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Success Mindset 101 For Internet Marketers

Published February 17, 2019 in Guides - 0 Comments
mindset for success

This is a long and thorough guide on developing a success mindset from A to Z, catered specifically to internet marketers interested in affiliate marketing, network marketing, and even enterprise-level digital marketing.

Because this is quite a long guide (over 11,000 words), I have created jump links for you below for easier navigation if you would prefer to skip farther down the page to the topic of your choice.

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Here are the contents of this guide:


Chapter 1: Introduction

right mindset for success

The​ ​entrepreneurial​ ​industry​ ​is​ ​one​ ​that​ ​attracts​ ​hundreds​ ​of​ ​thousands​ ​of people​ ​every​ ​year.​ ​Everyone​ ​wants​ ​to​ ​own​ ​his​ ​or​ ​her​ ​own​ ​business.

Everyone​ ​wants​ ​to​ ​reap​ ​the​ ​rewards​ ​that​ ​come​ ​with​ ​independent​ ​success which​ ​includes​ ​financial​ ​freedom,​ ​more​ ​time​ ​to​ ​spend​ ​with​ ​your​ ​family,​ ​and the​ ​ability​ ​to​ ​work​ ​for​ ​yourself​ ​rather​ ​than​ ​for​ ​someone​ ​else.

But​ ​becoming​ ​an​ ​entrepreneur​ ​isn’t​ ​easy.​

​If​ ​you​ ​want​ ​to​ ​become​ ​financially independent​ ​and​ ​get​ ​more​ ​time​ ​to​ ​spend​ ​with​ ​your​ ​family,​ ​be​ ​prepared​ ​at the​ ​start​ ​to​ ​spend​ ​some​ ​money​ ​and​ ​hardly​ ​spend​ ​any​ ​time​ ​with​ ​your​ ​family at​ ​all​ ​while​ ​you​ ​work​ ​towards​ ​your​ ​goals.​ ​

The​ ​rewards​ ​are​ ​great,​ ​and certainly​ ​worth​ ​it,​ ​but​ ​it’s​ ​going​ ​to​ ​take​ ​some​ ​hard​ ​work.​ ​

This​ ​guide ​is​ ​about making​ ​that​ ​process​ ​as​ ​painless​ ​as​ ​possible​ ​and​ ​giving​ ​you​ ​the​ ​tools​ ​and information​ ​that​ ​you​ ​need​ ​to​ ​be​ ​successful​ ​more​ ​quickly.

What​ ​Exactly​ ​Is​ ​an​ ​Entrepreneur?

An​ ​entrepreneur,​ ​basically,​ ​is​ ​anyone​ ​who​ ​starts​ ​a​ ​business.​

​However​ ​most people​ ​don’t​ ​consider​ ​those​ ​who​ ​start​ ​a​ ​business,​ ​such​ ​as​ ​a​ ​website​ ​with little​ ​or​ ​no​ ​investment,​ ​and​ ​then​ ​don’t​ ​do​ ​any​ ​work​ ​on​ ​the​ ​business,​ ​to​ ​be entrepreneurs;​ ​in​ ​order​ ​to​ ​be​ ​a​ ​true​ ​entrepreneur,​ ​you​ ​must​ ​be​ ​actively working​ ​toward​ ​success​ ​with​ ​your​ ​business.

The​ ​National​ ​Federation​ ​of​ ​Independent​ ​Businesses​ ​reports​ ​that​ ​around​ ​4 out​ ​of​ ​every​ ​10​ ​businesses​ ​actually​ ​make​ ​a​ ​profit.​

​That​ ​means​ ​6​ ​out​ ​of​ ​10 actually​ ​cost​ ​their​ ​founders​ ​money​ ​or​ ​lose​ ​money​ ​for​ ​the​ ​investors.​ ​This flies​ ​in​ ​the​ ​face​ ​of​ ​conventional​ ​wisdom​ ​that​ ​says​ ​only​ ​1​ ​out​ ​of​ ​every​ ​10 businesses​ ​are​ ​successful.​ ​

Obviously,​ ​there​ ​are​ ​people​ ​out​ ​there​ ​that​ ​are making​ ​money​ ​and​ ​creating​ ​successful​ ​businesses.​ ​You​ ​definitely​ ​have​ ​the ability​ ​to​ ​be​ ​part​ ​of​ ​those​ ​statistics.

If​ ​you​ ​look​ ​at​ ​data​ ​from​ ​the​ ​Census​ ​and​ ​Bureau​ ​of​ ​Labor​ ​Statistics,​ ​you’ll see​ ​that​ ​five​ ​years​ ​is​ ​the​ ​approximate​ ​time​ ​that​ ​it​ ​will​ ​take​ ​to​ ​know​ ​whether or​ ​not​ ​you​ ​are​ ​one​ ​of​ ​the​ ​successful​ ​businesses​ ​or​ ​whether​ ​your​ ​business is​ ​going​ ​to​ ​fail.​ ​

What​ ​you​ ​do​ ​in​ ​those​ ​five​ ​years​ ​is​ ​going​ ​to​ ​determine​ ​your success​ ​or​ ​failure.​ ​​

​It’s​ ​not​ ​about​ ​your​ ​product,​ ​it’s​ ​not​ ​about​ ​your​ ​customer base,​ ​it’s​ ​not​ ​about​ ​your​ ​website;​ ​it’s​ ​not​ ​about​ ​anything​ ​except​ ​how​ ​hard you’re​ ​willing​ ​to​ ​work​ ​to​ ​make​ ​this​ ​happen.

What​ ​You​ ​Will​ ​Learn​ ​in​ ​This​ Guide

Do​ ​you​ ​know​ ​what​ ​the​ ​most​ ​important​ ​factor​ ​is​ ​when​ ​it​ ​comes​ ​to​ ​your success?​ ​This​ ​ultimate​ ​factor​ ​is​ ​the​ ​difference​ ​between​ ​a​ ​successful person​ ​and​ ​a​ ​failure.

You’ll​ ​learn​ ​what​ ​your​ ​current​ ​strengths​ ​are​ ​and​ ​how​ ​they’re​ ​going​ ​to help​ ​you​ ​be​ ​successful​ ​as​ ​an​ ​entrepreneur,​ ​as​ ​well​ ​as​ ​how​ ​to​ ​develop new​ ​strengths.

You’ll​ ​figure​ ​out​ ​what​ ​your​ ​weaknesses​ ​are​ ​and​ ​how​ ​you​ ​can​ ​make up​ ​for​ ​them.​ ​

You’ll​ ​learn​ ​exactly​ ​how​ ​you​ ​can​ ​identify​ ​each​ ​and​ ​every weakness​ ​that​ ​has​ ​kept​ ​you​ ​from​ ​being​ ​successful​ ​in​ ​the​ ​past​ ​and then​ ​create​ ​a​ ​plan​ ​to​ ​combat​ ​them​ ​so​ ​that​ ​they​ ​don’t​ ​stop​ ​you​ ​this time.

You​ ​get​ ​motivation​ ​to​ ​succeed​ ​like​ ​you’ve​ ​never​ ​had​ ​before.​

​You’ll know​ ​that​ ​you​ ​have​ ​the​ ​tools,​ ​the​ ​information,​ ​and​ ​the​ ​ability​ ​to​ ​make success​ ​happen.​ ​

For​ ​the​ ​first​ ​time​ ​in​ ​your​ ​life,​ ​you’ll​ ​believe​ ​that​ ​you have​ ​everything​ ​it​ ​takes​ ​to​ ​make​ ​it:​ ​consciously​ ​and​ ​subconsciously.

You’ll​ ​learn​ ​how​ ​to​ ​create​ ​new​ ​habits​ ​that​ ​will​ ​keep​ ​you​ ​on​ ​the​ ​road​ ​to success​ ​without​ ​even​ ​trying.​ ​

You’ll​ ​be​ ​able​ ​to​ ​develop​ ​these​ ​habits​ ​so that​ ​you​ ​automatically​ ​do​ ​the​ ​things​ ​that​ ​you​ ​need​ ​to​ ​do​ ​to​ ​be successful.

You’ll​ ​learn​ ​how​ ​to​ ​let​ ​go​ ​of​ ​the​ ​past​ ​and​ ​not​ ​allow​ ​past​ ​mistakes​ ​to influence​ ​your​ ​current​ ​successes.

You’ll​ ​learn​ ​how​ ​to​ ​recognize​ ​successes​ ​in​ ​the​ ​past​ ​and​ ​allow​ ​them​ ​to motivate​ ​you​ ​so​ ​that​ ​you​ ​can​ ​reach​ ​your​ ​current​ ​goals.

You’ll​ ​learn​ ​how​ ​your​ ​scheduling​ ​habits​ ​are​ ​killing​ ​your​ ​business​ ​and how​ ​you​ ​can​ ​find​ ​time​ ​to​ ​be​ ​successful​ ​even​ ​if​ ​you​ ​don’t​ ​think​ ​you​ ​can fit​ ​it​ ​in.

You’ll​ ​learn​ ​how​ ​to​ ​be​ ​the​ ​best​ ​self​ ​that​ ​you​ ​can​ ​be​ ​and​ ​you’ll​ ​be​ ​able to​ ​use​ ​that​ ​knowledge​ ​to​ ​create​ ​the​ ​best​ ​business​ ​that​ ​you​ ​can create.​ ​

Not​ ​only​ ​that,​ ​you’ll​ ​learn​ ​how​ ​to​ ​be​ ​grateful​ ​for​ ​the opportunities​ ​and​ ​knowledge​ ​that​ ​you​ ​have.


Chapter 2: The​ ​Ultimate​ ​Factor

focus

Have​ ​you​ ​ever​ ​wondered​ ​why​ ​some​ ​people​ ​are​ ​successful​ ​over​ ​and​ ​over again,​ ​while​ ​other​ ​people​ ​just​ ​can’t​ ​seem​ ​to​ ​catch​ ​a​ ​break?​ ​

You​ ​can​ ​take two​ ​people​ ​–​ ​give​ ​them​ ​the​ ​same​ ​skills,​ ​the​ ​same​ ​opportunities,​ ​and​ ​ensure that​ ​everything​ ​is​ ​equal​ ​between​ ​them,​ ​and​ ​one​ ​person​ ​might​ ​succeed while​ ​the​ ​other​ ​fails.​

​This​ ​is​ ​not​ ​really​ ​a​ ​hypothetical​ ​example.​ ​People​ ​do this​ ​all​ ​of​ ​the​ ​time.​ ​

One​ ​person​ ​sees​ ​that​ ​someone​ ​they​ ​know​ ​or​ ​admire​ ​is becoming​ ​successful​ ​by​ ​doing​ ​A,​ ​B,​ ​and​ ​C,​ ​so​ ​they​ ​will​ ​try​ ​to​ ​replicate​ ​that person’s​ ​results​ ​by​ ​also​ ​doing​ ​A,​ ​B,​ ​and​ ​C.​

​But​ ​does​ ​that​ ​guarantee​ ​that they​ ​will​ ​have​ ​the​ ​same​ ​success?​ ​Almost​ ​never!​ ​​

So,​ ​what​ ​is​ ​the difference?​ ​What​ ​is​ ​the​ ​ultimate​ ​factor​ ​that​ ​determines​ ​whether​ ​or​ ​not​ ​a person​ ​is​ ​successful?

What​ ​Does​ ​a​ ​Mindset​ ​Determine?

Your​ ​mindset​ ​may​ ​be​ ​the​ ​most​ ​important​ ​asset​ ​that​ ​you​ ​have.​ ​​ ​The​ ​way that​ ​you​ ​look​ ​at​ ​the​ ​world​ ​is​ ​going​ ​to​ ​influence​ ​many​ ​things​ ​in​ ​your​ ​life.​

​A mindset​ ​can​ ​also​ ​be​ ​thought​ ​of​ ​as​ ​a​ ​window​ ​that​ ​you​ ​see​ ​the​ ​world​ ​through, a​ ​paradigm,​ ​or​ ​the​ ​attitudes​ ​that​ ​you​ ​have.​

​You​ ​could​ ​almost​ ​argue​ ​that​ ​if you​ ​had​ ​the​ ​right​ ​mindset,​ ​you​ ​would​ ​be​ ​successful​ ​even​ ​if​ ​all​ ​of​ ​the​ ​other factors​ ​were​ ​dead​ ​set​ ​against​ ​you.​ ​

Of​ ​course,​ ​that​ ​is​ ​not​ ​exactly​ ​the​ ​case, because​ ​your​ ​mindset​ ​determines​ ​how​ ​and​ ​if​ ​you​ ​see​ ​opportunities​ ​when they​ ​come​ ​along.

Changing​ ​your​ ​mindset​ ​isn’t​ ​actually​ ​that​ ​difficult.​ ​Think​ ​of​ ​it​ ​sort​ ​of​ ​like mining​ ​coal.​ ​Once​ ​you​ ​can​ ​dig​ ​down​ ​deep​ ​and​ ​find​ ​out​ ​what​ ​your​ ​current mindset​ ​is,​ ​you’ll​ ​be​ ​able​ ​to​ ​change​ ​it.​ ​

But​ ​the​ ​hard​ ​part​ ​is​ ​getting​ ​past​ ​all those​ ​defenses.​

​​​You​ ​also​ ​must​ ​convince​ ​yourself​ ​that​ ​you​ ​not​ ​only​ ​have the​ ​power​ ​to​ ​change​ ​your​ ​attitudes,​ ​but​ ​that​ ​you​ ​have​ ​the​ ​responsibility​ ​as well​ ​to​ ​yourself​ ​and​ ​to​ ​those​ ​who​ ​are​ ​trying​ ​to​ ​help​ ​you​ ​be​ ​successful.

There​ ​are​ ​a​ ​few​ ​things​ ​that​ ​you​ ​want​ ​to​ ​understand​ ​about​ ​mindsets​ ​so​ ​that you​ ​can​ ​have​ ​the​ ​best​ ​chance​ ​possible​ ​of​ ​changing​ ​yours​ ​and​ ​avoiding​ ​the pitfalls​ ​that​ ​have​ ​plagued​ ​so​ ​many​ ​other​ ​people​ ​on​ ​this​ ​path.​ ​Let’s​ ​discuss a​ ​few​ ​things​ ​to​ ​keep​ ​in​ ​mind.

It’s​ ​Never​ ​Off​ ​–​ ​It’s​ ​Always​ ​Working

The​ ​first​ ​thing​ ​that​ ​you​ ​need​ ​to​ ​understand​ ​about​ ​your​ ​mindset​ ​is​ ​that​ ​it’s always​ ​on.​

​No​ ​matter​ ​what​ ​you’re​ ​doing,​ ​no​ ​matter​ ​where​ ​you​ ​are​ ​in​ ​the world,​ ​and​ ​no​ ​matter​ ​how​ ​you​ ​may​ ​be​ ​currently​ ​feeling,​ ​your​ ​mindset​ ​is​ ​still working,​ ​positively​ ​or​ ​negatively,​ ​for​ ​better​ ​or​ ​for​ ​worse.​ ​

What​ ​this​ ​means, of​ ​course,​ ​is​ ​that​ ​everything​ ​in​ ​your​ ​life​ ​is​ ​affected​ ​by​ ​your​ ​mindset.​ ​Even your​ ​family​ ​life​ ​is​ ​affected​ ​by​ ​your​ ​mindset.​

​In​ ​fact,​ ​everyone​ ​and​ ​everything are​ ​affected​ ​by​ ​your​ ​mindset:​​​ ​the​ ​way​ ​that​ ​you​ ​handle​ ​yourself​ ​with members​ ​of​ ​the​ ​opposite​ ​sex,​ ​the​ ​way​ ​that​ ​you​ ​present​ ​yourself​ ​to​ ​those you​ ​consider​ ​above​ ​or​ ​even​ ​below​ ​you,​ ​the​ ​way​ ​that​ ​you​ ​view​ ​yourself,​ ​and the​ ​way​ ​that​ ​you​ ​view​ ​other​ ​people​ ​who​ ​have​ ​had​ ​success.

Meet​ ​Frank.​ ​Frank​ ​is​ ​a​ ​middle-aged​ ​office​ ​drone​ ​who​ ​has​ ​been​ ​looking​ ​into starting​ ​his​ ​own​ ​business​ ​online.​ ​

He​ ​has​ ​researched​ ​some​ ​of​ ​the​ ​people who​ ​have​ ​been​ ​successful​ ​at​ ​various​ ​forms​ ​of​ ​internet​ ​marketing.​ ​​ ​

Frank thinks​ ​that​ ​the​ ​reason​ ​that​ ​he​ ​hasn’t​ ​been​ ​able​ ​to​ ​be​ ​successful​ ​at​ ​it​ ​is because​ ​they​ ​have​ ​more​ ​free​ ​time​ ​than​ ​he​ ​does,​ ​they​ ​had​ ​money​ ​to actually​ ​run​ ​their​ ​company,​ ​and​ ​they​ ​were​ ​better​ ​informed​ ​when​ ​they started​ ​than​ ​he​ ​is.​

​That’s​ ​why​ ​Frank​ ​thinks​ ​that​ ​he’s​ ​not​ ​successful.​ ​The truth​ ​is,​ ​Frank​ ​hasn’t​ ​even​ ​tried​ ​one​ ​single​ ​internet​ ​marketing​ ​method.

Frank’s​ ​mindset​ ​is​ ​that​ ​he’s​ ​already​ ​at​ ​such​ ​a​ ​disadvantage​ ​that​ ​he​ ​might as​ ​well​ ​just​ ​give​ ​up​ ​before​ ​he​ ​even​ ​starts.​ ​The​ ​amazing​ ​thing​ ​is​ ​–​ ​Frank doesn’t​ ​even​ ​realize​ ​that​ ​that’s​ ​the​ ​problem.

Mindset​ ​and​ ​Your​ ​Subconscious​ ​or​ ​Unconscious​ ​Mind

You​ ​might​ ​think​ ​that​ ​you​ ​get​ ​a​ ​break​ ​from​ ​a​ ​destructive​ ​mindset​ ​when you’re​ ​sleeping,​ ​but​ ​sadly,​ ​this​ ​is​ ​not​ ​the​ ​case.​ ​

No​ ​matter​ ​if​ ​you’re​ ​awake, asleep,​ ​or​ ​somewhere​ ​in​ ​between,​ ​your​ ​mindset​ ​directly​ ​affects​ ​the​ ​kind​ ​of things​ ​that​ ​your​ ​subconscious​ ​mind​ ​tells​ ​you.​ ​

If​ ​you​ ​have​ ​a​ ​negative mindset,​ ​your​ ​subconscious​ ​mind​ ​could​ ​be​ ​reinforcing​ ​negative​ ​attitudes​ ​at night​ ​while​ ​you’re​ ​sleeping.​ ​Even​ ​your​ ​dreams​ ​could​ ​have​ ​an​ ​impact.

