When​ ​you​ ​are​ ​running​ ​the​ ​same​ ​Facebook​ ​ad​ ​day​ ​in and​ ​day​ ​out,​ ​people​ ​will​ ​get​ ​tired​ ​of​ ​seeing​ ​it.​ ​Make​ ​sure​ ​that​ ​you​ ​create several​ ​different​ ​ads​ ​that​ ​can​ ​be​ ​switched​ ​in​ ​and​ ​out​ ​regularly​ ​to​ ​avoid burnout.

4.​ ​Customize​ ​your​ ​Graphics

Adding​ ​your​ ​own​ ​images​ ​to​ ​your​ ​Facebook Timeline​ ​will​ ​create​ ​a​ ​consistent​ ​brand​ ​image​ ​for​ ​your​ ​company.​ ​Make​ ​sure that​ ​you​ ​use​ ​these​ ​same​ ​images​ ​across​ ​your​ ​social​ ​media​ ​accounts​ ​to ensure​ ​brand​ ​recognition.

5.​ ​Respond​ ​to​ ​Comments

Show​ ​your​ ​customers​ ​that​ ​you​ ​are​ ​listening​ ​to what​ ​they​ ​say.​ ​Try​ ​to​ ​respond​ ​to​ ​all​ ​of​ ​the​ ​comments​ ​that​ ​are​ ​left​ ​on​ ​your page​ ​in​ ​a​ ​timely​ ​fashion.​ ​Host​ ​question​ ​and​ ​answer​ ​sessions​ ​on​ ​Facebook or​ ​create​ ​an​ ​event​ ​and​ ​invite​ ​your​ ​followers​ ​to​ ​join​ ​in.

6.​ ​Follow​ ​New​ ​People​ ​Daily

On​ ​Twitter​ ​you​ ​should​ ​use​ ​authority​ ​figure follower​ ​lists​ ​and​ ​choose​ ​new​ ​people​ ​to​ ​follow​ ​in​ ​your​ ​industry​ ​each​ ​day.

7.​ ​Pre-Load​ ​Tweets​ ​and​ ​Posts

Even​ ​if​ ​you​ ​cannot​ ​be​ ​on​ ​your​ ​social media​ ​accounts​ ​each​ ​day,​ ​you​ ​should​ ​pre-load​ ​tweets​ ​and​ ​posts​ ​so​ ​that you​ ​keep​ ​your​ ​engagement​ ​on​ ​the​ ​networks​ ​high.​ ​The​ ​Buffer​ ​App​ ​as​ ​well as​ ​several​ ​others​ ​can​ ​help​ ​you​ ​schedule​ ​these​ ​posts​ ​to​ ​occur​ ​when​ ​you want​ ​them​ ​to.

8.​ ​Discover​ ​Users​ ​Most​ ​Active​ ​Times

An​ ​app​ ​such​ ​as​ ​Tweriod​ ​for Twitter​ ​will​ ​allow​ ​you​ ​to​ ​view​ ​your​ ​users​ ​and​ ​their​ ​most​ ​active​ ​times​ ​of​ ​the day. You​ ​can​ ​use​ ​this​ ​information​ ​to​ ​schedule​ ​your​ ​tweets​ ​and​ ​posts accordingly.

9.​ ​Use​ ​Follower​ ​Lists

Segmenting​ ​your​ ​followers​ ​into​ ​different​ ​lists​ ​is​ ​a great​ ​way​ ​to​ ​be​ ​able​ ​to​ ​send​ ​out​ ​unique​ ​messages​ ​to​ ​each​ ​of​ ​the​ ​groups. This​ ​can​ ​result​ ​in​ ​higher​ ​levels​ ​of​ ​engagement​ ​on​ ​your​ ​social​ ​media​ ​sites.

10.​ ​Customize​ ​your​ ​Landing​ ​Page

Each​ ​of​ ​your​ ​social​ ​media​ ​accounts should​ ​lead​ ​to​ ​a​ ​customized​ ​landing​ ​page​ ​on​ ​your​ ​website.​ ​This​ ​page​ ​can provide​ ​offers,​ ​deals,​ ​discounts,​ ​etc. ​to​ ​the​ ​consumer​ ​for​ ​following​ ​the​ ​link from​ ​your​ ​social​ ​media​ ​site​ ​to​ ​your​ ​website.​ ​This​ ​is​ ​also​ ​a​ ​great​ ​way​ ​to​ ​get followers​ ​to​ ​sign​ ​up​ ​for​ ​your​ ​mailing​ ​list.

11.​ ​Industry​ ​Hangouts

On​ ​Google+​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​participating in​ ​hangouts​ ​that​ ​are​ ​hosted​ ​by​ ​others​ ​in​ ​your​ ​industry.​ ​Engage​ ​with​ ​new people​ ​during​ ​these​ ​events.​ ​You​ ​can​ ​even​ ​host​ ​your​ ​own​ ​hangouts​ ​to provide​ ​followers​ ​access​ ​to​ ​your​ ​experience​ ​and​ ​knowledge​ ​in​ ​the​ ​industry.