Suppose​ ​that​ ​deep​ ​inside,​ ​you​ ​don’t​ ​really​ ​believe​ ​that​ ​you​ ​have​ ​the​ ​ability or​ ​power​ ​or​ ​skill​ ​or​ ​whatever​ ​it​ ​is​ ​that​ ​you​ ​believe​ ​you​ ​are​ ​lacking​ ​–​ ​to​ ​be​ ​a successful​ ​entrepreneur.​ ​

Until​ ​you​ ​change​ ​that​ ​mindset,​ ​you’ll​ ​be​ ​getting​ ​it from​ ​your​ ​mind​ ​when​ ​you’re​ ​awake,​ ​when​ ​you​ ​are​ ​asleep,​ ​and​ ​pretty​ ​much always,​ ​for​ ​the​ ​rest​ ​of​ ​your​ ​life​ ​until​ ​you’re​ ​dead.​ ​​​

While​ ​you’re​ ​unconscious, your​ ​subconscious​ ​mind​ ​will​ ​be​ ​working​ ​overtime​ ​to​ ​plant​ ​seeds​ ​of​ ​doubt that​ ​will​ ​keep​ ​you​ ​from​ ​success.

The​ ​Cost​ ​of​ ​Making​ ​Big​ ​Changes

Are​ ​you​ ​a​ ​smoker,​ ​or​ ​have​ ​you​ ​ever​ ​been​ ​a​ ​smoker?​ ​If​ ​not,​ ​do​ ​you​ ​know someone​ ​who​ ​has?​ ​

If​ ​any​ ​of​ ​those​ ​are​ ​true,​ ​you​ ​might​ ​be​ ​aware​ ​that​ ​when people​ ​desire​ ​to​ ​quit​ ​smoking,​ ​one​ ​of​ ​the​ ​biggest​ ​barriers​ ​that​ ​stands​ ​in their​ ​way​ ​is​ ​that​ ​they​ ​believe​ ​that​ ​they​ ​will​ ​be​ ​sacrificing​ ​something​ ​if​ ​they give​ ​up​ ​cigarettes.​ ​

Their​ ​brain​ ​somehow​ ​convinces​ ​them​ ​that​ ​they’re​ ​going to​ ​be​ ​giving​ ​up​ ​a​ ​huge​ ​part​ ​of​ ​themselves​ ​–​ ​a​ ​vital​ ​part​ ​of​ ​themselves​ ​–​ ​if they​ ​quit​ ​smoking.​ ​

Of​ ​course,​ ​the​ ​truth​ ​is,​ ​that​ ​all​ ​the​ ​things​ ​that​ ​they’ll​ ​be giving​ ​up,​ ​such​ ​as​ ​poor​ ​health,​ ​difficulty​ ​breathing,​ ​increased​ ​risk​ ​for​ ​lung cancer​ ​and​ ​the​ ​rest,​ ​are​ ​all​ ​things​ ​that​ ​they​ ​want​ ​to​ ​give​ ​up​ ​anyway.

They’re​ ​not​ ​giving​ ​up​ ​a​ ​part​ ​of​ ​themselves​ ​at​ ​all.​ ​In​ ​fact,​ ​they’re​ ​getting​ ​a part​ ​of​ ​themselves​ ​back.

But​ ​the​ ​mind​ ​isn’t​ ​an​ ​easy​ ​thing​ ​to​ ​convince.​

​Defense​ ​mechanisms​ ​are​ ​built up,​ ​pathways​ ​in​ ​the​ ​brain​ ​are​ ​forged,​ ​and​ ​that​ ​metaphorical​ ​wall​ ​is​ ​built, reinforced,​ ​and​ ​then​ ​surrounded​ ​by​ ​a​ ​dozen​ ​snarling​ ​Rottweilers.​ ​

When you​ ​want​ ​to​ ​change,​ ​you​ ​have​ ​to​ ​make​ ​it​ ​through​ ​these​ ​defenses​ ​and although​ ​it​ ​definitely​ ​is​ ​doable,​ ​it​ ​isn’t​ ​going​ ​to​ ​be​ ​easy.​ ​

But​ ​getting​ ​rid​ ​of​ ​the failure​ ​mindset​ ​and​ ​giving​ ​yourself​ ​the​ ​entrepreneurial​ ​mindset​ ​is​ ​worth​ ​it.


Chapter 3: Using Your Strengths

using your strengths

What’s​ ​the​ ​first​ ​thing​ ​you​ ​do​ ​if​ ​you​ ​want​ ​to​ ​climb​ ​Mount​ ​Everest?​ ​

While​ ​you might​ ​jokingly​ ​respond​ ​that​ ​the​ ​first​ ​thing​ ​you​ ​would​ ​do​ ​is​ ​get​ ​yourself​ ​a CAT​ ​scan,​ ​the​ ​fact​ ​is​ ​that​ ​climbing​ ​Mount​ ​Everest​ ​–​ ​or​ ​any​ ​other​ ​difficult feat​ ​of​ ​physical​ ​endurance​ ​–​ ​can​ ​easily​ ​be​ ​compared​ ​with​ ​entrepreneurial success.​

​If​ ​you’re​ ​going​ ​to​ ​scale​ ​Mount​ ​Everest,​ ​the​ ​first​ ​thing​ ​that​ ​you would​ ​do​ ​is​ ​take​ ​inventory​ ​and​ ​find​ ​out​ ​if​ ​you​ ​had​ ​the​ ​tools​ ​to​ ​climb​ ​it.​ ​

You would​ ​need​ ​food,​ ​climbing​ ​gear,​ ​water,​ ​medical​ ​supplies,​ ​and​ ​many​ ​other things.​ ​

With​ ​striving​ ​toward​ ​entrepreneurial​ ​success​ ​(which​ ​can​ ​seem​ ​as insurmountable​ ​as​ ​climbing​ ​Mount​ ​Everest),​ ​you​ ​are​ ​also​ ​going​ ​to​ ​take inventory​ ​of​ ​your​ ​assets.​ ​

What​ ​are​ ​your​ ​current​ ​strengths,​ ​and​ ​how​ ​can they​ ​help​ ​you​ ​reach​ ​your​ ​goals?

What​ ​Do​ ​You​ ​Do​ ​Better​ ​than​ ​Everybody​ ​Else?

The​ ​first​ ​thing​ ​that​ ​we​ ​are​ ​going​ ​to​ ​do​ ​is​ ​to​ ​make​ ​a​ ​list​ ​of​ ​things​ ​that​ ​you​ ​do better​ ​than​ ​anybody​ ​else.​ ​This​ ​is​ ​not​ ​a​ ​list​ ​of​ ​things​ ​you​ ​do​ ​better​ ​than anybody​ ​else​ ​in​ ​the​ ​entire​ ​world.​ ​

​This​ ​is​ ​a​ ​list​ ​of​ ​things​ ​that​ ​you​ ​do​ ​better than​ ​the​ ​people​ ​who​ ​you​ ​know​ ​or​ ​the​ ​people​ ​you’re​ ​surrounded​ ​by.​ ​Also, we​ ​are​ ​not​ ​going​ ​to​ ​include​ ​things​ ​that​ ​aren’t​ ​actually​ ​going​ ​to​ ​help​ ​you​ ​on your​ ​road​ ​to​ ​success.​ ​

For​ ​example,​ ​you​ ​might​ ​be​ ​the​ ​best​ ​sous​ ​chef​ ​in three​ ​counties,​ ​but​ ​unless​ ​you’re​ ​planning​ ​on​ ​opening​ ​a​ ​restaurant,​ ​it’s​ ​not going​ ​to​ ​help​ ​you​ ​with​ ​your​ ​entrepreneurial​ ​goals.

However,​ ​it​ ​is​ ​going​ ​to​ ​include​ ​things​ ​that​ ​might​ ​not​ ​be​ ​directly​ ​related​ ​to being​ ​an​ ​entrepreneur​ ​or​ ​to​ ​being​ ​successful,​ ​but​ ​are​ ​strengths​ ​that​ ​will​ ​still help​ ​you​ ​get​ ​where​ ​you’re​ ​going.​ ​

An​ ​example​ ​of​ ​this​ ​would​ ​be​ ​if​ ​you​ ​are good​ ​at​ ​inspiring​ ​people.​

​This​ ​might​ ​not​ ​seem​ ​to​ ​directly​ ​relate​ ​to​ ​your success​ ​as​ ​an​ ​entrepreneur,​ ​but​ ​if​ ​you​ ​are​ ​trying​ ​to​ ​launch​ ​a​ ​successful e-commerce​ ​website,​ ​the​ ​fact​ ​that​ ​you​ ​are​ ​good​ ​at​ ​inspiring​ ​people​ ​could be​ ​used​ ​in​ ​all​ ​kinds​ ​of​ ​ways.​

​You​ ​can​ ​inspire​ ​people​ ​to​ ​share​ ​your​ ​products on​ ​social​ ​media.​ ​You​ ​can​ ​inspire​ ​people​ ​to​ ​participate​ ​in​ ​and​ ​spread​ ​the word​ ​about​ ​contests​ ​that​ ​you​ ​run.​

​As​ ​you​ ​are​ ​making​ ​your​ ​list,​ ​if​ ​you​ ​come across​ ​anything​ ​that​ ​you​ ​think​ ​might​ ​be​ ​even​ ​be​ ​slightly​ ​related,​ ​err​ ​on​ ​the side​ ​of​ ​caution,​ ​and​ ​write​ ​it​ ​down​ ​anyway.

You’re​ ​also​ ​going​ ​to​ ​be​ ​careful​ ​about​ ​adding​ ​things​ ​to​ ​your​ ​list​ ​that​ ​might​ ​be thought​ ​of​ ​as​ ​strengths​ ​at​ ​first​ ​glance,​ ​but​ ​are​ ​actually​ ​reasons​ ​that​ ​you have​ ​failed​ ​in​ ​the​ ​past.​

​One​ ​example​ ​of​ ​this​ ​might​ ​be​ ​an​ ​attribute​ ​like​ ​flying by​ ​the​ ​seat​ ​of​ ​your​ ​pants​ ​instead​ ​of​ ​planning​ ​out​ ​in​ ​advance.​ ​

This​ ​could​ ​go on​ ​your​ ​list​ ​as​ ​self-starter​ ​or​ ​ready​ ​to​ ​jump​ ​in​ ​at​ ​a​ ​moment’s​ ​notice,​ ​but​ ​if​ ​it hasn’t​ ​served​ ​you​ ​well​ ​in​ ​the​ ​past,​ ​it​ ​probably​ ​isn’t​ ​going​ ​to​ ​do​ ​you​ ​any favors​ ​in​ ​the​ ​future.​ ​​

​Because​ ​of​ ​that,​ ​you​ ​should​ ​avoid​ ​putting​ ​it​ ​on​ ​your​ ​list of​ ​strengths.

You​ ​are​ ​also​ ​going​ ​to​ ​want​ ​to​ ​include​ ​technical​ ​or​ ​artistic​ ​skills​ ​that​ ​might not​ ​seem​ ​to​ ​directly​ ​relate​ ​but​ ​could​ ​come​ ​in​ ​handy​ ​later​ ​on.​ ​

For​ ​example, you​ ​might​ ​be​ ​really​ ​great​ ​at​ ​graphic​ ​design.​ ​You​ ​might​ ​simply​ ​be​ ​a​ ​natural technical​ ​wizard.​ ​You​ ​might​ ​even​ ​be​ ​a​ ​writer.​

​Think​ ​about​ ​some​ ​of​ ​these strengths​ ​as​ ​they​ ​relate​ ​to​ ​your​ ​goals​ ​of​ ​being​ ​successful,​ ​including​ ​the earlier​ ​example​ ​of​ ​sous​ ​chef.​ ​

While​ ​culinary​ ​arts​ ​might​ ​not​ ​help​ ​you​ ​start​ ​an ecommerce​ ​website,​ ​the​ ​patience​ ​that​ ​you​ ​have​ ​cultivated​ ​as​ ​a​ ​sous​ ​chef could​ ​definitely​ ​help.

What​ ​Are​ ​the​ ​Attributes​ ​of​ ​Success?

The​ ​next​ ​thing​ ​that​ ​you’re​ ​going​ ​to​ ​do​ ​is​ ​determine​ ​what​ ​sort​ ​of​ ​attributes the​ ​most​ ​successful​ ​people​ ​in​ ​the​ ​world​ ​have,​ ​or​ ​especially,​ ​the​ ​people​ ​that you​ ​admire.​ ​

Especially,​ ​you’re​ ​going​ ​to​ ​make​ ​a​ ​list​ ​of​ ​things​ ​the entrepreneurs​ ​have​ ​to​ ​have​ ​in​ ​order​ ​to​ ​be​ ​successful. These​ ​can​ ​be​ ​both​ ​wide​ ​and​ ​specific​ ​depending​ ​on​ ​what​ ​your​ ​particular goals​ ​are.​ ​

For​ ​example,​ ​successful​ ​people​ ​need​ ​to​ ​be​ ​good​ ​at​ ​whatever industry​ ​they​ ​are​ ​in,​ ​and​ ​they​ ​are​ ​probably​ ​also​ ​going​ ​to​ ​want​ ​to​ ​be​ ​skilled in​ ​things​ ​like​ ​social​ ​networks,​ ​choosing​ ​products,​ ​building​ ​business relationships,​ ​and​ ​marketing.

You’re​ ​going​ ​to​ ​want​ ​to​ ​be​ ​as​ ​specific​ ​as​ ​you​ ​possibly​ ​can​ ​be,​ ​because​ ​at the​ ​end​ ​we’re​ ​going​ ​to​ ​compare​ ​the​ ​two​ ​lists​ ​and​ ​try​ ​to​ ​find​ ​how​ ​many strengths​ ​you​ ​have​ ​already​ ​that​ ​can​ ​help​ ​you​ ​be​ ​successful.​ ​

The​ ​more things​ ​you​ ​list,​ ​the​ ​more​ ​things​ ​that​ ​you’re​ ​going​ ​to​ ​discover​ ​are​ ​true​ ​about yourself.​ ​

This​ ​exercise​ ​isn’t​ ​actually​ ​about​ ​finding​ ​all​ ​of​ ​the​ ​qualities​ ​that entrepreneurs​ ​need​ ​to​ ​succeed;​ ​it​ ​is​ ​about​ ​realizing​ ​that​ ​you​ ​already​ ​have the​ ​attributes​ ​that​ ​it​ ​takes​ ​to​ ​be​ ​successful.

You​ ​do​ ​have​ ​the​ ​attributes​ ​that​ ​it​ ​takes​ ​to​ ​be​ ​successful.​ ​This​ ​is​ ​readily apparent,​ ​because​ ​you’re​ ​reading​ ​this​ ​book.​ ​

People​ ​who​ ​are​ ​not​ ​interested in​ ​success​ ​or​ ​aren’t​ ​motivated​ ​to​ ​better​ ​themselves​ ​and​ ​reach​ ​their​ ​goals don’t​ ​read​ ​books​ ​on​ ​success.​ ​

In​ ​fact,​ ​they​ ​tend​ ​to​ ​avoid​ ​the​ ​subject​ ​as much​ ​as​ ​possible​ ​because​ ​it​ ​reminds​ ​them​ ​of​ ​their​ ​failures.

Here​ ​are​ ​some​ ​of​ ​the​ ​more​ ​apparent​ ​attributes​ ​just​ ​to​ ​get​ ​you​ ​started:

Determination​: ​​You ​​have​​ the ​​idea ​​or​​ attitude ​​that ​​you​​ are​​ going ​​to succeed​ ​no​ ​matter​ ​what,​ ​no​ ​matter​ ​who​ ​stands​ ​in​ ​your​ ​way​ ​and​ ​no matter​ ​what​ ​obstacles​ ​you​ ​encounter.

A ​​Passion​​ for​​ Entrepreneurship​: ​​If​​ you​​ aren’t ​​passionate​​ about working​ ​for​ ​yourself​ ​and​ ​owning​ ​your​ ​own​ ​business,​ ​it​ ​can​ ​be​ ​almost impossible​ ​for​ ​you​ ​to​ ​be​ ​successful​ ​at​ ​it.

Optimism:​​​ You​​ are​​ optimistic ​​about​​ the​​ future.​​ You​​ believe ​​that ​​good things​ ​are​ ​in​ ​store​ ​for​ ​you,​ ​and​ ​your​ ​outlook​ ​is​ ​almost​ ​always​ ​a​ ​glass half-full​ ​kind​ ​of​ ​mindset.

Patience:​​​ You​​ are​​ willing​​ to ​​work ​​over ​​a ​​long ​​period​​ of​​ time​​ to​​ get​​ the results​ ​that​ ​you​ ​want.​ ​You’re​ ​not​ ​going​ ​to​ ​give​ ​up​ ​if​ ​it​ ​doesn’t​ ​happen quickly.

Reliability:​​​ You​​ will​​ be​​ able​​ to ​​handle ​​the ​​responsibility​​ of​​ being ​​an entrepreneur.​ ​You​ ​have​ ​a​ ​reputation​ ​for​ ​being​ ​reliable​ ​so​ ​people​ ​are willing​ ​to​ ​work​ ​with​ ​you.


Chapter 4: Your Weaknesses?

what are your weaknesses?