12.​ ​Hangouts​ ​on​ ​Air

​To​ ​build​ ​your​ ​following​ ​on​ ​both​ ​Google+​ ​and YouTube​ ​at​ ​the​ ​same​ ​time,​ ​consider​ ​trying​ ​hangouts​ ​on​ ​air.​ ​This​ ​will​ ​allow you​ ​to​ ​stream​ ​hangout​ ​footage​ ​to​ ​YouTube.​ ​This​ ​is​ ​a​ ​quick​ ​and​ ​easy​ ​way​ ​to get​ ​some​ ​videos​ ​on​ ​YouTube.

13.​ ​Content​ ​Recommendations

Look​ ​through​ ​the​ ​content​ ​that​ ​is​ ​being recommended​ ​on​ ​your​ ​social​ ​media​ ​sites​ ​and​ ​share​ ​them​ ​on​ ​your​ ​profile. Sharing​ ​unique,​ ​quality​ ​content​ ​with​ ​your​ ​followers​ ​is​ ​a​ ​great​ ​way​ ​to​ ​engage with​ ​them​ ​and​ ​can​ ​also​ ​help​ ​increase​ ​your​ ​credibility.

14.​ ​Comment​ ​on​ ​Content

​Not​ ​only​ ​should​ ​you​ ​share​ ​content​ ​with​ ​your followers,​ ​but​ ​you​ ​should​ ​also​ ​make​ ​sure​ ​to​ ​comment​ ​on​ ​other​ ​people’s content.​ ​On​ ​Twitter​ ​use​ ​your​ ​hashtag​ ​so​ ​that​ ​a​ ​person​ ​who​ ​reads​ ​your comment​ ​can​ ​follow​ ​it​ ​back​ ​to​ ​your​ ​account.​ ​You​ ​can​ ​also​ ​link​ ​to​ ​your information​ ​in​ ​your​ ​comments.

15.​ ​Monitor​ ​Activity

This​ ​is​ ​perhaps​ ​one​ ​of​ ​the​ ​most​ ​important​ ​things​ ​that you​ ​can​ ​do​ ​when​ ​it​ ​comes​ ​to​ ​your​ ​social​ ​media​ ​account.​

​You​ ​will​ ​want​ ​to closely​ ​monitor​ ​your​ ​activity​ ​on​ ​each​ ​of​ ​your​ ​social​ ​media​ ​sites​ ​to​ ​learn more​ ​about​ ​what​ ​is​ ​working​ ​with​ ​your​ ​target​ ​audience​ ​and​ ​what​ ​is​ ​not.​

​You should​ ​always​ ​be​ ​changing​ ​things​ ​to​ ​make​ ​it​ ​more​ ​engaging​ ​for​ ​your consumers.​ ​Additionally,​ ​these​ ​analytics​ ​can​ ​provide​ ​you​ ​with​ ​new​ ​and interesting​ ​ways​ ​to​ ​engage​ ​with​ ​your​ ​consumers.

These​ ​are​ ​just​ ​a​ ​few​ ​of​ ​the​ ​simple​ ​steps​ ​that​ ​you​ ​can​ ​take​ ​to​ ​make​ ​your social​ ​media​ ​sites​ ​more​ ​engaging.​ ​When​ ​it​ ​comes​ ​down​ ​to​ ​it,​ ​social​ ​media is​ ​about​ ​one​ ​thing:​ ​​​interaction.

Treat​ ​your​ ​social​ ​media​ ​sites​ ​like​ ​networking​ ​events.

You​ ​want​ ​to​ ​get​ ​your​ ​name​ ​and​ ​information​ ​to​ ​as​ ​many​ ​people​ ​as​ ​possible. The​ ​best​ ​way​ ​to​ ​do​ ​this​ ​is​ ​to​ ​start​ ​conversations​ ​with​ ​people​ ​who​ ​might​ ​be interested​ ​in​ ​your​ ​company’s​ ​products​ ​and​ ​services.


Chapter 10: Maintaining Social Media Profiles

maintaining social media profiles

After​ ​you​ ​have​ ​your​ ​social​ ​media​ ​profiles​ ​up​ ​and​ ​running,​ ​many​ ​people forget​ ​to​ ​pay​ ​attention​ ​to​ ​their​ ​profiles.​ ​It​ ​is​ ​easy​ ​to​ ​do​ ​as​ ​you​ ​are​ ​focused on​ ​posting,​ ​tweeting,​ ​and​ ​uploading​ ​videos.​ ​

However,​ ​in​ ​order​ ​to​ ​maintain​ ​a positive​ ​image​ ​on​ ​social​ ​media​ ​networks,​ ​a​ ​bit​ ​of​ ​maintenance​ ​is​ ​required. You​ ​need​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​keep​ ​your​ ​social​ ​media​ ​profiles​ ​up​ ​to​ ​date at​ ​all​ ​times.