You​ ​know​ ​the​ ​story​ ​of​ ​Superman.​ ​

You’re​ ​familiar​ ​with​ ​the​ ​boy​ ​from​ ​Krypton who​ ​was​ ​sent​ ​to​ ​earth​ ​and​ ​took​ ​on​ ​the​ ​job​ ​of​ ​a​ ​lowly​ ​newspaper​ ​reporter​ ​at the​ ​Daily​ ​Planet,​ ​hiding​ ​behind​ ​a​ ​pair​ ​of​ ​thick​ ​framed​ ​glasses,​ ​while​ ​at​ ​the same​ ​time​ ​dashing​ ​off​ ​to​ ​the​ ​nearest​ ​phone​ ​booth​ ​to​ ​save​ ​a​ ​plane​ ​that​ ​was falling​ ​out​ ​of​ ​the​ ​sky​ ​or​ ​help​ ​the​ ​police​ ​catch​ ​a​ ​bank​ ​robber.​

​With​ ​all​ ​of​ ​the strengths​ ​that​ ​Superman​ ​has,​ ​there​ ​is​ ​still​ ​one​ ​tried-and-true​ ​way​ ​to​ ​bring him​ ​down:​ ​a​ ​radioactive​ ​piece​ ​of​ ​his​ ​planet​ ​known​ ​as​ ​kryptonite.​ ​

What about​ ​your​ ​kryptonite?​ ​

What​ ​are​ ​the​ ​weaknesses​ ​that​ ​have​ ​prevented​ ​you from​ ​being​ ​successful​ ​in​ ​the​ ​past,​ ​and​ ​unless​ ​you​ ​overcome​ ​them,​ ​are going​ ​to​ ​keep​ ​preventing​ ​you​ ​from​ ​being​ ​successful​ ​in​ ​the​ ​future?

Okay,​ ​here’s​ ​where​ ​you’re​ ​going​ ​to​ ​need​ ​to​ ​be​ ​honest.​ ​Don’t​ ​worry,​ ​no​ ​one is​ ​going​ ​to​ ​grade​ ​this​ ​after​ ​you​ ​finish​ ​it.​​​ ​No​ ​one​ ​is​ ​even​ ​going​ ​to​ ​see​ ​it.​ ​

You can​ ​be​ ​honest​ ​with​ ​yourself​ ​here​ ​​​because​ ​if​ ​you​ ​can’t​ ​be​ ​honest​ ​with yourself,​ ​who​ ​can​ ​you​ ​be​ ​honest​ ​with?​

​If​ ​you​ ​really​ ​want​ ​to​ ​improve​ ​your life​ ​and​ ​start​ ​achieving​ ​your​ ​goals,​ ​you​ ​are​ ​going​ ​to​ ​have​ ​to​ ​take​ ​a​ ​good, hard​ ​look​ ​at​ ​some​ ​things​ ​that​ ​you​ ​might​ ​not​ ​be​ ​proud​ ​of.​ ​

If​ ​you procrastinate​ ​doing​ ​work​ ​on​ ​your​ ​online​ ​business​ ​because​ ​it​ ​interferes​ ​with your​ ​primetime​ ​television​ ​shows,​ ​be​ ​honest​ ​about​ ​it.​ ​

If​ ​you​ ​are​ ​terrible​ ​at managing​ ​your​ ​time​ ​and​ ​whatever​ ​spare​ ​moments​ ​you​ ​might​ ​have​ ​had​ ​in use​ ​during​ ​the​ ​day​ ​get​ ​lost​ ​in​ ​the​ ​shuffle,​ ​be​ ​honest​ ​about​ ​that​ ​as​ ​well.

We’re​ ​going​ ​to​ ​split​ ​these​ ​weaknesses​ ​into​ ​three​ ​different​ ​categories.

Interpersonal​ ​Weaknesses

The​ ​first​ ​type​ ​of​ ​weaknesses​ ​that​ ​we​ ​are​ ​going​ ​to​ ​discuss​ ​is​ ​interpersonal weaknesses.​ ​These​ ​are​ ​weaknesses​ ​that​ ​come​ ​from​ ​other​ ​people.​ ​

Most​ ​of the​ ​time,​ ​you​ ​will​ ​not​ ​actually​ ​have​ ​people​ ​stopping​ ​you​ ​from​ ​achieving success.​ ​​​You​ ​will​ ​just​ ​​think​​ ​they​ ​are​ ​stopping​ ​you.​ ​This​ ​is​ ​a​ ​form​ ​of​ ​the mental​ ​block​ ​rather​ ​than​ ​an​ ​interpersonal​ ​one.​ ​

You​ ​can​ ​identify​ ​when​ ​an interpersonal​ ​weakness​ ​is​ ​actually​ ​a​ ​mental​ ​one,​ ​because​ ​the​ ​person​ ​who you​ ​think​ ​is​ ​keeping​ ​you​ ​from​ ​achieving​ ​success​ ​actually​ ​hasn’t​ ​said​ ​or done​ ​anything​ ​to​ ​prevent​ ​you​ ​from​ ​being​ ​successful.​

​An​ ​example​ ​of​ ​this would​ ​be​ ​someone​ ​who​ ​is​ ​afraid​ ​of​ ​taking​ ​a​ ​leap​ ​of​ ​faith​ ​because​ ​they​ ​don’t want​ ​to​ ​disappoint​ ​their​ ​parents,​ ​when​ ​they​ ​actually​ ​haven’t​ ​discussed​ ​the matter​ ​with​ ​their​ ​parents​ ​and​ ​don’t​ ​know​ ​for​ ​sure​ ​what​ ​their​ ​reaction​ ​would be​ ​at​ ​all.

The​ ​actual​ ​interpersonal​ ​weakness,​ ​when​ ​you​ ​really​ ​have​ ​someone​ ​who​ ​is impeding​ ​you,​ ​is​ ​more​ ​difficult​ ​to​ ​get​ ​past.​ ​This​ ​usually​ ​comes​ ​in​ ​the​ ​form​ ​of a​ ​spouse.​ ​

The​ ​spouse​ ​may​ ​not​ ​understand​ ​what​ ​it​ ​is​ ​that​ ​you’re​ ​trying​ ​to do,​ ​so​ ​he​ ​or​ ​she​ ​may​ ​have​ ​fears​ ​that​ ​you​ ​aren’t​ ​going​ ​to​ ​be​ ​able​ ​to​ ​pay your​ ​bills;​ ​he​ ​or​ ​she​ ​might​ ​even​ ​be​ ​fearful​ ​that​ ​you,​ ​yourself,​ ​are​ ​going​ ​to change,​ ​and​ ​is​ ​not​ ​sure​ ​where​ ​that​ ​leaves​ ​him​ ​or​ ​her.​ ​

Most​ ​of​ ​the​ ​time,​ ​this impediment​ ​comes​ ​in​ ​the​ ​form​ ​of​ ​anger.​ ​Rarely​ ​does​ ​a​ ​personal​ ​block​ ​like this​ ​resort​ ​in​ ​a​ ​major​ ​life​ ​change​ ​such​ ​as​ ​a​ ​divorce,​ ​though.

Physical​ ​Impediments

The​ ​next​ ​type​ ​of​ ​weakness​ ​that​ ​we’re​ ​going​ ​talk​ ​about​ ​is​ ​the​ ​physical​ ​one. Depending​ ​on​ ​the​ ​exact​ ​type​ ​of​ ​physical​ ​problem,​ ​this​ ​can​ ​be​ ​easy​ ​to resolve​ ​or​ ​can​ ​be​ ​nearly​ ​impossible.​ ​

If​ ​you​ ​want​ ​to​ ​understand​ ​how​ ​this weakness​ ​works,​ ​imagine​ ​that​ ​you​ ​wanted​ ​to​ ​become​ ​a​ ​graphic​ ​designer.

However,​ ​you​ ​didn’t​ ​own​ ​a​ ​computer;​ ​you​ ​had​ ​no​ ​access​ ​to​ ​Photoshop, and​ ​you​ ​wouldn’t​ ​have​ ​known​ ​how​ ​to​ ​create​ ​something​ ​in​ ​Photoshop​ ​even if​ ​you​ ​did.​ ​

In​ ​this​ ​situation,​ ​two​ ​of​ ​the​ ​physical​ ​blocks​ ​could​ ​be​ ​solved​ ​with money.​ ​

You​ ​could​ ​buy​ ​a​ ​computer​ ​to​ ​do​ ​graphic​ ​design​ ​on,​ ​and​ ​you​ ​could buy​ ​a​ ​copy​ ​of​ ​Photoshop,​ ​or​ ​you​ ​could​ ​sign​ ​up​ ​with​ ​Adobe’s​ ​monthly subscription​ ​program​ ​to​ ​get​ ​access.

However,​ ​the​ ​last​ ​one​ ​is​ ​a​ ​little​ ​bit​ ​more​ ​difficult​ ​to​ ​manage.​

​It​ ​is​ ​actually one​ ​of​ ​the​ ​biggest​ ​reasons​ ​that​ ​people​ ​put​ ​off​ ​starting​ ​their​ ​online​ ​business or​ ​their​ ​road​ ​to​ ​success​ ​for​ ​so​ ​long,​ ​because​ ​they​ ​think​ ​they​ ​don’t​ ​have​ ​the appropriate​ ​training,​ ​schooling,​ ​or​ ​experience.​ ​

In​ ​the​ ​case​ ​of​ ​our​ ​graphic designer,​ ​he​ ​or​ ​she​ ​could​ ​develop​ ​the​ ​skills​ ​needed​ ​by​ ​watching​ ​online tutorials​ ​and​ ​by​ ​starting​ ​to​ ​create​ ​graphic​ ​designs.​ ​

However,​ ​that​ ​would depend​ ​on​ ​whether​ ​or​ ​not​ ​he​ ​or​ ​she​ ​had​ ​a​ ​computer​ ​and​ ​access​ ​to​ ​the software.

Mental​ ​Blocks

The​ ​last​ ​type​ ​of​ ​weakness​ ​that​ ​we​ ​will​ ​talk​ ​about​ ​is​ ​probably​ ​the​ ​most difficult​ ​to​ ​face.​ ​These​ ​are​ ​the​ ​mental​ ​blocks:​ ​the​ ​things​ ​that​ ​you​ ​believe​ ​or think​ ​that​ ​keep​ ​you​ ​from​ ​achieving​ ​your​ ​goals.​

​Mental​ ​blocks​ ​can​ ​be​ ​difficult to​ ​overcome,​ ​because​ ​the​ ​first​ ​step​ ​is​ ​to​ ​identify​ ​them​ ​and​ ​this​ ​can​ ​be extremely​ ​hard​ ​to​ ​do.​ ​

Facing​ ​the​ ​facets​ ​of​ ​your​ ​own​ ​personality​ ​that​ ​are self-destructive​ ​and​ ​are​ ​keeping​ ​you​ ​from​ ​being​ ​successful​ ​is​ ​a​ ​scary proposition.​ ​

In​ ​fact,​ ​figuring​ ​out​ ​what​ ​these​ ​mental​ ​weaknesses​ ​are​ ​is probably​ ​the​ ​hardest​ ​step.

Once​ ​you’ve​ ​figured​ ​out​ ​what​ ​is​ ​mentally​ ​keeping​ ​you​ ​from​ ​success,​ ​then you​ ​can​ ​start​ ​to​ ​take​ ​steps​ ​to​ ​remove​ ​these​ ​mental​ ​blocks,​ ​one​ ​by​ ​one.

What​ ​you​ ​will​ ​normally​ ​find​ ​is​ ​that​ ​these​ ​blocks​ ​aren’t​ ​helpful,​ ​and​ ​they certainly​ ​aren’t​ ​logical.​

​You​ ​might​ ​have​ ​a​ ​fear​ ​of​ ​failure​ ​that​ ​is​ ​based​ ​on some​ ​past​ ​event​ ​that​ ​has​ ​no​ ​real​ ​bearing​ ​on​ ​your​ ​life​ ​today,​ ​but​ ​since​ ​that mental​ ​block​ ​has​ ​always​ ​been​ ​there,​ ​it​ ​seems​ ​like​ ​it​ ​belongs.​ ​

You​ ​have​ ​two choices​ ​when​ ​it​ ​comes​ ​to​ ​these​ ​mental​ ​blocks:​ ​you​ ​can​ ​cultivate​ ​a​ ​failure mindset,​ ​reinforcing​ ​it​ ​every​ ​single​ ​day​ ​with​ ​negative​ ​self-talk​ ​–​ ​even subconsciously​ ​–​ ​or​ ​you​ ​can​ ​chip​ ​away​ ​at​ ​those​ ​mental​ ​blocks​ ​every​ ​day until​ ​you​ ​have​ ​removed​ ​them​ ​completely.​ ​

What​ ​is​ ​interesting​ ​is​ ​that​ ​both​ ​of these​ ​take​ ​about​ ​the​ ​same​ ​amount​ ​of​ ​time.​ ​You​ ​just​ ​have​ ​to​ ​decide​ ​if​ ​you’re going​ ​to​ ​shore​ ​up​ ​your​ ​mental​ ​blocks​ ​or​ ​work​ ​on​ ​removing​ ​them.


Chapter 5: Healthy Mindset Habits

healthy mindset

So,​ ​we​ ​have​ ​discussed​ ​the​ ​fact​ ​that​ ​your​ ​mindset​ ​is​ ​the​ ​most​ ​important factor​ ​when​ ​it​ ​comes​ ​to​ ​achieving​ ​success.​ ​You​ ​also​ ​should​ ​have​ ​identified some​ ​of​ ​your​ ​strengths​ ​and​ ​a​ ​few​ ​of​ ​your​ ​weaknesses.​

​So​ ​where​ ​do​ ​you​ ​go from​ ​there?​ ​The​ ​very​ ​next​ ​step​ ​is​ ​to​ ​start​ ​yourself​ ​on​ ​the​ ​path​ ​to​ ​healthy mindset​ ​habits.​ ​Habits​ ​are​ ​a​ ​funny​ ​thing.​ ​Your​ ​habits​ ​are​ ​things​ ​that​ ​you​ ​do without​ ​even​ ​thinking​ ​about​ ​them.​ ​

Each​ ​morning​ ​(hopefully),​ ​you​ ​get​ ​up, brush​ ​your​ ​teeth,​ ​and​ ​take​ ​a​ ​shower.​ ​You​ ​do​ ​these​ ​things​ ​without​ ​thinking too​ ​much​ ​about​ ​them.​ ​

You​ ​can​ ​be​ ​worried​ ​about​ ​something​ ​at​ ​work, dwelling​ ​on​ ​a​ ​personal​ ​issue,​ ​or​ ​even​ ​deeply​ ​engrossed​ ​in​ ​a​ ​great​ ​novel, but​ ​the​ ​subconscious​ ​part​ ​of​ ​your​ ​brain​ ​will​ ​still​ ​nudge​ ​you​ ​every​ ​morning until​ ​you​ ​jump​ ​in​ ​the​ ​shower​ ​and​ ​brush​ ​your​ ​teeth​ ​or​ ​complete​ ​whatever other​ ​morning​ ​routines​ ​that​ ​you​ ​have.

So,​ ​it​ ​should​ ​be​ ​quite​ ​obvious​ ​that​ ​habits​ ​are​ ​one​ ​of​ ​your​ ​biggest​ ​assets when​ ​it​ ​comes​ ​to​ ​being​ ​successful.​ ​The​ ​people​ ​who​ ​are​ ​successful​ ​in​ ​this world​ ​are​ ​the​ ​people​ ​who​ ​developed​ ​the​ ​right​ ​habits.​ ​

They​ ​don’t​ ​have​ ​to think​ ​about​ ​doing​ ​things​ ​that​ ​make​ ​them​ ​successful;​ ​they​ ​just​ ​get​ ​up​ ​every morning​ ​and​ ​do​ ​them,​ ​which​ ​of​ ​course,​ ​gives​ ​them​ ​the​ ​results​ ​that​ ​they want​ ​in​ ​the​ ​long​ ​run.​

​In​ ​this​ ​chapter​ ​we’re​ ​going​ ​to​ ​discuss​ ​how​ ​you​ ​can create​ ​habits​ ​that​ ​will​ ​allow​ ​you​ ​to​ ​change​ ​your​ ​mindset​ ​from​ ​a​ ​negative, self-destructive​ ​one​ ​to​ ​a​ ​healthy​ ​mindset​ ​that​ ​is​ ​ready​ ​for​ ​success.

Start​ ​Your​ ​Day​ ​with​ ​Positive​ ​Affirmations

Have​ ​you​ ​heard​ ​the​ ​term​ ​​self-talk​?​ ​Self-talk​ ​could​ ​be​ ​more​ ​accurately described​ ​as​ ​internal​ ​memo-ing,​ ​or​ ​the​ ​constant​ ​communication​ ​between your​ ​conscious​ ​mind​ ​and​ ​your​ ​subconscious​ ​mind.​

​For​ ​people​ ​who​ ​are​ ​not having​ ​success,​ ​and​ ​in​ ​fact,​ ​are​ ​having​ ​problems,​ ​negative​ ​self-talk​ ​is​ ​likely the​ ​reason​ ​why.​

​Their​ ​subconscious​ ​mind​ ​is​ ​telling​ ​their​ ​conscious​ ​mind​ ​all these​ ​negative​ ​things,​ ​and​ ​that​ ​just​ ​reinforces​ ​the​ ​idea​ ​that​ ​they​ ​aren’t successful​ ​and​ ​are​ ​never​ ​going​ ​to​ ​be​ ​successful.

You’re​ ​going​ ​to​ ​do​ ​something​ ​different.​ ​You’re​ ​going​ ​to​ ​wake​ ​up​ ​each​ ​and every​ ​day​ ​and​ ​give​ ​yourself​ ​positive​ ​affirmations.​ ​You’ve​ ​probably​ ​heard​ ​of these​ ​before,​ ​and​ ​you​ ​may​ ​think​ ​they’re​ ​silly.​ ​

That’s​ ​perfectly​ ​okay​ ​to​ ​think that​ ​they’re​ ​silly,​ ​but​ ​still​ ​do​ ​them​ ​because​ ​silly-sounding​ ​or​ ​not,​ ​positive affirmations​ ​actually​ ​do​ ​work.​ ​Remember​ ​that​ ​your​ ​subconscious​ ​mind​ ​is like​ ​a​ ​sponge.​ ​

It​ ​soaks​ ​up​ ​information,​ ​and​ ​then​ ​informs​ ​beliefs​ ​which​ ​then drive​ ​your​ ​thoughts,​ ​and​ ​your​ ​thoughts​ ​control​ ​your​ ​actions.​

​If​ ​you​ ​change​ ​a belief​ ​with​ ​positive​ ​affirmations,​ ​you​ ​will​ ​be​ ​changing​ ​your​ ​actions​ ​as​ ​well.