The​ ​social​ ​media​ ​profile​ ​is​ ​extremely​ ​important,​ ​so​ ​here​ ​are​ ​some​ ​things that​ ​you​ ​can​ ​do​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​getting​ ​the​ ​most​ ​out​ ​of​ ​your profile.

Adhere​ ​to​ ​Image​ ​Size​ ​Requirements

If​ ​your​ ​customers​ ​come​ ​to​ ​your​ ​Facebook,​ ​Google+,​ ​LinkedIn,​ ​or​ ​other social​ ​media​ ​page​ ​and​ ​see​ ​a​ ​profile​ ​picture​ ​that​ ​is​ ​too​ ​large,​ ​too​ ​small,​ ​or out​ ​of​ ​focus,​ ​they​ ​are​ ​going​ ​to​ ​get​ ​a​ ​quick​ ​first​ ​impression​ ​that​ ​is​ ​not​ ​good.

Most​ ​people​ ​will​ ​immediately​ ​think​ ​that​ ​if​ ​they​ ​cannot​ ​get​ ​their​ ​profile picture​ ​right,​ ​what​ ​else​ ​are​ ​they​ ​going​ ​to​ ​mess​ ​up?​ ​

Make​ ​sure​ ​that​ ​you check​ ​the​ ​size​ ​requirements​ ​for​ ​each​ ​page​ ​and​ ​keep​ ​your​ ​photos​ ​at​ ​that size​ ​so​ ​they​ ​look​ ​their​ ​best​ ​and​ ​you​ ​make​ ​a​ ​good​ ​first​ ​impression.

Social​ ​Share​ ​Buttons

There​ ​is​ ​no​ ​real​ ​way​ ​to​ ​know​ ​the​ ​preference​ ​of​ ​our​ ​consumers​ ​for​ ​sharing content.​ ​

For​ ​this​ ​reason,​ ​you​ ​want​ ​to​ ​make​ ​it​ ​as​ ​easy​ ​as​ ​possible​ ​for​ ​your consumers​ ​to​ ​share​ ​your​ ​content​ ​on​ ​whatever​ ​platform​ ​that​ ​they​ ​prefer.

Use​ ​the​ ​buttons​ ​for​ ​the​ ​different​ ​social​ ​media​ ​sites​ ​so​ ​that​ ​if​ ​your​ ​customers like​ ​Facebook,​ ​they​ ​can​ ​share​ ​it​ ​there;​ ​if​ ​they​ ​want​ ​to​ ​pin​ ​an​ ​image​ ​to Pinterest,​ ​they​ ​can​ ​do​ ​so​ ​easily.​ ​

Remember,​ ​you​ ​want​ ​them​ ​to​ ​share​ ​your information​ ​and​ ​in​ ​order​ ​for​ ​them​ ​to​ ​do​ ​this,​ ​you​ ​will​ ​need​ ​to​ ​make​ ​it​ ​as easy​ ​on​ ​them​ ​as​ ​possible.

Descriptions​ ​for​ ​Upcoming​ ​Events

When​ ​a​ ​person​ ​hears​ ​about​ ​your​ ​event​ ​on​ ​a​ ​social​ ​network,​ ​it​ ​is​ ​important for​ ​them​ ​to​ ​know​ ​how​ ​to​ ​buy​ ​tickets​ ​or​ ​register.​ ​

When​ ​you​ ​are​ ​creating descriptions​ ​for​ ​your​ ​event,​ ​make​ ​sure​ ​that​ ​it​ ​is​ ​clear​ ​where​ ​the​ ​official registration​ ​for​ ​the​ ​event​ ​will​ ​occur.

Many​ ​users​ ​may​ ​click​ ​on​ ​the​ ​I’m​ ​going​ ​tab​ ​and​ ​not​ ​have​ ​any​ ​idea​ ​that​ ​they actually​ ​need​ ​to​ ​register​ ​for​ ​the​ ​event.​ ​Include​ ​easy-to-follow​ ​links​ ​when you​ ​are​ ​promoting​ ​your​ ​company​ ​events​ ​online.

Keywords

Despite​ ​what​ ​you​ ​may​ ​have​ ​heard,​ ​SEO​ ​is​ ​not​ ​dead​ ​and​ ​keywords​ ​are​ ​not a​ ​thing​ ​of​ ​the​ ​past.​ ​Social​ ​profiles​ ​are​ ​included​ ​in​ ​search​ ​engine​ ​results, which​ ​mean​ ​that​ ​your​ ​profile​ ​should​ ​include​ ​keyword​ ​rich​ ​text.​ ​

The​ ​more that​ ​a​ ​keyword​ ​is​ ​used​ ​in​ ​your​ ​profile,​ ​the​ ​more​ ​likely​ ​you​ ​are​ ​going​ ​to​ ​be associated​ ​with​ ​that​ ​keyword​ ​on​ ​the​ ​social​ ​media​ ​platform.​ ​

Make​ ​sure​ ​to use​ ​a​ ​keyword​ ​tool​ ​such​ ​as​ ​the​ ​one​ ​Google​ ​has​ ​in​ ​order​ ​to​ ​make​ ​sure​ ​that your​ ​business​ ​is​ ​associated​ ​with​ ​the​ ​appropriate​ ​industry​ ​keywords.