Find​ ​a​ ​place​ ​where​ ​you​ ​can​ ​actually​ ​say​ ​your​ ​positive​ ​affirmations​ ​to yourself,​ ​where​ ​no​ ​one​ ​will​ ​overhear​ ​you​ ​and​ ​where​ ​it​ ​is​ ​something​ ​specific and​ ​meaningful​ ​that​ ​will​ ​say​ ​to​ ​your​ ​subconscious​ ​mind:​ ​“Hey!​ ​Pay attention!”​

​For​ ​example,​ ​some​ ​people​ ​stand​ ​in​ ​front​ ​of​ ​a​ ​mirror​ ​so​ ​they​ ​can look​ ​themselves​ ​in​ ​the​ ​eye​ ​and​ ​say​ ​their​ ​affirmations.​ ​Some​ ​people​ ​want​ ​as much​ ​privacy​ ​as​ ​possible​ ​so​ ​they​ ​do​ ​it​ ​in​ ​their​ ​car​ ​on​ ​the​ ​way​ ​to​ ​work.​

​It doesn’t​ ​matter​ ​how​ ​you​ ​do​ ​it,​ ​as​ ​long​ ​as​ ​you​ ​pick​ ​a​ ​place​ ​and​ ​a​ ​time​ ​that​ ​is meaningful​ ​to​ ​you​ ​and​ ​do​ ​it​ ​every​ ​day.​ ​Create​ ​a​ ​routine​ ​that​ ​will​ ​develop into​ ​a​ ​solid​ ​habit.

Spend​ ​Time​ ​with​ ​Your​ ​Feelings

When​ ​you​ ​do​ ​have​ ​doubts,​ ​try​ ​spending​ ​some​ ​time​ ​with​ ​yourself​ ​and​ ​taking a​ ​good,​ ​hard​ ​look​ ​at​ ​those​ ​feelings,​ ​to​ ​see​ ​where​ ​they​ ​are​ ​coming​ ​from.​

​As mentioned,​ ​your​ ​behaviors​ ​today​ ​are​ ​the​ ​result​ ​of​ ​your​ ​thoughts​ ​which come​ ​directly​ ​from​ ​your​ ​beliefs.​ ​

That​ ​means​ ​if​ ​you​ ​are​ ​convinced​ ​that you’re​ ​going​ ​to​ ​fail,​ ​which​ ​you​ ​might​ ​be​ ​if​ ​you​ ​haven’t​ ​been​ ​able​ ​to​ ​attain success​ ​so​ ​far,​ ​then​ ​that​ ​belief​ ​is​ ​what​ ​is​ ​driving​ ​all​ ​of​ ​those​ ​other​ ​factors that​ ​are​ ​keeping​ ​you​ ​from​ ​success.

What​ ​you​ ​can​ ​actually​ ​do​ ​is​ ​when​ ​these​ ​doubts​ ​enter​ ​your​ ​mind,​ ​and​ ​you start​ ​thinking​ ​about​ ​all​ ​the​ ​ways​ ​that​ ​this​ ​could​ ​possibly​ ​go​ ​wrong,​ ​take​ ​a step​ ​back​ ​and​ ​evaluate​ ​where​ ​the​ ​thoughts​ ​are​ ​coming​ ​from.​ ​

Remember, just​ ​because​ ​your​ ​subconscious​ ​mind​ ​believes​ ​something​ ​to​ ​be​ ​true,​ ​that doesn’t​ ​mean​ ​it​ ​is.​

​So​ ​rather​ ​than​ ​trying​ ​to​ ​push​ ​away​ ​these​ ​negative thoughts​ ​or​ ​avoid​ ​them,​ ​accept​ ​them​ ​and​ ​then​ ​work​ ​to​ ​eradicate​ ​them​ ​by finding​ ​out​ ​which​ ​belief​ ​is​ ​driving​ ​them.

Spend​ ​Each​ ​Day​ ​Learning​ ​Something​ ​New

You​ ​should​ ​never​ ​stop​ ​learning.​ ​No​ ​matter​ ​how​ ​much​ ​you​ ​know,​ ​there​ ​is always​ ​room​ ​for​ ​more​ ​information.​

​Just​ ​as​ ​science​ ​discovers​ ​that​ ​the​ ​more we​ ​figure​ ​out​ ​about​ ​the​ ​world​ ​around​ ​us​ ​in​ ​the​ ​universe,​ ​the​ ​more​ ​we realize​ ​that​ ​we​ ​don’t​ ​know,​ ​our​ ​learning​ ​works​ ​the​ ​same​ ​way.​ ​​

​Spend​ ​a​ ​little time​ ​each​ ​and​ ​every​ ​day​ ​learning​ ​something​ ​new​ ​that​ ​is​ ​going​ ​to​ ​help​ ​you and​ ​your​ ​knowledge​ ​base.​​​ ​You​ ​could​ ​read​ ​a​ ​motivational​ ​book.​ ​

There​ ​are many​ ​different​ ​ones​ ​out​ ​there​ ​that​ ​are​ ​geared​ ​towards​ ​entrepreneurs​ ​and are​ ​written​ ​to​ ​give​ ​great​ ​advice​ ​from​ ​experts​ ​who​ ​actually​ ​have​ ​made​ ​a success​ ​out​ ​of​ ​entrepreneurship.

You​ ​can​ ​find​ ​them​ ​at​ ​your​ ​local​ ​library​ ​or​ ​online​ ​in​ ​digital​ ​format.​ ​

Books​ ​by Anthony​ ​Robbins,​ ​Stephen​ ​R.​ ​Covey,​ ​Dale​ ​Carnegie,​ ​and​ ​Napoleon​ ​Hill​ ​are all​ ​great​ ​reads​ ​if​ ​you’re​ ​trying​ ​to​ ​motivate​ ​yourself​ ​and​ ​become​ ​more successful.​ ​

There​ ​are​ ​many​ ​other​ ​places​ ​that​ ​you​ ​can​ ​find​ ​motivation.​ ​

Go on​ ​YouTube​ ​during​ ​your​ ​free​ ​time​ ​and​ ​look​ ​for​ ​motivational​ ​videos​ ​if​ ​that’s more​ ​your​ ​style,​ ​or​ ​you​ ​could​ ​even​ ​correspond​ ​via​ ​email​ ​with​ ​someone​ ​who is​ ​more​ ​successful​ ​than​ ​you,​ ​who​ ​could​ ​be​ ​your​ ​mentor​ ​of​ ​sorts.

No​ ​matter​ ​how​ ​you​ ​get​ ​information,​ ​the​ ​point​ ​is​ ​to​ ​keep​ ​learning​ ​and​ ​to devote​ ​some​ ​time​ ​each​ ​day​ ​to​ ​that​ ​learning.​ ​You​ ​don’t​ ​even​ ​necessarily have​ ​to​ ​read​ ​motivational​ ​or​ ​self-help​ ​books.​

​You​ ​could​ ​do​ ​something​ ​that improves​ ​yourself​ ​like​ ​learning​ ​a​ ​new​ ​language​ ​or​ ​teaching​ ​yourself​ ​a​ ​new skill,​ ​or​ ​by​ ​studying​ ​a​ ​subject​ ​that​ ​you​ ​have​ ​been​ ​interested​ ​in,​ ​related​ ​to your​ ​business.


Chapter 6: Live in the Now

live in the moment

You’re​ ​probably​ ​keenly​ ​aware​ ​of​ ​just​ ​how​ ​many​ ​times​ ​you​ ​have​ ​failed​ ​in​ ​the past.​ ​For​ ​some​ ​reason,​ ​the​ ​brain​ ​is​ ​wired​ ​to​ ​remember​ ​negative experiences​ ​better.​

​That’s​ ​why​ ​you​ ​should​ ​always​ ​look​ ​at​ ​product​ ​reviews online​ ​with​ ​a​ ​skeptical​ ​eye​ ​because​ ​most​ ​people​ ​–​ ​in​ ​fact​ ​nearly​ ​all​ ​of​ ​the people​ ​–​ ​who​ ​had​ ​a​ ​positive​ ​experience​ ​don’t​ ​think​ ​about​ ​it​ ​enough​ ​to​ ​post an​ ​online​ ​review.​ ​

Inversely,​ ​most​ ​of​ ​the​ ​people​ ​who​ ​had​ ​a​ ​negative experience​ ​do​ ​think​ ​about​ ​posting​ ​an​ ​online​ ​review​ ​and​ ​many​ ​of​ ​them​ ​do.

So,​ ​your​ ​brain​ ​is​ ​wired​ ​to​ ​remember​ ​your​ ​failures​ ​better​ ​than​ ​your successes,​ ​but​ ​that​ ​doesn’t​ ​mean​ ​that​ ​you​ ​have​ ​to​ ​let​ ​those​ ​past​ ​failures control​ ​you​ ​or​ ​even​ ​influence​ ​your​ ​actions​ ​in​ ​the​ ​present.

The​ ​Value​ ​of​ ​Past​ ​Mistakes

Of​ ​course,​ ​past​ ​mistakes​ ​do​ ​have​ ​some​ ​value.​ ​You​ ​can​ ​learn​ ​from​ ​your past​ ​mistakes,​ ​and​ ​that’s​ ​an​ ​advantage​ ​that​ ​we​ ​have​ ​over​ ​most​ ​of​ ​the animals​ ​out​ ​there.​ ​

We’re​ ​able​ ​to​ ​learn​ ​from​ ​our​ ​failures,​ ​change​ ​the​ ​way that​ ​we’re​ ​doing​ ​things,​ ​and​ ​then​ ​move​ ​forward​ ​with​ ​new​ ​strategies.​ ​If​ ​you try​ ​something​ ​and​ ​it​ ​doesn’t​ ​work,​ ​then​ ​you​ ​can​ ​try​ ​something​ ​else​ ​later​ ​on.

So​ ​don’t​ ​hate​ ​your​ ​past​ ​mistakes.​ ​They​ ​have​ ​made​ ​you​ ​who​ ​you​ ​are​ ​now, which​ ​is​ ​obviously​ ​someone​ ​who​ ​is​ ​motivated​ ​and​ ​desires​ ​success,​ ​but don’t​ ​dwell​ ​on​ ​your​ ​past​ ​mistakes​ ​either.

Don’t​ ​live​ ​in​ ​the​ ​past.​ ​When​ ​you​ ​think​ ​about​ ​a​ ​past​ ​failure,​ ​here​ ​are​ ​some​ ​of the​ ​ways​ ​that​ ​you​ ​may​ ​feel​ ​about​ ​it:​ ​embarrassed,​ ​depressed,​ ​frustrated, angry,​ ​or​ ​fearful,​ ​just​ ​to​ ​name​ ​a​ ​few.​ ​

Now, throw​ ​all​ ​of​ ​those​ ​out​ ​the​ ​window when​ ​it​ ​comes​ ​to​ ​past​ ​failures.​ ​In​ ​fact,​ ​you​ ​are​ ​not​ ​allowed​ ​to​ ​be​ ​emotional about​ ​any​ ​past​ ​failure​ ​from​ ​here​ ​on​ ​out.​

​You​ ​are​ ​going​ ​to​ ​look​ ​at​ ​the​ ​failure objectively,​ ​see​ ​what​ ​worked​ ​and​ ​what​ ​didn’t,​ ​and​ ​then​ ​move​ ​forward, because​ ​it’s​ ​never​ ​as​ ​bad​ ​as​ ​you​ ​think​ ​it​ ​is.

You’re​ ​Probably​ ​the​ ​Only​ ​One​ ​Who​ ​Remembers​ ​Your Failures

It’s​ ​like​ ​that​ ​episode​ ​of​ ​Happy​ ​Days​ ​where​ ​Tom​ ​Hanks​ ​plays​ ​a​ ​man​ ​who went​ ​to​ ​high​ ​school​ ​with​ ​The​ ​Fonz,​ ​had​ ​some​ ​sort​ ​of​ ​problem​ ​with​ ​him,​ ​and spent​ ​a​ ​decade​ ​learning​ ​karate​ ​so​ ​that​ ​he​ ​come​ ​back​ ​and​ ​whoop​ ​on​ ​Arthur Fonzerelli.​ ​

You​ ​know​ ​what​ ​happened?​ ​The​ ​Fonz​ ​didn’t​ ​even​ ​remember​ ​him and​ ​was​ ​more​ ​than​ ​happy​ ​to​ ​apologize​ ​for​ ​his​ ​past​ ​mistakes.​ ​The​ ​guy spent​ ​10​ ​years​ ​of​ ​his​ ​life​ ​dwelling​ ​on​ ​the​ ​past.​

​The​ ​only​ ​reason​ ​that​ ​it​ ​grew from​ ​a​ ​tiny​ ​event​ ​in​ ​reality​ ​to​ ​this​ ​huge​ ​persecution​ ​that​ ​he​ ​had​ ​to​ ​get revenge​ ​for​ ​was​ ​his​ ​own​ ​self-talk​ ​throughout​ ​those​ ​10​ ​years.

Turning​ ​Potential​ ​Failures​ ​into​ ​Successes

On​ ​the​ ​opposite​ ​end​ ​of​ ​the​ ​spectrum,​ ​another​ ​thing​ ​we​ ​do​ ​is​ ​to​ ​think negatively​ ​about​ ​future​ ​events​ ​as​ ​well.​ ​How​ ​is​ ​this​ ​connected​ ​to​ ​past mistakes?​ ​

If​ ​your​ ​mind​ ​is​ ​dwelling​ ​on​ ​past​ ​mistakes,​ ​and​ ​your​ ​mindset​ ​is failure​ ​because​ ​of​ ​that,​ ​obviously,​ ​any​ ​future​ ​events​ ​will​ ​be​ ​seen​ ​through the​ ​same​ ​distorted​ ​lens.​ ​Many​ ​people​ ​let​ ​“what​ ​ifs”​ ​stand​ ​in​ ​their​ ​way.​ ​

It’s all​ ​in​ ​the​ ​way​ ​that​ ​things​ ​are​ ​worded​ ​and​ ​make​ ​no​ ​mistake:​ ​words​ ​are​ ​a very​ ​powerful​ ​thing.​ ​

A​ ​comedian​ ​once​ ​said​ ​something​ ​like​ ​this,​ ​“I​ ​used​ ​to tell​ ​people​ ​I​ ​was​ ​​trying​ ​to​ ​be​ ​funny​​ ​and​ ​I​ ​couldn’t​ ​get​ ​a​ ​gig​ ​to​ ​save​ ​my​ ​life, but​ ​then​ ​I​ ​told​ ​the​ ​next​ ​guy​ ​I​ ​​am​ ​funny​,​ ​and​ ​he​ ​booked​ ​me!”

There​ ​are​ ​a​ ​lot​ ​of​ ​“what​ ​ifs”​ ​out​ ​there​ ​that​ ​could​ ​stop​ ​you​ ​dead​ ​in​ ​your tracks​ ​or​ ​spur​ ​you​ ​onto​ ​success​ ​depending​ ​upon​ ​how​ ​you​ ​word​ ​them.​ ​

For example,​ ​instead​ ​of​ ​thinking​ ​that​ ​you’re​ ​going​ ​to​ ​fail​ ​at​ ​something​ ​and giving​ ​yourself​ ​that​ ​self-talk,​ ​take​ ​a​ ​positive​ ​spin​ ​on​ ​it​ ​and​ ​think​ ​that​ ​you’re going​ ​to​ ​have​ ​massive​ ​success​ ​instead.​ ​

Whenever​ ​you​ ​find​ ​yourself thinking​ ​a​ ​“what​ ​if”​ ​statement​ ​that​ ​is​ ​negative,​ ​stop​ ​yourself​ ​and​ ​turn​ ​it​ ​into a​ ​positive​ ​one.​ ​

Eventually,​ ​this​ ​will​ ​become​ ​a​ ​habit​ ​and​ ​you​ ​will​ ​hardly​ ​ever find​ ​yourself​ ​having​ ​a​ ​negative​ ​thought​ ​like​ ​that​ ​again.​ ​

What​ ​you​ ​will​ ​notice is​ ​that​ ​you​ ​start​ ​thinking​ ​“what​ ​if”​ ​positive​ ​statements,​ ​and​ ​this​ ​will​ ​have​ ​a huge​ ​impact​ ​on​ ​your​ ​life.​ ​​

​Your​ ​attitude​ ​will​ ​improve,​ ​you’ll​ ​be​ ​happier,​ ​and you’ll​ ​be​ ​more​ ​willing​ ​to​ ​work​ ​on​ ​the​ ​things​ ​that​ ​will​ ​bring​ ​you​ ​success.

Take​ ​It​ ​One​ ​Day​ ​at​ ​a​ ​Time

Each​ ​morning​ ​when​ ​you​ ​get​ ​out​ ​of​ ​bed,​ ​think​ ​of​ ​something​ ​that​ ​you​ ​can​ ​do to​ ​make​ ​yourself​ ​proud​ ​of​ ​what​ ​you​ ​have​ ​accomplished.​ ​

Think​ ​of​ ​a​ ​reason that​ ​you​ ​should​ ​be​ ​proud​ ​of​ ​yourself,​ ​and​ ​then​ ​do​ ​something​ ​to​ ​make​ ​that happen.​ ​For​ ​example,​ ​you​ ​have​ ​your​ ​entire​ ​Saturday​ ​to​ ​yourself.​ ​

You​ ​can have​ ​a​ ​barbecue;​ ​or​ ​you​ ​can​ ​watch​ ​some​ ​football​ ​on​ ​TV;​ ​or​ ​you​ ​can​ ​work on​ ​the​ ​hobbies​ ​that​ ​you​ ​been​ ​neglecting;​ ​or​ ​you​ ​can​ ​spend​ ​eight​ ​hours working​ ​on​ ​your​ ​business.​ ​

At​ ​the​ ​end​ ​of​ ​the​ ​day,​ ​which​ ​one​ ​of​ ​these​ ​do​ ​you think​ ​that​ ​you’ll​ ​be​ ​proud​ ​of​ ​yourself​ ​for?

This​ ​doesn’t​ ​necessarily​ ​mean​ ​that​ ​you​ ​need​ ​to​ ​spend​ ​every​ ​waking​ ​minute that​ ​you’re​ ​not​ ​at​ ​work​ ​or​ ​every​ ​bit​ ​of​ ​free​ ​time​ ​that​ ​you​ ​get​ ​working​ ​on​ ​your business,​ ​although​ ​you​ ​could,​ ​but​ ​it​ ​does​ ​mean​ ​that​ ​when​ ​you​ ​have​ ​the chance​ ​to​ ​work,​ ​don’t​ ​procrastinate.​ ​

Spending​ ​time​ ​on​ ​your​ ​project​ ​isn’t​ ​the only​ ​way​ ​to​ ​do​ ​something​ ​that​ ​you​ ​would​ ​be​ ​proud​ ​of​ ​either.​ ​If​ ​you​ ​put​ ​$100 in​ ​your​ ​savings​ ​account​ ​today​ ​for​ ​your​ ​online​ ​business,​ ​you​ ​can​ ​be​ ​proud​ ​of yourself​ ​for​ ​that.​ ​

Just​ ​do​ ​something​ ​every​ ​day​ ​to​ ​make​ ​yourself​ ​proud.

Don’t​ ​Try​ ​to​ ​Do​ ​Too​ ​Much

One​ ​thing​ ​to​ ​keep​ ​in​ ​mind,​ ​however,​ ​is​ ​that​ ​you​ ​should​ ​limit​ ​what​ ​you’re doing​ ​to​ ​a​ ​reasonable​ ​amount.​ ​

Many​ ​people​ ​get​ ​excited​ ​about​ ​their​ ​goals, and​ ​then​ ​they​ ​bite​ ​off​ ​more​ ​than​ ​they​ ​can​ ​chew​ ​and​ ​end​ ​up​ ​feeling​ ​like​ ​a failure.​ ​

For​ ​example,​ ​you​ ​should​ ​spend​ ​no​ ​more​ ​than​ ​the​ ​eight​ ​hours discussed​ ​earlier​ ​on​ ​that​ ​Saturday​ ​where​ ​you​ ​find​ ​yourself​ ​with​ ​free​ ​time.

You​ ​might​ ​think​ ​that​ ​you​ ​can​ ​work​ ​for​ ​12​ ​straight​ ​hours​ ​after​ ​a​ ​week​ ​of doing​ ​your​ ​job,​ ​and​ ​maybe​ ​you​ ​can,​ ​but​ ​it’s​ ​more​ ​likely​ ​that​ ​you’re​ ​going​ ​to burn​ ​out,​ ​and​ ​then​ ​you’ll​ ​feel​ ​as​ ​if​ ​you​ ​failed.​ ​

Set​ ​goals​ ​that​ ​you​ ​can​ ​actually achieve,​ ​and​ ​you’ll​ ​be​ ​proud​ ​of​ ​yourself.


Chapter 7: Clarity is Power

clarity is power

So,​ ​you​ ​are​ ​ready​ ​to​ ​make​ ​some​ ​goals.​

​In​ ​order​ ​to​ ​discuss​ ​goals,​ ​we​ ​will use​ ​the​ ​analogy​ ​of​ ​a​ ​vacation​ ​you​ ​are​ ​traveling​ ​to​ ​by​ ​car​ ​(picturing​ ​the station​ ​wagon​ ​from​ ​​National​ ​Lampoon’s​ ​Christmas​ ​Vacation​ ​​is​ ​perfectly acceptable).​ ​

The​ ​goals​ ​that​ ​you​ ​set​ ​are​ ​like​ ​the​ ​ultimate​ ​destination,​ ​the place​ ​that​ ​you’re​ ​going.​

​The​ ​vehicle​ ​that​ ​you’re​ ​going​ ​to​ ​use​ ​to​ ​get​ ​there are​ ​each​ ​of​ ​the​ ​short-term​ ​goals​ ​that​ ​you’ll​ ​be​ ​achieving​ ​along​ ​the​ ​way,​ ​but without​ ​an​ ​ultimate​ ​destination,​ ​a​ ​very​ ​specific​ ​ultimate​ ​destination,​ ​you aren’t​ ​going​ ​to​ ​get​ ​anywhere.​ ​

That’s​ ​like​ ​trying​ ​to​ ​drive​ ​to​ ​Florida​ ​on​ ​your vacation​ ​and​ ​saying​ ​that​ ​it​ ​is​ ​somewhere​ ​“over​ ​there”​ ​east​ ​of​ ​you.

What​ ​Are​ ​Specific​ ​Goals?

What​ ​exactly​ ​are​ ​specific​ ​goals?​ ​Let’s​ ​take​ ​one​ ​of​ ​the​ ​goals​ ​that​ ​you probably​ ​have,​ ​because​ ​everyone​ ​trying​ ​to​ ​achieve​ ​success​ ​as​ ​an entrepreneur​ ​has​ ​this​ ​goal:​ ​to​ ​make​ ​more​ ​money.​

​You​ ​can’t​ ​just​ ​use​ ​the goal​ ​of​ ​making​ ​more​ ​money,​ ​becoming​ ​rich,​ ​or​ ​having​ ​financial independence​ ​either,​ ​because​ ​those​ ​things​ ​mean​ ​nothing​ ​specifically.​

​How are​ ​you​ ​going​ ​to​ ​know​ ​when​ ​you​ ​get​ ​there?​ ​How​ ​will​ ​you​ ​know​ ​if​ ​you’re​ ​on the​ ​path​ ​to​ ​get​ ​there?​ ​

Unless​ ​you​ ​make​ ​your​ ​goals​ ​specific,​ ​you’ll​ ​have​ ​no direction,​ ​nor​ ​will​ ​you​ ​have​ ​a​ ​specific​ ​place​ ​on​ ​the​ ​map​ ​that​ ​you​ ​can​ ​arrive at​ ​and​ ​know​ ​that​ ​you’re​ ​in​ ​the​ ​right​ ​place.

So,​ ​let’s​ ​take​ ​our​ ​example​ ​of​ ​wanting​ ​to​ ​make​ ​money.​

​Instead​ ​of​ ​having​ ​a goal​ ​that​ ​is​ ​this​ ​general,​ ​try​ ​creating​ ​a​ ​goal​ ​with​ ​something​ ​like:​ ​​increase income​ ​by​ ​$10,000​ ​per​ ​year​ ​by​ ​the​ ​end​ ​of​ ​the​ ​year​,​ ​or​ ​by​ ​month​ ​12​ ​if​ ​you happen​ ​to​ ​be​ ​in​ ​the​ ​middle​ ​of​ ​the​ ​year.​ ​

You’ll​ ​know​ ​if​ ​you’ve​ ​actually achieved​ ​that​ ​goal,​ ​because​ ​you​ ​can​ ​look​ ​in​ ​your​ ​bank​ ​account​ ​or​ ​at​ ​your financial​ ​information​ ​and​ ​see​ ​that​ ​you​ ​earned​ ​an​ ​extra​ ​$10,000​ ​in​ ​the​ ​past 12​ ​months.​ ​

Also,​ ​when​ ​you​ ​get​ ​to​ ​Month​ ​6​ ​you’ll​ ​be​ ​able​ ​to​ ​look​ ​and​ ​see just​ ​how​ ​on​ ​track​ ​you​ ​are.​ ​If​ ​you​ ​are​ ​around​ ​halfway​ ​there,​ ​you​ ​know​ ​that you’re​ ​on​ ​track.​

​If​ ​you​ ​haven’t​ ​made​ ​anything,​ ​you​ ​really​ ​need​ ​to​ ​step​ ​up during​ ​the​ ​next​ ​six​ ​months.

Aim​ ​High,​ ​like​ ​the​ ​Air​ ​Force

Do​ ​you​ ​know​ ​what​ ​you’re​ ​capable​ ​of?​ ​You​ ​might​ ​think​ ​you​ ​do,​ ​but​ ​for​ ​most people,​ ​what​ ​they​ ​can​ ​actually​ ​achieve​ ​is​ ​quite​ ​different​ ​than​ ​what​ ​they think​ ​they​ ​can​ ​achieve.​

​You​ ​have​ ​probably​ ​heard​ ​the​ ​axiom:​ ​whether​ ​you think​ ​you​ ​can​ ​or​ ​you​ ​can’t,​ ​you’re​ ​right.​ ​

People​ ​have​ ​set​ ​world​ ​records​ ​in athletic​ ​events,​ ​and​ ​experts​ ​have​ ​deemed​ ​some​ ​of​ ​them​ ​the​ ​fastest​ ​or​ ​best the​ ​human​ ​body​ ​is​ ​capable​ ​of,​ ​and​ ​then​ ​someone​ ​from​ ​a​ ​remote​ ​part​ ​of​ ​the world​ ​didn’t​ ​get​ ​the​ ​memo​ ​that​ ​there​ ​was​ ​a​ ​limit​ ​as​ ​to​ ​what​ ​the​ ​human​ ​body was​ ​capable​ ​of​ ​until​ ​after​ ​they’d​ ​already​ ​broken​ ​the​ ​record.

Set​ ​your​ ​goals​ ​higher​ ​than​ ​you​ ​think​ ​you​ ​can​ ​achieve.​ ​Of​ ​course,​ ​don’t​ ​set them​ ​outrageously​ ​high​ ​to​ ​the​ ​point​ ​where​ ​they’re​ ​unrealistic,​ ​but​ ​set​ ​them higher​ ​than​ ​you​ ​think​ ​you’re​ ​probably​ ​capable​ ​of.​

​For​ ​example,​ ​our previous​ ​goal​ ​of​ ​earning​ ​an​ ​extra​ ​$10,000​ ​in​ ​12​ ​months​ ​is​ ​pretty reasonable​ ​and​ ​probably​ ​achievable​ ​depending​ ​on​ ​what​ ​you​ ​do​ ​to​ ​make​ ​it happen.​ ​

If​ ​your​ ​goal​ ​is​ ​to​ ​make​ ​$100,000​ ​over​ ​the​ ​next​ ​12​ ​months,​ ​that’s pretty​ ​unrealistic.​ ​But​ ​what​ ​if​ ​your​ ​goal​ ​was​ ​to​ ​make​ ​an​ ​extra​ ​$15,000​ ​in​ ​12 months?​ ​

You​ ​might​ ​think​ ​that​ ​you’re​ ​only​ ​capable​ ​of​ ​making​ ​an​ ​extra $10,000,​ ​but​ ​by​ ​setting​ ​the​ ​goal​ ​higher​ ​you​ ​have​ ​something​ ​to​ ​aim​ ​for.

Suppose​ ​you​ ​only​ ​make​ ​$12,000​ ​–​ ​that’s​ ​still​ ​$2000​ ​more​ ​than​ ​your​ ​original goal.

Putting​ ​Goals​ ​into​ ​Action

You​ ​want​ ​to​ ​make​ ​a​ ​list​ ​of​ ​around​ ​five​ ​goals​ ​to​ ​start​ ​with.​ ​The​ ​number​ ​is​ ​not important;​ ​it​ ​is​ ​arbitrary.​ ​

What​ ​is​ ​important​ ​is​ ​that​ ​you​ ​create​ ​enough​ ​goals that​ ​will​ ​allow​ ​you​ ​to​ ​accomplish​ ​something​ ​substantial​ ​in​ ​the​ ​next​ ​12 months,​ ​or​ ​five​ ​years,​ ​or​ ​whatever​ ​your​ ​timeframe​ ​is,​ ​and​ ​not​ ​so​ ​many goals​ ​that​ ​you​ ​have​ ​no​ ​chance​ ​of​ ​achieving​ ​them​ ​all.​ ​

Then,​ ​for​ ​each​ ​goal, you’re​ ​going​ ​to​ ​make​ ​a​ ​plan​ ​of​ ​action.​ ​Earlier​ ​we​ ​used​ ​the​ ​analogy​ ​of driving​ ​a​ ​car​ ​to​ ​a​ ​vacation​ ​destination.​ ​

Your​ ​plan​ ​of​ ​action​ ​is​ ​that​ ​car;​ ​it​ ​is the​ ​vehicle​ ​that​ ​is​ ​going​ ​to​ ​take​ ​you​ ​all​ ​the​ ​way​ ​to​ ​the​ ​end​ ​where​ ​your success​ ​waits.

Your​ ​plan​ ​of​ ​action​ ​is​ ​going​ ​to​ ​take​ ​you​ ​from​ ​where​ ​you​ ​are​ ​now​ ​all​ ​the​ ​way to​ ​the​ ​end​ ​result,​ ​which​ ​is​ ​your​ ​goal.​ ​

It​ ​is​ ​going​ ​to​ ​include​ ​milestones​ ​or places​ ​that​ ​you​ ​stop​ ​along​ ​the​ ​way​ ​to​ ​check​ ​your​ ​progress​ ​as​ ​well​ ​as specific​ ​small​ ​goals​ ​that​ ​you’ll​ ​need​ ​to​ ​achieve​ ​to​ ​get​ ​to​ ​the​ ​big​ ​goal.​ ​

It​ ​is sort​ ​of​ ​like​ ​playing​ ​a​ ​videogame​ ​–​ ​you​ ​have​ ​to​ ​beat​ ​all​ ​of​ ​the​ ​easy​ ​monsters before​ ​you​ ​get​ ​to​ ​the​ ​big​ ​boss​ ​at​ ​the​ ​end​ ​of​ ​the​ ​level.​

​If​ ​your​ ​goal​ ​is​ ​to​ ​make an​ ​extra​ ​$10,000​ ​in​ ​the​ ​next​ ​12​ ​months,​ ​then​ ​you​ ​need​ ​to​ ​know​ ​what specific​ ​things​ ​you​ ​need​ ​to​ ​do​ ​to​ ​make​ ​that​ ​happen.​ ​

Are​ ​you​ ​planning​ ​to start​ ​an​ ​online​ ​store?​ ​Are​ ​you​ ​making​ ​investments?​ ​

Whatever​ ​your​ ​method is,​ ​you’ll​ ​have​ ​specific​ ​things​ ​that​ ​you​ ​need​ ​to​ ​accomplish,​ ​and​ ​that​ ​makes up​ ​the​ ​framework​ ​for​ ​your​ ​plan​ ​of​ ​action.

What​ ​If​ ​You​ ​Don’t​ ​Know​ ​How​ ​to​ ​Get​ ​There?

Sure,​ ​you​ ​might​ ​be​ ​saying,​ ​this​ ​is​ ​all​ ​well​ ​and​ ​good,​ ​but​ ​what​ ​do​ ​you​ ​do​ ​if you​ ​don’t​ ​know​ ​how​ ​to​ ​get​ ​to​ ​your​ ​destination​ ​–​ ​or​ ​achieve​ ​your​ ​ultimate goal.​ ​

There​ ​are​ ​several​ ​ways​ ​that​ ​you​ ​can​ ​figure​ ​it​ ​out.​ ​You​ ​can​ ​do research​ ​online.​ ​​You​ ​could​ ​write​ ​to​ ​some​ ​of​ ​the​ ​people​ ​you​ ​admire​ ​who have​ ​had​ ​success​ ​and​ ​ask​ ​them​ ​how​ ​they​ ​were​ ​able​ ​to​ ​achieve​ ​their​ ​goals.

You​ ​can​ ​read​ ​a​ ​few​ ​books,​ ​or​ ​get​ ​advice​ ​from​ ​family​ ​or​ ​friends.​ ​There​ ​are many​ ​things​ ​that​ ​you​ ​can​ ​do​ ​to​ ​learn​ ​how​ ​to​ ​get​ ​from​ ​point​ ​A​ ​to​ ​point​ ​B.


Chapter 8: Be​ ​Your​ ​Best​ ​Self​ ​Every​ ​Day

be your best self

Have​ ​you​ ​ever​ ​had​ ​a​ ​job​ ​that​ ​you​ ​didn’t​ ​like?​ ​When​ ​you​ ​woke​ ​up​ ​in​ ​the morning,​ ​you​ ​to​ ​drag​ ​yourself​ ​out​ ​of​ ​bed​ ​and​ ​force​ ​yourself​ ​to​ ​go​ ​into​ ​work. This​ ​might​ ​be​ ​the​ ​job​ ​that​ ​you’re​ ​working​ ​right​ ​now.​ ​

Well,​ ​you​ ​know​ ​how when​ ​you​ ​get​ ​to​ ​work,​ ​you​ ​sit​ ​down​ ​at​ ​your​ ​cubicle​ ​and​ ​begin​ ​crunching those​ ​numbers,​ ​and​ ​your​ ​heart​ ​really​ ​isn’t​ ​in​ ​it.​ ​You’re​ ​not​ ​giving​ ​your​ ​best self​ ​to​ ​your​ ​employer.​ ​

At​ ​most,​ ​you’re​ ​giving​ ​about​ ​half,​ ​and​ ​while​ ​this​ ​might get​ ​you​ ​a​ ​paycheck,​ ​it​ ​is​ ​death​ ​to​ ​an​ ​entrepreneurial​ ​venture.

So​ ​instead,​ ​you​ ​want​ ​to​ ​give​ ​yourself​ ​–​ ​your​ ​​best​ ​​self​ ​–​ ​which​ ​is​ ​the​ ​person who​ ​is​ ​going​ ​to​ ​work​ ​the​ ​hardest,​ ​the​ ​person​ ​who​ ​is​ ​going​ ​to​ ​persevere​ ​the longest,​ ​and​ ​the​ ​person​ ​who​ ​is​ ​going​ ​ultimately​ ​to​ ​take​ ​you​ ​to​ ​success.​

​You want​ ​to​ ​be​ ​the​ ​kind​ ​of​ ​person​ ​that​ ​other​ ​people​ ​will​ ​look​ ​at​ ​and​ ​comment​ ​on how​ ​hard​ ​you​ ​work​ ​and​ ​how​ ​much​ ​you​ ​give​ ​to​ ​your​ ​business.​ ​Every​ ​single day​ ​you​ ​need​ ​to​ ​be​ ​the​ ​best​ ​self​ ​that​ ​you​ ​can.​ ​

That​ ​doesn’t​ ​mean​ ​that​ ​you need​ ​to​ ​be​ ​perfect.​ ​No​ ​one​ ​is​ ​perfect.​ ​But​ ​it​ ​does​ ​mean​ ​that​ ​you​ ​can​ ​look back​ ​at​ ​the​ ​end​ ​of​ ​the​ ​day​ ​and​ ​say:​ ​“I​ ​did​ ​a​ ​good​ ​job​ ​today.”

Things​ ​You​ ​Can​ ​Do​ ​as​ ​an​ ​Entrepreneur​ ​to​ ​Be​ ​Your​ ​Best​ ​Self

Don’t ​​show ​​up ​​late​​ for ​​work.​​​

Show ​​up ​​early​​ instead.​​

Yes,​​ sit ​​down at​ ​your​ ​computer​ ​to​ ​do​ ​whatever​ ​it​ ​is​ ​that​ ​you​ ​need​ ​to​ ​do​ ​to​ ​make your​ ​business​ ​work,​ ​whether​ ​that​ ​is​ ​marketing,​ ​building​ ​a​ ​website,​ ​or simply​ ​finding​ ​a​ ​good​ ​opportunity​ ​for​ ​entrepreneurial​ ​success.​ ​​

That​ ​is going​ ​to​ ​be​ ​your​ ​job.​ ​You​ ​should​ ​be​ ​twice​ ​is​ ​committed​ ​as​ ​you​ ​are​ ​to your​ ​day​ ​job​ ​to​ ​the​ ​time​ ​that​ ​you​ ​spend​ ​working​ ​on​ ​your​ ​business​ ​and building​ ​your​ ​success.