Encourage​ ​Reviews

Remember,​ ​social​ ​media​ ​is​ ​all​ ​about​ ​engaging​ ​your​ ​consumers.​ ​You​ ​will want​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​encouraging​ ​your​ ​customers​ ​to​ ​leave reviews​ ​about​ ​their​ ​experiences​ ​with​ ​your​ ​business.​

​They​ ​may​ ​leave reviews​ ​directly​ ​on​ ​your​ ​Facebook​ ​page​ ​or​ ​on​ ​other​ ​review​ ​sites​ ​such​ ​as Yelp​ ​or​ ​Urbanspoon.

Use​ ​Hashtags

Hashtags,​ ​phrases​ ​or​ ​words​ ​that​ ​are​ ​prefixed​ ​with​ ​the​ ​#​ ​symbol​ ​provide​ ​a way​ ​to​ ​group​ ​messages​ ​on​ ​social​ ​media​ ​sites.​ ​This​ ​is​ ​a​ ​great​ ​way​ ​to​ ​make your​ ​content​ ​or​ ​event​ ​stand​ ​out.​ ​

Your​ ​hashtag​ ​can​ ​be​ ​anything​ ​from​ ​the name​ ​of​ ​your​ ​event​ ​to​ ​a​ ​special​ ​promotion​ ​to​ ​something​ ​simple.​ ​Make​ ​sure that​ ​your​ ​hashtag​ ​is​ ​descriptive​ ​so​ ​that​ ​it​ ​will​ ​keep​ ​your​ ​followers​ ​interested.

Be​ ​Real

As​ ​your​ ​social​ ​network​ ​communities​ ​begin​ ​to​ ​grow,​ ​it​ ​is​ ​easy​ ​for​ ​your customers​ ​to​ ​begin​ ​to​ ​feel​ ​as​ ​though​ ​they​ ​have​ ​been​ ​lost​ ​in​ ​the​ ​crowd.​

​One way​ ​to​ ​avoid​ ​having​ ​your​ ​consumers​ ​feel​ ​this​ ​way​ ​is​ ​to​ ​use​ ​their​ ​names when​ ​you​ ​are​ ​responding​ ​to​ ​their​ ​comments​ ​or​ ​questions.

Meta​ ​Descriptions​ ​and​ ​Title​ ​Tags

The​ ​title​ ​tag​ ​and​ ​Meta​ ​description​ ​of​ ​your​ ​blog​ ​or​ ​business​ ​needs​ ​to​ ​include your​ ​business​ ​name.​ ​If​ ​you​ ​do​ ​not​ ​include​ ​your​ ​name,​ ​a​ ​person​ ​who​ ​is searching​ ​for​ ​you​ ​may​ ​have​ ​difficulty​ ​finding​ ​you.​ ​

For​ ​example,​ ​Whole Foods​ ​has​ ​a​ ​blog​ ​called​ ​Whole​ ​Story.​ ​This​ ​is​ ​a​ ​catchy​ ​title​ ​for​ ​their​ ​blog,​ ​but those​ ​who​ ​are​ ​searching​ ​for​ ​it​ ​may​ ​have​ ​difficulty​ ​finding​ ​it​ ​as​ ​they​ ​do​ ​not know​ ​to​ ​search​ ​for​ ​that​ ​name.

To​ ​avoid​ ​these​ ​problems​ ​make​ ​sure​ ​that​ ​your​ ​company​ ​name​ ​is​ ​a​ ​part​ ​of the​ ​meta​ ​description​ ​and​ ​title​ ​tag​ ​for​ ​your​ ​blog​ ​so​ ​people​ ​who​ ​are​ ​searching for​ ​your​ ​business​ ​can​ ​find​ ​it​ ​easily.

Optimize​ ​Your​ ​Presence​ ​on​ ​Social​ ​Media

Just​ ​as​ ​you​ ​optimize​ ​your​ ​website​ ​for​ ​your​ ​business,​ ​you​ ​also​ ​need​ ​to optimize​ ​each​ ​of​ ​your​ ​social​ ​media​ ​sites.​ ​

Businesses​ ​may​ ​add​ ​new​ ​social profiles​ ​at​ ​different​ ​times,​ ​which​ ​make​ ​it​ ​easy​ ​to​ ​create​ ​different​ ​profiles​ ​that are​ ​not​ ​cohesive.

It​ ​is​ ​important​ ​to​ ​make​ ​sure​ ​that​ ​your​ ​social​ ​media​ ​presence​ ​is​ ​optimized.​ ​If you​ ​are​ ​just​ ​starting​ ​out,​ ​focus​ ​on​ ​one​ ​social​ ​media​ ​outlet​ ​at​ ​a​ ​time. Facebook​ ​is​ ​typically​ ​one​ ​of​ ​the​ ​easier​ ​social​ ​media​ ​sites​ ​to​ ​set​ ​up.​ ​

When you​ ​are​ ​ready​ ​to​ ​move​ ​on​ ​to​ ​one​ ​of​ ​the​ ​others,​ ​make​ ​sure​ ​that​ ​the information​ ​that​ ​you​ ​are​ ​providing​ ​is​ ​similar​ ​in​ ​style​ ​and​ ​format​ ​on​ ​all​ ​of​ ​the other​ ​platforms​ ​that​ ​you​ ​create.

Your​ ​bios​ ​and​ ​profiles​ ​should​ ​be​ ​kept​ ​up-to-date​ ​at​ ​all​ ​times.​ ​Make​ ​sure that​ ​you​ ​complete​ ​each​ ​of​ ​the​ ​profiles​ ​and​ ​clean​ ​them​ ​up​ ​as​ ​necessary.​

​A clear​ ​and​ ​concise​ ​description​ ​of​ ​your​ ​business,​ ​your​ ​logo,​ ​and​ ​the​ ​URL​ ​of your​ ​website​ ​should​ ​always​ ​be​ ​included.

Put​ ​a​ ​regular​ ​housekeeping​ ​check​ ​on​ ​your​ ​calendar.​ ​Once​ ​a​ ​month​ ​or​ ​so, make​ ​sure​ ​that​ ​you​ ​check​ ​all​ ​of​ ​your​ ​social​ ​media​ ​profiles​ ​to​ ​keep​ ​the logos,​ ​images,​ ​and​ ​information​ ​up-to-date.


Chapter 11: Using Social Media Smartly

tools for busy entrepreneurs to exploit social media

Once​ ​you​ ​have​ ​created​ ​your​ ​social​ ​media​ ​pages,​ ​you​ ​will​ ​start​ ​to​ ​realize how​ ​much​ ​time​ ​it​ ​will​ ​take​ ​to​ ​keep​ ​them​ ​updated​ ​with​ ​new​ ​information.

Fortunately,​ ​there​ ​is​ ​a​ ​way​ ​to​ ​make​ ​this​ ​process​ ​a​ ​lot​ ​easier​ ​and​ ​less​ ​time- consuming.​ ​

Social​ ​media​ ​management​ ​companies​ ​such​ ​as​ ​Hootsuite (​https://hootsuite.com/​)​ ​will​ ​provide​ ​a​ ​platform​ ​to​ ​allow​ ​you​ ​to​ ​schedule Facebook​ ​posts​ ​and​ ​tweets,​ ​monitor​ ​your​ ​conversations,​ ​and​ ​even​ ​more.

This​ ​can​ ​save​ ​you​ ​hours​ ​of​ ​time​ ​each​ ​week. There​ ​are​ ​a​ ​number​ ​of​ ​efficiencies​ ​available​ ​to​ ​unlock​ ​for​ ​your​ ​social​ ​media sites.​

​The​ ​question​ ​is,​ ​how​ ​do​ ​you​ ​automate​ ​your​ ​social​ ​media​ ​sites,​ ​but still​ ​remain​ ​present​ ​with​ ​your​ ​audience?​ ​The​ ​answer​ ​is​ ​to​ ​make​ ​sure​ ​that you​ ​do​ ​automation​ ​correctly.​ ​

You​ ​should​ ​not​ ​have​ ​a​ ​social​ ​media​ ​marketing campaign​ ​that​ ​begins​ ​and​ ​ends​ ​with​ ​automation. Social​ ​media​ ​should​ ​not​ ​be​ ​treated​ ​like​ ​a​ ​rotisserie​ ​oven​ ​where​ ​you​ ​set​ ​it up​ ​and​ ​forget​ ​about​ ​it.​ ​

Instead,​ ​consider​ ​your​ ​social​ ​media​ ​presence​ ​to​ ​be more​ ​like​ ​baking​ ​cookies.​

​When​ ​you​ ​put​ ​the​ ​cookies​ ​in​ ​the​ ​oven,​ ​your​ ​job​ ​is not​ ​over:​ ​​you​ ​either​ ​prepare​ ​the​ ​next​ ​batch,​ ​check​ ​on​ ​the​ ​process​ ​and make​ ​sure​ ​that​ ​they​ ​are​ ​cooking​ ​the​ ​right​ ​way,​ ​or​ ​get​ ​some​ ​of​ ​the​ ​bowls and​ ​spoons​ ​cleaned​ ​and​ ​put​ ​away.

Instead​ ​of​ ​forgetting​ ​about​ ​your​ ​social​ ​media​ ​sites​ ​when​ ​you​ ​set​ ​up automation,​ ​you​ ​need​ ​to​ ​automate​ ​what​ ​you​ ​can​ ​and​ ​still​ ​remain​ ​engaged consistently.