Be​​ willing ​​to​​ help​​ others. ​​​

If​​ you​​ encounter ​​someone​​ who ​​could ​​use some​ ​of​ ​the​ ​skills​ ​that​ ​you​ ​possess,​ ​consider​ ​spending​ ​some​ ​of​ ​your free​ ​time​ ​helping​ ​that​ ​person.​ ​

For​ ​example,​ ​if​ ​you’re​ ​a​ ​graphic designer,​ ​and​ ​a​ ​colleague​ ​needs​ ​a​ ​business​ ​card,​ ​although​ ​you​ ​don’t directly​ ​benefit​ ​from​ ​creating​ ​a​ ​business​ ​card​ ​for​ ​your​ ​friend,​ ​it​ ​could pay​ ​back​ ​dividends​ ​down​ ​the​ ​road.​

​If​ ​there​ ​is​ ​such​ ​a​ ​thing​ ​as​ ​karma, you’ll​ ​be​ ​building​ ​the​ ​good​ ​kind.

Develop​​ relationships.​​​

No​​ one​​ succeeds ​​in​​ a​​ vacuum, ​​and​​ the relationships​ ​that​ ​you​ ​build​ ​with​ ​other​ ​people​ ​can​ ​help​ ​you​ ​much​ ​later in​ ​life​ ​as​ ​well​ ​as​ ​build​ ​lasting​ ​friendships.​

​Some​ ​people​ ​will​ ​only​ ​build a​ ​relationship​ ​with​ ​someone​ ​who​ ​they​ ​think​ ​is​ ​in​ ​a​ ​position​ ​to​ ​help them​ ​with​ ​their​ ​business.​

​​This​ ​is​ ​a​ ​huge​ ​mistake​ ​because​ ​you​ ​never know​ ​what​ ​might​ ​happen​ ​in​ ​the​ ​future,​ ​and​ ​when​ ​somebody​ ​you​ ​have developed​ ​a​ ​friendship​ ​or​ ​working​ ​relationship​ ​with​ ​suddenly​ ​finds him​ ​or​ ​herself​ ​in​ ​a​ ​position​ ​to​ ​help​ ​you​ ​achieve​ ​success​ ​and​ ​is​ ​willing to​ ​do​ ​so.

Start​​ to ​​cultivate ​​patience. ​​​

Many​​ entrepreneurs​​ want ​​success ​​right away.​ ​There​ ​is​ ​nothing​ ​wrong​ ​with​ ​this.​ ​

​You’re​ ​probably​ ​going​ ​to want​ ​to​ ​learn,​ ​though,​ ​to​ ​be​ ​patient​ ​if​ ​you’re​ ​in​ ​business​ ​for​ ​yourself because​ ​it​ ​can​ ​take​ ​a​ ​while​ ​to​ ​see​ ​the​ ​fruits​ ​of​ ​your​ ​labor.​ ​Rarely​ ​is someone​ ​an​ ​“overnight​ ​success.”​ ​

It​ ​is​ ​much​ ​more​ ​likely​ ​that​ ​the person​ ​worked​ ​hard​ ​to​ ​get​ ​where​ ​he​ ​or​ ​she​ ​is,​ ​but​ ​you​ ​just​ ​weren’t aware​ ​of​ ​it.

Become ​​flexible ​​when ​​you ​​have ​​to ​​be.​​​

One ​​of​​ the​​ problems​​ that entrepreneurs​ ​run​ ​into,​ ​particularly​ ​if​ ​they​ ​are​ ​the​ ​type​ ​of​ ​personality that​ ​likes​ ​a​ ​very​ ​rigid​ ​set​ ​of​ ​rules​ ​and​ ​working​ ​guidelines,​ ​is​ ​getting stuck​ ​at​ ​an​ ​impasse​ ​because​ ​something​ ​happened​ ​that​ ​they​ ​couldn’t plan​ ​for.​

​Things​ ​are​ ​going​ ​to​ ​happen​ ​with​ ​your​ ​plan​ ​for​ ​success,​ ​no matter​ ​how​ ​much​ ​you​ ​try​ ​to​ ​prepare​ ​for​ ​every​ ​eventuality.​ ​The​ ​only way​ ​that​ ​you’re​ ​going​ ​to​ ​overcome​ ​those​ ​challenges​ ​is​ ​to​ ​be​ ​flexible.

Be ​​honest; ​​use​​ integrity ​​in​​ all ​​of​​ your ​​personal ​​and ​​business dealings.​ ​​

If​ ​you​ ​think​ ​that​ ​a​ ​product​ ​that​ ​you​ ​are​ ​considering​ ​is​ ​of poor​ ​quality,​ ​or​ ​there’s​ ​some​ ​reason​ ​why​ ​it​ ​is​ ​not​ ​a​ ​good​ ​product​ ​to sell,​ ​don’t​ ​sell​ ​it.​ ​

If​ ​someone​ ​comes​ ​to​ ​you​ ​and​ ​offers​ ​to​ ​make​ ​your website​ ​rank​ ​a​ ​whole​ ​lot​ ​higher​ ​using​ ​black​ ​hat​ ​SEO​ ​techniques,​ ​tell them​ ​no.​

​You​ ​want​ ​to​ ​be​ ​the​ ​kind​ ​of​ ​businessman​ ​(or​ ​woman)​ ​who customers​ ​can​ ​depend​ ​on​ ​and​ ​trust.​ ​​​Violating​ ​that​ ​trust​ ​will​ ​cost​ ​you.

Don’t​ ​Multitask

Everyone​ ​talks​ ​about​ ​multitasking​ ​like​ ​it’s​ ​the​ ​greatest​ ​thing​ ​since​ ​the Macarena,​ ​but​ ​the​ ​truth​ ​is​ ​multitasking​ ​can​ ​actually​ ​cost​ ​you​ ​time​ ​spent​ ​on your​ ​project.​ ​

In​ ​fact,​ ​studies​ ​show​ ​that​ ​you​ ​not​ ​only​ ​​have​ ​a​ ​40%​ ​reduction in​ ​the​ ​amount​ ​of​ ​work​ ​that​ ​you​ ​get​ ​done,​ ​but​ ​that​ ​you​ ​actually​ ​might​ ​be damaging​ ​your​ ​brain​​ ​by​ ​multitasking.​

​Instead​ ​of​ ​multitasking,​ ​give​ ​whatever project​ ​that​ ​you​ ​are​ ​currently​ ​working​ ​on​ ​your​ ​full​ ​focus.​ ​In​ ​fact,​ ​give​ ​your current​ ​project​ ​110%​ ​and​ ​watch​ ​your​ ​productivity​ ​rise​ ​drastically.​ ​

People tend​ ​to​ ​like​ ​multitasking,​ ​either​ ​because​ ​it​ ​offers​ ​them​ ​variety​ ​and​ ​makes work​ ​seem​ ​to​ ​go​ ​by​ ​faster,​ ​or​ ​because​ ​they’ve​ ​been​ ​told​ ​it​ ​increases​ ​their productivity.

Put​ ​Your​ ​Heart​ ​Into​ ​It

You​ ​want​ ​to​ ​make​ ​sure​ ​that​ ​your​ ​heart​ ​is​ ​in​ ​what​ ​you’re​ ​doing​ ​on​ ​two different​ ​fronts.​ ​First,​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​passionate​ ​about​ ​what​ ​you’re doing​ ​​to​ ​achieve​ ​success.​

​But​ ​also,​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​invested​ ​in whatever​ ​specific​ ​project​ ​that​ ​you’re​ ​currently​ ​working​ ​on.​ ​If​ ​your​ ​heart​ ​isn’t in​ ​it,​ ​then​ ​consider​ ​outsourcing​ ​it​ ​to​ ​someone​ ​who​ ​is​ ​more​ ​passionate​ ​about it​ ​than​ ​you​ ​are.

For​ ​example,​ ​if​ ​writing​ ​is​ ​not​ ​your​ ​forte,​ ​hire​ ​a​ ​freelancer.​ ​

If you​ ​have​ ​been​ ​trying​ ​to​ ​design​ ​a​ ​company​ ​logo​ ​and​ ​you​ ​find​ ​yourself getting​ ​frustrated,​ ​consider​ ​hiring​ ​a​ ​graphic​ ​designer​ ​or​ ​using​ ​one​ ​of​ ​the premium​ ​logo​ ​services​ ​online.


Chapter 9: Your​ ​Time​ ​is​ ​Precious

your time is precious, so don't waste it living someone else's life. - steve jobs

You​ ​might​ ​be​ ​confused​ ​by​ ​the​ ​title​ ​of​ ​this​ ​chapter.​ ​You​ ​might​ ​be​ ​saying: “Hey,​ ​I​ ​value​ ​my​ ​time.​ ​That’s​ ​why​ ​I​ ​am​ ​doing​ ​this​ ​whole​ ​entrepreneurial thing.”​ ​

What​ ​you​ ​probably​ ​mean,​ ​however,​ ​is​ ​that​ ​you​ ​value​ ​your​ ​leisure time,​ ​and​ ​this​ ​chapter​ ​is​ ​more​ ​about​ ​valuing​ ​the​ ​extra​ ​time​ ​that​ ​you​ ​have when​ ​you’re​ ​not​ ​doing​ ​something​ ​that​ ​you​ ​absolutely​ ​have​ ​to​ ​do,​ ​such​ ​as going​ ​to​ ​the​ ​doctor​ ​or​ ​going​ ​to​ ​work,​ ​so​ ​that​ ​you​ ​can​ ​have​ ​the​ ​time​ ​you need​ ​to​ ​be​ ​successful.​

​“I​ ​just​ ​don’t​ ​have​ ​time”​ ​is​ ​the​ ​common​ ​battle​ ​cry among​ ​those​ ​who​ ​never​ ​actually​ ​make​ ​a​ ​success​ ​of​ ​themselves​ ​in​ ​any field.​ ​

You​ ​have​ ​time​ ​during​ ​the​ ​day​ ​or​ ​evening​ ​or​ ​when​ ​you​ ​should​ ​be sleeping​ ​that​ ​you​ ​can​ ​use​ ​to​ ​be​ ​successful.​ ​You​ ​just​ ​have​ ​to​ ​find​ ​it.

Jealously​ ​Guard​ ​Your​ ​Time​ ​from​ ​Others

Do​ ​not​ ​let​ ​other​ ​people​ ​monopolize​ ​or​ ​even​ ​have​ ​any​ ​part​ ​of​ ​your​ ​precious success​ ​time.​ ​

If​ ​you’ve​ ​committed​ ​to​ ​working​ ​on​ ​your​ ​business​ ​from​ ​7AM​ ​to 8AM​ ​every​ ​single​ ​weekday,​ ​then​ ​don’t​ ​agree​ ​to​ ​run​ ​an​ ​errand​ ​for​ ​a​ ​friend during​ ​this​ ​period.​ ​You​ ​don’t​ ​want​ ​to​ ​be​ ​a​ ​“yes​ ​man.”​ ​

Your​ ​time​ ​–​ ​at​ ​least the​ ​time​ ​that​ ​you’re​ ​spending​ ​working​ ​on​ ​your​ ​business​ ​–​ ​is​ ​your​ ​most precious​ ​commodity,​ ​and​ ​you​ ​should​ ​jealously​ ​guard​ ​it​ ​from​ ​others​ ​and​ ​not let​ ​anyone​ ​take​ ​you​ ​away​ ​from​ ​spending​ ​that​ ​time​ ​working​ ​on​ ​your business.

If​ ​you’re​ ​getting​ ​into​ ​the​ ​entrepreneur​ ​business​ ​because​ ​you​ ​don’t​ ​like​ ​to work​ ​hard,​ ​you​ ​are​ ​definitely​ ​in​ ​the​ ​wrong​ ​occupation.​ ​

While​ ​there​ ​are​ ​many entrepreneurs​ ​out​ ​there​ ​who​ ​have​ ​achieved​ ​a​ ​great​ ​deal​ ​of​ ​success​ ​and now​ ​have​ ​free​ ​time​ ​that​ ​they​ ​can​ ​spend​ ​doing​ ​what​ ​they​ ​want,​ ​they​ ​either worked​ ​very​ ​hard​ ​to​ ​get​ ​to​ ​that​ ​point​ ​or​ ​are​ ​still​ ​working​ ​hard.​ ​

In​ ​fact, successful​ ​people​ ​can’t​ ​seem​ ​to​ ​stop​ ​working.​ ​Even​ ​if​ ​they’re​ ​retired,​ ​there is​ ​always​ ​something​ ​that​ ​they​ ​are​ ​doing​ ​to​ ​achieve​ ​goals​ ​or​ ​to​ ​better themselves.

Is​ ​your​ ​business​ ​really​ ​your​ ​number​ ​one​ ​priority?​ ​Are​ ​you​ ​willing​ ​to​ ​make some​ ​sacrifices​ ​to​ ​achieve​ ​your​ ​goals?​

​The​ ​answer​ ​to​ ​both​ ​of​ ​these questions​ ​needs​ ​to​ ​be​ ​yes,​ ​because​ ​if​ ​you​ ​don’t​ ​make​ ​your​ ​business​ ​your number​ ​one​ ​priority,​ ​it​ ​will​ ​slip​ ​further​ ​and​ ​further​ ​down​ ​on​ ​your​ ​ranking​ ​list of​ ​priorities​ ​until​ ​you​ ​almost​ ​never​ ​work​ ​on​ ​it.​ ​​

You​ ​need​ ​to​ ​be​ ​willing​ ​to make​ ​sacrifices​ ​to​ ​achieve​ ​your​ ​goals;​ ​some​ ​of​ ​the​ ​sacrifices​ ​are​ ​going​ ​to be​ ​painful.​

​Just​ ​like​ ​a​ ​man​ ​or​ ​woman​ ​who​ ​is​ ​going​ ​on​ ​a​ ​diet,​ ​you​ ​might have​ ​to​ ​sacrifice​ ​the​ ​chocolate​ ​cake​ ​and​ ​Rocky​ ​Road​ ​ice​ ​cream​ ​of​ ​your​ ​life in​ ​order​ ​to​ ​achieve​ ​success.

Price​ ​Your​ ​Products​ ​What​ ​You’re​ ​Going​ ​to​ ​Be​ ​Worth

If​ ​you​ ​are​ ​entering​ ​the​ ​marketplace​ ​with​ ​a​ ​product​ ​or​ ​service,​ ​don’t​ ​do​ ​more than​ ​a​ ​basic,​ ​cursory​ ​examination​ ​of​ ​the​ ​going​ ​prices.​ ​

Once​ ​you​ ​know​ ​what the​ ​going​ ​prices​ ​are,​ ​consider​ ​how​ ​much​ ​you​ ​think​ ​your​ ​services​ ​are​ ​worth, which​ ​also​ ​goes​ ​for​ ​products.​

​Some​ ​people​ ​start​ ​their​ ​business​ ​off​ ​on​ ​the wrong​ ​foot​ ​by​ ​lowering​ ​their​ ​prices​ ​drastically​ ​in​ ​trying​ ​to​ ​undercut​ ​the competition.​ ​This​ ​is​ ​a​ ​bad​ ​idea​ ​for​ ​many​ ​reasons.​ ​

First,​ ​you’re​ ​not​ ​going​ ​to be​ ​able​ ​to​ ​outprice​ ​the​ ​biggest​ ​retailers​ ​out​ ​there​ ​like​ ​Amazon​ ​and​ ​Walmart.

Second,​ ​people​ ​are​ ​more​ ​apt​ ​to​ ​buy​ ​something​ ​that​ ​costs​ ​what​ ​they​ ​think​ ​is a​ ​fair​ ​price​ ​than​ ​something​ ​dirt​ ​cheap.​ ​Cheap​ ​stuff​ ​isn’t​ ​good​ ​and​ ​good​ ​stuff isn’t​ ​cheap,​ ​as​ ​the​ ​saying​ ​goes.

Have​ ​you​ ​ever​ ​wondered​ ​how​ ​some​ ​people​ ​charge​ ​what​ ​seems​ ​like exorbitant​ ​prices​ ​for​ ​the​ ​same​ ​services​ ​that​ ​you’re​ ​providing?​ ​

It’s​ ​like​ ​the story​ ​about​ ​the​ ​fruit​ ​merchant​ ​who​ ​met​ ​another​ ​fruit​ ​merchant​ ​on​ ​the​ ​road.

The​ ​second​ ​merchant​ ​asked​ ​the​ ​first​ ​how​ ​much​ ​he​ ​charged​ ​for​ ​apples​ ​and the​ ​man​ ​replied​ ​that​ ​he​ ​sold​ ​them​ ​two-for-a-dollar.​

​The​ ​second​ ​merchant was​ ​aghast,​ ​and​ ​asked​ ​him​ ​how​ ​he​ ​could​ ​get​ ​people​ ​to​ ​pay​ ​two-for-a-dollar for​ ​his​ ​apples​ ​when​ ​everyone​ ​else​ ​was​ ​charging​ ​two-for-a-quarter.​

​The man​ ​replied​ ​that​ ​he​ ​didn’t​ ​know​ ​what​ ​everyone​ ​else​ ​was​ ​charging,​ ​but​ ​that he​ ​just​ ​charged​ ​what​ ​he​ ​thought​ ​they​ ​were​ ​worth.​ ​If​ ​you​ ​think​ ​you’re​ ​worth a​ ​certain​ ​amount,​ ​then​ ​charge​ ​that​ ​amount.​

​You’d​ ​be​ ​surprised​ ​how​ ​willing people​ ​are​ ​to​ ​pay​ ​a​ ​competitive​ ​price​ ​if​ ​you’re​ ​confident​ ​and​ ​good​ ​at​ ​what you​ ​do.