Work​ ​Smarter​ ​Not​ ​Harder

The​ ​purpose​ ​of​ ​automation​ ​is​ ​to​ ​help​ ​you​ ​work​ ​more​ ​efficiently.​ ​Automation can​ ​help​ ​you​ ​take​ ​your​ ​daily​ ​work​ ​time​ ​from​ ​several​ ​hours​ ​to​ ​30​ ​minutes​ ​or less.​ ​This​ ​can​ ​allow​ ​you​ ​to​ ​use​ ​your​ ​time​ ​more​ ​wisely.​ ​

Once​ ​you​ ​realize that​ ​conversion​ ​and​ ​automation​ ​go​ ​hand​ ​in​ ​hand,​ ​you​ ​can​ ​work​ ​to​ ​create​ ​a more​ ​efficient​ ​process.


Chapter 11.1: Steps​ ​for​ ​Automating​ ​Social​ ​Media

social media automation

1.​ ​Understanding​ ​When​ ​to​ ​Engage​ ​and​ ​When​ ​to​ ​Automate

When​ ​you​ ​first​ ​begin​ ​to​ ​use​ ​an​ ​automation​ ​program​ ​such​ ​as​ ​the​ ​one offered​ ​by​ ​Hootsuite,​ ​it​ ​is​ ​easy​ ​to​ ​become​ ​addicted.​

​Once​ ​you​ ​have become​ ​more​ ​efficient​ ​in​ ​one​ ​area,​ ​it​ ​is​ ​easy​ ​to​ ​keep​ ​going​ ​until​ ​you​ ​have mastered​ ​your​ ​entire​ ​amount​ ​of​ ​work.​ ​

When​ ​it​ ​comes​ ​to​ ​social​ ​media,​ ​it​ ​is important​ ​to​ ​resist​ ​this​ ​temptation.​ ​There​ ​are​ ​certain​ ​things​ ​that​ ​should​ ​be automated​ ​while​ ​others​ ​should​ ​not.

One​ ​useful​ ​way​ ​to​ ​build​ ​your​ ​brand​ ​is​ ​by​ ​finding​ ​and​ ​sharing​ ​quality content.​

​Automation​ ​can​ ​help​ ​this​ ​process​ ​as​ ​it​ ​will​ ​provide​ ​a​ ​way​ ​to​ ​post these​ ​updates​ ​during​ ​the​ ​best​ ​times​ ​for​ ​your​ ​audience​ ​even​ ​if​ ​you​ ​are​ ​not around​ ​and​ ​it​ ​will​ ​free​ ​you​ ​up​ ​to​ ​find​ ​more​ ​great​ ​content​ ​to​ ​share.

A​ ​good​ ​rule​ ​of​ ​thumb​ ​to​ ​follow​ ​when​ ​it​ ​comes​ ​to​ ​sharing​ ​content​ ​is​ ​the​ ​5-3-2 rule.​ ​

Five​ ​of​ ​your​ ​posts​ ​should​ ​be​ ​content​ ​from​ ​others​ ​that​ ​are​ ​relevant​ ​for your​ ​audience.​ ​Three​ ​of​ ​the​ ​posts​ ​should​ ​come​ ​directly​ ​from​ ​you​ ​and​ ​not be​ ​a​ ​sales​ ​pitch.​ ​The​ ​other​ ​2​ ​posts​ ​should​ ​be​ ​personal​ ​and​ ​unrelated​ ​to work.​ ​

This​ ​will​ ​help​ ​humanize​ ​your​ ​brand.​ ​Maintaining​ ​a​ ​schedule​ ​like​ ​this will​ ​allow​ ​you​ ​to​ ​focus​ ​on​ ​your​ ​audience​ ​and​ ​help​ ​you​ ​stay​ ​on​ ​point​ ​with your​ ​marketing​ ​plan.

Non-urgent​ ​social​ ​media​ ​posts​ ​can​ ​be​ ​automated​ ​as​ ​well.​ ​Many​ ​social media​ ​users​ ​find​ ​that​ ​they​ ​share​ ​quotes,​ ​tweets,​ ​thoughts,​ ​and​ ​other​ ​items through​ ​their​ ​social​ ​media​ ​accounts.​ ​

If​ ​these​ ​posts​ ​are​ ​not​ ​time-sensitive, they​ ​are​ ​perfect​ ​for​ ​automation.

Your​ ​RSS​ ​feed​ ​can​ ​be​ ​automated​ ​as​ ​well.​ ​This​ ​will​ ​allow​ ​you​ ​to​ ​share​ ​your posts​ ​across​ ​many​ ​outlets​ ​all​ ​at​ ​once.​ ​It​ ​is​ ​a​ ​good​ ​idea​ ​to​ ​check​ ​the formatting​ ​of​ ​each​ ​site​ ​before​ ​you​ ​set​ ​up​ ​this​ ​process.

2. Choosing​ ​Your​ ​Automation​ ​Tools

Hootsuite​ ​is​ ​a​ ​great​ ​resource​ ​and​ ​works​ ​with​ ​many​ ​of​ ​the​ ​top​ ​social​ ​media management​ ​tools​ ​including​ ​YouTube,​ ​Tumblr,​ ​WordPress,​ ​and​ ​Instagram.