Manage​ ​Your​ ​Time​ ​Effectively

If​ ​you​ ​want​ ​to​ ​be​ ​successful,​ ​you’re​ ​going​ ​to​ ​have​ ​to​ ​start​ ​managing​ ​your time​ ​differently​ ​than​ ​you​ ​have​ ​in​ ​the​ ​past.​ ​

In​ ​the​ ​past,​ ​you​ ​may​ ​have​ ​flirted with​ ​the​ ​idea​ ​of​ ​starting​ ​an​ ​online​ ​business,​ ​but​ ​spent​ ​most​ ​of​ ​the​ ​time looking​ ​around,​ ​seeing​ ​what​ ​other​ ​people​ ​have​ ​done​ ​and​ ​watching​ ​videos on​ ​YouTube​ ​–​ ​business-related​ ​or​ ​not.​ ​

From​ ​now​ ​on,​ ​you​ ​have​ ​to​ ​be​ ​more serious.​ ​You’re​ ​going​ ​to​ ​have​ ​to​ ​start​ ​devising​ ​a​ ​schedule​ ​and​ ​sticking​ ​to​ ​it religiously.​ ​

Make​ ​sure​ ​that​ ​you​ ​set​ ​aside​ ​enough​ ​time​ ​during​ ​the​ ​day​ ​to actually​ ​make​ ​a​ ​significant​ ​amount​ ​of​ ​progress​ ​with​ ​your​ ​business.​

​If​ ​you have​ ​allotted​ ​15​ ​minutes​ ​per​ ​day​ ​to​ ​grow​ ​your​ ​ecommerce​ ​website,​ ​you’re going​ ​to​ ​grow​ ​at​ ​a​ ​very,​ ​very​ ​slow​ ​rate.

We​ ​live​ ​in​ ​a​ ​distraction-filled​ ​society.​ ​When​ ​you​ ​get​ ​on​ ​the​ ​Internet,​ ​there are​ ​4​ ​billion​ ​things​ ​vying​ ​for​ ​your​ ​attention.​ ​

Someone​ ​just​ ​got​ ​on​ ​Facebook that​ ​you’ve​ ​been​ ​wanting​ ​to​ ​talk​ ​to;​ ​there​ ​is​ ​a​ ​tweet​ ​from​ ​your​ ​favorite celebrity​ ​that​ ​you​ ​really​ ​want​ ​to​ ​read;​ ​there’s​ ​a​ ​video​ ​on​ ​YouTube​ ​that literally​ ​everyone​ ​is​ ​watching.​ ​

If​ ​this​ ​is​ ​how​ ​your​ ​Internet​ ​experience​ ​usually is​ ​and​ ​you​ ​are​ ​starting​ ​an​ ​online​ ​company,​ ​you’re​ ​going​ ​to​ ​want​ ​to​ ​take active​ ​steps​ ​to​ ​remove​ ​the​ ​distractions.​ ​

What​ ​used​ ​to​ ​be​ ​effective​ ​was​ ​a tool​ ​called​ ​Freedom​ ​which​ ​allowed​ ​you​ ​to​ ​irrevocably​ ​and​ ​completely​ ​block the​ ​Internet​ ​for​ ​a​ ​period​ ​of​ ​time.​

​However,​ ​now​ ​that​ ​we​ ​have​ ​mobile​ ​devices at​ ​our​ ​disposal​ ​and​ ​multiple​ ​methods​ ​for​ ​accessing​ ​the​ ​web,​ ​you’re​ ​just going​ ​to​ ​have​ ​to​ ​exercise​ ​some​ ​good,​ ​old-fashioned​ ​self-control,​ ​buckle down,​ ​and​ ​get​ ​done​ ​what​ ​you​ ​need​ ​to​ ​do​ ​to​ ​make​ ​your​ ​business successful.


Chapter 10: Serve Your Audience

serve your audience

The​ ​most​ ​successful​ ​people​ ​in​ ​the​ ​world​ ​do​ ​not​ ​have​ ​people​ ​in​ ​service​ ​to them;​ ​they​ ​are​ ​in​ ​service​ ​to​ ​other​ ​people.​

​Think​ ​about​ ​Domino’s​ ​Pizza.​ ​A few​ ​years​ ​ago,​ ​this​ ​pizza​ ​chain​ ​had​ ​reduced​ ​profits​ ​with​ ​low​ ​sales​ ​all​ ​over the​ ​United​ ​States.​ ​So​ ​they​ ​changed​ ​their​ ​tactic.​ ​

Instead​ ​of​ ​making​ ​pizzas according​ ​to​ ​their​ ​recipes,​ ​because​ ​that​ ​is​ ​the​ ​way​ ​it​ ​had​ ​always​ ​been,​ ​they asked​ ​their​ ​customers​ ​what​ ​they​ ​would​ ​prefer.​ ​

It​ ​turned​ ​out,​ ​their​ ​customers wanted​ ​a​ ​better-tasting​ ​pizza,​ ​and​ ​so​ ​Domino’s​ ​went​ ​to​ ​work​ ​creating​ ​one. Now,​ ​profits​ ​are​ ​back​ ​up,​ ​and​ ​the​ ​company​ ​is​ ​doing​ ​fine.

Another​ ​contemporary​ ​example:​ ​the​ ​fast​ ​food​ ​chain​ ​McDonald’s​ ​just announced​ ​that​ ​they​ ​are​ ​going​ ​to​ ​provide​ ​breakfast​ ​all​ ​day​ ​long.​ ​

For decades,​ ​people​ ​have​ ​been​ ​held​ ​hostage​ ​to​ ​McDonald’s​ ​breakfast​ ​hours, and​ ​other​ ​restaurants​ ​have​ ​taken​ ​advantage​ ​of​ ​this​ ​and​ ​enticed​ ​those customers​ ​by​ ​having​ ​a​ ​breakfast​ ​menu​ ​that​ ​was​ ​available​ ​longer​ ​or​ ​even​ ​all day.​ ​

McDonald’s​ ​finally​ ​decided​ ​that​ ​they​ ​were​ ​here​ ​to​ ​serve​ ​their customers​ ​and​ ​not​ ​dictate​ ​the​ ​times​ ​that​ ​they​ ​should​ ​be​ ​eating​ ​breakfast.

They​ ​expanded​ ​their​ ​breakfast​ ​menu​ ​hours​ ​to​ ​the​ ​entire​ ​day.​ ​Needless​ ​to say,​ ​the​ ​move​ ​was​ ​quite​ ​popular.

Who​ ​is​ ​your​ ​audience?​ ​Who​ ​are​ ​the​ ​people​ ​that​ ​are​ ​going​ ​to​ ​be responsible​ ​for​ ​your​ ​success?​ ​Your​ ​customers,​ ​of​ ​course;​ ​they​ ​are​ ​the people​ ​who​ ​buy​ ​your​ ​products​ ​and​ ​services.​

​Some​ ​people​ ​look​ ​at​ ​this audience​ ​like​ ​it​ ​is​ ​here​ ​to​ ​serve​ ​them​ ​and​ ​their​ ​needs,​ ​but​ ​in​ ​fact,​ ​the opposite​ ​is​ ​true.​ ​You​ ​need​ ​to​ ​be​ ​here​ ​to​ ​serve​ ​your​ ​audience.​ ​

You​ ​need​ ​to find​ ​out​ ​what​ ​they​ ​want​ ​and​ ​what​ ​they​ ​need​ ​and​ ​then​ ​provide​ ​it​ ​to​ ​them.​ ​No matter​ ​if​ ​you​ ​are​ ​providing​ ​a​ ​product​ ​or​ ​a​ ​service,​ ​if​ ​you​ ​want​ ​to​ ​be successful,​ ​then​ ​get​ ​ready​ ​to​ ​serve​ ​your​ ​audience.

Take​ ​Time​ ​off​ ​for​ ​Mentoring

Your​ ​customers​ ​aren’t​ ​the​ ​only​ ​people​ ​who​ ​you​ ​should​ ​be​ ​serving.​ ​

Helping people​ ​after​ ​you​ ​have​ ​already​ ​become​ ​successful​ ​is​ ​important,​ ​but​ ​you don’t​ ​have​ ​to​ ​wait​ ​until​ ​you’ve​ ​reached​ ​your​ ​goals​ ​to​ ​start​ ​helping​ ​other people.​ ​

There​ ​are​ ​many​ ​advantages​ ​that​ ​come​ ​with​ ​helping​ ​people​ ​with some​ ​of​ ​the​ ​areas​ ​that​ ​they’re​ ​struggling​ ​with,​ ​when​ ​you’re​ ​able​ ​to​ ​assist them.​ ​

First,​ ​you’re​ ​going​ ​to​ ​feel​ ​great,​ ​because​ ​you’re​ ​helping​ ​someone change​ ​his​ ​or​ ​her​ ​life,​ ​and​ ​that​ ​is​ ​one​ ​of​ ​the​ ​biggest​ ​rewards​ ​and​ ​the​ ​most fulfilling​ ​things​ ​that​ ​we​ ​can​ ​do​ ​as​ ​human​ ​beings.

Also,​ ​you’re​ ​going​ ​to​ ​be​ ​teaching​ ​yourself​ ​at​ ​the​ ​same​ ​time​ ​you​ ​are teaching​ ​others.​ ​They​ ​say​ ​that​ ​that​ ​is​ ​the​ ​best​ ​way​ ​that​ ​you​ ​can​ ​learn something​ ​–​ ​by​ ​teaching​ ​it​ ​to​ ​someone​ ​else.​ ​

You’ll​ ​be​ ​helping​ ​someone, and​ ​you’ll​ ​both​ ​be​ ​learning​ ​something​ ​valuable​ ​as​ ​you​ ​strive​ ​for​ ​success. You’re​ ​also​ ​going​ ​to​ ​get​ ​some​ ​major​ ​motivation​ ​from​ ​helping​ ​others​ ​and especially​ ​if​ ​you​ ​can​ ​help​ ​them​ ​succeed.​ ​

Your​ ​own​ ​enthusiasm​ ​is​ ​going​ ​to go​ ​up,​ ​your​ ​motivation​ ​is​ ​going​ ​to​ ​increase,​ ​your​ ​excitement​ ​will​ ​be​ ​high, and​ ​your​ ​successes​ ​can​ ​be​ ​greater​ ​than​ ​they​ ​have​ ​been​ ​before.

You​ ​might​ ​not​ ​have​ ​thought​ ​about​ ​it,​ ​but​ ​those​ ​same​ ​people​ ​you’re​ ​helping now​ ​could​ ​end​ ​up​ ​being​ ​more​ ​successful​ ​than​ ​you​ ​in​ ​some​ ​areas​ ​and​ ​that could​ ​be​ ​a​ ​valuable​ ​relationship​ ​down​ ​the​ ​road.​

Most​ ​people​ ​are​ ​going​ ​to remember​ ​for​ ​many​ ​years​ ​to​ ​come​ ​that​ ​you​ ​helped​ ​them​ ​and​ ​not​ ​only would​ ​they​ ​be​ ​willing​ ​to​ ​do​ ​a​ ​favor​ ​for​ ​you​ ​if​ ​they’re​ ​in​ ​a​ ​position​ ​to​ ​do​ ​so, but​ ​they​ ​might​ ​even​ ​seek​ ​you​ ​out​ ​and​ ​offer.

Seek​ ​out​ ​Ways​ ​That​ ​You​ ​Can​ ​Help​ ​Others

Whether​ ​you​ ​are​ ​helping​ ​mentor​ ​other​ ​people​ ​trying​ ​to​ ​be​ ​successful​ ​in​ ​the same​ ​industry​ ​that​ ​you’re​ ​in,​ ​or​ ​you’re​ ​helping​ ​your​ ​customers​ ​find​ ​exactly what​ ​they’re​ ​looking​ ​for​ ​and​ ​making​ ​sure​ ​that​ ​you​ ​provide​ ​them​ ​with​ ​the best​ ​service​ ​possible,​ ​you’re​ ​going​ ​to​ ​actually​ ​have​ ​to​ ​go​ ​out​ ​and​ ​seek ways​ ​to​ ​help​ ​people.​ ​​

They​ ​may​ ​not​ ​come​ ​to​ ​you.​ ​So,​ ​what​ ​are​ ​some​ ​of​ ​the ways​ ​that​ ​you​ ​can​ ​find​ ​people​ ​that​ ​you​ ​are​ ​able​ ​to​ ​help?​ ​How​ ​do​ ​you​ ​know that​ ​they​ ​need​ ​help?​ ​

Most​ ​importantly,​ ​what​ ​do​ ​you​ ​have​ ​to​ ​offer​ ​that​ ​is valuable​ ​enough​ ​to​ ​teach​ ​others?​ ​

This​ ​last​ ​question​ ​is​ ​important,​ ​not because​ ​there’s​ ​something​ ​that​ ​qualifies​ ​you​ ​to​ ​be​ ​a​ ​great​ ​teacher​ ​above all​ ​other​ ​things,​ ​but​ ​because​ ​you’re​ ​going​ ​to​ ​want​ ​to​ ​know​ ​the​ ​answer​ ​to that​ ​question​ ​so​ ​that​ ​you​ ​have​ ​the​ ​confidence​ ​to​ ​teach.

As​ ​for​ ​finding​ ​people​ ​to​ ​help,​ ​your​ ​customers​ ​will​ ​probably​ ​come​ ​to​ ​you,​ ​but make​ ​it​ ​clear​ ​that​ ​if​ ​they’re​ ​looking​ ​for​ ​something​ ​specific,​ ​even​ ​if​ ​you​ ​don’t necessarily​ ​deal​ ​with​ ​it​ ​in​ ​your​ ​own​ ​store​ ​or​ ​business,​ ​that​ ​they​ ​should​ ​ask you​ ​about​ ​it​ ​anyway​ ​because​ ​you​ ​might​ ​be​ ​able​ ​to​ ​help.​ ​

Make​ ​sure​ ​that​ ​you post​ ​this​ ​on​ ​your​ ​website​ ​somewhere​ ​and​ ​go​ ​to​ ​social​ ​media​ ​to​ ​offer​ ​help as​ ​well.​ ​As​ ​far​ ​as​ ​mentoring​ ​goes,​ ​there​ ​are​ ​forums​ ​all​ ​over​ ​the​ ​Internet with​ ​people​ ​who​ ​are​ ​seeking​ ​advice.​ ​​

Try​ ​to​ ​find​ ​people​ ​who​ ​are​ ​actually serious​ ​about​ ​being​ ​successful,​ ​like-minded​ ​with​ ​your​ ​own​ ​values​ ​and goals,​ ​and​ ​willing​ ​to​ ​accept​ ​your​ ​help.​ ​

There’s​ ​no​ ​sense​ ​in​ ​helping someone​ ​who​ ​isn’t​ ​going​ ​to​ ​put​ ​in​ ​the​ ​work,​ ​because​ ​this​ ​will​ ​not​ ​give​ ​you any​ ​of​ ​the​ ​benefits​ ​that​ ​comes​ ​from​ ​helping​ ​people.

Going​ ​Above​ ​and​ ​Beyond​ ​for​ ​Your​ ​Customers

You​ ​want​ ​your​ ​customers​ ​to​ ​be​ ​happy.​ ​This​ ​means​ ​good​ ​customer​ ​service, but​ ​if​ ​you​ ​really​ ​want​ ​to​ ​shine,​ ​go​ ​above​ ​and​ ​beyond​ ​with​ ​every​ ​single customer​ ​that​ ​you​ ​get.​ ​

Do​ ​absolutely​ ​everything​ ​you​ ​can​ ​do​ ​to​ ​solve​ ​the problem​ ​and​ ​make​ ​them​ ​happy,​ ​and​ ​you​ ​will​ ​reap​ ​the​ ​rewards.​ ​

They​ ​will talk​ ​about​ ​you​ ​to​ ​their​ ​friends,​ ​their​ ​colleagues,​ ​and​ ​their​ ​family​ ​members, and​ ​when​ ​they​ ​need​ ​a​ ​product​ ​or​ ​service​ ​that​ ​you​ ​sell,​ ​they’ll​ ​be​ ​back​ ​to buy​ ​from​ ​you​ ​again​ ​and​ ​again.​ ​

This​ ​is​ ​how​ ​Amazon​ ​has​ ​become​ ​so successful,​ ​by​ ​cultivating​ ​a​ ​reputation​ ​for​ ​customer​ ​service​ ​that​ ​is​ ​matched by​ ​no​ ​one​ ​else.


Chapter 11: Be Grateful

you + gratitude = happyness

There​ ​is​ ​nothing​ ​like​ ​achieving​ ​the​ ​success​ ​you​ ​want​ ​to​ ​make​ ​you​ ​grateful, but​ ​eventually​ ​the​ ​newness​ ​wears​ ​off,​ ​and​ ​you​ ​forget​ ​to​ ​be​ ​grateful.​ ​

There are​ ​so​ ​many​ ​opportunities​ ​to​ ​be​ ​grateful​ ​each​ ​and​ ​every​ ​day,​ ​and​ ​so​ ​many reasons​ ​to​ ​be​ ​so.​ ​

For​ ​one​ ​thing,​ ​people​ ​around​ ​you​ ​will​ ​be​ ​happier​ ​and much​ ​more​ ​willing​ ​to​ ​spend​ ​time​ ​with​ ​you.​ ​You’ll​ ​be​ ​happier​ ​yourself​ ​and have​ ​a​ ​more​ ​positive​ ​attitude.​

​You’ll​ ​also​ ​find​ ​that​ ​everyone​ ​is​ ​more​ ​willing to​ ​help​ ​you​ ​when​ ​they​ ​know​ ​that​ ​you’re​ ​grateful​ ​for​ ​everything​ ​that​ ​you have​ ​and​ ​everything​ ​that​ ​you​ ​receive.

People​ ​Who​ ​Feel​ ​Entitled

You​ ​have​ ​probably​ ​encountered​ ​people​ ​who​ ​feel​ ​entitled.​

​They​ ​somehow believe​ ​that​ ​they​ ​deserve​ ​to​ ​have​ ​success​ ​without​ ​working​ ​for​ ​it,​ ​even though​ ​all​ ​of​ ​the​ ​other​ ​successful​ ​people​ ​in​ ​the​ ​world​ ​have​ ​had​ ​to​ ​work​ ​their butts​ ​off​ ​to​ ​get​ ​where​ ​they​ ​are.​

​These​ ​people​ ​are​ ​always​ ​negative,​ ​they whine​ ​and​ ​complain​ ​about​ ​any​ ​work​ ​that​ ​they​ ​have​ ​to​ ​do,​ ​and​ ​they​ ​believe that​ ​the​ ​world​ ​should​ ​be​ ​handed​ ​to​ ​them​ ​on​ ​a​ ​silver​ ​platter.​ ​

If​ ​you​ ​are​ ​one of​ ​these​ ​people,​ ​stop!​ ​

If​ ​you​ ​just​ ​know​ ​people​ ​like​ ​that,​ ​make​ ​sure​ ​you avoid​ ​ever​ ​falling​ ​into​ ​that​ ​trap,​ ​because​ ​it​ ​is​ ​a​ ​pit​ ​of​ ​negativity​ ​that​ ​is​ ​very difficult​ ​to​ ​crawl​ ​out​ ​of.

Be​ ​Grateful​ ​for​ ​Your​ ​Opportunities

Be​ ​thankful​ ​for​ ​the​ ​opportunities​ ​that​ ​you​ ​have.​ ​If​ ​you​ ​live​ ​in​ ​a​ ​developed country,​ ​think​ ​of​ ​all​ ​the​ ​people​ ​around​ ​the​ ​world​ ​who​ ​don’t​ ​have​ ​the opportunities​ ​that​ ​you​ ​have.​

​Think​ ​of​ ​people​ ​who​ ​not​ ​only​ ​do​ ​not​ ​have access​ ​to​ ​the​ ​Internet​ ​and​ ​the​ ​ability​ ​to​ ​start​ ​their​ ​own​ ​businesses​ ​online, but​ ​they​ ​don’t​ ​even​ ​have​ ​access​ ​to​ ​clean​ ​water​ ​or​ ​electricity.​ ​

The opportunity​ ​to​ ​build​ ​a​ ​business​ ​and​ ​achieve​ ​that​ ​much​ ​success​ ​is​ ​nothing​ ​to be​ ​scoffed​ ​at.​ ​If​ ​you​ ​have​ ​that​ ​opportunity,​ ​you​ ​are​ ​a​ ​very​ ​lucky​ ​person,​ ​and you​ ​should​ ​be​ ​grateful​ ​for​ ​it.

Also,​ ​you​ ​should​ ​be​ ​grateful​ ​for​ ​the​ ​teachers​ ​that​ ​you​ ​have​ ​and​ ​the information​ ​that​ ​you’re​ ​able​ ​to​ ​acquire​ ​from​ ​the​ ​Internet​ ​or​ ​whatever sources​ ​you​ ​are​ ​using.​ ​​

Be​ ​thankful​ ​for​ ​the​ ​teachers​ ​that​ ​you​ ​have,​ ​that they​ ​have​ ​the​ ​knowledge​ ​to​ ​teach​ ​and​ ​that​ ​they​ ​are​ ​willing​ ​to​ ​teach​ ​you.

There​ ​actually​ ​are​ ​successful​ ​people​ ​out​ ​there​ ​who​ ​don’t​ ​subscribe​ ​to​ ​this particular​ ​thought​ ​model,​ ​and​ ​instead​ ​take​ ​the​ ​approach​ ​that​ ​the​ ​more people​ ​they​ ​share​ ​the​ ​secret​ ​of​ ​their​ ​success​ ​with,​ ​the​ ​more​ ​competition there​ ​will​ ​be.​ ​​

Apparently​ ​they​ ​believe​ ​that​ ​this​ ​will​ ​somehow​ ​devalue​ ​their own​ ​success,​ ​even​ ​if​ ​it’s​ ​not​ ​in​ ​the​ ​same​ ​industry.​

​However,​ ​most successful​ ​people​ ​are​ ​really​ ​grateful​ ​for​ ​those​ ​who​ ​helped​ ​them​ ​get​ ​where they​ ​are​ ​today,​ ​and​ ​they​ ​are​ ​willing​ ​to​ ​share​ ​their​ ​story​ ​about​ ​their​ ​success.

You’ve​ ​probably​ ​heard​ ​of​ ​Tony​ ​Robbins.​ ​Tony​ ​is​ ​a​ ​motivational​ ​speaker, author,​ ​and​ ​very​ ​successful​ ​individual.​ ​

Even​ ​with​ ​as​ ​much​ ​success​ ​as​ ​he’s had,​ ​and​ ​all​ ​the​ ​things​ ​that​ ​he​ ​has​ ​done​ ​to​ ​create​ ​this​ ​environment​ ​for himself,​ ​he​ ​is​ ​still​ ​immensely​ ​grateful​ ​to​ ​the​ ​people​ ​who​ ​helped​ ​him​ ​get where​ ​he​ ​is​ ​today.​ ​

In​ ​a​ ​recent​ ​interview​ ​with​ ​success.com,​ ​Robbins​ ​said that​ ​he​ ​is​ ​still​ ​grateful​ ​to​ ​his​ ​earliest​ ​mentor,​ ​a​ ​man​ ​named​ ​Jim​ ​Rohn,​ ​who motivated​ ​Tony​ ​Robbins​ ​when​ ​he​ ​was​ ​very​ ​young.​ ​

Follow​ ​Tony’s​ ​example and​ ​be​ ​grateful​ ​because​ ​there​ ​are​ ​benefits;​ ​not​ ​only​ ​the​ ​ones​ ​mentioned​ ​in the​ ​first​ ​paragraph​ ​of​ ​this​ ​chapter,​ ​but​ ​also​ ​some​ ​pretty​ ​amazing​ ​benefits for​ ​your​ ​business​ ​itself.​ ​

Science​ ​can’t​ ​seem​ ​to​ ​find​ ​a​ ​metric​ ​to​ ​measure,​ ​but people​ ​who​ ​are​ ​grateful​ ​for​ ​all​ ​the​ ​opportunities​ ​that​ ​they​ ​have​ ​had​ ​and​ ​all of​ ​the​ ​people​ ​who​ ​have​ ​helped​ ​them​ ​along​ ​the​ ​way,​ ​are​ ​more​ ​likely​ ​to​ ​be successful​ ​than​ ​those​ ​who​ ​are​ ​not,​ ​and​ ​are​ ​usually​ ​several​ ​times​ ​​more successful.

Practice​ ​Being​ ​Grateful​ ​until​ ​You​ ​Get​ ​it​ ​Perfect

It’s​ ​okay​ ​if​ ​you​ ​don’t​ ​feel​ ​that​ ​you’re​ ​at​ ​the​ ​point​ ​where​ ​you​ ​can​ ​be​ ​very grateful​ ​right​ ​now.​ ​Like​ ​anything​ ​else,​ ​being​ ​grateful​ ​takes​ ​practice.​ ​

You might​ ​actually​ ​have​ ​to​ ​think​ ​hard​ ​about​ ​what​ ​you​ ​have​ ​to​ ​be​ ​grateful​ ​for when​ ​it​ ​comes​ ​to​ ​your​ ​online​ ​business,​ ​or​ ​you​ ​may​ ​have​ ​to​ ​wait​ ​until​ ​you actually​ ​do​ ​have​ ​something​ ​to​ ​be​ ​grateful​ ​for.​ ​

The​ ​point​ ​is,​ ​start​ ​changing the​ ​way​ ​that​ ​you​ ​think.​ ​This​ ​grateful​ ​attitude​ ​goes​ ​along​ ​with​ ​everything else​ ​in​ ​this​ ​book.​

​You​ ​are​ ​not​ ​just​ ​being​ ​grateful​ ​because​ ​you​ ​should​ ​be; you’re​ ​being​ ​grateful​ ​because​ ​it​ ​changes​ ​you​ ​as​ ​a​ ​person.​ ​​Being​ ​grateful makes​ ​you​ ​a​ ​better​ ​person,​ ​and​ ​it​ ​magnifies​ ​your​ ​success.

Start​ ​a​ ​Gratitude​ ​Journal

One​ ​of​ ​the​ ​things​ ​that​ ​you​ ​can​ ​do​ ​to​ ​become​ ​better​ ​at​ ​being​ ​grateful​ ​is​ ​to start​ ​a​ ​gratitude​ ​journal.​ ​

A​ ​gratitude​ ​journal​ ​is​ ​when​ ​you​ ​sit​ ​down​ ​at​ ​the​ ​end of​ ​the​ ​day​ ​and​ ​write​ ​down​ ​some​ ​of​ ​the​ ​things​ ​that​ ​you’re​ ​grateful​ ​for.​ ​

You can​ ​use​ ​your​ ​computer,​ ​you​ ​can​ ​use​ ​a​ ​piece​ ​of​ ​paper​ ​and​ ​a​ ​pen,​ ​or​ ​even​ ​a smart​ ​phone​ ​app​ ​if​ ​you​ ​prefer.​ ​

Just​ ​as​ ​long​ ​as​ ​you​ ​spend​ ​a​ ​little​ ​time​ ​each day​ ​thinking​ ​about​ ​what​ ​you​ ​have​ ​to​ ​be​ ​thankful​ ​for,​ ​writing​ ​it​ ​down,​ ​and using​ ​it​ ​to​ ​further​ ​your​ ​success.

Ways​ ​That​ ​You​ ​Can​ ​Show​ ​Your​ ​Gratitude

One​ ​of​ ​the​ ​things​ ​that​ ​you​ ​can​ ​do​ ​to​ ​give​ ​back​ ​is​ ​to​ ​use​ ​whatever​ ​assets that​ ​you​ ​have​ ​gained​ ​from​ ​being​ ​successful​ ​to​ ​help​ ​someone​ ​else.​ ​

If​ ​you’re an​ ​Amazon​ ​affiliate​ ​and​ ​you’re​ ​getting​ ​your​ ​first​ ​check​ ​from​ ​Amazon​ ​for​ ​just over​ ​$100,​ ​if​ ​you​ ​can​ ​afford​ ​it,​ ​donate​ ​it​ ​to​ ​charity​ ​or​ ​take​ ​it​ ​down​ ​to​ ​your local​ ​soup​ ​kitchen​ ​to​ ​help​ ​buy​ ​groceries​ ​or​ ​even​ ​outsource​ ​some​ ​of​ ​the things​ ​that​ ​you​ ​need​ ​for​ ​your​ ​business​ ​so​ ​that​ ​other​ ​people​ ​can​ ​make money,​ ​too.

If​ ​you​ ​can​ ​show​ ​the​ ​world​ ​that​ ​you’re​ ​grateful,​ ​the​ ​world​ ​will​ ​keep​ ​giving​ ​you opportunities​ ​and​ ​information​ ​to​ ​help​ ​you​ ​be​ ​successful.​ ​

It​ ​sounds​ ​hokey, like​ ​some​ ​sort​ ​of​ ​new​ ​age​ ​philosophy,​ ​but​ ​it​ ​truly​ ​is​ ​the​ ​way​ ​this​ ​thing works.​ ​

If​ ​you​ ​talk​ ​to​ ​anyone​ ​who​ ​has​ ​achieved​ ​a​ ​decent​ ​level​ ​of​ ​success, that​ ​person​ ​will​ ​tell​ ​you​ ​that​ ​a​ ​positive​ ​attitude,​ ​gratefulness,​ ​and​ ​a willingness​ ​to​ ​learn​ ​are​ ​all​ ​keys​ ​to​ ​success.


Chapter 12: Conclusion & Recap

how a growth mindset pushes you towards success

This​ ​book​ ​is​ ​intended​ ​to​ ​help​ ​the​ ​serious​ ​person​ ​desiring​ ​to​ ​be​ ​an entrepreneur​ ​to​ ​take​ ​the​ ​first​ ​steps​ ​towards​ ​his​ ​or​ ​her​ ​success.​ ​

In​ ​this​ ​book, you​ ​learned​ ​how​ ​important​ ​your​ ​mindset​ ​is​ ​when​ ​it​ ​comes​ ​to​ ​your​ ​success.

You’ve​ ​learned​ ​that​ ​it’s​ ​the​ ​ultimate​ ​factor​ ​that​ ​stands​ ​between​ ​the​ ​average person​ ​desiring​ ​success​ ​and​ ​the​ ​person​ ​who​ ​actually​ ​achieves​ ​it.

You​ ​are​ ​able​ ​to​ ​take​ ​stock​ ​of​ ​yourself,​ ​learn​ ​what​ ​your​ ​current​ ​strengths are,​ ​and​ ​which​ ​ones​ ​you​ ​need​ ​to​ ​cultivate​ ​in​ ​the​ ​future​ ​as​ ​well​ ​as​ ​what weaknesses​ ​have​ ​kept​ ​you​ ​from​ ​success​ ​in​ ​the​ ​past.​ ​

You​ ​are​ ​able​ ​to​ ​learn how​ ​to​ ​set​ ​yourself​ ​up​ ​with​ ​healthy​ ​mindsets​ ​instead​ ​and​ ​how​ ​to​ ​use​ ​those new​ ​mindsets​ ​to​ ​take​ ​you​ ​as​ ​far​ ​as​ ​you​ ​want​ ​to​ ​go.​ ​

Of​ ​course,​ ​this​ ​is​ ​no easy​ ​journey,​ ​and​ ​it​ ​may​ ​take​ ​some​ ​time​ ​to​ ​develop​ ​that​ ​mindset.​ ​No​ ​one​ ​is expecting​ ​you​ ​to​ ​change​ ​overnight,​ ​but​ ​hopefully,​ ​this​ ​book​ ​will​ ​help​ ​you take​ ​the​ ​first​ ​two​ ​steps​ ​towards​ ​success.

Action​ ​Steps​ ​to​ ​Take

Here​ ​is​ ​a​ ​step-by-step​ ​summary​ ​of​ ​all​ ​the​ ​things​ ​that​ ​you​ ​need​ ​to​ ​do​ ​to attain​ ​the​ ​success​ ​that​ ​you​ ​desire,​ ​based​ ​on​ ​the​ ​principles​ ​and​ ​information in​ ​this​ ​book.

Realize​ ​how​ ​important​ ​mindset​ ​is​.​

Understand​ ​that​ ​your​ ​mindset​ ​is what​ ​will​ ​determine​ ​whether​ ​or​ ​not​ ​you’re​ ​successful​ ​–​ ​for​ ​good​ ​or​ ​for bad.​ ​Know​ ​how​ ​to​ ​change​ ​your​ ​mindset​ ​so​ ​that​ ​you​ ​can​ ​steer​ ​it towards​ ​success.

Know​ ​what​ ​all​ ​of​ ​your​ ​current​ ​strengths​ ​are​.​ ​

Know​ ​what​ ​skills​ ​you bring​ ​to​ ​the​ ​table,​ ​know​ ​which​ ​skills​ ​that​ ​you’re​ ​going​ ​to​ ​need​ ​or​ ​that you​ ​might​ ​need​ ​to​ ​hone,​ ​and​ ​understand​ ​how​ ​to​ ​use​ ​the​ ​skills​ ​to achieve​ ​the​ ​success​ ​that​ ​you​ ​want.

Know​ ​what​ ​your​ ​weaknesses​ ​are,​ ​too.​ ​​

Some​ ​can​ ​actually​ ​prevent you​ ​from​ ​being​ ​successful.​ ​In​ ​the​ ​past,​ ​your​ ​weaknesses​ ​have​ ​been responsible​ ​for​ ​you​ ​not​ ​achieving​ ​your​ ​goals.​ ​

This​ ​time,​ ​tell​ ​yourself that​ ​it​ ​isn’t​ ​going​ ​to​ ​happen​ ​because​ ​you​ ​control​ ​your​ ​weaknesses; they​ ​don’t​ ​control​ ​you.

Change​ ​your​ ​mindset​ ​to​ ​be​ ​geared​ ​toward​ ​success​.

​No​ ​matter what​ ​your​ ​goals​ ​are,​ ​from​ ​this​ ​time​ ​forward,​ ​your​ ​mindset​ ​will​ ​be​ ​a positive​ ​one​ ​and​ ​that​ ​will​ ​change​ ​your​ ​life​ ​completely.​ ​

Even​ ​if​ ​you decide​ ​never​ ​to​ ​open​ ​up​ ​your​ ​own​ ​business,​ ​this​ ​will​ ​give​ ​you success​ ​in​ ​your​ ​marriage,​ ​your​ ​job,​ ​and​ ​your​ ​interpersonal relationships.

Focus​ ​on​ ​the​ ​present​.​ ​​

You​ ​will​ ​quit​ ​dwelling​ ​in​ ​the​ ​past.​ ​Yesterday is​ ​gone.​ ​Focus​ ​on​ ​today​ ​for​ ​better​ ​tomorrows.

Use​ ​the​ ​proper​ ​way​ ​to​ ​set​ ​goals​.​​

Those​ ​need​ ​to​ ​be​ ​clear,​ ​concise, and​ ​specific,​ ​and​ ​they​ ​will​ ​give​ ​you​ ​the​ ​ability​ ​to​ ​create​ ​a​ ​roadmap​ ​to reach​ ​them.

Become​ ​the​ ​best​ ​self​ ​that​ ​you​ ​can​ ​be​.​ ​

You’ll​ ​understand​ ​the process​ ​of​ ​change​ ​and​ ​be​ ​actively​ ​working​ ​on​ ​it​ ​with​ ​the​ ​confidence of​ ​knowing​ ​that,​ ​as​ ​of​ ​right​ ​now,​ ​you​ ​truly​ ​are​ ​the​ ​best​ ​self​ ​you​ ​can be.

Value​ ​your​ ​time.​​​ ​

You​ ​now​ ​know​ ​why​ ​that​ ​is​ ​so​ ​important.​ ​​​Don’t allow​ ​other​ ​people​ ​to​ ​take​ ​your​ ​time​ ​from​ ​you.​ ​​

Use​ ​your time ​wisely to​ ​achieve​ ​the​ ​goals​ ​that​ ​will​ ​take​ ​you​ ​from​ ​here​ ​to​ ​wherever​ ​your success​ ​is.​ ​No​ ​one​ ​else​ ​is​ ​as​ ​important​ ​as​ ​you​ ​are​ ​when​ ​it​ ​comes​ ​to achieving​ ​your​ ​goals.

Serve​ ​others​.​​​

Find​ ​ways​ ​that​ ​you​ ​can​ ​serve​ ​others,​ ​including​ ​both your​ ​customers​ ​and​ ​other​ ​people​ ​in​ ​the​ ​business.​ ​You​ ​now understand​ ​why​ ​this​ ​is​ ​so​ ​important​ ​and​ ​how​ ​it​ ​can​ ​help​ ​you​ ​become a​ ​better​ ​person.

You​ ​will​ ​also​ ​be​ ​grateful​ ​for​ ​what​ ​you​ ​have​ ​currently, how​ ​to​ ​give​ ​thanks​ ​for​ ​each​ ​day,​ ​and​ ​why​ ​this​ ​is​ ​great​ ​for​ ​your​ ​future success.

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