You​ ​can​ ​easily​ ​set​ ​up​ ​the​ ​program​ ​within​ ​your​ ​website​ ​so​ ​sharing​ ​your content​ ​across​ ​all​ ​media​ ​platforms​ ​becomes​ ​automatic.

You​ ​can​ ​set​ ​up​ ​releases​ ​any​ ​way​ ​that​ ​you​ ​want​ ​by​ ​choosing​ ​the​ ​content that​ ​gets​ ​shared​ ​as​ ​well​ ​as​ ​the​ ​times​ ​of​ ​your​ ​posts.​ ​

Using​ ​these​ ​tools​ ​can be​ ​extremely​ ​beneficial​ ​as​ ​you​ ​will​ ​be​ ​able​ ​to​ ​place​ ​everything​ ​that​ ​you​ ​find within​ ​a​ ​queue​ ​so​ ​that​ ​it​ ​will​ ​be​ ​sorted​ ​and​ ​ready​ ​to​ ​go​ ​when​ ​you​ ​are.

3. Finding​ ​an​ ​Ideal​ ​Posting​ ​Schedule

The​ ​next​ ​step​ ​is​ ​to​ ​create​ ​an​ ​ideal​ ​posting​ ​schedule.​ ​

Most​ ​of​ ​the​ ​tools​ ​such as​ ​Hootsuite​ ​will​ ​allow​ ​you​ ​to​ ​put​ ​all​ ​of​ ​your​ ​great​ ​information​ ​into​ ​a​ ​queue so​ ​that​ ​you​ ​will​ ​be​ ​able​ ​to​ ​space​ ​out​ ​the​ ​times​ ​of​ ​your​ ​posts​ ​throughout​ ​the day​ ​or​ ​week.​ ​

You​ ​should​ ​try​ ​to​ ​hit​ ​your​ ​audience​ ​at​ ​sensible​ ​times​ ​during the​ ​day.​ ​

However,​ ​if​ ​you​ ​want​ ​to​ ​be​ ​specific​ ​about​ ​the​ ​times​ ​that​ ​you​ ​post, there​ ​are​ ​certain​ ​criteria​ ​that​ ​you​ ​may​ ​consider:

  • The ​​time ​​where​​ most ​​of ​​your ​​fans​​ are​​ located
  • The​​ times​​ when ​​your ​​posts​​ are ​​most​​ often ​​clicked​​ and​​ shared
  • The ​​time​​ you ​​are ​​available​​ to​​ respond ​​to ​​interactions

You​ ​can​ ​use​ ​tools​ ​such​ ​as​ ​Tweriod​ ​to​ ​analyze​ ​your​ ​followers​ ​in​ ​order​ ​to​ ​tell you​ ​when​ ​most​ ​of​ ​your​ ​followers​ ​are​ ​around​ ​and​ ​when​ ​they​ ​are​ ​engaged on​ ​social​ ​media.​ ​

When​ ​it​ ​comes​ ​to​ ​determining​ ​the​ ​times​ ​where​ ​most people​ ​are​ ​online​ ​to​ ​chat,​ ​here​ ​are​ ​some​ ​stats​ ​to​ ​consider:

  • Twitter​​ engagement ​​is ​​17%​​ higher ​​on​​ the ​​weekend
  • Twitter users are 181% more likely to be on Twitter during their morning​ ​and​ ​evening​ ​commute
  • The ​​highest​​ number​​ of ​​retweets ​​occurs​​ around ​​5​​pm

When​ ​it​ ​comes​ ​to​ ​setting​ ​up​ ​times​ ​to​ ​be​ ​able​ ​to​ ​respond,​ ​it​ ​is​ ​really​ ​up​ ​to you.​ ​

When​ ​you​ ​are​ ​scheduling​ ​you​ ​want​ ​to​ ​consider​ ​that​ ​it​ ​is​ ​not​ ​fun​ ​to​ ​miss out​ ​on​ ​conversations​ ​that​ ​are​ ​relevant​ ​to​ ​the​ ​content​ ​that​ ​you​ ​are​ ​posting because​ ​you​ ​are​ ​sleeping.​

​Schedule​ ​times​ ​that​ ​not​ ​only​ ​have​ ​a​ ​higher​ ​user rate,​ ​but​ ​also​ ​correspond​ ​with​ ​when​ ​you​ ​will​ ​be​ ​able​ ​to​ ​respond.

4. Have​ ​a​ ​System​ ​for​ ​Staying​ ​Involved

As​ ​mentioned​ ​time​ ​and​ ​time​ ​again,​ ​social​ ​media​ ​is​ ​all​ ​about​ ​interaction. Even​ ​if​ ​you​ ​are​ ​setting​ ​up​ ​automation,​ ​it​ ​is​ ​still​ ​important​ ​to​ ​make​ ​sure​ ​that you​ ​stay​ ​involved.​

​It​ ​will​ ​be​ ​quite​ ​easy​ ​to​ ​just​ ​let​ ​things​ ​go​ ​once​ ​you​ ​have set​ ​up​ ​posts​ ​and​ ​tweets​ ​for​ ​automation.

One​ ​way​ ​to​ ​stay​ ​in​ ​touch​ ​is​ ​to​ ​use​ ​Google​ ​Alerts.​ ​This​ ​will​ ​provide​ ​you​ ​with an​ ​updated​ ​email​ ​every​ ​time​ ​you​ ​receive​ ​a​ ​mention.​

​You​ ​can​ ​then​ ​respond as​ ​necessary.​ ​You​ ​can​ ​receive​ ​daily​ ​updates​ ​to​ ​show​ ​you​ ​who​ ​is​ ​saying what​ ​about​ ​your​ ​brand.

You​ ​should​ ​keep​ ​your​ ​notifications​ ​on​ ​so​ ​that​ ​you​ ​are​ ​aware​ ​of​ ​any opportunities​ ​for​ ​engagement​ ​as​ ​they​ ​occur.​ ​

You​ ​do​ ​not​ ​need​ ​to​ ​opt​ ​in​ ​to every​ ​email​ ​from​ ​your​ ​social​ ​media​ ​channels,​ ​but​ ​you​ ​should​ ​definitely​ ​take the​ ​time​ ​to​ ​look​ ​at​ ​what​ ​notifications​ ​and​ ​alerts​ ​would​ ​be​ ​helpful.

Most​ ​importantly,​ ​set​ ​aside​ ​a​ ​time​ ​each​ ​day​ ​or​ ​at​ ​least​ ​a​ ​few​ ​times​ ​each week​ ​to​ ​visit​ ​each​ ​of​ ​your​ ​social​ ​media​ ​profiles​ ​and​ ​engage​ ​with​ ​your audience.​ ​You​ ​can​ ​use​ ​this​ ​time​ ​any​ ​way​ ​that​ ​you​ ​see​ ​fit.


Chapter 12: Conclusion

35% of consumers' decisions are influenced by social media

When​ ​it​ ​comes​ ​down​ ​to​ ​it,​ ​social​ ​media​ ​is​ ​here​ ​to​ ​stay.​ ​If​ ​you​ ​are​ ​going​ ​to establish​ ​any​ ​type​ ​of​ ​presence​ ​online,​ ​you​ ​are​ ​going​ ​to​ ​need​ ​to​ ​be established​ ​on​ ​each​ ​of​ ​the​ ​main​ ​social​ ​media​ ​sites.

When​ ​first​ ​starting​ ​out,​ ​you​ ​may​ ​want​ ​to​ ​choose​ ​a​ ​favorite​ ​and​ ​create​ ​your page​ ​there.​ ​Once​ ​you​ ​have​ ​it​ ​running​ ​smoothly,​ ​you​ ​can​ ​then​ ​go​ ​to​ ​the​ ​next social​ ​media​ ​site​ ​of​ ​your​ ​choosing.

Most​ ​people​ ​will​ ​typically​ ​start​ ​with​ ​Facebook​ ​or​ ​Twitter​ ​as​ ​these​ ​are​ ​two​ ​of the​ ​largest​ ​sites.​ ​

While​ ​it​ ​is​ ​important​ ​to​ ​become​ ​established​ ​on​ ​both​ ​of these​ ​sites,​ ​it​ ​is​ ​also​ ​important​ ​not​ ​to​ ​forget​ ​about​ ​the​ ​other​ ​social​ ​media sites​ ​as​ ​well.

Google+​ ​is​ ​the​ ​up​ ​and​ ​comer.​ ​​ ​More​ ​and​ ​more​ ​people​ ​are​ ​joining​ ​each​ ​day.

LinkedIn​ ​provides​ ​a​ ​great​ ​place​ ​to​ ​meet​ ​like-minded​ ​business​ ​associates, and​ ​Instagram​ ​and​ ​Pinterest​ ​provide​ ​a​ ​great​ ​outlet​ ​for​ ​photos​ ​and​ ​even short​ ​video​ ​clips.

Many​ ​people​ ​overlook​ ​YouTube​ ​as​ ​being​ ​a​ ​social​ ​media​ ​site​ ​when​ ​they really​ ​should​n’t.​ ​Not​ ​only​ ​is​ ​YouTube​ ​the​ ​3r​d​​ ​largest​ ​social​ ​media​ ​site,​ ​it​ ​is also​ ​the​ ​second​ ​largest​ ​search​ ​engine.​ ​

Make​ ​sure​ ​to​ ​establish​ ​a​ ​presence on​ ​YouTube​ ​if​ ​you​ ​want​ ​to​ ​be​ ​successful.

Spending​ ​some​ ​time​ ​on​ ​each​ ​of​ ​your​ ​social​ ​media​ ​pages​ ​will​ ​ensure​ ​that​ ​in just​ ​a​ ​short​ ​amount​ ​of​ ​time​ ​you​ ​will​ ​be​ ​able​ ​to​ ​establish​ ​your​ ​authority​ ​for your​ ​niche,​ ​which​ ​can​ ​lead​ ​to​ ​higher​ ​profits​ ​for​ ​your​ ​company​ ​or​ ​brand.

Tags: Social Media
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